Vice Media would be an appropriate institution to publish the author's music magazine due to its popularity amongst youth and alternative culture. Vice already publishes magazines in related genres like arts/culture and fashion that are popular with the target audience of hipsters for the author's magazine. Distributing the magazine through Vice would fill a gap in their magazine lineup, as they do not currently publish a music magazine despite having a music-focused online network, and the author's magazine would appeal to Vice's existing audience.