Bauer Media would be the best publisher for the author's music magazine. Bauer already publishes similar magazines like Kerrang that target the same audience as the author's magazine. Publishing with Bauer could reinforce and maintain their current audience without broadening to new genres. While Immediate Media and Prometheus Global publish some magazines, their existing titles do not target the same audience as the author's magazine. Bauer is the best fit because they already have an established, similar audience.

2. BAUER MEDIA
• The main music magazine they publish is Kerrang , this is similar to
magazine I have produced (In style and music genre)
• They also publish the music magazine Q
• Therefore, this media institution would be perfect to publish my
magazine due to the fact that their main magazines attract a very
similar, if not the exact same, target audience. However, my magazine
would not broaden their audiences like if I had produced maybe a pop
music or country music magazine. I would be able to maintain and
reinforce their current audience as my target audience and the Kerrang
target audience as both so similar.

3. IMMEDIATE MEDIA COMPANY
• The Immediate Media Company are combined publishing house made
up of Origin Publishing, Magicalia and BBC Magazines.
• They only currently publish one monthly music magazine
• I feel as though my magazine could possibly increase their profit by
broadening their audience. For example, one of the well known
magazines they publish is BBC Top Of The Pops, this magazine is the
polar opposite of my own magazine, therefore I could bring in new,
different readers that would buy the issues and raise their intake each
month.

4. PROMETHEUS GLOBAL MEDIA
• Prometheus Global Media publish magazines such as Adweek
• They also publish The Hollywood Reporter
• Billboard is also a large magazine that is also published by Prometheus
Global Media
• None of these magazines are similar or close to similar to my own.
• I feel as though that my genre and style of magazine could possibly
bring in a new type of audience, expand their readers and increase the
intake of the publishing company due to an increase in sales.

5. THE PUBLISHING COMPANY I WOULD USE….
• I feel as though that from the publishing companies I have looked in to,
the one that seems as though it is the best fit for my magazine is Bauer
Media.
• The main reason for this is that there is already and established
audience similar to my target audience, therefore there’s already a
substantial amount of readers that will be exposed to my magazine.
• Prometheus Global Media and The Immediate Media Company however
don’t already have an audience that would be interested in my product,
therefore I would prefer not to publish with these companies.