Media

1. A2 Pre-production Tasks Feedback
Student Name: PENFOLD Eleanor
Task 1 – Pre-production: Research & Planning Evidence on
blog
1. Similar Products – music video analysis y
2. Genre Analysis (including genre & digipak research) y
3. Target Audience y
4. Annotated lyrics y
5. Drafts y
6. Storyboards y
7. Shotlist y
8. Layouts – floor plan y
9. Locations y
10.Costumes y
11.Props y
12.Actors y
13.Equipment Missing
14.Production schedule y
Teachers comments
1. Taylor Swift/ Frenship – very good, detailed analysis of video with imagery
and technical elements discussed linking to Goodwin and narrative theory.
Work shows clear understanding of task and role of video in promoting
artist.
2. Very good detail on Pop music using Prezi, showing concise research.
Early influence added with good detail and examples. Some nice links to
culture, with good use of images. Some nice detail on audience and
progression of genre. Secondary research sources clearly used but you
need to add your sources.
Post has been added on album cover of same genre, which again shows
understanding of task and conventions. Does image of Lady Gaga in album
clash with previous album covers? She is known for her flamboyant
appearance? – please rotate post with covers
3. Good detail on audience with very good use of primary research. Well
done.
4. Very good post on lyrics, showing initial ideas, lots of detail - well done
5. Several posts on ideas and how they develop, shows good development of
ideas.
Brief post of ideas drafting, with brief reflection on comments – add more
6. Very effective storyboarding reflecting genre showing video - shows action,
good variety of shots that follow genre video conventions.
7. Shot list added with great detail on type, description and timings!
8. Good floor plans are easy to understand and show plan. Please rotate.
9. Good images added with good description on how they will be used.
10.Good detail added on what actors need to wear in relation to genre
11.Good detail added on choice of props
12.Good detail on actor choices and suitability to video
13.Good detail on what will be used and how

2. 14.Very good detail on all parts of production including examples/screengrabs
of completed work – well done!
Overall this is a very good body of work, well done. Good use of technologies
throughout. At this stage you are just missing equipment, plus you need to add
more detail where requested.
Good clear blog, but please check template/widget as hard to read/navigate
Mark out of 20: 17/20
Teacher name: M Drummond Date: Jan 2017
Student action plan for improvement
 I have added sources to compliment my genre research. – sources added
to post
 I have changed the template/widget to make is easier to read/navigate. –
site navigation easier
 I have rotated the posts with the album covers on them – images rotated
 Added ideas to digipak research.
 I have added to my ideas drafting. – some reflective comments added
showing how peer ideas may be incorporated
 Floor plans have been rotated. – plans rotated
 Equipment list has been added. – equipment added with brief comments
added
Final mark out of 20: 18 Date: Feb 2017