The document discusses various techniques to improve the solubility of poorly soluble drugs, including salt formation, co-solvency, and particle size reduction. It focuses on using salt formation between flurbiprofen and tris(hydroxymethyl)aminomethane to increase solubility. Analytical techniques like DSC, TGA, HPLC, and UV were used to characterize the flurbiprofen-tris salt and showed improved solubility over flurbiprofen alone. The conclusion states that increasing water solubility of insoluble drugs is important for developing effective dosage forms and delivering drugs to the absorption site.