The document discusses potential media institutions to distribute a new media product. It analyzes both IPC Media and Bauer Media Group. While IPC Media sells over 350 million copies annually and owns the famous NME magazine, the document concludes that Bauer Media Group would be the preferred choice despite operating men's magazines like Kerrang, Mojo, and Q, as it has found success operating in 15 countries worldwide and the author has a German background. However, Bauer Media Group's magazines could be seen as too male-focused for a product aiming for wider appeal.