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1. A2 Coursework Overall Marks Sheet
Name: JONES Lauren
Planning – comments and mark out of 19/20
For full comments please see the pre-production marks sheet
Construction – Main Task – comments and mark out of 36/40
There is evidence of excellence in the creative use of most of the technical skills
Footage:
Controlled use of camera, great variety of shots, shots in focus. Excellent use of
mise-en-scene (especially the use of masks) and genre conventions. Some very
good use of locations. Visuals work well with lyrics. Clear narrative established.
Editing:
Video is edited to beat with some good actions to beat. Good use of effects in
forest scenes.
Overall:
Excellent video which meets the conventions for a dance/indie video. Good
attention to visuals to maintain audience interest. Good meaning created –
friendship and belonging.
Construction – Ancillary Task 1 (Digipak) comments and mark out of 10/10
Lauren has demonstrated excellence in the design of her digipak for her artist.
There is clear awareness of the industry and genre conventions. Photographs
used excellently are appropriate to the task. Creative mix of photography and art
(hand drawn elements). Excellent use of photoshop skills such as cropping and
colour manipulation. Clear branding used throughout.
Construction – Ancillary Task 2 (Poster) comments and mark out of 9/10
Lauren has demonstrated excellence in the design of her poster for her artist.
There is clear awareness of the industry conventions with the addition of facebook,
Instagram, itunes and twitter icons. Excellent photoshop skills have been used in
the creation such as cropping and use of contrast. You could have added the hand
drawn elements to this to link it further with the digipak.
Evaluation – Comments and mark out of 19/20
Question 1: Answered excellently using a ‘Youtube’ vodcast. You have
understood the question well and clearly state out how your video conforms and
uses conventions of your chosen genre. Excellent explanation about why you
made the choices you did, backed up with well researched examples from real
videos within the genre. Broken down excellently into clear sections. Good
additional analysis on how your video challenged conventions of the genre.
Question 2: Answered using ‘Emaze’. Excellent detail. You have explained
thoroughly how your poster and digipak and music all link with the same themes,
fonts and colours so that your audience will see them as a package. Excellent use
of images to demonstrate each point alongside real industry examples.
Question 3: Answered excellently using an animation video via ‘Youtube’. A good
range of audience feedback has been undertaken. You have reflected well on

2. feedback received and speak clearly and confidently in your analysis animation. A
great reflective piece presented very creatively, well done.
Question 4: Answered using ‘Prezi’. All technologies used have been explained
well. Excellent explanation of how you used each technology through the stages of
your production.
Overall an excellent body of work. You have explained your design choices well
and reflected on what went well and didn’t. Excellent use of communication and
excellent and varied use of ICT throughout, well done.
Total 93/100 Grade: A