Distribution of my magazine

2. BAUER MEDIA
Bauer Media are one of the largest media companies in Europe
and distribute the magazines Q and MOJO which are similar to
my magazine , they also distribute many other lifestyle and
hobby magazines. Bauer Media could be a potential distributor
for my magazine as they sell similar genres of magazine for
example Q which is a big Music magazine in the media world.
However one issue could be that Bauer Media already have 2
magazines which are similar to my magazine so if another one
was distributed with themselves it might not get as much
attention as the others meaning less profit for themselves and
then my magazine doesn't get the publicity. Therefore I don’t
think I would chose Bauer Media to distribute my product.
http://www.bauermedia.co.uk/brands/q
http://www.bauermedia.co.uk/brands/mojo

3. IPC (TIME INC. MEDIA)
IPC Media would probably be the better distributor for my magazine as
they have NME as one of their main music magazines which appeals to
the same audience as my magazine therefore similar people would
buy my magazine. As NME is one of the biggest selling magazines from
the Indie Genre this appeals to me a lot. Another point which appeals to
me is that NME often put free copies of their magazines into shops such
as TOPMAN , the audience are know to buy items from this shop and
therefore if my magazine was put into these shops too it would boost
sales of the magazine. IPC are reputable company and have been very
successful in producing reputable magazines within the music
industry. This helps make my decision on which distributor I would
want my magazine to go to and people would be more inclined to buy it
if they know it has come from a reputable distributor .
https://www.timeincuk.com/brands/nme/

4. WHO WOULD I CHOOSE TO DISTRIBUTE MY MAGAZINE?
I would probably use IPC as my distributor for my magazine , the following
are the reasons why I would choose them to distribute :
• They produce similar successful magazines such as NME
• Free samples of NME are often put into TOPMAN allowing it to reach a
wider range of audience. The magazines are put into TOPMAN for
various reasons , TOPMANS audience is almost very similar to the
audience of NME , mainly males aged from 16-25 , interested in fashion,
students / working in part time work.
• Also IPC are a very reputable business so therefore I would be able to
trust them to distribute my magazine
The main reason why I wouldn't choose Bauer Media is because they already produce and distribute
2 very similar magazines that are in the same genre of mine (Q and MOJO) so therefore if I choose
Bauer Media my magazine might not get as much publicity.

5. HOW WOULD MY MAGAZINE BE ADVERTISED?
There are many different ways to advertise different products but the effective ways for advertising magazines are:
 Billboards
 Social Media Pages
 Posters
 Advertisements on the TV & Radio
 Stickers on the sides of buses
 Representatives giving out leaflets and samples of the magazine
I think the best method to advertise my magazine would be via billboards, bus stickers and social media pages . This is because
there is a high population of people who see these on a daily basis. Social media can be spread world wide , if a page is made to
advertise the magazine , people from all around the world can like the page for updates , they can share it with friends both on the
social media page and externally. This increases publicity for the magazine , hopefully boosting sales. Bus stickers and billboards
again are seen everyday by people therefore increasing the publicity which helps spread the word about the magazine.

6. HOW WOULD MY PRODUCT BE DISTRIBUTED?
The different ways in which my magazine can be distributed can range from the use of the
internet to them being sold in shops. I believe the strongest way to distribute my products is to
sell in different shops. Although digital Newstead apps are becoming increasingly popular I think
my audience will prefer if they have a magazine in front of them rather than a virtual version. As
there has been a rise in web 2.0 I could distribute the magazine via the web , this would increase
the amount of people who read it and as technology is constantly improving the media world
keeps up with it, therefore big distributors are now publishing a lot more online versions of the
magazine.
One possible distribution method could be to have trade stands ate music festivals such as
Kendal Calling or Leeds Festival, the people that attend these festivals are from the same
audience that my magazine is aimed at therefore this could boost sales of the magazines.