Bauer Media would be the best institution to distribute the author's music magazine because they reach over 25 million consumers in the UK through both print and digital magazines. While Bauer publishes similar magazines focused on older audiences, the author's magazine targets a younger demographic and would expand Bauer's audience. Publishing with Bauer would allow the magazine to be distributed both physically and online, ensuring it reaches the intended young audience across various devices.

1. What kind of media institution
might distribute your media
product and why?

2. Institutions are organisations that are responsible for
marketing and producing media text. Also, they look at
distribution and media activity. There exist many
different media institutions for music magazines, such
as Bauer Media, Time Inc, the BBC, the British board of
film classification and TeamRock.

3. When I was researching pre-existing music magazines, I discovered that top rock-indie-
pop magazines was published by media companies such as Bauer Media Group and they
reach over 25 million consumers in the UK. They also do digital magazines with over a
100 websites. Since I do not have a 100% rock magazine, having my magazine be
published by TeamRock would be weird. And when Bauer have the ability to create a
website for the magazine so the target audience can have easy access to it on their
platform, I would want them to publish my music magazine.

4. Another reason why I would like Bauer to
publish my magazine is because as far as I
have found out, Bauer is not publishing a
music magazine like mine. They publish
magazines like Q-Magazine, Karrang and
MOJO, they are similar but not completely
the same. Because they are for a slightly
older age group. This is a good thing because
then the institution my be interested in my
magazine. Then the company get a new
audience which means more money.

5. Also, because my magazine is a bit rare and special with a very specific audience, if
it is published by an institution like Bauer Media, means that there is a big chance
the music magazine will reach out to many young people. Because Bauer Media
has the technology to publish my magazine online, which means that it can reach
out to the social group targeted to my magazine. So they will have access to it on
computers, iPads, tablets, iPhones etc.