Feedback preproduction

1. A2 Pre-production Tasks Feedback
Student Name: STICKLEY Georgia
Task 1 – Pre-production: Research & Planning Evidence on
blog
1. Similar Products – music video analysis y
2. Genre Analysis (including genre & digipak research) y
3. Target Audience y
4. Annotated lyrics y
5. Drafts y
6. Storyboards y
7. Shotlist y
8. Layouts – floor plan y
9. Locations y
10.Costumes y
11.Props y
12.Actors y
13.Equipment
14.Production schedule y
Teachers comments
1. Mura Masa/ Sabrina Carpenter/ Avalanches – very good, detailed analysis
of video with imagery and technical elements discussed linking to Goodwin,
Mulvey and narrative theory. Good detail on how shots and star image are
linked to audience and gratification.
2. Great detail on EDM music using Prezi, showing concise research. Early
influence noted with good detail and examples. Good links to culture,
fashion and audience, with good use of images. Secondary research
sources clearly shown. Key artists, examples of music, sub-genres and
brief history all included. Another post added with even more sub-genres
described, with good links to youtube.
Post has been added on album cover of the same genre/artist, which again
shows good understanding of task and conventions. Adverts included
showing links with images/colour/fonts.
3. Great detail on audience with very good use of primary research. Good
presentation on target audience with great use of drawings to show
stereotypical audience. Could do with some secondary research to see if
your research matches. Add
4. Good clear post on lyrics, showing initial ideas, lots of detail
5. Mind map used to show initial ideas including detail on locations, costumes
and narrative. Good post of ideas drafting, with brief reflection on
comments. Mood board added to show themes and concepts.
6. Beautiful and effective storyboarding reflecting genre showing video -
shows action, good variety of shots that follow genre video conventions.
Care and attention to project clearly shown.
7. Extensive shot list added with detail on type and description
8. Another beautiful piece of work showing creativity
9. Lots of great images added with good description on how they will be used.
10.Great detail added on what actors need to wear in relation to genre. Great
post added to show makeup ideas.

2. 11.Great detail added as to choice of props and how they relate to narrative
12.Great detail on actor choices and suitability to role
13.Missing
14.Very good detail on all parts of production
Overall this is a fantastic body of work, well done. Great use of old and new
technologies throughout. At this stage you are just missing equipment, but you
need to add more detail where requested.
You could add additional content such as a risk assessment.
Fantastic blog.
Mark out of 20: 18/20
Teacher name: M Drummond Date: Jan 2017
Student action plan for improvement
1. Added equipment list – good detail (especially camera) on equipment to be
used
2. Risk assessment – good detail on potential risks to project
3. Corrected spelling
4. Target audience secondary research – added to Target Audience
Research – good clear research into audience with good
breakdown/analysis of research found and how it could be used in
production
Final mark out of 20: 20 Date: Feb 2017