This document provides feedback from a teacher to a student, Arthur Blackwood, on their pre-production tasks for a music video project. The teacher provides comments on 13 tasks, praising aspects and noting areas for improvement. They give an initial mark of 15/20 and ask the student to address certain points in an action plan. The student responds with edits, additions and explanations to their work to address the teacher's feedback. No final mark is given.

1. A2 Pre-production Tasks Feedback Student Name: BLACKWOOD Arthur
Task 1 – Pre-production: Research & Planning Blog Teacher comments:
1. Similar Products:1 music video analysis inc.
Goodwin
Yes Tribe Called Quest (Dis Generation) - a good analysis of video using
Goodwin. Good understanding shown with key elements identified relating to
culture and genre. Screen grabs would have made it clearer. No reference to
video shot in black and white? Why is this? - add why in B&W?
2. Ideas visualisation feedback and initial ideas Yes Some feedback from peers to gain ideas, needed better analysis of
feedback - add
3. Genre Research Yes Good detail on history of genre with good detail on key features and artists.
Work shows good research with brief but good detail on history and how
genre has progressed. Good info on key artists, images and links to videos,
plus more on early success and links to culture. – add source
4. Target Audience Yes Good detail with strong evidence of secondary research, but where did you
get secondary research? – add source
5. Digipak and advert analysis (2 of each) Yes Some nice analysis of digipak and adverts with links to culture and fan base.
– you need 2 of each, please add a second
6. Annotated lyrics Yes Good annotations on lyrics but no detail on shot type, location, costumes
and actor, could this be useful?
7. Storyboards Yes Great storyboards with great technical detail
8. Shot list Yes Fantastic detail on all 172 shots of your video
9. Locations recce Yes Images and brief description on how locations will be used
10. Floor plans Yes Map with detail on where filming will take place, with shot number and
description – please rotate
11. Costume Yes Some nice detail on choices made - add images
12. Actors Yes Good detail on choice – remove surname - Change
13. Props Yes Good detail on props to be used
14. Production schedule including equipment Yes Good clear detail on production but no detail on pre-production - Please add
Initial Mark out of 20: 15 – good work with clear presentation, needs more images and detail in key areas.
Teacher name: M Drummond Date: 08/11/17
Student action plan for improvement
1. Paragraph 2 added, end of paragraph 3 edited, paragraph 4 slightly changed.
2. Re-written the visualisation and tried to add more detail.
3. References added
4. References added
5. ‘Bizarre Ride II The Pharcyde - Print Advert Analysis’ added, ‘Anderson Paak - Venice – Digipaak’ Analysis added
6. Section added at the end for some explanation on how visuals match lyrics – some reference to lyrics + visuals in shot list.
7. N/a
8. N/a

2. 9. N/a
10.Floor plan rotated
11.Comment added on costume
12.Surnames removed
13.N/a
14.Pre-production added
Final mark out of 20: Date: