This document provides feedback from a teacher on a student's pre-production work for a music video. The teacher comments that the student provided some good research and details in several key areas of pre-production planning, but could further strengthen the analysis by adding more examples and linking back to relevant theories. The student is given a mark of 14 out of 20 and advised to address additional areas like target audience analysis and scheduling details. In a follow up, the student makes improvements gaining a final mark of 16 out of 20.

1. A2 Pre-production Tasks Feedback
Student Name:Lydia Barba
Task 1 – Pre-production: Research & Planning Evidence on
blog
1. Similar Products – music video analysis Some / Yes
2. Genre Analysis (inc. genre & digipak research) Some / Yes
3. Target Audience Some
4. Annotated lyrics Yes
5. Drafts Yes
6. Storyboards Yes
7. Shotlist Yes
8. Layouts – floor plan Yes
9. Locations Some / Yes
10.Costumes Yes
11.Props Yes
12.Actors Some / Yes
13.Equipment Yes
14.Production schedule Yes
Teachers comments
1. Some very nice detail on similar products – try to add at least one more band that is
similar, maybe a band with strong female presence so you can analyse how they are
represented. Good addition of The Gossip, some nice detail using Goodwin.
2. Some nice detail on genre but more examples would be good. Plus you need some
more examples of digipaks and not CD covers.Research into digipaks and advert
added, good detail on digipaks with some nice analysis of design used to promote artist
and genre.
3. Good detail, maybe add images of typical audience, how are they represented in this
genre?
4. Nice detail, good to see how your ideas are developing.
5. Initial ideas included plus reason to change artist.
6. Lots of great detail in your storyboard, good clear idea with good links to narrative
structure.
7. Lots of good detail on shotlist that should make filming easier.
8. Good clear floor plans.
9. Add images. 1 image added but some nice detail on choice.
10. Good, try to think how fashion and music are linked. Some attempt to link fashion and
bands – One Direction.
11. Good.
12. Add images of your actors – maybe annotate why they were chosen. Detail added on
choices, showing understanding of role of singer in video.
13. Good
14. Schedule could have more information and key dates.
A good piece of work with lots of great detail. At times your analysis is too descriptive. Try to link
back to theories – how is artist and genre represented? Check your blog as some of the posts
have not uploaded properly.
Mark out of 20: 14
Teacher name: MDR Date: Jan 2014
Student action plan for improvement
Some very good work with good research into theories, genre and artists. More
detail in audience would be good. A confident piece of work.
Final mark out of 20:16 Date:Feb 2014