The three coursework pieces - a music video, digital packaging, and website - were designed to fit together cohesively through the use of consistent bright colors. Pink, purple, red, and orange were used throughout to appeal to the targeted female audience and convey an energetic, upbeat mood. Similar colors were applied to the digital packaging and website to clearly connect them, with a focus on pink and purple seen as more feminine. Costumes in the music video also stuck to the same color scheme to present the artist as belonging in this pop music genre.