This document discusses potential distributors for an indie rock music magazine. It considers Bauer Media Group initially due to their distribution of similar magazines. However, the document notes the magazine is aimed at a higher quality paper than Bauer typically uses. NME magazine is identified as most similar in conventions, structure, genre and target audience. The document concludes that IPC, NME's distributor, would be the best choice as they distribute magazines more in line with the quality and type of magazine being proposed. Distribution through supermarkets and online is also recommended to target the young audience.

1. What kind of media
institution might distribute
your media product and why?

2. There are various distribution methods, the most commonly
used method is through printed copies which are popularly
sold in news agents and shops such as WHSmiths. Although
internet distribution is becoming increasingly popular, as
this method has beneficial effects such as, decreases the
waste of resources and provides easy access for the readers
to find and view the magazine. There are also environmental
benefits as this saves money from printing and does not
waste paper. Magazines are also accessible through
smartphones and similar devices through apps, this is
attractive to the younger audience due to increase interest of
the internet and devices, as this is distributed through
modern technology.

3. Through research I found that similar magazines, which have relation to my
genre of an indie rock magazine, have the same publisher, Bauer Media Group.
These specific type of publisher, distributes magazines such as Kerrang! And Q.
Therefore I believe Bauer Media Group would be most likely to distribute my
music magazine, as my magazine is within the same genre and the magazines
follow the same conventions. This is a successful publisher as they distribute a
numerous amount of magazines. The magazines follow the same conventions as
my magazines, as an example each magazines have the same structure and
layout, for example the mast head is positioned in the same place as Q and
positions the cover lines in the same place, around the artist. Also, another factor
which is common with magazines that Bauer Media Group publish is that, we
equally have short, one word (letter) titles of our magazines, which denote how in
common my magazine is to other magazines distrusted through Bauer Media
Group. Therefore it would be most possible Bauer Media Group would distribute
my music magazine.
However, through extended research I found that Bauer Media Group publish
magazines on less expensive paper, by contrast I planned my magazine to be
distributed through glossy, more expensive paper. Bauer Media Group publish
less quality products and lower priced magazines, although this would widen
their range of products and increase their gaps in the market.

5. NME magazine is the magazine which my music magazine have the most common within,
equally our magazines follow the same conventions, structure and content. We share a
short title for our magazines, which consist of three letters, both standing for something,
as an example NME stand for new musical express and IRM stands for indie rock music.
This makes the title attractive and emphasises the relation of music in the magazines,
ensuring the magazine to be recognised as a music magazine. Both magazines share the
same colour theme throughout, red, white and black with an added colour. Our magazines
follow the same genre, indie rock music magazines. As a majority, within both the
magazines everything is positioned in the same place, following the same layout. This is
due to using NME as inspiration when creating my magazine.
Therefore I researched the NME publisher and found that NME distributed their
magazine from 2002 themselves to stores and then in 2009, teamed with John Menzies so
they were able to distribute their magazine online. I found that IPC publish NME and I
believe this would be the most likely publisher of my magazine. I believe this company
would distribute my music magazine as IRM follows the same conventions, structure and
genre as NME. NME is also distributed on higher quality and price, which relates more to
my magazine. There is more is common with magazines which IPC publish and would be
more successful to distribute my magazine as it follows the same genre and audience. I
believe IPC are more likely to publish my magazine, as I believe this is more what IPC are
looking for when publishing.

7. In conclusion I believe it would be most successful to
choose IPC media as my distribution company, as
personally I believe this is most suited to my magazine,
for example same conventions, genre, structure and
quality. In order to be most successful I believe it
should be distributed through chain supermarkets, as
this is most popular method when buying magazines.
The idea of distributing magazines through the
internet is also another idea to consider, as this would
be most likely appeal to my target audience of young
people.