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1. A2 Pre-production Tasks Feedback
Student Name: MORRIS Emily
Task 1 – Pre-production: Research & Planning Evidence on
blog
1. Similar Products – music video analysis y
2. Genre Analysis (including genre & digipak research) y
3. Target Audience y
4. Annotated lyrics y
5. Drafts y
6. Storyboards y
7. Shotlist y
8. Layouts – floor plan y
9. Locations y
10.Costumes y
11.Props y
12.Actors y
13.Equipment
14.Production schedule y
Teachers comments
1. Wolf Alice/ Human League/Foster the People – very good, detailed
analysis of video with imagery and technical elements discussed linking to
Goodwin and narrative theory. Good use of screenshots as evidence.
2. Some good detail on Britpop music using Prezi, showing concise research.
Good links to culture, with good use of images and links to clips. Could
have more detail on early influence – please add.
Post has been added on album covers of same artist/genre, which again
shows good understanding of task and conventions. Advert for album
added – good.
3. Good detail on audience with very good use of primary research, good
reflection too of results. Could have some detail on other interests and
secondary research. Please add
4. Good post on lyrics, showing initial ideas, good detail
5. Post of ideas drafting, with good reflection on comments
6. Very effective storyboarding reflecting genre showing video - shows action,
good variety of shots that follow genre video conventions.
7. Shot list added with detail on type and description
8. Floor plans are easy to understand and show plan.
9. Lots of images added with good description on how they will be used.
10.Good detail added on what actors need to wear in relation to genre and
narrative
11.Good detail added as to choice of props and how they will be used
12.Good detail on actor choices and suitability to video
13.Missing
14.Good detail on all parts of production - clear presentation.
Overall this is a very good body of work, well done. Some good use of
technologies throughout. At this stage you are just missing equipment, but you
need to add more detail where requested.

2. You could add additional content such as a risk assessment.
Good clear blog.
Mark out of 20: 15/20
Teacher name: M Drummond Date: Jan 2017
Student action plan for improvement
I've added a bit about early influence in my genre research – some nice new detail
added giving research more depth and how movement influenced British culture
added more to my target audience research and added a secondary research
section – new post has been added with some nice detail but no evidence of
actual secondary research or sources
added an equipment post – brief post added with detail on camera and tripod
added extra content such as a risk assessment – some nice detail on potential
risks when filming
a video example of a black and white editing test I did with my footage – good
addition of post to show some editing techniques
evidence of the Facebook event I created in order to organise my cast for filming.
– nice evidence of planning your shoot
Final mark out of 20: 18 Date: Feb 2017