IPC Media publishes NME magazine and has a large female audience that matches the target audience of the document author's new music magazine. While Bauer Media publishes similar magazines to the proposed one like Kerrang and Q, IPC would be a better choice because it does not currently distribute many magazines so the new title would stand out, and the target audiences are also aligned.

1. WHAT KIND OF MEDIA INSTITUTION
MIGHT DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?

2. IPC MEDIA
NME magazine is distributed my IPC media and is the leading
magazine publisher in the UK. Almost two thirds of its engaging
audience are female which works really well with my target
audience. IPC don’t distribute a lot of magazines therefore my
product could do well with IPC as it’s a new type of music
magazine and isn’t like NME magazine so it is something fresh
for their audience.

3. BAUER MEDIA
Bauer media are a private publishing group with over 300
products. They publish magazines kerrang and Q, my magazine
reflects the style of Q magazine which would mean it could be a
good institution for my magazine and they may chose to publish
my magazine as it is similar to Q.

4. Overall I would chose for IPC media to publish my
magazine as I think it would be a new product for
them and not like any other magazine style that they
already produce. Also my target audience would fit in
with IPC’s current audience so for these reasons I
feel that this would be the best media institution to
sell my magazine.