Callum Balfour created a blog to document his pre-production work for a music video. His teacher provided feedback on each task. For task 1, analyzing similar music videos, the teacher praised Callum's detailed analysis using relevant terminology. For task 2 on genre research, the teacher noted Callum's excellent analysis of promotional materials but suggested adding more on the chosen artist. For task 3 on the target audience, the teacher said Callum improved with evidence of research. Overall, the teacher was impressed with Callum's detailed planning for storyboards, shotlists, locations, costumes, props, actors, and equipment. Callum also created a clear production schedule. The teacher awarded 19/20 and said with some minor improvements

1. A2 Pre-production Tasks Feedback
Student Name: BALFOUR Callum
Blog Address: http://a2mediacallumbalfour.blogspot.co.uk/
Task 1 – Pre-production: Research & Planning Evidence on
blog
1. Similar Products – music video analysis
Analysis of song (Spastic Max) using Goodwin - key features
identified with good analysis. Very good detail included on
visual links to audience and expectations of artist. Consistent
use of media terminology and technical terminology – camera
shot types, mise-en-scene. Some attempt to link visuals with
meaning. Good screenshots added for evidence.
Agreed as above, second song (Leaf Dog) now added to the
same standard. Excellent application of Goodwin, well done.
Yes
2. Genre Analysis (including genre & digipak research)
Good informed guide to genre with some key influences,
themes and conventions identified.
Brief detail on early history of genre, with influence of key
artists from that history – links to songs/videos would also be
welcome. Some research into chosen artist would also be
welcome.
Digipak/advert annotation shows good awareness of
conventions with good detailed analysis. Good link to
image/font to establish ‘style’ of artist and relation to audience
and genre.
Agreed, excellent genre research, you could add images of
the artist you talk about to make this more visual. Excellent
poster, tour advert and CD cover analysis, your research in
this area will stand you in great stead for your production.
Yes
3. Target Audience
No detail on audience for genre in general, could have used
some evidence of research.
Again good detail on stereotypical TA for own product with
some evidence of research – questionnaire.
This section has been improved. Good use of avatars to show
typical audience members and their likes, dislikes. Excellent
use of radio statistics to look further into your target audience.
Yes
4. Annotated lyrics
Callum’s lyrics are annotated with proficient detail to show the
development of his ideas.
A detailed post has been included of initial ideas and visual
concepts.
Agreed detailed post showing excellent ideas and initial
thoughts. Annotated lyrics have been improved and more
detail added. Great use of colour coding.
Yes

2. 6. Storyboards
Callum has presented storyboards in this area of pre
production. Shot types are clear and cinematography is
planned in detail.
Agreed.
Yes
7. Shotlist
Good detail list with type/movement/activity/duration and
detail included.
Agreed.
Yes
8. Layouts – floor plan
Callum has produced clear and concise floor plans but lack
camera detail (shots/movement) or where the actors will be
placed.
This area has been improved. Good clear plans for each
location now uploaded.
Yes
9. Locations
Callum presents excellent planning of his locations with
detailed recces and discussion presented.
Agreed.
Yes
10. Costumes
Post included on costumes with a good level of detail and
images included.
This area has been improved, excellent detail and choices
explained well with images.
Yes
11. Props
Excellent detail on why props chosen and how they will be
used.
Agreed.
Yes
12. Actors
Excellent detail alongside costumes and props.
Agreed.
Yes
13. Equipment
Some detail on equipment.
This area has been improved, excellent detail and choices
explained well with images.
Yes
14. Production schedule
Callum has produced a clear and accurate production and
post-production schedule. A good amount of detail is given,
shooting is planned clearly. No detail on pre-production.
Pre-production now added to this very detailed production
schedule, well done.
Yes
Teachers comments

3. Callum has demonstrated excellent ICT skills through completion of his pre-
production blog. Callum could of added labels to his blog to make navigation
easier. Callum has presented an excellent level of research into his genre and
similar products. Production of his music video is planned in detail and
presented with care and attention to detail. Callum presents an excellent
storyboard which, again demonstrates excellent ICT skills.
Costumes and music video mise-en-scene could have been discussed in slightly
more detail.
Level 4
19 marks
First mark slightly generous. However lots of improvements have now been
made based on initial feedback. Work is now soundly in level 4 and displays
excellent overall research and planning. Well done.
Mark out of 20: 19 / 20 19/20
Teacher name: Liza-Marie Henshaw
Angela Jones
Date: 12/12/15 05/04/16
Student action plan for improvement
Final mark out of 20:19/20 Date: 05/04/16