This document provides feedback from a teacher to a student on their pre-production work for a music video project. The teacher comments that some areas of the student's work showed good research and planning, but many parts lacked sufficient detail, analysis or examples. The teacher provides specific feedback on each of the 14 pre-production tasks, noting what was done well and improvements needed. Areas identified as needing more work included deeper analysis, additional details, sources, images and linking locations to the narrative. The student is given an initial mark of 10 out of 20 and asked to improve their work in key areas identified by the teacher.

1. A2 Pre-production Tasks Feedback Student Name: LAMBERT Charlotte
Task 1 – Pre-production: Research & Planning Blog Teacher comments:
1. Similar Products:1 music video analysis inc.
Goodwin
Yes Foster the People (Pumped Up Kicks) some detail on video with reference to
Goodwin. Work shows some good understanding but lacks good in-depth
analysis – is this a good introduction to the band? Why so many out of focus
shots? Please add detail and screenshots from video to highlight your point
2. Ideas visualisation feedback and initial ideas Yes Some feedback from peers to gain ideas, 1 sentence of analysis of feedback
– please add more, and who said what?
3. Genre Research Yes Good detail on history of genre with some detail on key features and artists.
Work shows good research with brief but good detail on history, effect on
popular culture and how genre has progressed. Some info on key artists.
4. Target Audience Yes Basic detail with mention of research but no sources. Did you complete
primary research? Where did you get this research? – add sources and more
detail
5. Digipak and advert analysis (2 of each) Yes Digipak analysis has some good points with colour and images analysed.
Advert analysis identifies key features font, iconography and release date,
does the sound wave look like anything? You only have 1 example of each,
you need 2, please add
6. Annotated lyrics Yes Basic annotations on lyrics with basic detail on shot type and action
7. Storyboards Yes Good if scruffy looking storyboards not all shots have camera detail – please
add
8. Shot list Yes Good detail on shots with location and description added but there are
missing gaps, please add
9. Locations recce NO Lots of images and some detail to the suitability but could have more on how
locations link to narrative – please add
10. Floor plans Yes Good with lots of good detail, please rotate
11. Costume Yes Some good detail on choices made with links to narrative – add images
12. Actors Yes Basic detail on choice – remove surname and add why they were chosen not
just because they know each other
13. Props Yes Just a list of props add detail as to why/how they will be used
14. Production schedule including equipment Yes Good clear detail on all stages of production
Initial Mark out of 20: 10 – some good work with good presentation at times, needs more images and detail in key areas.
Teacher name: M Drummond Date: 08/11/17
Student action plan for improvement
Digipak and advert analysis- Added one advert analysis of Fall Out Boy Greatest Hits poster
Added location recce- link to narrative
CD Cover Analysis Jake Bugg
Detail on initial ideas and feedback from others
Floor plan rotated

2. Comments on sound wave added to Arctic Monkeys poster analysis
Final mark out of 20: Date: