IPC Media would be the chosen publisher for the magazine. IPC is the UK's leading consumer magazine publisher with over 60 popular brands. They are a popular and trusted publisher so the magazine would be widely promoted and distributed under their brand. While BBC Magazines publishes a similar magazine, Top of the Pops, IPC publishes a variety of genres and the new magazine would fill a gap in their offerings. IPC's experience would help improve the magazine for consumers.