This document provides feedback on a student's pre-production tasks for a music video project. The teacher comments that the student provided good research and planning evidence on their blog, including analysis of similar music videos, genre analysis, target audience details, annotated lyrics, storyboards, shot lists, floor plans, locations, and costumes. Some areas needing more details are examples to support the genre analysis, reflection on previous feedback, and properly scanned storyboards. The student is missing posts on equipment and production schedule. The teacher rates the work 14/20 and recommends adding more details where requested and content like a risk assessment.

1. A2 Pre-production Tasks Feedback
Student Name: HILLIER Jade
Task 1 – Pre-production: Research & Planning Evidence on
blog
1. Similar Products – music video analysis y
2. Genre Analysis (including genre & digipak research) y
3. Target Audience y
4. Annotated lyrics y
5. Drafts y
6. Storyboards y
7. Shotlist y
8. Layouts – floor plan y
9. Locations y
10.Costumes y
11.Props y
12.Actors y
13.Equipment
14.Production schedule
Teachers comments
1. Alanis Morissette/ Lana Del Rey/ Black Keys – good, detailed analysis of
video with imagery and technical elements discussed linking to Goodwin
and narrative theory
2. Some nice detail on indie pop using Powerpoint, showing concise
research. Early influence added with good detail and examples. Some nice
links to culture, with good use of images.
Post has been added on album cover and advert for same genre, which
again shows understanding of task and conventions. Could use more
examples to show any links with genre.– please add more example of
advert.
3. Some nice detail on audience but takes a stereotypical view of audience
with reference to fans of band. Nice post added with fan comments of band
showing some secondary research.
4. Good clear post on lyrics, showing initial ideas, lots of detail
5. Some evidence of ideas drafting, but no reflection on comments - add
6. Simple but effective storyboarding showing partial video - shows action,
good variety of shots that follow genre video conventions. Please scab
properly
7. Shot list added with detail on type and description
8. Floor plans are easy to understand and show plan
9. Images added with some good description – add missing images
10.Good detail added on what actors need to wear in relation to genre
11.Detail added as to choice to not have props
12.Good detail on actor choices and suitability to video
13.Missing
14.Missing
Overall this is a good body of work, well done. Some good use of technologies

2. throughout. At this stage you are just missing equipment and schedule. You
also need to add more detail to where requested.
You could add additional content such as a risk assessment.
Good clear blog.
Mark out of 20: 14/20
Teacher name: M Drummond Date: Jan 2017
Student action plan for improvement
Final mark out of 20: Date: