Large media institutions such as IPC Media or Bauer Media would be well-suited to distribute my music magazine because they have a proven track record of successfully publishing magazines like Q and Kerrang that have built a loyal audience. These large institutions could leverage their existing audience and reputation to help promote and grow a new magazine, which would benefit both the institution financially and help ensure the success of my magazine. However, my magazine may face an initial disadvantage in terms of audience size compared to some of the more established music magazines published by these companies.

1. 3. What kind of media institution might distribute your
media product and why?

2. I think that large media institutions such as IPC Media or Bauer Media would produce and
distribute my magazine. Bauer Media publishing institution publishes music magazines such as ‘Q’
and ‘Kerrang!’ meaning that they are well known and successful so are likely to take on smaller
magazines and make them great. As institutions such as these already have a huge amount of
magazines that have been around for a number of years they have a loyal audience which would
be more likely to buy a new, not so well known magazine is it has been approved by this huge
institution already. These institutions have already products many influential and very well-known
magazines which means they would be able to do this with my own magazine. Not only would this
make money for then but also for me. Although my magazine my not have a huge audience
number as some of the music magazines these institutions which may be something that would
but my magazine at a disadvantage.