The document discusses potential media institutions that could distribute a pop magazine. It analyzes Future, Bauer, and IPC Media. Future is ruled out as they focus on guitar magazines. Bauer is also not suitable as their magazines like Bella target a feminine audience, not the intended audience for the pop magazine. IPC Media owns NME and other magazines with different audiences, so there could be potential for the pop magazine to find a niche. However, IPC already has magazines similar to the proposed one, so they may not want another comparable title. In conclusion, while working with IPC could be profitable due to audience size, the magazine's similarity to their existing titles may cause IPC to pass on distributing it.

1. What kind of media institution might distribute your product and why?

2. Future institution may want to distribute my pop magazine but from previous magazine and institution research they Probably wont as they associate with magazines such as Metal hammer and rhythm with are more rock for example… These two magazines are not my particular audience as they Both have a targeted their audience more towards middle Aged men instead which wouldn’t go well with my audience. Also, I think that there is an opening for my particular audience As future doesn’t have many magazines that are similar to my Own so there could be a potential marketing gap for a magazine Such as my own. Future institution – Future is the largest publisher of guitar magazines in the world and the biggest music making publisher in both the US and the UK. This is a big and crucial part of Their institution as they wouldn’t work well with my Magazine as the magazine range would be too wide and wouldn’t fit in at all with others.

3. Bauer has over 250 magazine Worldwide and ranges from Bella to Eat in. Two very different Magazine which don’t have any similarities between them. This makes Bauer much more manageable for a magazine with my target audience as their main audience is features towards a much more feminine audience instead. However, as the target audience is mostly targeted towards a feminine Audience I think that my magazine wouldn’t have Much chance of getting involved with this institute as it already has such a large marketing Area for that audience. Also, I think that Bauer would accept my magazine as it targets a good and Decent sized audience which would be profitable for the institute. The price of my magazine also works well as it sits computably within the Price range of the institute as the prices of their magazines are almost identical to my own.

4. Both these two magazines that IPC media own Are again very different in terms of what Audience they attract. This means that there could be a potential Gap for a pop magazine such as my own. Also, as the targeted audiences are different The fact that my magazine may even spread to Another range of audience may benefit the Magazine further. The NME magazine is priced at £2.30 as it is an affordable price for the Audience which means a large amount of the audience can buy them each time they are released. However, I also think that the institution would Benefit from my magazine as it does has many Magazines targeted towards my audience This could be an advantage but also a disadvantage Because although my audience is very popular And working with this institute would make a lot of Profits, as the institute has magazines like mine They may not want a similar type of magazine.