Bauer Media and TimeInc UK could potentially distribute the media product. While Bauer publishes some magazines for similar audiences, their magazines do not focus on jazz. TimeInc UK only publishes two music magazines, leaving an opportunity for a jazz-focused magazine to fill a gap. Both companies have strong social media presences that would benefit the product. Ultimately, TimeInc UK may be a better choice since it has fewer existing music magazines that could compete, and the target audience aligns more with its existing magazines.

1. EVALUATION:
QUESTION 3
What kind of media institution might distribute your media product and why?

2. I first started by researching Bauer media, I found that Bauer
have a wide range of magazines and publish a magazine called
Q which shares some of the same characteristics of my
magazine’s target audience however, they aren’t very similar in
age .Q targets an audience of 30-40 I would be targeting a
more younger generation of 15-19. Bauer do not publish a
Jazz genre of magazine , therefore Bauer may think about
publishing one because it is a product they have not sold yet.
Bauer have a wide range of social media for their magazines
which would work well for my product due to the range of
social media it would be available on . I think Bauer would be a
good company to Publish my magazine with due to the
popularities and the well known brand image of some of their
magazines available.
Bauer Media

3. Upon reflection I believe Bauer will still be suitable to publish my magazine due to the
genre of music magazines they have and the social media they have for their
magazines.

4. Future While researching Future I found they only have a small
range of music magazines available , these brands include
: Bass ; guitarists; Acoustic and blues . Some more are
available but from the publishing companies I have
researched they have a smaller variety of products
available . This works well because this gives a gap in the
market for my product. They also have a range of
technology and apps which would be good for my
magazine. They don’t have a jazz magazine however ,
blues could be classed as very similar due to this I don’t
think they would sell my magazine however, it would be a
good company to . It also doesn’t have many magazines
that are aimed to my target audience and age range,
which again would create a gap in the market for my
magazine however, with products similar eg. Blues and
acoustic I don’t think this company would be a good
choice to publish my magazine.

5. TimeInc UK
Time has 60 brands available ,I found out it doesn't
have many music magazines which could
encourage them to publish my product . It has
music magazines such as uncut and NME. While
researching these magazines I found that NME has
a wide variety of music which it looks at which
could prove a problem while wanting to publish
my product with them , NME however, does tend
to look at more mainstream music which works
well in my magazine favour because of the genre
of jazz . NME also has a wide target audience
however, I think they concentrate on the younger
generation which will also prove a problem with my
target audience being so young.

6. While looking at uncut I found the age range was more for an older generation and
that it was a more classic rock magazine. I also found Time has social media for the
magazines they publish which meets the needs of my magazine because of the social
media that my product will have . It also meets the needs of my target audience
because of the age range . I do think Time would be good to publish my magazine
because they don’t have many music magazines that they publish and mine is different
to the ones they do . It would allow them to gain more of younger audience which
would also benefit them and would allow them to have more of a range . However,
only having 2 music magazines may prove a problem because of the wide range of
NME however, I think this wont have much impact on my magazine.