Fiona davison unit 30 final

OCR –
Level 3 Cambridge Introductory
Diploma in Media
Unit 30:
UK Media Publishing
St. Andrew’s Catholic School
Fiona Davison – 1106

Contacting Q magazine:
Relationship with the Magazine and
consumers
Before I carried out my research for Q magazine, I had to contact someone by email that
worked for the magazine. I have done this to get information before taking it in mind. I sent an
email to Q magazine about the advertising within the magazine and if they could possibly
provide me with any information that can be helpful for my research that I am studying. I also
have some information on the press pack which I found only advertises Q festivals and other
information that I needed for my research. I found that this was more helpful with the
information on the Q magazine website which I may need to carry out into investigation.

Bauer Media Group Publisher
Source:
http://magazines.bauermediaadvertising.c
om/magazines
Source:
https://www.bauermedia.com/en/historie/
About: The Bauer media group is a European based media
company that is known to be the largest in the UK, the company
started on the 2nd of January 1875 and continues producing
products today.
Ideology: The ideology “We think Popular” connotes that the Bauer
media group have high expectations meaning they will produce good
quality content in order to remain an successful company. The verbal
code “Popular” connotes that the magazine are dedicated to make
their magazine known and popular to the audience.
Products: Today The Bauer media group has offered a range of
magazines in 15 different countries as well as on social media,
TV and different radio stations. Many magazines that readers are
interested in and are popular online include Empire, Heat and
many more.

Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q
http://www.qthemusic.com/
http://www.emap.com/http://www.bauermedia.co.uk/press/news/article/phil-
alexander-now-editor-in-chief-of-q-magazine
Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q
http://www.qthemusic.com
Date of First Publication-Q magazine started in October 1986, the EMAP group were
going to call the magazine “cue” with the sub title “The modern guide to music and more”
but the audience was firstly confused about the name of the magazine and thought it was
a snooker magazine instead of a pop magazine. The EMAP group Later on that year
changed the name to the letter “Q” and released it as a monthly magazine, giving readers
up to date information about music.
Publisher-Q magazine was firstly published by the EMAP group and was then sold to the
Bauer media group. The two editors of Q magazine (Mark Ellen and David Hepworth)
discussed and thought of the idea about creating a new magazine that has a very large
audience group and talks about different types of genres.
Associated Products-on the Q magazine website, it supply's you with information such as
what the magazine is about, the music, festivals that are coming soon and a subscription of
the magazine. It also includes Q radio which first started in the early year of 2008 when the
Bauer media group took over the magazine fully. The Bauer media group had to then cancel
the broadcast later on that year because they wanted to change their station to kisstory.
Source:

Q Magazines Form
Source: www.qthemusic.com
Dimensions/size of Q magazine-on the Q magazine website, I have found that the
magazine can do a version where they can either print or use digital for just 30 pounds if
you subscribe to the magazine. it depends on the device you use to subscribe to it on
because it will have a different view on content, the magazine is 30.6x 22.2 x 1.2cm in
size.
Print and Digital-Q Magazine publish their magazines through print based and online
media, this is implies that it will be easer for their audience to access it and still keep
up to date on what the magazine provides. On the Q magazine website, they have
subscription services where anyone can subscribe to the magazine for a reasonable
price. This will be included for both the the print and the digital versions which are
available on the package. This will give readers information which Q magazine
provides and will also offer them a number of magazines that will be realised every
month for them to read. This would mean every reader that is subscribed to the
magazine wont miss out even if Q magazine doesn't’t sell a magazine for one month,
the reader that is subscribed will still purchase a copy online.

Q Magazine Form Continued
Source: www.qthemusic.com
Style of Q magazine-Q magazine follow a style throughout the magazine to show their
readers that they have a continuous pattern throughout every copy a reader would
receive. The magazine have done this by repeating features such as the colour
scheme, this will be useful for readers because they will start to know what the
magazine is like. Q magazine uses colours such as red, white, black and blue which
they continue throughout the magazine so readers will know it is Q magazine.

Key people at Q magazine
Editor-in-chief Publisher-David Bostock
Senior Editor-
Matt Mason
Executive Content
Director-Jane Johnson
Senior Music Content
Team-Matt Phil
Editor-Andrew
Harrison
Associate Editor
(Digital) Paul Stokes
Associate Editor (Production)
Simon McEwan
Brand Director
Rob Walsh
Source: http://magazines.bauermediaadvertising.com/news/detail/phil-alexander-now-editor-
in-chief-of-q-magazine
Music Manager-
Martin Bojtos
Live Music and
Media Planner-
Joel Hopkins

The Magazine Production process
Continued
Date of publication – Firstly, you set up a data publication. This is when you want the magazine
to be released to the public. Music magazines take around 2 months to produce and plan
because there is a lot of research to be completed.
Managing the schedule- secondly, once the date of the publication has been set up, a schedule
will be created. This is because if you want your magazine to be produced effectively then a
schedule needs to be made. The pros to a schedule is that if anything changes from the initial
plan, there will be an alternative plan. Having this will allow deadlines to be made.
Editorial and budgetary decision – this part of the production process is where the editorial
team make a decision on what will be included in the magazine, for example articles,
competitions, pictures and news stories. After this the team make budgetary decisions, looking
at money that is available to them.
Content Acquisition- this part they decide who is going to create the content, they choose
between in-house writers or external writers to write about specific topics. Furthermore
illustrations are also created.
Source: http://hosbeg.com/the-magazine-production-process/

The Magazine Production process
Sub-editing- the next step which is taken focuses on quality control of the magazine, the
person that is usually responsible for this job is the sub editor. This sub editing involves spelling
and grammar, mistakes page layout and article facts.
Page layout- the editorial team will decide the layout of the magazine. They do this because it
allows the reader to read the magazine clearly.
Proof reading- this stage is where the first copy of the magazine is developed and will be
looked over by the editorial team. For example they will look out for any spelling and layout
mistakes, if they find these, a new version will be created and printed.
Publication and distribution- once all these processes have been completed, the magazine will
be sent out to print and then once printed, it will be distributed to the stores and then to the
public.

Socio Economic needs-
Target Audience
The founders of Q are Mark Ellen and David Hepworth, the magazine
is mainly aimed at young people and teenagers. The target audience
for Q is mainly aimed at people over 25 years old, of both genders.
The target audience is older than teenagers which means that Q
magazine can afford to be expensive because it is so longer aimed at
young people. Also with the older audience, The magazine features
many genres of music, so it will suit all music fans, this would mean
that the audience has a big audience as it is so popular. The target
audience for Q according to the uses and gratifications theory, Q
magazine would fit into the category of ‘inform and educate’ (Katz)
where the audience learn something from consuming the text. Also it
is in the diversion category because the audience can escape from
their reality where they can involve themselves in the text.
http://louisejaynehudson.blogspot.co.uk/2012/11/q-magazine-reader-profile-analysis.html
Source:

This provides a clear overview of who the typical reader of Q magazine is, whereby the
dominant age group of the readership is 15-24 and a huge 68.2% of the readers are male.
This is because the magazine covers male orientated content such as female artist’s they
that would encourage a ‘Male gaze’.
Reader Profile

Reader Profile
Laura Mulvey (1975) – ‘Male Gaze’
Male gaze- is the tendency to see the world and women from the male perspective.
Deliberately erotic
pose to attract male
readers so that they
buy the magazine
Cheryl is seen here in a provocative way so that men spend longer looking at the front cover and
will buy the magazine.

Katz’ Uses & Gratifications
According to Katz Uses & Gratifications Q magazine is fits into the category of ‘inform and
educate’ where the audience of Q magazine will learn something by reading the information
for example readers could be reading about an article and they could possibly learn something
about within the article they are reading. This will then get Q magazine readers to learn
something by reading this information. The “200 things you didn’t know about The Beatles”
would fit into this ‘informative’ category.

Hartley
According to Hartley’s seven
subjectivities, the age group for Q
magazine is mainly aimed at 16-25
year Old's, secondly the gender for the
magazine is aimed at both male and
female readers. The demographics and
socio economics for Q would fit into
the group D and E because it is mainly
for people that enjoy indie music
which means it wouldn’t be upper
class compared to other magazines.

Maslow
According to Maslow’s Hierarchy of needs, Q
magazine would be categorized as ‘survivors’ because
the readers like a routine and what to know when the
magazine will be produced every month.

Psychographics
According to the psychographics table, the target
audience for Q magazine would fit into the category of
‘Reformers’ because Q’s target audience would like to
be aware of new information which would be published
each month for viewers to read, also the audience
would select products of Q magazine that were at top
quality. Also the target audience would be also aimed
at ‘strugglers’ as they seek escape and the people in the
D and E demographic. Lastly the target audience would
be ‘Aspirers’ because Q magazine is related to younger
people who seek status which therefore they would be
interested in Q magazine because it would seek a lower
status which means young viewers would more likely
be interested.

Style of Language
The style of language for Q magazine
consists of informal language which is
used throughout the magazines they
publish to their readers. The informal
language attracts a younger audience
towards reading the magazine. The
verbal code and alliteration “secret
stash” which is evident on the cover
line of the Keith Richards secondary
lead is an example of the informal
language they use.

Content Overview
A typical issue of Q magazine provides content about individual artists who convey
‘star appeal’ (Richard Dyer) such as Sam Smith and Foo Fighters, which connotes
that readers will be more interested about reading about particular artists
because of the type of content Q magazine use in different articlesstories, such
as using verbal codes like “heartbreak” which would attract younger audiences
such as teenagers to read specific content they produce.
The contents Page is usually divided into genres such as:
Features
Every month
Review

Source: http://www.greatmagazines.co.uk/bws/q-magazine?
utm_source=dynamic&utm_medium=bws&utm_content=topnavsubscribetext&utm_campaign=BAU_Q
You can subscribe to Q Magazine and enjoy a VIP
package which allows you to access the magazine
from two different platforms; print and digital.
Readership and Circulation
Throughout my research of Q magazine, I have found the circulation and readership that the
magazine has gained. The magazine overall costs £3.99 per issue, the magazine is published
on a monthly basis and I have calculated the circulation and readership from 2013 to 2014.
Through the evidence of the circulation and readership from the magazine, I have calculated
that the magazine has become more popular throughout the year of 2014.
Circulation-48,353(Jan-Jun 2014)
Readership-339,000(Jan-Dec 2013)
Source: http://www.pressgazette.co.uk/customer-publishing

Brand Extensions:
Relationship between the magazine and
AudienceQ awards
Q awards started in the year of 1990, it is an awards ceremony which is celebrated for the most
popular artist awards which are nominated for awards.
Q newsletter
Q magazine have a newsletter for all the updated news from the magazine, this will keep readers
updated and will attract more people to read the magazine.
Subscribe to Q
Readers can subscribe to Q magazine by print, digital and joint which are all the package offers that
are available so readers will never miss an issue. This will also promote more people to read the
magazine.

Readership online:
Relationship Between the Magazine
and Audience
Q magazine have online social media’s for example
Facebook, Youtube and Twitter that able readers to
follow these so won’t miss any of the latest
information about the magazine. Readers can also
voice their opinion on anything Q magazine have
done or are going to do, for example on Twitter they
can tweet about the magazine with their own opinions
and questions. Q magazine have done this in order to
attract Readers to different parts of the magazine.
Social media statistics from September 2016
 Facebook fans-120,435
 Twitter Followers-127k
 Youtube Subscribers-4,163

Q Website - Analysis
Relationship Between the
Magazine and Audience
http://www.qthemusic.com
The website encourages interaction with
this print media product online.
Certain features that encourage this
interrelationship between the reader and
magazine are highlighted to the left from
the Navigation menu.
The interviews allow the reader to build a
much clearer ‘personal relationship’ (Katz)
with the magazine and is more appealing
to the readers online as people seem to
rely on the internet to receive their
information because it is considered an
easier way to access information.
Convergent technology and interactive
features such as Video contain for
example “The Q awards” where the
audience can see artists collecting an
award.
Finally, the ‘Track of the day’ would be
important for ‘social climbers’ (Maslow)
because it would make them aware what is
popular and trending within Q magazine.

Technological Convergence
You can subscribe to Q online and enjoy VIP packaging which allows you to access Q
magazine from two different platforms, which are digital and print. You can also read
a digital subscription and download the latest issue on a device. Q is dedicated to
interviewers with popular artists and it has a large review section that includes: new
music realizes, music compilations, film live concert, radio and television reviewers
that are rated from one to five stars.

Advertising to Consumers: TV
Advert Example
https://www.youtube.com/watch?v=78UVEVzPeX4
Throughout my research of Q magazine, I have found a YouTube advert that promotes the
magazine overall. This sort of advertisement is available on social media, the magazine also
has a YouTube channel where they keep viewers updated with the latest news and publications
of the magazine. At the start of the video you can see the “Q” logo against a white coloured
background, the logo is a bold red colour. This is to catch the readers away as it will be the first
thing they will see when they click on the video. After, the content of the magazine is then seen
in the video with bold lettering and music. The advertisement overall introduces the reader a
chance to see what type of content is going to be featured in the magazine. Lastly on the video,
you can then see an example of a front cover to demonstrate to viewers what the magazine
looks like which also includes the logo so readers will then know it is Q magazine.
The video was uploaded on
September in 2014, there
have been 190 views on the
video. The advert has gained
popularity when the video was
first uploaded, this is because
viewers have taken interest in
the magazine and the content
it provides.
The video is only 30
seconds long meaning that
it is a television advert
which will get readers
curious to what is next for Q
magazine.

Advertising to consumers-Print Example
Within my research for Q magazine, I have taken a picture
of a print based advertisement they use within the
magazine. The picture that is clearly shown is one
example of a print advertisement. Firstly it uses the Q
ident in order to make readers aware that it is Q
magazine, the background is red on the background with a
Q in bold coloured in white. The words “New Adventures in
sound” implies to the readers that something new and
exciting is happening within the music industry, this could
possibly be an advertisement for the “Q awards” which is
an awards ceremony where different artists are chosen to
collect their awards for nominated. other visual codes
could include how they have used waves of sound to
demonstrate to readers that it is music related. On the
bottom of the advertisement, the magazine has a line-up
of artists that are presenting to the public with new music.
Young people and teenagers will be interested in this
because they may have an artist they like within the
names that are shown on the print example. The
magazine has also written some of the artists in the colour
red to represent the magazine so readers will know it is
from Q. this will encourage readers to seek more
information from the magazine, this will mean that they
would more likely rely on the magazine for updates and
information.

Advertising Pricing
The price of Q magazine is £5.95, advertising within the magazine
includes choosing where to place the advert, what type of
advertisement it is, how big it is and if it can fit on the page
including the layout. The cost of the Advertisement depends how
much readership it gets, for example if readers take interest in the
advertisement then it will cost more money for Q magazine to
invest in.
This is an example of an Advertisement
which was published on the 24th October
from Q magazine, this is to help the
magazine gain popularity which will keep
readers informed about updated information
about the magazine.

National Express Partnership with Q-Relationship with
the Advertiser and the Publisher
Q magazine started a partnership with the
National Express to help with the
advertisement at the London, United
kingdom festival in late August. The
purpose was to to and get the audience to
go to the music events throughout the year
and to use the national Express coach to
travel to these places as an advertisement
for the campaign.
Source: http://www.bauermedia.co.uk/uploads/QMediaPack-Feb2013.pdf
The purpose of the introduction of the
partnership was to offer a competition for
readers to win an experience while they
were travelling to the festival. They also
include a Rock ‘n Roll experience that hires
private entertainment throughout the
journey.
There are a variety of ways that the
partnership competition was brought out to
readers, for example Q magazine published
two pages that are in the magazine that try
to encourage readers to enter their
competitions so readers get the best out of
the magazine. Q also want readers opinions
on the magazine overall so they know how
to improve it to make it better.

The masthead is the title of the
magazine and as you can see there is a
red box with the letter Q in white
writing.
Another convention of a
Magazine cover is the main
image. The denotation of the
main image is “Florence and The
Machine” which connotes “star
appeal” (Richard Dyer). The
technical code of the close up of
Florence grabs the readers
attention as the front cover is
mainly focusing on her.
The visual codes on the front cover such as
the pale blue dashes and bullet points are
other conventions, the bullet points in the
cover line interest the reader through the
brief summary and therefore they would
want to read more.
The strapline is placed underneath
the masthead, the strapline denotes
“Discover great music” which
connotes inside this magazine there
will be new and updated
information about the music
industry and the audience will be
able to “Discover” this by buying
and reading the magazine.
On the left and right hand side of the
page, there are coverlines which is
information about what is inside of the
magazine, for example “16 page Gig”.
Coverlines are an insight to the audience
about what they can read. The barcode contains the
date, issue number and price,
furthermore there is usually a
web address (technical
convergence) which allows
the audience to view the
magazine online.
The main story is featured at
the top, the main story anchors
the image. The verbal code “I
feel so alone” connotes that this
will be an interesting story and
entices the reader to want to
know what it is about.
Codes and conventions
Denotations and Connotations of Q Front Cover

Main Image - in this double
page spread, Florence is
looking directly at the
reader which suggests that
she is inviting the readers
into the article.
In the main article of the double page spread, the drop
capital is used to catch the readers attention at the
beginning of the text. The Font style is bold to try and
make the readers interested in the Magazine. The
purpose of the drop capital is to signal the reader where
to begin.
This article is in columns which implies the
conventions of a double page spread and
this is also usually a interview that is in
columns.
This heading is very
appropriate because
it is a line of one of
Florence's number
one singles. The bold
front stands out to
get the readers
attention as the front
is different from the
others in this article
The colour red is an
extremely bold colour and
suggests passion and fire
which could connote the
artists passion for music
The stand first is the
introduction for the
interview, this gives
the reader an insight
on what the interview
or column is about
and allows them to
decide if they want to
read it or not.
Credits- this writing states
who wrote the article and
who took pictures.
Usually in an interview on a
double page spread, there is a
pull quote which is a quote
from the artist pulled out of
the interview. This is usually a
quote that is interesting,
making the audience want to
read the interview.
Denotations and Connotations of Q Double Page
Spread

Conclusion
Throughout this LO I have spoken about how Q
magazine advertises within the magazine for example
introducing competitions for readers to enter which will
also make the magazine more popular. I have also
spoken about the brand extensions of the magazine, for
example Q do an awards ceremony which is celebrated
for the most popular artists. Overall I have analysed Q
magazine by talking about how the magazine became
popular and what is featured within it.

Genre
Free sheet-there are many newspapers that deal out with no charge, meaning that customers
would have the newspaper for free. This will be very popular and will include large amounts of
advertising content that readers will be attracted to.
These newspapers are either being handed out to the people of the public or they can be
found at newspaper stands for the entire day. Free sheet was originally made the 1880s in
Germany and were then given out twice a week continuously for people that wanted to read it
in a town called Lubeck. Free sheet had the largest amount of readers in the newspaper Metro,
this newspaper has been very popular over the years, it originally started in the year 1995. The
newspaper was firstly a free sheet in public areas in Sweden where they would just sell the
magazine how it is. After the newspaper became popular in many countries including the UK,
Metro had made 13 issues with 1.3 million readers within the UK which is increasing by the
minute.
Red Top Tabloid- This newspaper has been named through the idea of the masthead as it is
red and bold, the original size of the newspaper is 11 x 17 and has five columns going across.
This is because the tabloid is much smaller than the newspaper and is bigger than just a
general newspaper. This is so the newspaper can produce much smaller content for the
newspaper but it will still be at it’s best quality. The style within each page of the newspaper are
known as the topics of the paper, meaning each page will have different stories such as what
has been happening in the news, sports stars and other stories they wish to include. The price
overall of the newspaper is very cheap around 80p for each copy. This is because of the
advertising within the newspaper.
Source: http://www.newspapers.co.uk/newspaper-types-and-formats/
Source: http://www.newspapers.co.uk/newspaper-types-and-formats/

Broadsheet
Broadsheet means to refer to the newspaper in a different format for example meaning
the page and making sure everything fits perfectly onto the page with the content.
Broadsheet’s can be small or large depending which country you are in and how big or
small the person would want the advertising range to be. They would often have more or
less pages depending on the quality and the price of the overall newspaper. It is said that
more academic people seem to read these type of newspapers because of how detailed
the stories can be and the subject it is talking about in general.
Compared to the tabloid newspaper which is a broadsheet, it includes more than one final
story on the front cover of the newspaper. They seem to include many stories around the
newspaper pages talking about different topics. The newspaper do this to reduce the
advertising rate and use more space. In the newspaper, it seems to have more interesting
stories on the top instead of the bottom to catch the readers attention, this is to make the
newspaper more known by people.
The Broadsheet newspapers were first used in the year of 1618 where they have been
first published to the public eye in the Netherlands. They were first in the UK in the year of
1700 where the company would have to pay for the newspapers, depending on how many
they were. The size of the newspaper were therefore increased so they were would be
more advertising and content included.
Source: http://journalism.about.com/od/trends/a/tabloidsbroadsheets.htm

Introduction
Source: https://en.wikipedia.org/wiki/The_Sun_(United_Kingdom)
https://www.google.co.uk/search?
client=safari&rls=en&q=the+sun+newspaper+readership+figures&ie=UTF-8&oe=UTF-
8&gfe_rd=cr&ei=uETuV7KGE9DU8geB6K5Q
In this learning outcome I will be speaking about The Sun newspaper. The Sun newspaper is
a daily tabloid newspaper that is published within the UK. They newspaper started in 1964
where the publisher Daily Herald, he came up with the name of the newspaper and the
content which is included in it. The newspaper became a tabloid in 1969 after it had been
produced by new publishers at the time. The new publishers of the newspaper are News
group Newspapers. The Sun has been known to have the largest circulation of any
newspaper found in the UK. In the picture below, it describes the readership figures for The
Sun newspaper from May 2015, the average readership from the newspaper was 1,809,240
which has decreased by -1.25. This would imply that the readership from The sun has
decreased by the year 2015.

News Corporation
The Sun is a red top tabloid newspaper which is under the ownership
of news corporation. The news corporation are an American
international mass media group headquartered in New York City. They
were announced as the fourth largest media group in 2014. The Sun
newspaper has long appealed to the stereotypical “white van man”
readership which was used within the UK as people thought the
newspaper would only appeal to white men who drive a van everyday.
These men have come across to the public as “Selfish” and
“Inconsiderate” people who are mostly working class and aggressive.
The stereotype “white van man” connotes a D-E person who would
have an manual labour job, for example a plumber.
http://www.sirc.org/publik/white_van_man.html

News Selection
Throughout 'The Sun' newspaper, they have covered a
particular range of stories in order to attract one audience type.
The picture denoted on the right is an example where they have
covered “soft” news within it to imply what the newspaper overall
likes to publicize events about celebrities. The main heading for
the Lead Story (a pun) “Price Fighter” implies that the
newspaper is trying to relate to popular celebrities and their lives
through basic language devices such as a pun. On the other
hand, 'The Sun' has produced a secondary lead with the title of
“Mum’s terror in jihadist hellhole” where the newspaper has
spoken about a serious event (Hard news) that has happened in
the world. This news selection would also demonstrate that they
tend to focus on stories that are less important compared to a
serious event that has great ‘magnitude’ (Galtung & Ruge)
The second picture is from 'The Sun' newspaper's
website, where I have taken a screen shot of an
online story which has been published from the
newspaper. The verbal code of the headline
“Britain’s first Pokemon go murder” connotes that
the newspaper uses tragic events that has
happened in the world today, whereas on the print
based version of the newspaper, they only publish
about celebrities instead of serious events.

Codes and Conventions-Denotation and
Connotation of the Newspaper
Masthead-the Masthead
background is the colour red
to possibly catch the readers
attention, as the colour is
bold and stands out. The
name 'The Sun' could
connote that the newspaper
releases their newspapers
early in the morning
meaning they will get
delivered at an early time for
readers. This is good
because it shows that the
newspaper is dedicated and
follows a system.
Display advert-the display
advert is placed on the top part
of the front cover in order to
attract readers. The newspaper
has used the colour blue as the
background as It is a bright
colour and it also fits with the
theme, they have used the
saying “All in sun sport” as the
title. They have also placed
some football players in order to
attract the male industry to the
magazine. They have used that
particular title because it will be
talking about sports, also the
colour blue links to this because
it is a football colour.
Lead story-the lead story is called “My heart stopped for 40 second” this is a very heart
warming title as they have used a baby in the picture. This could connote that they were
trying to attract older people to read the newspaper and viewers that are curious about
the events that happen in peoples lives and would be interested reading about a life or
death experience.
Sunday the 26th of
February 2012

Main image-on this
newspaper of 'The Sun' the
main image is placed on the
bottom part of the newspaper.
The main image is a picture of
a women and her baby, the
image could be appealing for
older people as it is quite heart
warming for the audience. This
would link to the headline “My
heart stopped for 40 seconds”
this headline is pointed at the
image as it links to the baby
the women is carrying, this
would be very heart warming
to the audience as it was a
miracle the baby survived.
The Copy-the purpose of “the copy” is to introduce the story so the readers will know what it is
about before even reading this. This will get readers curious to know what is next about the story
that is published within the front cover.
News Values (Galtung &
Ruge) –
The front cover from 'The
Sun' would be categorized
into “Consequences,
Unpredictability and Human
interest” this is because the
front cover is very heart
warming which affects the
reader emotionally.

Secondary lead
Within this Front cover of 'The Sun'
newspaper, they have included a
secondary lead which has been placed on
the bottom left hand side of the page, with
the title “Hospital deaths: Nurse is Charged”
this would encourage readers to read the
magazine because as well as publishing
stories about celebrities, they also include
serious events that have happened in the
world. This would demonstrate that 'The
Sun' are dedicated to publishing stories that
their audience enjoy and would be
interested in.

Denotation and Connotation of a
Newspaper Double Page Spread
Headline-the headline of
this newspaper is “Battle
for Britain” which could
imply that something bad
has happened and would
be considered important at
this moment of time. this
would attract the reader
because the sun have
written it in a bold font and
used big letters, This
would connote that it will
be the very first thing the
reader will notice and
automatically have an
attraction to it.
Page number-the page number is located in the top right hand corner of the page, this
will be the same for any newspaper ever published. This is useful for readers so they will
be able to remember what is spoke about and what information is shown on each page.
News Values- the news value
(Currency/Continuity/Running
Story) because it fits in well
because the title “Battle for
Britain) explains an event that
is continuous and has been
going on for days/weeks or
even months.
Technological
Convergence-this is
located at the very bottom
of the page, it is a way to
make readers aware to
follow the sun on different
types of social medias so
you wont ever miss when
the newspaper is going to
be released or miss any
drama that is going to be
featured in the newspaper.
The copy-this is located at the bottom of
the newspaper where it the reader a clue
about what the newspaper is going to be
talking about in the articles, this will make
the reader interested because it will make
the reader want to read more about it.
Statistics-this is the column which is
located on the left top corner of every
front page on a newspaper double
page spread.

Denotation and Connotation of a
Newspaper Double Page Spread
Main image-the
main image is
centered in then
middle of the
double page
spread, it is
usually big in
order for the
reader to
automatically see
it. This could also
connote that it is
of high importance
so the reader will
know exactly what
the articles are
going to be about.
Captions- on the main image,
they would usually be a caption
so readers will know what
exactly it is about. This will
make readers understand what
exactly the article is about
before they read it.
Opinions- within
the article, every
double page spread
of a newspaper has
a column at the side
of the double page
spread where it
expresses the
opinions of the sun
and what people
over all think of the
newspaper.
Associated images-
these images relate to
the overall news story
that has been talked
about. This is to
demonstrate to the
reader an idea about
what it is going to be
talking about.
Opening invitation-this is an article which is
found in the middle of the page, the publisher
has done this in order for it to relate to the main
article of the double page spread.
News Values-'The Sun' double page
spread would be categorized into
“Unpredictability, Running story and
Conflict” because the news story is
going to carry on for a long time as it
is a shocking event.

On the 16th page of the sun's newspaper, they
have put an advertisement which was
originally by the mobile company three. The
sun have done this in order to promote the
mobilising service and to also make people
aware by paying for the newspaper, they will
receive different type of advertisements which
will help their everyday lives. An example of a
visual code for this advertisement would be
that they have used colours to possibly attract
younger people. They have also used the
mobile company logo to ‘inform’ (Katz) the
readers where they can go to to receive this
information. In the middle of the page it was
the words “we love data” with a heart for “love”
is again trying to attract a young audience and
by also using colour this would attract more
younger readers to consider reading the
newspaper fully because of the different
advertisements and what the newspaper offers
overall.
Wednesday, September 21, 2016
Advertised products-relationship
between the Advertiser and publisher

Advertised Products: Relationship
Between the Advertiser and publisher
This is another advertisement I found within the sun
newspaper, this is located on the 18th page of the
newspaper. This advertisement is based mainly on
television as the company “Virgin Atlantic” which is a
network where viewers can watch all the latest
movies, TV shows and many more at a reasonable
price. The advertisement has many appealing
interests about it, for example they have shown
pictures of what films and TV shows that will be
included in each package no matter which one the
reader may choose. This will attract readers as they
wont have to pay a lot to receive these shows, this
would mean that as well as advertising their own
newspaper, they are also advertising other products.
This will make the newspaper more popular and
known to the public eye. within this advertisement is
how they have used the colour red in order to attract
readers, they have done this because the colour red
is very bold and appealing which means readers will
notice it straight away once they have seen it.
Overall this advertisement is mainly used to make
people aware of this company and to also increase
their popularity as well as their own newspaper.

Demographics of The Sun
Throughout my research for 'The Sun' newspaper, I have calculated the
age group, gender and lifestyle. For the age group within the
newspaper, in the picture below, it shows the age group of the sun. it is
clear that people over the age of 20 are more likely to read newspapers
than younger people, this is because usually younger people use social
media to find out any information they would want to know. The
telegraph in the picture shows that people over the age of 30 seem to
read their newspaper unlike the sun where they have a younger
audience. This could be because the sun has different features and
information which would attract young people. According to Katz Uses
& Gratifications for The Sun newspaper is fitted into the category of
‘inform and educate’ where the audience of 'The Sun' will learn
something by reading the information that is provided for example
readers could be reading about an article where they could possibly
learn something about a particular event within the news story.
According to Hartley’s seven subjectivities', the age group for the
newspaper is aimed at 20-45 year Old's, secondly the gender for the
magazine is also aimed at mainly male readers. The demographics and
socio economics for The Sun would fit into the group D and E
because it is mainly for people that enjoy reading about the latest news
that is provided about celebrities. For psychographics, 'The Sun' would
fit into the category of ‘Reformers’ because they use selected products
for the quality from the layout of the newspaper and what is included.
Lastly, According to Maslow’s Hierarchy of needs, the newspaper
would be categorized as ‘survivors’ because they like a routine and what
to know when the newspaper will be produced every month.
https://www.themediabriefing.com/article/youth-
audiences-newspaper-old-demographics-
advertising
In the picture at the bottom, it shows the readership for a variety
of newspapers such as the daily mail. The readership for the sun
is 5,599,00 the number has decreased since 2014 as more
people seem to rely on social media to receive the latest
information about the news.
In the second picture below, it denotes the gender percentage for
'The Sun' and many other newspapers. It is clearly shown that more
male readers read the sun than females, this could be because
adult males seem to take an interest in newspaper unlike females
would probably prefer magazines as they have colourful pages and
pictures which would relate to the articles.

E-Media Platform Promotion
The Sun newspaper uses many different types of media platforms in order to make their
newspaper more known to people. For example they have created a Facebook and Twitter
page and a Youtube channel in order to publicise the newspaper. This will also keep readers
up to date on the information the newspaper is going to be providing each time it is published
for to the public eye. These types of social is an overall way in order to advertise the
newspaper on the latest stories and well known information. The newspaper has created
these pages so it will be more accessible for readers as social media is a popular way to
receive information this day and age. It is also a good idea and a way for readers to connect
with the newspaper, for example they can ask any questions, state their opinions or comment
about the newspaper, they can also talk to other people that might share the same interests
on the subject.
Furthermore the sun has a you tube channel with 14,074 people that have subscribed to it, the
channel is to keep readers updated and involved about the events of the newspaper. Viewers
can also leave comments in the comment section just below the videos the sun has made,
this way they can give feedback about what they think about the newspaper and how they can
improve it as a whole.

Advertising to Consumers: TV Advert Example
https://www.youtube.com/watch?v=4pQ6NuD7aIc
Throughout my research for the sun newspaper, I have found a TV that was published on the 5th
of January 2016, the advert is based on home deliveries from the sun newspaper. At the start of
the video, you can see that it is set in a house which is linked to “home delivery” you can then see
a clock with the time set to “05 59” you can then hear a voice that is talking about mornings and
explaining that the sun newspaper will deliver at any time of day. They are saying this in order to
advertise the newspaper as a whole, this will then get readers interested into purchasing a copy of
the newspaper considering it will directly be delivered to their door. Within the advert, they have
shown a phone number which is there throughout the advert. They also have a website where
readers can go visit in order to purchase their copies from the sun. in the middle of the video, you
can then see people from the house that are quickly rushing around In order to get to work. The
advert is trying to basically say to people that even if your in a rush, you will still be able to
purchase a copy of the newspaper.
The video
lasts for 30
seconds, this
would identify
it as a TV
advert as it is
not very long
the video has 495
views, this has been
an increase from the
poster as more
people look online
about their
information they
want to find.
Within the video, you can also share the video
so that more people will see it and might even
purchase a copy of the newspaper.

Within my research for the sun, I have looked into the pricing of the newspaper, for example
the newspaper currently is increasing its price by 10p but the overall price depends on firstly
what day the reader would want to purchase a copy. For example on Sundays it is increased
by 20p, which would mean that The Sun on Saturday will now cost 70p and on Sunday will
be £1. The newspaper has many features for it to be within a pricing range, for example the
size, position and the price overall. Firstly the price tells the reader how much the whole
newspaper is and what it consists of within each page, for example the newspaper includes
many different advertisements to attract readers. The advertisements within the newspaper
are there for readers to look at and to possibly take interest from the offer they are receiving.
Below are some examples of different page advertisements, such as half page, 25x4 and full
page. There are many different types of layouts publishers can make in order for the
advertisement to come across more appealing and known, this will also advertise these
companies and make the newspaper more appealing to people.
Source: http://newscommercial.co.uk/assets/pdfs/Sun_Display_compress.pdf
Newspaper and Advertising
Pricing
https://www.newsukadvertising.co.uk/the-sun

Full page
Half page
25x4
Newspaper and Advertising
Pricing
https://www.newsukadvertising.co.uk/the-sun
This information is not easily available but
the screen shots signify the steps involved
and the typical demographic potential
products could appeal to.

The Sun Website Analysis
This is the main home page for the sun newspaper, you can see
the navigation bar, advertisements and some images to support
the newspaper overall. On this page, they have firstly used the
navigation bar to divide each page into sections, for example
readers can visit their sport page and see what the newspaper is
publishing about sports and many other different pages they
provide on the website, this would imply that the newspaper are
using exclusive content. Secondly they have used different
colours to often represent different things for example, they have
produced the background to be the colour blue because it stands
out to the audience and could represent a sports team colour.
This could possibly make the reader aware that they have many
different types of content and a whole range of stories to
produce. At the top of the page it offers the readers with a search
bar for them to explore what the newspaper is all about, this is a
positive idea because then each reader might find something
they are interested in, this allows readers to explore each story.
On the home page you can see different types of advertisements
which are located all over the page so readers will know different
offers where different companies have to offer for a reasonable
price. On the right hand side of the page, they have smaller
articles where readers can comment on and leave their opinions
about the topic that is being discussed. Overall the home page is
very appealing to readers where they can find all sorts of
information and interesting offers to receive about the
newspaper.
https://www.thesun.co.uk/

The Sun Website Analysis-Contact Us
On the website of 'The Sun' newspaper, they also have a “contact us” page where it provides readers
with information about contacting the newspaper if they have any concerns or issues. On the page
they provide you with a phone number and an email address where they can contact the newspaper
personally. They also have a page that goes directly to where people have asked different questions
about the newspaper. they have also featured an advertisement that provides readers with a choice
in order to receive the newspaper online, tablet, phone and PC. This will allow readers to access any
articles or information about the newspaper on any device they are on. Readers can also publish their
own stories/articles in order for other people to read them. There is evidence of “citizen journalism”
(Gillmor-2004) in the ‘Contact Us’ section which allows readers to send their stories to a journalist
so they can read them, if they are good enough they will be published online for people to see it, there
will also be a comment section where other people can give feedback about the article overall.

The Sun Website Analysis-Editorial Complaints
Within the newspaper, there is a way where for
readers to make a complaint about the
magazine if they are not happy about something
or if they have any concerns about the
newspaper overall. They will be able to contact
using 'The Sun' website by using a complaint
policy where readers can make a complaint
about about any concerns they may have. 'The
Sun' aims to handle a complaint in a reasonable
way as they wouldn’t want to have a bad
reputation from their newspaper. Readers can
make a complaint using the IPSO website, they
will also receive feedback from someone at
within the newspaper. 'The Sun' aims to
respond as quickly as they can in order for the
issue to be solved, this will encourage readers
to be more open about their opinions of the
newspaper overall. If the complaint hasn’t been
answered within 28 working days then the issue
has automatically be resolved. The sun
encourages readers to have a good experience
with the newspaper in order it to become more
known popular to the public.
https://www.ipso.co.uk/make-a-complaint/

Editors code of practice
Vs.
‘The Hillsborough Disaster’ (15 April 1989) was originally covered in a rather ‘negative’ (Galtung & Ruge)
manner and the newspaper were heavily criticized for sensationalizing the story to create controversy.
The lead story from the issue on the right sometime later establishes how the newspaper neglected their
expected ‘Accuracy’ when reporting the news, which is highlighted through the verbal code of “We are
profoundly sorry for false reports”.

Press Complaints Commission
When producing and publishing the Newspaper, the first thing about the editors code
is to make sure that the Newspaper is of high standards when it comes to the making
of the Newspaper and making sure that every page is professorially laid out. This will
include the content and how the company will be able to handle readers information
that is provided so that the Newspaper will be able to handle the situation in a
reasonable manner.
Overall the information in the editors code must be applied into the Newspaper that
is created from the Newspaper development. This will include both printed and
online punishments so readers won't miss an issue of the Newspaper. This would
mean that the editors can check through the information that is created by the
publishers so that they can make sure that the content is published professionally
within the editors codes instructions.
http://www.pcc.org.uk/assets/111/Teachers__Resource_Pack.pdf
http://www.pcc.org.uk/assets/80/PCC_Complaints_Statistics_for_2011.pdf

Accuracy
The editors code is responsible to ensure that all content that is going to be published
within the newspaper is suitable and is going to be featured on the front cover and
double page spread. These will be featured in the newspaper in order to attract readers
to read it. The editors code have to make sure that everything that is published is
“accurate” meaning that there is no spelling mistakes or inaccurate information such as
information about certain artists that are going to be featured in it. By following the
editors code, this will grant them high quality of information that will be published in
the newspaper and will also maintain the layout. This will repeat certain things such as
the logo and strapline. Overall accuracy will be used throughout the newspaper and will
follow the editors code which will ensure that the content that will be released is
accurate.
Privacy
For the newspaper front cover and double page spread, I will have to gain permission from
the person that will be featured in the newspaper so that it can be published. To make
sure that the editors of the newspaper will gain permission, they will have to directly
contact the person that they would like to feature in it, they could possibly do this by
email in order for them to gain permission to take their photograph.

Conclusion
In conclusion, in this leaning outcome I have been studying advertisements of a magazine
and newspaper. I have been analysing Q magazine, the sun newspaper and the daily mail.
Firstly I started to look at print based product advertisements within the magazine and
newspaper, I have analysed different products within these and talked about how they give
the newspaper and magazine more popularity for young people and adults.
Secondly I started looking at the magazine and newspaper front covers and double page
spreads and I have analysed the different connotations and denotations of these. I have
done this to order to understand different parts of the magazine and newspaper so I will be
able to become more confident of media products within these resources.
Furthermore I have looked into the demographics of the newspaper 'The Sun', I have
achieved this by looking into the readership and age groups of the newspaper so readers will
understand where the newspaper stands today. I will continue to repeat this process in the
future where I have a general and professional idea of print based products.

Mind Map-Alternative Idea
Target audience-the target
audience for Mojo magazine is
targeted at adults that are
interested in classical rock music
magazines. The magazine
focuses on the genre of their
music and where the magazine is
represented through the content
and appearance. Mojo would
feature a more older and wider
band artists which would attract
older people to the magazine.
Images- on the front cover
of Mojo magazine it shows
the main image that is
linked to the main cover
line. It has a medium close
up of the women in the
image , the artist is wearing
heavy make up and as the
genre of the magazine is
classical music which links
to the fact that she is
representing classical
music.
Colour scheme- the colour
scheme of mojo magazine
involves very bold colours such
as gold and black. These colours
stand out very well against the
background in order to catch the
readers attention. The colours
used are quite eye catching as
the reader will start to notice the
colour scheme.
Brand identity-the specific
features shown within the
magazine are self
advertised which is
described through personal
articles about the artist.
Frequency of realise-
mojo magazine produces
magazines on a monthly
basis, the total circulation
of Mojo magazine of June
2013 is 79,345 and you
can also subscribe to it
online which you can save
70%.
Images of inspiration-throughout my generation of ideas, I
have included images of inspiration that will help advertise
the magazine. This will encourage readers to purchase it as
they will have an idea what the magazine is going to be
about. I have included a front cover and double page spread
of Mojo magazine that will interest readers to the magazine.

Mind Map-Final Idea
Generation
of Ideas
Colour scheme-the colour’s of Q
magazine consist of red, blue, white and
black. The colour red connotes
excitement and mystery, this would
demonstrate that the magazine would
encourage explores different types of
colours in order for the reader to see the
colour scheme of the magazine overall.
This would link to my created magazine
because I'm going to use bold and bright
colours such as red, blue black and white
in order to appeal to readers.
Price- the price of Q magazine costs
£3.99, I am going to repeat this by
using a similar price to the created
magazine. As it is an expensive
price, I will also repeat this by using a
similar price because it would
connote to readers that the magazine
is at its best quality.
Frequency of Release- Q magazine is released on a
monthly basis, this is because the magazine is quite
expensive and produces more content for readers as
they have waited a month instead of a week to purchase
a copy of the magazine. This would also link to the
created magazine because it will also be released on a
monthly basis in order to attract readers.
Target Audience- The target audience
of Q magazine are aimed at young
people and adults from the ages of 25.
The genre of Q magazine is electric
which is going to be the same with my
created magazine because it would be
aimed at the same target audience
meaning within the same age group.
Images- on the front cover of Q
magazine it shows the artist Florence
and the machine. The magazine used
this particular artist because she is a
popular music artist which would attract
more people to read it. I am going to
‘repeat’ (Steve Neale – 1980) this
during the making of the magazine I'm
going to be creating by using a popular
artist on the front cover to attract more
people to read it. I will use a clos up
image of the artist to demonstrate to
readers that it is an important part of
the magazine.
Brand identity-specific features that are
shown for Q magazine are self
advertisement’s that appeals through
articles and the artist. This would link to the
created magazine because it will be known
from social media that would include
personal articles about the artist.
Masthead Names-
• M
• U
• Shuffle
• Playlist
• Volume
• More
Music
(MM)
Images of inspiration-throughout my generation
of ideas, I have included images of inspiration
that will help advertise the magazine. This will
encourage readers to purchase it as they will
have an idea what the magazine is going to be
about. I have included a front cover and double
page spread of Q magazine that will interest
readers to the magazine.

Graphic Layout Front Covers
Magazine logo
Strapline
Puff Promotion
Image of ArtistHeadline Quote
Cover lines
Magazine Logo
Strapline
Headline Quote
Puff Promotion
Image of Artist
Main Headline
Coverlines
Barcode, Price and DateBarcode, Price and Date
Main Headline

Double Page Spread
MAIN HEADLINE
STAND FIRST
ARTICLE CREDITS
IMAGE OF
ARTIST
INFORMATION
ABOUT ARTIST
PAGE NUMBER
INTERVIEW
INTERVIEW
QUOTE FROM
INTERVIEW
INTERVIEW
TECHNICAL CONVERGENCE
IMAGE OF
ARTIST

Second Double Page Spread
MAIN HEADLINE
STAND FIRST
IMAGE OF ARTIST
PAGE NUMBER
QUOTE FROM
INTERVIEW
ARTICLE CREDITS
INFORMATION
ABOUT ARIST
Image of artist

Mood board Conclusion
When creating this mood, I have chosen
inspiring images from particular artists and social
media such as Instagram and Facebook to
display them in the magazine I create. My
magazine will have synergy with Facebook. This
will give the reader a brief idea of what kind of
things will be featured in the magazine and what
the articles/interviews will talk about.

The masthead is the title of the
magazine and as you can see there is a
red box with the letter Q in white
writing.
The visual codes on the front cover such
as the pale blue dashes and bullet points
are other conventions, the bullet points
in the cover line interest the reader
through the brief summary and
therefore they would want to read more.
The strapline is placed underneath
the masthead, where the strapline
denotes “Discover great music”
which connotes inside this
magazine there will be new and
updated information about the
music industry and the audience
will be able to “Discover” this by
buying and reading the magazine.
On the left and right hand side of the
page, there are coverlines which is
information about what is inside of the
magazine, for example “16 page Gig”.
Coverlines are an insight to the audience
about what they can read.
The barcode contains the
magazine online.
the top, where the main story
anchors the image. The verbal
code “I feel so alone” connotes
that this will be an interesting
story and entices the reader to
want to know what it is about.
Front Cover Analysis - Inspiration

page spread, Florence is
looking directly at the
reader which suggests that
she is inviting the readers
into the article.
In the main article of the double page spread, the drop
capital is used to catch the readers attention at the
beginning of the text. The Font style is bold to try and
make the readers interested in the Magazine. The
purpose of the drop capital is to signal the reader where
to begin.
columns.
appropriate because
it is a line of one of
Florence's number
one singles. The bold
front stands out to
get the readers
attention as the front
is different from the
others in this article
artists passion for music
or column is about
and allows them to
read it or not.
who took pictures.
read the interview.
Double page spread Analysis - Inspiration

Layout of the magazineFront cover
Within the magazine front cover for Q magazine, they have many features, the main feature they use is the Main
image which provides the reader with a back story of what the magazine will be like. The magazine overall
starts off with the masthead which is placed on the top left hand corner of the front cover, this will show readers
it is Q magazine where according to Steve Neale’s research they are going to repeat the masthead on every
page of the magazine where they will demonstrate consistency. Secondly they have placed an image they are
using in the centre of the page where they have enlarged it to over lap the written information and masthead.
The magazine usually uses a picture of a popular artist in order to encourage ‘star appeal’ to the reader. They
have then used a puff promotion which is placed on the top right hand corner, this provides readers with a
promotion where they could either enter a contest to receive something free or maybe a discount on the
subscription service within the magazine. The magazine then would place the cover lines on each side of the
page in order to advertise different artists that are being featured in the magazine, they also provide something
from the articles which are found inside. Lastly they use the title which is placed at the bottom of the page which
they use the name of the artist that is featured on the front cover in order to increase their chances of a reader
buying the magazine.
Double page spread
Within the magazine Double page spread for Q magazine, they have many features in order for the reader to
take interest in, for example they have the main image which is placed on the left side of the page, they have
chosen to place it here in order for the reader to see it straight away when they turn the page. The image is also
a way for the reader to get an idea about what the interview or articles are about. Secondly they have placed the
interview on the other side of the page to show they are thinking clearly about what kind of layout they want to
use. Following this, they also use a drop capital at the start of every interview to catch readers attention by using
a different font and size to make it look professional. Thirdly the magazine have placed a pull quote that is linked
to the interview so again readers will understand what was spoken about. Lastly the magazine uses credits on
the double page spread so the reader will know who produced it, this will encourage readers to know more
about the magazine overall.

Stereotypes
The age group for Sound magazine is mainly aimed at 15-24 year old's, the gender for
the magazine is aimed at both male and female readers. The demographics and socio
economics for Sound would fit into the group D and E because it is mainly for people
that enjoy multiple music genres which means it wouldn’t be upper class compared to
other magazines. Sound magazine is fitted into the category of ‘inform and educate’
where the audience will learn something by reading the information for example readers
could be reading about an article and they could possibly learn something about within
the article they are reading.
The stereotypical areas of interest for this readership would be:
Casual clothing

Production Legal and Ethical Issues
before my magazine can be published to the public, there are some legal and ethical issues that
have to be investigated before doing so. Two of these are to publish the organization so that it is
professional, this will also include privacy to label accuracy.
Copyright- the legal right to be the only one to produce, publish and sell a book, a video
or anything on social media that has been created or brought out to the public. an
example of this would be brochures, books and other things on social media that would
be considered copyrighted. For Sound magazine, I am going to use copyright by using
pictures of a particular artist or band member. By using different images, they will have
to therefore ask the company for permission in order to use the image.
The right to privacy- publishing content about different people, it is important to regulate people’s
privacy and what they purchase on the internet. In order to make sure of this, I will have to ask the
people for their permission to feature on my magazine.
Seditious and Criminal Libel- this is when something that is released on the internet is considered
offensive to the government and the people of the public. Criminal Libel is published information that
is released about someone that is considered negative to the public and which would create a
reputation for that person or company.

Trademarking the name of the magazine
In Sound, the designer team will ensure that the name we have chosen, slogan
and logo is trademarked under the ‘intellectual property’’ law. The cost of the
trade marketing will cost £170.
Mention considerations (copyrighting the name and logo)
How you did this
1-the first step you will need to do if you want to trademark the name of the
magazine is to firstly register your trade mark online to protect the brand. When
you have registered, you will be able to confront anyone that is going to use it
without permission.
2-after you have applied, you will be able to be given feedback within 20 days.
when they have received your application, it will be published into the trade
marks journal. Then the trade mark will be resolved and you will be able to
receive a certificate to confirm the registration.
3-you will then need to identify how much it will cost within the application, for
example you will need to pay £100 plus £25 for each class.
https://www.gov.uk/how-to-register-a-trade-mark/apply

ASA
When producing products within Sound
magazine, I will have to consider the advertising
rules in order for the products to be at a standard
quality within Sound magazine. I will have to
make sure that it is not misleading to readers and
I will also have to make sure that I am not
producing any incorrect information. In order to
advertise these products, I must have made sure
that I promote them but using the rules that are
provided so they will be promoted in the best way
possible.
https://www.asa.org.uk/General/Search.aspx?s=products

House Style of the magazine - SOUND
When creating different for Q I
thought it was important to
include the details of the
house styles and colours in
which I will use on my created
magazine. In each of my
proposals there was an outline
on what is going to be
included in the magazine and
the features such as colour
schemes and logos.
Colour scheme
For Q the house style is the colour scheme,
whereby they have chosen the colours to be
bright dark red, black and blue. The red will
connote to the readers that I am taking ideas
from my magazine of inspiration and also the
how professional they have laid out the
magazine. the colour scheme will be continued
on every page of the magazine.
Masthead
When deciding on the masthead for
the magazine I thought I would
have it similar to the colour scheme
and similar to my magazine of
inspiration which is Q magazine
and I will also use similar colours to
Q such as the colour red. I will use
other colours like black and blue to
create my masthead. I will use
effects such as make the masthead
stand out and look professional in
my magazine.
Font Name Font Preview Font Usage
Abadi MT Condensed
light Coverline
s
Coverlines
Dimbo
Headline
Headline
Myraid pro
Strapline
Strapline, Article Titles
Abadi MT condensed
light Puff
Promotion
Puff Promotion
MASTHEAD
Sound
As shown below there is my front
for both my masthead and the
official name of my magazine
which is called Sound.

House Style of the magazine
Synergy with social media
I am going to be using synergy with other social media products within
Sound magazine for example I am going to promote the magazine on
Facebook and twitter so readers can be updated when the magazine is
going to be published and who it is going to feature.
Strapline language
The strapline language for Sound magazine is “UK’s best selling magazine”
this will encourage readers towards the magazine as it promotes the
magazine’s title. This will therefore attract readers as it is going to be
promoted as a future magazine.

Use of social media in the magazine
Within Sound magazine, I am going to be using different types of social media for example
Facebook and Twitter. Within Facebook, they give permission for users to use content that is
posted by other users that are on Facebook. It would also include identification such as names
and profile photos, this will enable users to know who you are. Facebook provide their logo
where it provides assets to a limited size where it is placed as the brand identity of the website.
Within sound magazine, I am going to use the identification of the brand name so it will be
known to readers. Facebook do not not trademarks as they dont want it to readers to be
confused by the brand. Within sound magazine I am going to be using trademarks sound
magazine will not be copyrighted by any other company that would like to use it without
permission. In order to keep the brand logo aware to the readers, I will need to make sure it is
not over lapping with the other assets in order to keep it professional. Facebook doesn’t have
any licenses to any trademarks it provides, for example logos or intellectual property for the use
of merchandise. When creating sound magazine, I am going to provide trademarks for both the
logo and merchandise which is included.
The twitter logo symbolises what is happening around the world, they have used the colour blue
within the outline of a bird, in order for the logo to be placed, it must be 150% of place between
the width of the logo to ensure it is at its best quality. They have chosen the colour blue to
represent twitter as it is a colour that represents the world and what is happening within it. When
using icons within twitter, they use either white or blue to represent their brand where I will need
to use an equal bit of space between the height and width of the logo so it will maintain it's
quality. Twitter use variations within their social media product where they are representing
each tweet that is being posted, twitter advises users to use as much content as possible which
will enable it to build association to twitter.
https://brand.twitter.com/logo
https://en.facebookbrand.com

Twitter Trademarks
In order to create a trademark, I will need to follow steps in order to make it official
1-i will firstly need to not alter the trademark for example changing the size of colour as it will
loose it's quality
2-all the twitter trademarks must appear individually as it would look more professional to the
audience.
3-the trademarks must not be placed anywhere where text is shown as it would interfere with
the content of the product.
4-twitter trademarks are not to be used within sponsorships without any sort of permission or a
license from twitter.
5-you are not allowed to use twitter's trademarks in a negative way where it would affect the
product and it's services.
6-users are not allowed to use twitter trademarks to refer to any type of social media other than
twitter, users must only retweet tweet that are linked by twitter products.
7-when you are creating a product that is linked by twitter, you will have to choose a unique
name so other users will not be confused by confused by twitter and the product name.
8-users must know all all the rights of the twitter trademarks and the property of twitter which
will be generated through the social media product.

Genre of the Magazine
The denotation of Q Magazine’s genre is eclectic, it
is confirmed as eclectic because it has a range of
genres, this is because Q magazine is aimed at
young people and adults that are interested in a
specific genres.
The slogan “the worlds greatest music Magazine”
suggests that it is trying to attract readers by using
interesting language, for example formal and
informal language to attract young people and adult
audiences. The magazine is trying to convince
readers that if you read the magazine it is the
greatest and you can’t beat it.

Magazine Masthead/logo
When creating my masthead/logo for the magazine, I have done this in order for readers to
know what the magazine is called and what logo is used to represent it. Furthermore, I
needed to make sure that logo was similar to my magazine of inspiration which is Q to show
readers it was my inspired magazine. I have used the colours red, blue, white and black
which is similar to Q magazine as I want to base the magazine through Q magazine. The
colour black connotes mystery and darkness, this will make the readers interested because it
gives it a sense of mystery when reading my magazine. The colour red connotes excitement
as the readers won’t expect what is going to be in the magazine.
House style consistency- While looking for fonts and colour choices of the magazine, I
have decided to constantly use different features by using different types of fonts that I
have chosen. I have also decided to place the logo on each page to show that the
magazine is consistent throughout. I will be doing this so readers will find the magazine
appealing and will know the brand.

Target audience for both
magazines
Before looking at the needs of my own
magazine ‘Sound’ and ‘Volume’ I
wanted to look at its magazine of
inspiration ‘Q’ magazine. By doing so I
could look at where Q magazine are
losing relationship and thinking of new
and better ideas to use in my magazine
“Sound”.
At Hartley's 7 subjectivities this chart
connotes that the percentage of
readers that are aged 15-24 years old.
The target audience and relationship of Q
magazine would be according to the socio-
economic need chart has a high percentage of
readers. This means that the magazine is very
popular and draws in the attention of the
readers to read Q magazine.
According to Maslow, Sound and VOLUME
magazine is fitted into the category of “survivors”
because it will know that the readers will know
when the magazine will be published and what
information it will be receiving.
According to Katz, Sound and VOLUME
magazine is fitted into the category of ‘inform
and educate’ meaning that everything they will
read will give them different information about
the magazine.

Target Audience for SOUND
According to Sound, it would fit into the category of
personal identification for Katz because the audience of
Sound magazine would relate to the artist and the
information being produced of that particular artist
For Hartley category, the age group of Sound magazine
would fit into 16-25 year olds that are interested, it will be
for both genders but mainly females and finally for class, it
would fit into the category of young working class students,
which means that Sound is targeted at young people that
have working jobs.
Finally for Maslow, Sound would fit into the category of
‘Explorers’ which means that the readers of Sound
magazine will experience reading something different every
week when it is published.

Target Audience for SOUND
According to the psychographics table, the target
audience for Sound would fit into the category of
‘Reformers’ because Sound’s target audience
would like to be aware of each artist that is going
to be published each month for viewers to read,
also the audience would select products of Sound
magazine that were at top quality. Also the
target audience would be also aimed at
‘strugglers’ as they seek escape and the people in
the C1and C2 within Q magazine as their
audience is at a higher class.
that Sound magazine was inspired from. Lastly
the target audience would be ‘Aspirers’ because
Sound magazine is related to younger people
who seek status which therefore they would be
interested in Sound magazine because it would
seek a lower status which means young viewers
would more likely be interested.

Magazine Fonts
Abadi MT Condensed light
Coverlines Coverlines
Dimbo
Headline
Headline
Myraid pro Strapline Strapline, Article Titles
Abadi MT condensed light
Puff
Promotion
Puff Promotion
This highlights the different font names I am going to use for each magazine
convention

Magazine Colours
When deciding the magazine fonts for my magazine, I had to be very
specific when using the font because it will effect the way the magazine
is presented. I have chosen specific fonts because my magazine is
aimed at the higher end of the market when it comes to a variety of
people.
I have chosen several fonts that will be used in my magazine. there is a
large range of fonts that are easier to read than others when sized
differently. For the main text of my magazine which is going to be the
same because it shows that there is consitantency throughout my
magazine and it prevents it from looking messy and un-professional,
other fonts such as “neon 80s” are going to be used in my magazine
because they are easier to read and will have a smaller font size,
furthermore I would concentrate on using these type of fonts in the
article of my magazine.

This is my first
proposal for
“Sound”
magazine which
shows the
format, working
title, content,
style or approach,
audience, the
length of the
magazine and the
frequency of how
much it will cost

This is my second
proposal for
“Volume”
magazine, it
includes format,
working title,
genre, content,
style and
approach of the
magazine, the
audience for
example if it is
aimed at
teenagers or
adults, the length
of the magazine
for example how
many pages it
will have and the
frequency such
as the price of
the magazine.

Spending Power
For “Sound” magazine, the target
audience will be mainly aimed at young
people and teenagers following the
power It will have compared to Q
magazine. I have chosen Q magazine to
be my magazine of inspiration because
it produces similar content to what I will
be using within Sound magazine.
When looking at the table from the Bauer media pack, I have analysed that Q magazine
readers are aged between 16-24 years of age. This will be similar to “sound” because
there are some features and content that will be the same as Q which will be aimed at a
similar age group. this is in reference to Hartley's seven ‘subjectives’ because it
demonstrates that I have used age, gender and other theories that would be considered
spending power from the magazine.

First front cover Hand Drawn Drafts
Magazine Logo- I have chosen to
place my magazine logo on the left
top corner of the front cover, I have
chosen this in particular as it will be
easy for readers to see as it will be
eye catching. I have been inspired
to put the magazine logo in this
particular place because of Q
magazine, this is because It is my
magazine of inspiration. I have
chosen these colours on the
magazine logo because Q magazine
has a red logo, I have then got the
idea of using the same colour. .
Main story- I have decided to place my
main story on the right hand side of the
front cover because I thought that
readers will notice it straight away as it is
close to the main image, this will
encourage readers to buy it. The main
story will have a clear view of the
magazine logo and the main image. I
was inspired by Q magazine to place it in
this particular area, other Q magazines
have this in the same place, this will
show I am following my magazine of
inspiration.
Puff promotion- when placing the puff
promotion on the top left hand corner, I
have chosen to place it in this particular
place because it is similar to my
magazine of inspiration which is Q
magazine. I thought about placing it here
because it will attract readers to the
magazine. This will also encourage the
reader to buy the magazine as it features
what is going to be inside and who the
main story is about.
Magazine layout- when creating the
hand drawn drafts for my magazine,
I wanted to make sure that they look
professional and eye catching for the
reader to see, this will more likely
attract the reader to read the
magazine. I wanted to carefully think
about where I wanted to place
certain things such as the masthead
and the puff promotion. In order to
do this I have looked at my
magazine and followed a similar
layout so readers will know it is my
magazine of inspiration.
Article feature- on this hand drawn
draft, I was aiming to include content
about popular artists in order to
catch the readers attention. Then I
will make the title of the pages
smaller in order for the readers to
know more about the content of the
magazine and what it has to offer.

First double page spread hand drawn draft
Main image- I created this double page spread by looking at my magazine of inspiration which
is Q magazine, I thought it was a good idea for the image to be a big part of the double page
spread. This will be eye catching to the reader and will be the first thing the reader sees, I then
positioned the masthead just above the main image to again attract the readers attention.
Information about
the artist- this
includes specific
information that
readers would like to
know about the artist,
which includes
information about who
they are and how they
got famous and why
they are popular to
the public.
Article images- on this
double page spread, I will
be including smaller images
to represent the main image
and to tell the reader abit
about what they will be
reading. Also the smaller
images can refer back to
the article which readers
could find interesting, this
will also encourage the
reader to read the article
and find out what it is about.
Interview- I have placed the interview in columns, as you can see in this double page
spread, I have done this make it more interesting for the reader. An interview in a magazine
is personal information about the artist and their life, this will encourage readers to find out
more about the artist that they like and admire. I have also placed it in columns because it will
seem like a build up for the reader, I have used questions and answers in the interview to
show that it is professionally laid out and tells readers information about the artist.

Interview Draft Planning
For my double page spread within the magazine, I am going to construct an interview with
a well known artist. I have chosen the artist “Florence and the Machine” as well as
featuring her in the double spread for my magazine. she will also be featured on the main
headline, this will attract the audience as she is popular and well known to the public. I
have chosen to interview “Florence and the machine” because she is a well known artist
and has been in the music industry for a very long time, she has been a great success in
the music industry and has made a great impact on people today. Florence has made
three up coming albums and nearly made the top charts in 2013, her recently realised
song “what kind of man” created a very emotional but understanding impact to her fans
and was a great hit when it first came out. the song would draw in readers because they
would recognise Florence on the front cover headline and they would be interested
straight away because she is a very popular and she would get the audiences attention. I
want to interview her because it would create a positive impact on readers and she would
be a great inspiration to both young people and adults.
The presentation of the interview on the double page spread will be laid out as a question
and answer style. This is quite typical in many magazines, it makes it easier for the reader
to understand the information that is being published in the questionnaire.

Interview Draft
Article
FD: Jess Blundell 16, talks new and upcoming album and shares advice to people about
going into a music career.
JB: It’s been great thanks for asking, it was very busy but exciting at the same time.
FD: how do you feel that your new song went at the top of the charts in just a week?
JB: I was really amazed and thankful for my fans support, I found that my song really
inspired my fans and just people in general, sometimes when I have a bad day I think about
how supportive my fans are and then I start to think about the song and how it made people
feel.
FD: So how is your song writing process work?
JB: Well I start off thinking about the song beat then I get some ideas from the people that
help with creating my songs. I do admit they give me inspiration to write songs, they give me
a few ideas that I could use, I think of lyrics for them and then we think of a name for the
song.
FD: So your new album is being realised soon, what can we expect from it?
JB: You can expect a lot of emotion such as happy and sad. I was aiming at getting my
fans to understand the different types of music I create and what the message is in the
song.
FD: Have you learnt any important or tough lessons from your early experiences of the
music industry?
JB: Well it is very hard to get into the music industry, when you get in to it there’s no going
back to a normal person, your automatically known to the public and sometimes it is very
tuff to keep a brave face.
FD: I heard that you sold out your tour, how does that feeling of thousands of people want
to see you and only you feel like?
JB: It’s shocking to be honest; it makes me feel happy that I'm making other people happy
when they listen to my music and its also shocking how thousands of people look up to me
as a person and not just a singer. I try my best to do a lot for my fans as they got me where
I am today.
FD: Thank you Jessica for your time it’s been great talking with you. Do you have any
words of inspiration for your fans that are looking to pursue a music career?
JB: Thank you and my advice to them is to never stop believing in yourself and you will get
there, if your talented at singing then I suggest you keep at it and never stop until you’ve
been noticed by someone.
During my work for
my magazine, I had to
create a interview
draft article for both
magazines “Sound”
and “Volume”
magazine. I had to
write 10 questions,
the interviewer would
ask 5 questions and
the artists would
answer 5 questions.

Location: Friend's house Friend's house
Time- 1pm 2pm
Date- 12th of January 2015 20th of January 2015
Why-
I thought it would be a professional layout, I
wanted it to look like my magazine of inspiration
which is Q magazine. The dark lighting creates a
dramatic effect.
wanted it to look like my magazine of inspiration
which is Q magazine. The dark lighting creates a
dramatic effect.
Picture needed/required
Face looking straight into the camera Face looking straight into the camera
Shot type= Close up Long Shot
Props Equipment- Camera Camera
Lighting- Mid Lighting Bright lighting
Costume-
Black long sleeved top, dark blue jeans, high
heels
heels
Plannedformatandstyle

Location images
Before taking images for my magazine front
cover and double page spread, I had to make
sure that I had a location in which to take these
images so that I can find the best place to take
them, I have taken this images at a friends
house and also in a photography studio. This
will also imply what type of equipment I will
need so that I can fully take them at the best
quality and it will also make me aware of any
possible risks/hazards that could happen in the
process. Furthermore, I have taken some
images of the equipment that I will be using in
the process in order to take the images, I used a
digital canon camera, I used this while changing
the settings each time so that I can get a better
quality image.
https://shop.usa.canon.com/shop/en/catalog/cameras

Production plan for Sound Magazine
Week 1 beginning on the 1st of July 2016
Monday Tuesday Wednesd
ay
Thursday Friday Saturday Sunday
Create a
production
schedule:
this will help
me to
manage the
production
of the
magazine in
time so I
won’t miss a
deadline.
Create a
production
schedule: this
will be enough
time for the
editorial board
to look over
the magazine
and add any
necessary
comments, for
example a
printing
deadline and a
distribution.
Create a
content
plan: I
will have
to create
an
editors
table of
content
for all
pages,
including
the front
and back
covers.
Create a
content
plan: by
creating an
editors
table for
the content
that is
going to be
in the
magazine,
this will
make sure I
will have all
pages of
content
including
the front
and back
covers.
Create a
content
plan: I will
have to
make sure
that the
plan is
confirmed
by all
members
of the
editorial
board.
Create a
content
plan: they
will have to
double
check that
the plan is
confirmed
by all
members of
the editorial
board so
that I can go
forward
with
creating my
magazine’s
content.
Day off
Completed
by 2nd of
July
Completed by
the 3rd of July
Complete
d by the
4th of
July
It is important to
set up a production
plan I won’t be able
to miss a deadline
while creating the
magazine.
The production
process is the
stages I needed to
do in order for the
production plan to
be completed when
deciding the final
interview questions
and answers that
will be featured in
the magazine
double page spread
interview. On my
production plan, I
am going to have
the magazine ready
by 28th July 2016,
starting with the
date of the 22nd of
January. I have also
completed the
interview
questions, these
will identify what
type of content will
be featured in the
magazine and what
type of audience it
will attract.

Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Create a
content
plan; I
will make
sure that
the plan
has
gotten
permissio
n by all
members
of the
editorial
board.
Create a
detailed
plan for
each story:
on this day
I will
decide
about what
type of
content
will go into
the stories.
Create a
detailed plan
for each story:
on this day I
will decide
about what
type of content
will go into the
stories.
Create a
detailed
plan for
each story:
on this day I
will decide
about what
type of
content will
go into the
stories.
Create a
detailed
plan for
each story:
on this day I
will decide
what type
of content
will be the
best for the
story for
example
interviews,
articles
Create a
detailed
plan for
each story:
on this day I
will decide
what type
of articles
that will be
the best for
the story
Day off
Complete
d by the
9th of
July
Week 2

Create a
detailed
plan for
each
story:
they will
provide
me with
a visual
guide to
help me
and the
designer
envision
the
layout of
each
story.
Create a
detailed
plan for
each story:
they
provide me
with a
vision
guide in
order to
help me
and the
designer
envision
the layout
of each
story.
Create a
detailed plan
for each story:
they will
provide me
with a vision
guide in order
to help me and
the designer
envision the
layout of each
story.
Create a
detailed
plan for
each story: I
will need to
write down
detailed
instructions
for every
story.
Create a
detailed
plan for
each story: I
will discuss
planned
stories with
my authors.
Proofread
and edit
stories: I
will need to
produce a
custom
magazine
product.
Day off
Complete
d by the
16th of
July
Week 3

This is my chosen production plan for my chosen magazine “Sound”, it includes a production
schedule in which I will create for up to 4 weeks .
Proofrea
d and
edit
stories: I
will need
to
produce
a custom
magazine
product.
Proofread
and edit
stories: I
will have to
make an
introductio
n to the
story which
has to be
short in
order to
attract the
readers
attention.
Proofread and
edit stories: I
will have to
make an
introduction to
the story which
has to be short
in order to
attract the
readers
attention.
Design: now
that my
magazine is
ready, I will
have to
design it.
Then I will
have to
submit it
with all the
final details
to my
graphic
designer.
Design: now
that my
magazine is
ready, I will
have to
design it.
Then I will
have to
submit it
with all the
final details
to my
graphic
designer.
Checking:
before I can
send a new
issue of my
custom
magazine to
print, I need
to take one
more
detailed
look to see
if
everything
is in order
to create
my
magazine
Day off
Completed by
the 25th of July
Completed
by the 27th
of July
Completed
by the 28th
of July
Week 4

Launch Date
The launch date of the magazine will be released on the 28th
July. I have specifically chosen the magazine to be released on
this date as it is in the summer time where events are held such
as festivals.

Budget summary
Jobs and salaries per year
Commissioning editor-£26,500
Publishing editor- £15,000-£23,000
Magazine features editor- £25,000 to £40,000
Publishing rights manager- £22,000 to £35,000
Editorial assistant- £15,000
Press sub editor- £20,000-£23,000
Art director- £25,000-£50,000
Photo editor-£25,000- £40,000
Recruitment costs: £173,500
Office space
8x375=£3,000
8 Office chairs- 8x64=
£512.00
4x£300= £1,200
Computers
Added up all
together = £4,712

Production Legal and Ethical
Issues
Discrimination-if an article is published and has signs of discrimination, this would mean they are talking
about an individuals race, colour, religion and gender. Examples of discrimination would be racism,
harassment and many others. This would link to sound magazine because I will make sure that I am not
going to use discrimination when publishing information.
Children- people have to be careful about what they say about children in the media industry and content
that is released about them because they are considered innocent and vulnerable. It is important to use
permission from their parents/parent to use their information on the internet if they are under the age of
18, then the parents or parent will then have to agree to the terms and make sure that they are using
necessary content that is appropriate for the magazine.
Accuracy-content that is published in a magazine must not be inaccurate, this means that the information
they produce such as written information or pictures they use must not be misleading. This means that it
must be accurate and not made up or extended. Furthermore, I need to be accurate in the magazine I am
creating because then I will be giving readers the correct information that they are reading about within
the magazine. This would link to Sound magazine as I will have to make sure I don’t publish any incorrect
information to readers.
https://www.tes.com/lessons/x9hMlieIZ5BXqQ/unit-6-week-5-discrimination
http://www.eastspartachurch.com/childrens-mnistry/

Legal and Ethical Issues
Contract Challenges: when looking through the content of the magazine, it goes through a
contract to the organisation so they will only use copyright on the things that they have
created. When the person/people sign the contract, this will then mean they have to stick to it
and it must not be changed in any way possible. This would also mean that they have control
of some of the rights they have made.
Copyright:Intellectual Property-before making the magazine, I had to research legal areas that I
can then be able to use a type of content in my magazine that I will be producing. Using this,
they will have to ask for permission to use particular content so it can be featured in the
magazine and so it will be safe from paying fines.
Privacy-when publishing content into my magazine, I will have to make sure that I limit people's
privacy that will be featured in the magazine. I will have to make sure that I ask for permission
for any personal details that will be featured before I publish the magazine and with the
permission of the person I would like to feature in the magazine. I have to also made sure not
to include anything negative information about that person so the magazine won't have a
negative impact on the readers and public.
https://www.copyrightservice.co.uk/
When making the magazine, I have to make
sure that I include legal and ethical issues when
dealing with the content that is going to be
featured in the magazine. For example I could
talk about private information from an artist
and I will have to deal with what I say and the
limits. I will then create protection copyright so
that I only use it for my organisation and other

When producing and publishing the magazine, I will have to include the editors code
which can be found on the press complaints commission website. The first thing
about the editors code is to make sure that the magazine is of high standards when it
comes to the making of the magazine and making sure that every page is
professorially laid out. This will include the content and how the company will be able
to handle readers information that is provided so that the magazine will be able to
handle the situation in a reasonable manner.
Overall the information in the editors code must be applied into the magazine that is
created from the magazine development. This will include both printed and online
punishments so readers won't miss an issue of the magazine. This would mean that
the editors can check through the information that is created by the publishers so
that they can make sure that the content is published professionally within the
editors codes instructions.
http://www.pcc.org.uk/assets/111/Teachers__Resource_Pack.pdf
http://www.pcc.org.uk/assets/80/PCC_Complaints_Statistics_for_2011.pdf

Accuracy
The editors code is responsible to ensure that all content that is going to be published
within the magazine is suitable and is going to be featured on the front cover and
double page spread that I have created. These will be featured in the magazine in order
to attract readers to read it. The editors code have to make sure that everything that is
published is “accurate” meaning that there is no spelling mistakes or inaccurate
information such as information about certain artists that are going to be featured in it.
By following the editors code, this will grant them high quality of information that will
be published in the magazine and will also maintain the layout. This will repeat certain
things such as the logo and strapline. Overall accuracy will be used throughout the
magazine and will follow the editors code which will ensure that the content that will be
released is accurate
Privacy
For the magazine front cover and double page spread, I will have to gain permission from
the person that will be featured in the magazine so that it can be published. To make sure
that the editors of the magazine will gain permission, they will have to directly contact the
person that they would like to feature in it, they could possibly do this by email in order
for them to gain permission to take their photograph.

How to make a complaint
Initial Assessment- firstly the editors will receive and choose whether the complaint
they have received allows it to be a complaint and what type of complaint it is. If it
isn’t a complaint for some reason IPSO will email the person or people back
explaining why it isn’t a complaint and that it doesn’t fit into any type of complaint
services they have.
Referral to the publication- if the complaint doesn’t have any particular code, it will
then be sent to the head of the editors publication. They will then receive the
complaint and they will then organise any type of issue that has been made if it
hasn’t already been resolved within 28 working days.
The investigation-if a complaint has not been resolved by the publishers, the complaints
group that are involved with the complaint will contact the editor for a response to the
complaint.
Adjudication by the complaints committee-if the complaint is still not resolved, the
complaints committee will discuss whether they should leave it unresolved from the editors
code.
https://www.ipso.co.uk/make-a-complaint/

How to make a complaint
Remedies-if the complaints committee decides that the code has not been broken down with the
complaints they have received, it will automatically receive the correction from the publication.
Review of the process-if your compliant goes through the process but a person is unhappy with
exactly how they complained, you can ask for a review from the complaints reviewer so they can tell
you what is positive and negative about your complaint.
As you can see, I have a
screenshot of the IPSO website
page on how to make a
complaint. On the screenshot
you can choose what type of
complaint you would like to
make and whether you have
contacted the publication
already about the complaint.
When you have fully filled in all
the information you want to, it
will then be sent off to the
publication and you will receive
an email about the complaint
you have made.

Intellectual Property
A watermark form is considered a copyright label, it is demonstrated on both online and written
documents. This is when an image has copyright for their company or logo they have created
which is printed on it to identify who it belongs to. By having watermark on pictures, it will
prevent people from using them without permission as it is owned by their company. below, I
have made some examples of Watermark on my front cover and double page spread to
advertise that my magazine is personal and includes Watermark on each image in order to
demonstrate that it belongs to my company. The edits I have created will be used online to
ensure that no one will be allowed access without permission and so it won’t be able to be
copyrighted by other organisations. I have created these edits in Photoshop to include into the
magazine.
Front cover water mark Double page spread water mark
https://postcron.com/en/blog/watermark-on-facebook/

Complaint Case study
The sun newspaper published information on the 8th of September about a woman
called Camilla Vaid, she complained to the press complaints commission about the
newspaper publishing information about private pictures in clause 3 of the editors
code of practice. Camilla was shocked about the situation and then went further
and made a complaint about what she has witnessed. The press complaints
commission replied to her and the complaint was soon resolved after the PCC
removed the article from the newspaper and sent a private apology to her by letter
about what happened. The private pictures were soon taken down as the
complaint was resolved.
http://www.pcc.org.uk

Complaint Case study
A woman complained to the Daily Telegraph about an article that had been published
called “Mother drowned after row with lesbian partner” the article had featured
discriminations to her sexuality and also with her partner in breach clause 2. they also
interfered in her life and questioned her sexuality. This complaint started on the 8th of
September 2014 when the PCC had been closed for a short amount of time. The
complaint was soon resolved when the complaints committee had to look into further
detail, this is so they can resolve the issue and soon the article will be removed from the
magazine. The woman’s main concern was the main headline which she found
“irrelevant” that her and her partner are lesbians and use different words such as
“lovers” instead of referring to them as just “partners” and she was confused that they
would mention her sexuality in the article and how it wasn’t any of their concern. The
Daily Telegraph soon responded to this complaint and said that the couples sexuality was
noted at the inquest and there was evidence that the woman’s family had been
experiencing difficulties after the death of her partner. The complaint was about the
same sex relationship and was therefore reported. The Daily Telegraph soon reported
their apologies to the woman and showed sympathy for her and her partner being dead
and how it affected her and her family, they soon took down the article and it was never
mentioned again.

Survey Monkey
Question 1-Gender
As you can see they are
more female viewers
than male. I will use this
information to mainly
base my magazine on
female readers.

Question 2 -Age
In this question it is
shown that the age that
people are at the ages
of 13-18 years old. I am
going to consider this in
my magazine because I
am going to mainly aim it
at young people, this will
show that by creating my
magazine about young
people that it will be
popular and eye
catching to the
audience.

Question 3
In this question it is
shown that my
viewers that have
taken my music
magazine
questionnaire have
chosen “never” to
buy a music
magazine. This
shows that that
particular answer is
the most frequently
picked in my
questionnaire.

Question 4
In this question it
shows the articles/
interviewers my
viewers have chosen to
be in my magazine. I
will use this information
in my created
magazine to show that
I have listened to my
viewers responses and
will use this information
to then create a
popular magazine
which will interest the
teenagers and young
adults.

Question 5
In this question it
shows how many
people said yes or no
to subscribing to a
music magazine, it is
clearly shown that
most of the viewers
that have taken my
questionnaire have
chosen “no” to
wanting to subscribe
or are considering in
subscribing to a
music magazine. I will
use this information in
my magazine by not
pressuring my
viewers to subscribe
to the magazine.

Question 6
In this question it shows
how frequently people
would like the magazine
to be published. As you
can see most of the
people have chosen
monthly to be the
published magazines in
my magazine that I am
creating. I will use this
information in my
magazine to make it a
monthly magazine
instead of weekly.

Question 7
the genre of music that
people prefer listening to,
in the chart it shows that
pop is the most popular
genre that was chosen in
my questionnaire. I will
then use this information
to create a music
magazine that is based
on pop music and pop
artists.

Question 8
how much people will be
willing to pay for a
magazine. As you can
see the most people
would pay is £1-2 on a
magazine. I will use this
information to base my
magazine price on £1-2
because then it will
make my magazine
more popular and it
would interest the
public.

Question 9
if people would consider
a prize in the magazine.
As you can see a
majority of people have
chosen “concert tickets”
as the most popular
prize in my
questionnaire. I will use
this information by
considering in adding a
prize in my magazine
that I am going to be
creating.

Question 10
In this question it
shows if people would
buy a music magazine
just because it has a
free gift in it. As you
can see most people
are considering in
buying a music
magazine just
because of a free gift
inside. I will use this
information in my
magazine by placing a
free gift in It to attract
the audience to my
magazine.

Feedback of Pitch - Interview
Did you think my pitch was professionally presented to the audience?
Did I have a clear and well spoken voice when talking about my two magazines?
What could I improve on?
What went well about my presentation?
Do you think my appearance and body language was professional and appropriate
to the audience?
Do you have any further comments to add about my pitch?
Would there be anything I could add to my pitch to improve and reach a higher
grade?
This is some of the
feedback from my pitch
that I have recently
presented where I had
an interview with my
client discussing what I
did well in my pitch and
what I could improve.

Conclusion
Within this Lo, I have spoken about Q magazine, my created magazine and how
I was able to take images by linking the images I took to my inspiration magazine
which is Q.
I have also spoken about the complaints section and how a reader can make a
complaint if they have any issues or concerns about the magazine.
I have looked into the areas about case studies for example they have spoken
about how a customer can make a complaint if there is any issue with the
magazine that they have been given.
Furthermore, how the magazine is presented to the audience in order for readers
to have an understanding about the magazine overall.

Location images
Before taking images for my magazine front
cover and double page spread, I had to make
sure that I had a location where I would need to
take these images. I have taken this images at a
friends house and also in a photography studio.
This will also imply what type of equipment I
will need so that I can fully take them at the
best quality and it will also make me aware of
any possibles risks/hazards that could happen in
the process. Furthermore, I have taken some
images of the equipment that I will be using in
the process in order to take the images, I used a
digital canon camera, I used this while changing
the settings each time so that I can get a better
quality image.
https://shop.usa.canon.com/shop/en/catalog/cameras

Location: Friend's house Friend's house
Time- 1pm 2pm
Date- 12th January 2015 20th January 2015
Why-
wanted it to look like my magazine of
inspiration which is Q magazine. The dark
lighting creates a dramatic effect.
I thought it would be a professional layout, I wanted
it to look like my magazine of inspiration which is Q
magazine. The dark lighting creates a dramatic effect.
Picture needed/required
Face looking straight into the camera Face looking straight into the camera
Shot type= Close up Long Shot
Props Equipment- Camera Camera
Lighting- Mid Lighting Bright lighting
heels
Black long sleeved top, dark blue jeans, high heels
Plannedformatandstyle

Estimated Production Costs
Jobs and salaries per year
Commissioning editor-£26,500
Publishing editor- £15,000-£23,000
Magazine features editor- £25,000 to £40,000
Publishing rights manager- £22,000 to £35,000
Editorial assistant- £15,000
Press sub editor- £20,000-£23,000
Art director- £25,000-£50,000
Photo editor-£25,000- £40,000
When creating the magazine, I had to make sure that I
included the budget production. I have done this in
order to balance what the company is spending and
gaining from their publication within the magazine's
content. The money will be spent organising the
formation of the magazine process, the workers will
include commissioning editor, publishing editor and
others.
Office space
Computers
4x£300= £1,200
8 Office
chairs-
8x64=
£512.00
Recruitment costs: £173,500
8x375=£3,000 Added up all
together = £4,712

Publicising Job Roles
I have advertised the potential to come and
work at this new publication on the Bauer
media website in order to attract the right
candidates. I have made sure that I
included the masthead, main headline and
main image in order for people to know
what type of magazine is it. This will also
get people to know more about the
magazine as it and what type of content is
include throughout the magazine. By
advertising the magazine onto the Bauer
media website, it will attract many
audiences and readers as the genre is indie
which would mean it would attract different
people’s interests.
Overall this will make the magazine more
popular and known to the public as it will
provide them with what is going to be
featured on every page throughout.

First front cover Hand Drawn Drafts
Magazine Logo- I have chosen to place my
magazine logo on the left top corner of the
front cover, I chose this part in particular
because it is easy for the readers and it
would be the first thing they would see. I
have been inspired to put the magazine
logo in this particular place because of Q
magazine, this is because It is my magazine
of inspiration. I have chosen these particular
colours on the magazine logo because Q
magazine has a red logo, I have then got
the idea of using the same colour. This will
show that my magazine is similar to Q
magazine.
Main Headline - I have decided to place my
main headline on the right hand side of the
front cover because I thought that readers
will notice it straight away and as it is close
to the main image, it will encourage readers
to pick it up and read it. When creating my
front cover, I will then include a pull quote
so readers will attracted by what it says and
it will encourage more people to read the
magazine. I thought by placing the main
story there, it will have a clear view of the
magazine logo and the main image. I was
inspired by Q magazine to place it in this
particular area, other Q magazines have
this in the same place, this will show I am
following my magazine of inspiration.
Puff promotion- when placing the puff
promotion on the top left hand corner, I
chose to place it in this particular place
because it is similar to my magazine of
inspiration which is Q magazine.
I thought placing it here will attract
readers to the magazine by paying attract
to the logo and what the logo looks like.
This will also encourage the reader to
buy the magazine because the logo is
eye catching to the reader and will be the
main thing that they will see.
Magazine layout- When creating the
hand drawn drafts for my magazine, I
wanted to make sure that they look
professional and eye catching for the
reader to see. This will more likely attract
the reader to read the magazine. I
wanted to carefully think about where I
wanted to place certain things such as
the masthead and the puff promotion. In
order to do this I have looked at my
magazine and followed a similar layout
so readers will know it is my magazine of
inspiration.
Article feature- On this hand
drawn draft, I was aiming to
include the content and what
readers will see when they open
the magazine. Then I will make the
title of the pages smaller in order
for the readers more about the
content of the magazine and the
artist it is talking about.
Magazine strapline-the magazine strapline
is located just above the magazine logo to
demonstrate to the reader that it is
important so they will be able to see what
type of magazine is it going to be and if it is
popular to the public.
Cross media convergence-

Second front cover hand drawn draft
Cover lines- as the main story is just below
the main image, I have decided to put the
cover lines to the right of the page so it is
more eye catching for the reader. When
creating the layout of this magazine front
cover, I had to make sure that the cover
lines didn’t overlap with anything else on
the font cover. I will then make sure of this
by carefully placing my cover lines onto my
second front cover idea.
Bar code- on the bar code it will
include the issue number of
when the magazine will be
published, the month and the
price of the magazine. This is
always at the bottom of the
page on a magazine front cover
because it is less important
compared to the main image or
the logo.
House style- features from my second front cover,
the font and the size are chosen specifically for my
magazine, I will then repeat this throughout my
magazine to show consistency. This will then show
readers that I am using this throughout my
magazine so it doesn’t look different to the
readers. I plan to use the drop capital for my main
articles, this will then imply that the article is
important and readers will be attracted to reading
it because it stands out then anything else of the
page.
Strapline- for my strapline, I have decided to
place it just above my magazine logo, I have done
this because it will interest the reader because it
will be appealing and will stand out. This is similar
to my magazine of inspiration which is Q
magazine because they used a similar layout. The
purpose of doing this is to show readers that I
have made a similar magazine to Q, also when
they see the strapline they will associate it with
the brand and it will become popular to readers
the age group that will be interested in it.
Cross Media convergence- I plan to
include cross media convergence on the
front cover of the magazine that I will
create. I will put social media’s and
other links to show readers that they
can also find the magazine on types of
social medias so they can learn more
about it and so that they will never miss
an issue. I will place it at the bottom left
of the page in the barcode for the
readers to see on the magazine.
Main heading-the main heading
has been placed at the bottom of
the font cover and centred in the
middle to straight away catch the
readers attention, it will also be eye
catching to the reader because it
will stand out from the page.
Masthead-the masthead has been placed on
the top left hand corner of the page, I have
particularly chosen this part because it will be
noticeable in the readers eyes. I have also
chosen the colour yellow as it is a bold colour
and would stand out from the page.

First double page spread hand drawn draft
Main image- I created this double page spread by looking at my magazine
of inspiration which is Q magazine, I thought it was a good idea for the
image to be a big part of the double page spread. This will be eye catching
to the reader and will be the first thing the reader sees, I then positioned
the masthead just above the main image to again attract the readers
attention.
Information about the
artist- this includes
specific information
that readers would like
to know about the
artist, which includes
information about who
they are and how they
got famous and why
they are popular to the
public.
Article images- on this double
page spread, I will be including
smaller images to represent the
main image and to tell the reader
abit about what they will be
reading. Also the smaller images
can refer back to the article
which readers could find
interesting, this will also
encourage the reader to read the
article and find out what it is
about.
Interview- I have placed the interview
in columns, as you can see in this
double page spread, I have done this
make it more interesting for the
reader. An interview in a magazine is
personal information about the artist
and their life, this will encourage
readers to find out more about the
artist that they like and admire. I have
also placed it in columns because it
will seem like a build up for the
reader, I have used questions and
answers in the interview to show that
it is professionally laid out and tells
readers information about the artist.
Drop capital-the drop capital of the double page spread is placed just before
the interview in he middle of the page, the drop capital will make the page more
presentable and professional for readers.
Stand first-the stand first is located in the centre of the double page spread where
it is going to be introducing the artist of the interview.
Image captions-the image captions expresses what is happening within the image for example
the image caption in this double page spread is located at the very bottom on the right hand
side where it tells the readers who took the image of the artist and who produced the double
page spread into the magazine.

Second double page spread hand
drawn draftPull Quote-from
interview: I added in a
pull quote to my
interview so readers
would find it more
interesting. I put the
pull quote above the
anchorage text so
readers will see it
straight away and will
be interested in reading
the interview as a
whole. This is simular to
my magazine of
inspiration which is Q
because they use a
simular layout in order
to attract readers.
Main image- the layout I used on this double page spread is slightly
different to my other double page spread because the main image is
not as revealing as in my other double page spread. I have separated
the image from the other things such as the pull quote because I
thought that the pull quote would tell the reader what the double page
spread is mainly about. The main image will be the first thing that the
reader will see and they will be already interested by looking at the
main image and the title.
Stand First-the stand first
is very important on a
double page spread
because it explains about
the topic and this will get
readers interested
because it will give them a
brief idea about what they
are about to read.

Interview Draft Planning
For my double page spread within the magazine I am going to construct an interview with
a well known artist “Florence and the Machine” as well as featuring her in the double
spread for my magazine, she will also be the main headline for my magazine and she will
also interest the audience because she is a very popular artist and she would make the
audience become interested considering she will be featuring in the magazine.M
I have chosen to interview “Florence and the machine” because she is a well known artist
and has been in the music industry for a very long time, she has been a great success in
the music industry and has made a great impact on people today. Florence has made
three up coming albums and nearly made the top charts in 2013, her recently realised
song “what kind of man” created a very emotional but understanding impact to her fans
and was a great hit when it first came out. the song would draw in readers because they
would recognise Florence on the front cover headline and they would be interested
straight away because she is a very popular and she would get the audiences attention. I
want to interview her because it would create a positive impact on readers and she would
be a great inspiration to both young people and adults.
The presentation of the interview on the double page spread will be laid out as a question
and answer style. This is quite typical in many magazines, it makes it easier for the reader
to understand the information that is being published in the questionnaire.

Magazine Fonts
Abadi MT Condensed light
Coverlines Coverlines
Dimbo
Headline
Headline
Myraid pro Strapline Strapline, Article Titles
Abadi MT condensed light Puff Promotion
This highlights the different font names I am going to use for each magazine
convention

House Style of the magazine - SOUND
When creating different for Q I though it was important to include the details of the
house styles and colours in which I will use on my created magazine. In each of my
proposals there was an outline on what is going to be included in the magazine and
the features such as colour schemes and logos.
Colour scheme
For Q the house style is the colour scheme. They have
chosen the colours to be bright dark red, black and
blue. The red will connote to the readers that I am
taking ideas from my magazine of inspiration and also
the how professional they have laid out the magazine.
the colour scheme will be continued on every page of
the magazine.
Masthead
When deciding on the
masthead for the magazine I
thought I would have it similar
to the colour scheme and
similar to my magazine of
inspiration which is Q magazine
and I will also use similar
colours to Q such as the colour
red. I will use other colours like
black and blue to create my
masthead. I will use effects
such as make the masthead
stand out and look professional
in my magazine.

Magazine Colours
When deciding the magazine fonts for my magazine, I had to be very
specific when using the font because it could effect the way in which my
magazine is presented. I have chosen specific fonts because my
magazine is aimed at the higher end of the market when it comes to a
variety of people.
I have chosen several fonts that will be used in my magazine. there is a
large range of fonts that are easier to read than others when sized
differently. For the main text of my magazine which is going to be the
same because it shows that there is consitantency throughout my
magazine and it prevents it from looking messy and un-professional,
other fonts such as “neon 80s” are going to be used in my magazine
because they are easier to read and will have a smaller font size,
furthermore I would concentrate on using these type of fonts in the
article of my magazine.

The masthead is the title of the magazine
and as you can see there is a red box with
the letter Q in white writing. I am going to
be repeating the placing of the logo and I
am going to use the colour red and white as
my masthead.
The visual codes on the front cover such as
the pale blue dashes and bullet points are
other conventions, the bullet points in the
cover line interest the reader through the
brief summary and therefore they would
want to read more.
The strapline is placed underneath the
masthead, the strapline denotes “Discover
great music” which connotes inside this
magazine there will be new and updated
information about the music industry and the
audience will be able to “Discover” this by
buying and reading the magazine. I am going to
repeat the placing of the strapline according to
the theory by (Steve Neale-1980) to imply I
have followed my magazine of inspiration.
On the left and right hand side of the page,
there are coverlines which is information about
what is inside of the magazine, for example “16
page Gig”. Coverlines are an insight to the
audience about what they can read. I am going
to repeat the placing of the coverlines where it
will feature popular artists. The barcode contains the
magazine online.
the top, the main story anchors
the image. The verbal code “I
feel so alone” connotes that this
will be an interesting story and
entices the reader to want to
know what it is about. I am
going to be placing the main
story for my magazine sound in
this position as it would be eye
catching to readers and I will be
following my magazine of
inspiration.
Denotations and Connotations of Q Front Cover

page spread, Florence is looking
directly at the reader which
suggests that she is inviting the
readers into the article. I am
going to repeat the placing of
the main image in a similar
position according to the theory
(steve neale-1980)
In the main article of the double page spread, the drop capital is used
to catch the readers attention at the beginning of the text. The Font
style is bold to try and make the readers interested in the Magazine.
The purpose of the drop capital is to signal the reader where to begin.
columns.
appropriate because it is a line
of one of Florence's number
one singles. The bold front
stands out to get the readers
attention as the front is
different from the others in
this article. I am going to
repeat the font style that is
demonstrated in this double
page spread as it would link to
my magazine of inspiration
artists passion for music. I
am going to be repeating
colours such as red and
black as I am going to be
following my magazine of
inspiration.
or column is about
and allows them to
read it or not.
who took pictures.
read the interview.
Denotations and Connotations of Q Double Page
Spread

Graphic Layout-Front cover
Strapline
Before creating the magazine, I had to think about where I am going to place the strapline
onto the front cover. I am going to place the strapline on the top left hand corner that will be
underneath the masthead so it will be noticeable for readers to see it. In order to do this, I will
need to make sure it links back to my magazine of inspiration which is Q. I have followed a
similar layout to the magazine according to the theory by Steve Neale (1980) in order to
publicize that I have referred back to it. Furthermore, I had to think of a suitable strapline to
use for my magazine front cover, my final idea I have decided was “UK's best selling
magazine best seller” I have chosen this particular strapline because it is similar to Q
magazine and it also advertises the magazine overall
Main Headline
For the front cover of the magazine, I wanted to create something that would link mainly to the
artist featured on the main image, I wanted it to link to the celebrities life in order to attract the
readers attention. I wanted to include artists like “Florence and the machine” as an inspiration
to the front cover of the magazine. Furthermore, I will make sure that I use a suitable font that
goes with the overall image of the magazine.
Images
For the magazine front cover, I will include artists that link to the genre of the magazine, this
will interest readers as the magazine is known for indie music in order to publicize it. I wanted
to produce it in the best quality of form by choosing images that are from popular and well
known artists. In order to do this I had to link it back to my magazine of inspiration which is Q
magazine. I’m going to do this in order to produce a high standard of images within the
magazine for it to become more professional and known to the public.

Graphic Layout-Double page spread
Main Headline
For the front cover of the magazine, I wanted to create something that would link mainly to the
artist featured on the main image, I wanted it to link to the celebrities life in order to attract the
readers attention. I wanted to include artists like “Florence and the machine” as an inspiration to
the Double page spread of the magazine. Furthermore, I will make sure that I use a suitable font
that goes with the overall image of the magazine. I am going to repeat the samn
Main image
For the magazine Double page, I will include the person I have chosen to feature in the
magazine which is going to link to my magazine of inspiration as the model is going to be
performing the same pose as “Florence and the machine” In order to do this I had to link it back
to my magazine of inspiration which is Q magazine. I’m going to do this in order to produce a
high standard image within the magazine for it to become more professional and known to the
public.

Final Front Cover
For my magazine front
cover, I have included the
masthead which makes
the reader understand
what type of magazine It
is, what it is called and
how it is represented
throughout the magazine.
I have chosen the colour
red for the masthead in
order for it for link back to
my magazine of
inspiration which is Q
magazine. The name of
the magazine “sound” is
my chosen idea where I
have placed the letter “S”
instead of Q to signify the
name and identify of the
magazine.
Throughout every magazine, they include a barcode in order to demonstrate to readers what the
cost of it is and also shows what type of social media they are able to follow in order to keep
updated with the latest issues of the magazine. I have chosen to place the barcode on the bottom
left corner in order for readers to see it and to notice the price range of the magazine. I have also
included social media logos in order for readers to know how to keep track of the magazine
overall.
On the magazine front
cover, I have included cover
lines to feature on the
magazine. I have done this
in order for readers to have
an idea what the magazine
will be talking about on each
page and what will be
featured. The cover lines
have been placed on the
right hand side of the
magazine front cover, I have
chosen this particular
position so it is clear to the
readers what is going to be
in the magazine. I have
chosen the colour black and
blue to be on the cover lines
so it can link to Q magazine
which is the inspiration.

Final Front Cover
The main heading of the
magazine front cover has
been placed on the
bottom of the the page
with the title “Blundell
woman on the edge” this
connotes that that I have
followed my magazine of
inspiration by using a
similar layout to Q
magazine. I have chosen
the colour red and black
because they are from Q
magazine which I have
repeated onto my created
magazine.
On the magazine front cover, I have included the main image which is placed on the centre of
the magazine. I have done this in order to catch the readers attention and it will also be the
first thing readers will see. I have used “Jess Blundell” as the person to feature on the
magazine front cover as she has a natural image which would attract readers. She is making
that particular pose because I am relating it back to my magazine of inspiration which is Q.
On the magazine front
cover, I have included the
puff promotion which is
promoting something for the
reader to receive, for
example it could possibly
include a discount on their
favourite shops they like. I
have chosen the colours
blue and black because it is
linked back to my magazine
of inspiration. I have placed
it in the top right hand corner
because it will catch the
readers attention as I have
used a bight colour in the
centre.

On the spreadsheet improvements, it stated that my headline on the
magazine was too small. I have then improved this by making the font
bigger in order for the readers to see it.
Changing the main image-while making corrections to my final
magazine front cover, I had to completely change the main image, I did
this by taking a completely different picture of a new pose that was
inspired of my magazine of inspiration. When I successfully happy with
the picture I had taken, I uploaded it onto my front cover and enlarged
the image where I wanted it to go.
Changing the colours-in order to make my magazine similar to Q
magazine which is my inspirational magazine, I had to change the
colours in order for it to look like Q magazine. I did this by changing the
colours of the main headlines and I also used colours of my own choice
such as black.
Feedback-Front cover

this is my before and after double page spread, the one
on the top is my first double page spread that I created,
the other one is my final double page spread that will be
used in my magazine. I had to completely change the
layout of the double page spread, in order to do this I had
to refer back to my magazine of inspiration which is Q
magazine.
Changing the image-the first correction I had to make
was to completely change the image that was originally
on the double page spread, I done this by taking a
completely new image and then inserted it into the
double page spread where I wanted it to go.
changing the main title-in order to link my created
double page spread to my magazine of inspiration, I had
to change the main title which is the name of the artist. I
done this by inserting the text where I would type the
name of the artist, I then changed the font of the text I
want to use, enlarged the text and placed it where I
wanted it to go.
Feedback-Double page spread

Final Double page spreadWithin the double page
spread, I have included
the main heading
which is the artists
name, I have chosen to
place it behind the
main image in order for
readers to notice it, I
have also enlarged the
font for readers to
have a clear sight of
what the interview is
going to be talking
about. I have chosen
the colour grey
because I am trying to
link it back to the
double page spread
that is from Q
magazine as it is my
magazine of
inspiration.
While creating the double page spread for the magazine, I have included the
main image which is placed on the left side of the double page spread. I have
chosen to place it here in order for readers to see it clearly, this will give them
an idea about what the overall interview is going to be talking about. I have
chosen “Jess Blundell” to be featured on my magazine front cover and double
page spread because she has a natural look that readers would find interesting
and would want to know more about her as a person.
The pull quote
within the double
page spread is
placed in the centre
and across to the
right of the double
page spread. I have
chosen this
particular place
because it would
link back to my
magazine of
inspiration.

Step by Step Guide
Front cover
Step 1- While producing a front cover you will need to open up Photoshop and create an A4 page
spread. Go to File – New – International paper which makes it an A4 sized paper
Step 2- I then started to create my barcode where you can create an oval circle in Photoshop to
create the layout of the circle, you can then add a background colour to the circle of your choice.
After that you can then add text by using the text tool also in Photoshop where you can create an
advertisement for a competition where readers can enter and possibly win something such as an
iPad, you could also add pictures to this step.
Step 3- For the background of my front cover I decided to keep it white so it links to my magazine
of inspiration, if you would like to change the colour at any point then go to the paint bucket tool,
click on a colour that you would want then click on the background.
Step 4- To create the masthead you would have to click on the pen tool then you would have to
make a shape of a square by clicking each of the points, then you have your masthead, again to
change the colour go to the paint bucket tool.
Step 5- To insert a font you would need to go to either go online and make a font on a website
such as dafont.com then you download the font and it will appear on all the other fonts on
Photoshop then you copy and paste it through and you drag it to where your masthead is, to
resize it you press command T and hold down shift so the font doesn’t look pixelated, you will
have to do the same for the strapline.

Step by Step Guide
Step 6- To create your puff promotion you will need to go to the
shape tool on Photoshop where you would have to resize it so it
is big as you want it to be, to add colour you will again have to
use the paint bucket tool where you can choose your colour,
and also to add colour on the outside of the circle you would to
use a stroke affect where it gives you options if you want the
colour to be faded or bold.
Step 7- To add cover lines into your front cover you will need to
add text where you will write promotions to promote your
magazine, you will then need to resize and drag them both so
they are on both sides of the magazine cover.
Step 8- To add the title of your magazine you will need to again
add text by clicking on the text box tool then you will need to
type in whatever your magazine title is going to be then you will
need to again resize it and make it stand out by using colour to
make it stand out.
Step 9-the cropping tool is a tool that is used to cancel out the
background, you can find this tool on Photoshop you can select
the image and drag the corners up where the background will
not be included then you press enter.
Step 10-you will need to use the ruler tool as a guide to make
sure that you can map out what size you want it to be so it is
fitted onto the page.

Step by Step Guide continued further
Step 4-after inserting the image of the artist you are going to be
using, you will need to crop out the background, you can do this by
using the quick selection tool and cancelling out the background.
Step 5- For this step I had to paste my interview with the artist into
my double page spread, in order to do this you will have to copy and
paste the information over. After this I had to add in a drop capital to
show it is professionally laid out, I also had to add the interview
between the quote because I was linking to my magazine of
inspiration.
Step 6- I then added the pull quote in between my interview by using
the ‘pen tool’ (P) to wrap the columns around it then I inserted the
quote by using a different font to make it stand out.
Step 7- The name of the artist was Jess Blundell who featured on my
double page spread and front cover, in the interview I used a
different font to show that it’s professional for the readers, the
colour of the font was black, the drop capital was red because I
wanted to relate it to my magazine of inspiration which is Q.
Step 8-for this step you will need to use the Gradient tool in order to
colour the background of the double page spread, I have used the
colour white faded into a grey colour in order to match my magazine
of inspiration which is Q.
Step 9- Lastly I had to add my logo/masthead to my double page
spread, my logo/masthead is called sound so I had to add in the logo,
this will create organisation for the readers as I've added a logo to my
front cover, this will also create constantly.

Safe Working Practices
When taking images and editing them for my front cover and double page spread, I had to make a risk
assessment while creating these. I had to create a safe working practice and how it could affect the
images.
Software risk assessment
Resizing an image-when creating the images I had taken for my magazine front cover and double
page spread, I wanted to make sure that I did this so that the image would be at a high standard. I
found a useful method in order to edit these images where I resized the image by holding down
shift, then resize from a corner to make an image bigger or smaller. The idea of this tool is be used
for making the image at a better quality, for example if the image was smaller but had a better
quality other than if it was bigger.
Colour swatches-in order to create a magazine front
cover and double page spread, you will have to use
all different types of colours to use in the magazine
where you can make sure that you don’t lose the
specific colours that you need. In order to do this,
you will have to click on swatches which is on the
right hand corner of Photoshop, you then click the
new swatch icon and chose the colour that you want.
In order to keep the swatch you have created, you
will be able to use the eye dropper tool in order to
select the colour you have previously used.

Step by step guide - DPS
Step 1- The first step to creating a double page spread on a magazine would be
to firstly choose the size, height and width of the page. I have chosen the width
of 210mm by the height of 297mm and the size is in A4.
Step 2- I had to then decide on a theme that would fit best for the magazine for
example your colour scheme, I choose a white colour faded into a brown/ dark
pink colour for the canvas of the page.
Step 3- The next thing you will need to do was to add a page number to your
double page spread so that readers can see what page it is on
Step 4- For this step you will need to take pictures of your chosen subject, after
taking the images you will need to save them in your file place.
After that you will need to go to file then place in Photoshop and your chosen
image will appear, you will need to quick select you image and move it when you
would like it to go on your double page spread.

Safe Working Practices
Within these screenshots I have clearly presented the paragraphs of the double page
spread on the correct line. this will ensure that the paragraphs are presented in a
professional way so the reader will be able to read the text.

Safe Working Practices-
Downloading font styles
In order to ensure that I had all
the necessary fonts I wanted to
use, I used a website called
dafont.com which is an online
website where it provides you
with different types of fonts you
can then download and use.
The fonts that are displayed are
copyright free where anyone will
be able to download fonts onto
their device.
This is a helpful resource
because it enabled me to
possible the appropriate fonts I
have then used in my font cover
and double page spread.

Colour swatches- I used all different types of colours
in the magazine to make sure that i don’t lose the
specific colour that i need in order to keep the same
colours on my front cover and double page spread. I
had to click on swatches which is on the right hand
corner of Photoshop, you will then have to click on
the new swatch icon and chose the colour that you
want. I used this in order to keep the colours that I
am using while creating these pages.
Colour swatches for my Front cover
and Double page spread

Post production skills
Quick selection tool-I was able to use the quick selection
tool in Photoshop to crop out the background that I didn’t
need so the picture will be able to look more professional
Quick mask tool-I was able to use this tool within the image
where I had to refined the edges of the picture to make it
look more presentable
Eye dropper tool-I used this tool to gain any colours that I
will be using while creating my magazine front cover and
double page spread. I will be able to save the colours that I
want to use by using the colour swatches where it enables
me to save the colour I want to use in order to reinforce the
magazine brand identity.

Post-Production Skills-Tools
Double page spreadPen tool:
Pen tool-I used the pen tool on the double page spread when dealing with the columns for the interview.
This will make sure that the text won’t go out of the column and it will look more professional for the
readers. In order to use the pen tool, you will have to create a column or a box by clicking on each of the
corners that you want the box/column to be. It will then create the shape you want and then you can
then insert the text onto the double page spread.
Ruler Tool:
In order to create my double page spread for my chosen magazine, I had to
look into further detail how I could lay it out to make sure that everything
was in the right place. In order to use the ruler tool, I had to use a short cut
for this which is CTRL H or R on the keyboard and it should come up with the
ruler tool, this will help in order to measure things in the right places.

Risk Assessment
Image risk assessment
before taking images for my magazine I had
to gain full permission for the person to be
photographed and the image being
published which will be both online and
printed. I thought the best way to do this is
to send an email across to the artist or
artists describing what they have to wear
and act like during these pictures that will
be taken. I have also sent the artist a
permission form which they will have to sign
and what date they would have to send it
back to me. By having permission I will be
able to have a fully signed document which
means that I will be able to take pictures
and use them in my magazine.

Software Risk Assessment-Safe working practices
Creating colour swatches
When deciding on the colours to use on the front cover, I created colour swatches so I could keep track of what colour is linked to
which part on the front cover. In the screenshot below, it shows that I have created and named colour swatches, I used the colour red
to link to my magazine of inspiration which is Q magazine. I used this colour for the masthead and some of the font on the front cover.
I captured this colour by using the ‘eye dropper tool’ (I) to capture the red from the masthead so that the brand identity could be
secured.
How to place and resize an image
When creating my magazine front cover, I have used placed an image to feature as my main image within the front cover.
I have done this by going to file, place then choose the image you want and it automatically is shown onto the screen.
To resize an image, on the keyboard press ‘CTRL– T’ then hold down shift and you will be able to make the image larger or small
depending where you want to put it. While resizing the image, this will improve the quality overall so it will be more clear for the
readers to see.
Linking and grouping layers- In order to link and group different layers, you will have to right click on the layer you
want to use, then it will come up with link layer, click on that and it should link the layers.
Proof Reading-within making my front cover and double page spread, I had to check that I haven't made any mistakes
within it. I used CS6 within Photoshop where I used an internal dictionary in order to check any possible mistakes or
errors.
How to remove Hyphens in Text-you will be able to remove Hypthens in Photoshop by clicking on the paragraph
panel and you will able to see a button that is ticked called Hyphenate, unclick the box and it should remove the text.

Conclusion
Within this learning outcome, I have looked into making pages for my created
magazine. I have included a slide on located images where I have spoken about where
I have taken the images for the magazine.
I have also produced a production plan where I have listed deadlines where I have
spoken about how to make a music magazine and what it has to include within it. This
will help the magazine to become more successful.
Overall I have looked into the different areas to produce a music magazine, for
example I have looked into the cost, office space which I will need within the making
of it and the advertisement of the magazine as a whole.

Evidence of Pitch
This is my evidence of my
pitch that I presented, as you
can see I have spoke about
my two magazine ideas and
have spoken about them
clearly and in detail.

Pitch Script
This is my Media pitch script that I used
while performing my pitch presentation. I
used this as a guide in order to present my
two magazine ideas.

Environment of Presentation
I have taken three images in the environment where I will present my pitch to the
publishers . I took a picture of firstly the slide changer which will be used throughout
my pitch to change each slide. Secondly I took a picture of my computer screen to
show that I am working on creating my pitch for the publishers. And finally I took a
picture of the board to show that this is the board that my pitch is going to be on
while I am presenting my pitch.

Feedback of Pitch –
Witness Statement
This is a screenshot of the witness
statement feedback that I have
received. I will use this feedback to
improve on my corrections.

Witness Statement
This is my witness statement that
establish the corrections and
improvements that I have to make in
order to improve my pitch, so that it
would establish that I have covered all
of the necessary areas to pitch the 2
magazine ideas to a prospective
publisher.

Feedback of Pitch – Witness Statement
One of my corrections within my
pitch was to display my proposal in
a standard format, the screenshot
to the right is evidence that I have
then included the proposal for
Sound magazine.

Feedback of Pitch – Witness Statement
Within my witness statement, i was provided
with corrections that I needed to consider. One
of my corrections was to include the theories in
my target audience for example Hartley,
Maslow and Katz. I have provided a before and
after slide as evidence that I have corrected the
target audience.

On the screenshot that is
shown, I have received positive
feedback from my pitch where I
have presented two magazine
ideas.

In this question, I have
received feedback on how
the quality of my pitch
went out of 5. I have then
taken this information into
consideration where I
could improve.

In this question, I have
asked the audience about
which magazine they would
prefer to buy if they had a
chosen. On the screenshot,
it is clearly denoted that the
audience prefer my first
magazine Sound to my
second magazine.

Within this question, I have
asked the audience to provide
me with feedback that I could
possibly improve my pitch
overall.

Conclusion
Within this LO, I have looked into Feedback from survey monkey, I
have analyzed each question that I have asked the audience and I
have noted how I could improve on my pitch overall.
I have also included the Environment of presentation and what I
have used during my pitch.
Furthermore, I have also included my pitch script that I used during
my pitch in order to help me with my presentation overall.

Witness Statement
This is screenshot of the witness
statement feedback that I have
received, I will use this feedback to
improvement on my corrections.

Witness Statement
This is my witness statement that show
corrections and improvements that I
have to make in order to improve my
pitch, so that it would show that I have
corrected my improvements.

Feedback of Pitch - Interview
• Did you think my pitch was professionally presented to the audience?
• Did I have a clear and well spoken voice when talking about my two
magazines?
• What could I improve on?
• What went well about my presentation?
• Do you think my appearance and body language was professional and
appropriate to the audience?
• Do you have any further comments to add about my pitch?
• Would there be anything I could add to my pitch to improve and
reach a higher grade? This is feedback from
my pitch that I did, I had
an interview with my
client. Discussing how I
did in my pitch and what
I could improve on next
time.

Calendar Events
My magazine “Sound” will be published on the 28th July 2016, which
would reflect on specific things such as music festivals because as
Sound will be making their first copy in July, this will include content,
information about up and coming artists and I have also feature
promotions for my magazine such as festivals and album releases. This
would mean that more people will be interested considering the
weather will be better and the readers could be more excited to read
it.
On the cover of my magazine you will notice that I have created a puff
promotion on the top right hand cover of my magazine front cover
which offers a £10 iTunes voucher. The seasonal holidays will affect
the publishment and production of the magazine which means it will
not be published during the seasonal holidays

Conclusion
Within this LO, I have looked into the environment of my pitch
which I have used in order to present it. I have shown what I
have included to demonstrate that I have used a professional
environment to present my pitch to the publishers.
I have also included my production plan which enables me with
deadlines and tasks I would have to follow in order to create
the magazine.
Furthermore, I have also had an interview to discuss what went
well in my pitch and what I could possibly improve on.

Fiona davison unit 30 final

More Related Content

What's hot

Viewers also liked

Similar to Fiona davison unit 30 final

More from fdavison

Recently uploaded

Fiona davison unit 30 final

Editor's Notes