2. Concepts
My magazine will be a magazine which will focus on
mainly rock and metal music containing a front cover,
contents page and double page spread. My magazine will
go up against existing magazines Kerrang and Metal
Hammer. In my opinion, the publishers Bauer Media and
Future Publishing respectively are staring to become
outdated with their releases, and for years, have had
absolute dominance within the field of rock and metal
music magazines. I feel that it is time for a change of
magazine company dominance within this category and
my magazine will look at the genre of rock and metal in a
different and more interesting manner, making it appeal to
a teenage audience.
3. Masthead possible ideas
Touch the sound
Collision
Destruction
Freak on a leash
Wasteland
Riot
I have decided on using these particular fonts as they are all related to the genre of
my music magazine. These fonts all vary and are examples of different colour
schemes and font style. They include serif and sans serif font.
4. Magazines similar to
mine…
In terms of magazines which are similar to mine, rock
and metal magazines Metal Hammer and Kerrang! are
the two magazines which share most similar aspects to
my magazine. As well as sharing the same focus on
genre, both Kerrang and Metal Hammer alike share a
fairly similar price range to my magazine- one which is
not particularly expensive as the target audience is late
teenagers. In addition, the magazines also have a very
cluttered and busy front cover with bright and vivid
colours. The over exaggerated and fulfilled content of
the magazine attracts readers to buy the magazine and
can be used as a tool for reader attraction.
5. Price
In terms of price, my magazine will have to be cheap so
that it is affordable for the late teenage target audience. In
addition to this, I must make sure that the magazine has a
suitable amount of content within so that the magazine is
of good value for money and does not un-attract potential
buyers and or readers of the magazine. The price of the
magazine will be around the range of £2-£3. My
questionnaire results show that my audience will be willing
to buy a magazine of this price as they feel this is an ideal
price for a magazine.
6. Target Audience
The target audience for my particular magazine will be late teenagers.
The magazine will feature a main focus onto the male gender also. I
have chosen to place the focus upon the male gender predominantly for
my magazine as I feel that mainly, the male gender are more associated
with the rock and metal genre of music which is the core focus of my
magazine. The content of the magazine I create will not be particularly
over analytical as I want the content to still be interesting and
understandable to the teenage main audience. The pieces contained in
the magazine will vary with each week to week release. I have chosen to
change some of the forms of content each week as by doing this, it will
engage my audience with new types of stories and idea, whilst also
garnishing their attention still.
In terms of those outside of my target audience, I feel I will still be able to
attract many customers outside of the range of the target audience as
my magazine will always try to have different types of story and concepts
all the time, therefore, my audience will always play the guessing game
of what will feature next.
7. Publishing
In terms of publishing for music magazine, I will be
choosing publishing company Haymarket to publish my
magazine. I have chosen the company Haymarket to
publish my magazine as they are renown for their major
success within the magazine industry already. In addition,
Haymarket are the major competition of my magazines
competitors, Future Publishing. Therefore, it will create a
form of intensity between the two brands, meaning the two
companies will be doing the best they can to out-do one
another. Also, Haymarket are a very well known magazine
publisher. Their reputation is of very high standard within
the industry and they will do the best they can to make
sure my magazine is of great success.
8. Where my magazine will be
sold…
I have decided that it would be best for my magazine to
start off being sold in just local newsagents and corner
shops for the first four months in order for me to monitor
the exact amount of units being sold each week. If my
magazine increases vastly in its popularity, I have decided
that after those four months, I will look to also sell my
magazine in music stores such as HMV, as well as look
for it to be sold in supermarkets such as Tesco and Asda.
Having a wide range of accessibility for my magazine is
vital as it means my audience can buy my magazine at
almost anywhere and do not have to necessarily go out of
their way for it to be purchased, nor have to go to a
specialist store.
9. Marketing/Advertising
In terms of marketing and advertising my magazine, I will
choose a variety of large companies to help promote my
magazine. Firstly, I will choose an artist and feature them
in the magazine provided they talk about the magazine
often over a small stint on their social networking sites.
Secondly, I will advertise my magazine through vehicles
such as buses in London as well as on the side of some
taxis. In addition to this, I will advertise my magazine by
handing out flyers in and around the city of London. By
doing this, it will create a social awareness of my
magazine, allowing the company name to be fully
enforced to the public.
10. Unique Selling Point
The unique selling point of magazine is not one of great
sophistication nor extravagance, however, I have decided
as mentioned previously that my magazine will be ever
changing with its concepts. I have decided on this idea as
I feel that many music magazines of late are too one track
minded, meaning that they have a lack of real ideas or
originality. Therefore, I do not want to follow the footsteps
of my competitors, but to out-do them by making my
magazine always contain the newest and most exclusive:
interviews, Q&A’s, quizzes, stories, reviews and news.
11. Locations
Looking at the possible locations for the photoshoot of my
magazine, I have decided to take a variety of locations
into consideration. Here are some of those possible ideas:
Forest
Alleyway
Abandoned industrial area
Lit up room which has been pre-arranged
