This document provides feedback on a student's pre-production work for a music video project. The feedback assessed 14 tasks completed by the student. For most tasks, the assessor found the student provided good details and research. Some areas were identified as needing more information, such as the early history of the genre. The student amended posts to address feedback. The assessor praised the student's blog organization and ease of navigation. While work showed understanding, it lacked strong use of technical terminology. The student was asked to complete missing work and improve areas. After amendments, the assessor gave the work an overall mark of 16/20 and praised it as a confident and well-presented piece.

1. A2 Pre-production Tasks Feedback
Student Name: MORRISS Hollie
Task 1 – Pre-production: Research & Planning Evidence on
blog
1. Similar Products – music video analysis
Analysis of song (How Deep Is Your Love/ All Cried Out)
using Goodwin - key features identified with good analysis.
Very good detail on visual links to audience expectations of
artist. Some good use of terminology (technical elements)
with good attempt to use technical terminology – camera shot
types, mise-en-scene. Good attempt to link visuals with
meaning. Good use of screenshots added as evidence.
Yes
2. Genre Analysis (including genre & digipak research)
Concise and informative guide to genre with some key
influences and themes. Key themes and conventions
identified. Good links to audio/visual examples of different
artists and styles. Good understanding shown of how genre
has developed.
More detail needed on early history of genre, and influence of
key artists from that history – though some influential early
hits identified.
Some research into chosen artist with links to artist hits.
Post amended with early history and artists identified.
Digipak/advert annotation shows good awareness of
conventions with good detailed analysis. Good link to
image/font to establish ‘brand’ of artist and relation to
audience. Good breakdown of key conventions needed in
production of own product.
Good practice video:
Call me Maybe – some awareness of conventions
(transitions), good attempt to lip synch.
Katy – some good shots and edits link to conventions –
needed faster cuts to match beat.
Good print practice with cover and advert – shows good
technical ability.
Yes
3. Target Audience
Good detail on audience for genre in general, but no evidence
of research. Detail on stereotypical TA for own product – with
interests and likes added. Another post incudes images of
potential TA with some detail on likes and dislikes
Post now added with good statistical info and great use of
primary research (questionnaire)– good analysis of data with
reference to target audience of genre and listening figures.
Yes

2. 4. Annotated lyrics
Some nice detail on initial ideas and thoughts for music video.
Good post with breakdown of ideas with locations included.
Yes
6. Storyboards
Good clear drawings with colour added to good effect.
Technical detail added but very difficult to read. Needs to be
re-posted.
Post amended – technical detail now clear
Yes
7. Shotlist
Very detailed list with
movement/type/activity/equipment/props/costume/actors and
length included. Separate post with precise timings added.
Yes
8. Layouts – floor plan
Great detail on floor plan with camera movement and
actors included. Good 3D model of bedroom
Yes
9. Locations
Images included with good detail on how locations will be
used.
Yes
10. Costumes
Good detail on how costume will be used in video with detail
on link to narrative and genre. Images included.
Nice post on colour connotations and link to costume and
characters.
Yes
11. Props
Very good details on props with clear links to narrative and
use in production. Images included.
Yes
12. Actors
Good detail as to why actors chosen (experience/same age
as TA).
Yes
13. Equipment
Some simple detail on key equipment to be used.
Yes
14. Production schedule
Good detail on all parts of production – with key activity for
each day. Only very brief mention of pre-prod. Layout could
be confusing.
Yes

3. Teachers comments
Blog is presented efficiently and is easy to navigate. Posts show understanding
of task with some good research and information. Work lacks good use of
terminology or links to technical elements.
Evidence of post contacting artist for permission to use song.
Complete all missing work/ improve work.
Work has been amended and improved. A confident and very well
presented piece of work.
Level 4
16 marks
Mark out of 20: 16
Teacher name: M Drummond Date: January 2016
Student action plan for improvement
Final mark out of 20: 18 Date: March 2016