This document discusses potential media institutions to distribute a new music magazine. It suggests that Emap could be a good fit as they have sections for government, retail, environment, fashion and media but no music section, so the new magazine could fill a gap. Alternatively, Bauer Media also publishes several popular music magazines like Mojo, Q, Kerrang! and Smash Hits but none focused on urban music, the genre of the new magazine, so it could attract readers of their existing titles.

1. 3. What kind of media institution might distribute your music magazine
and why?
I think that my magazine could fit in to the Emap institution as they
have a Government, retail, environment, fashion and media section but
no music section so I think there could be a gap in the institution for
my magazine to fit in well and add to the range of subjects that the
institution covers. However I also think my magazine could fit into Bauer
Media institution as they make, Mojo, Q, Kerrang! and Smash Hits!
These are all well-known music magazines and cover a range of
different genres however they do not make a magazine, which covers
the urban genre, which is the genre, which my magazine is. I think this
could be successful as their other music magazines are good quality
therefore current readers of the other magazines may be drawn to a
new magazine from the same institution, which they know are a
dependent institution.