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A2 Pre-production Tasks Feedback
Student Name: HOLLEY Matthew
Task 1 – Pre-production: Research & Planning Evidence on
blog
1. Similar Products – music video analysis y
2. Genre Analysis (including genre & digipak research) y
3. Target Audience y
4. Annotated lyrics y
5. Drafts y
6. Storyboards y
7. Shotlist y
8. Layouts – floor plan y
9. Locations y
10.Costumes y
11.Props y
12.Actors y
13.Equipment added
14.Production schedule y
Teachers comments
1. Alanis Morissette/ Bon Iver/ Mumford and Sons – very good, detailed
analysis of video with imagery and technical elements discussed linking to
Goodwin and narrative theory. Some good reflective comments on how
analysis will benefit own product.
2. Some nice detail on folk music using Prezi, showing concise research.
Early influence added with good detail and examples. Some nice links to
culture, with good use of images. Could have included key instruments and
themes. Added instruments and key themes
Post has been added on album cover and advert for same genre, which
again shows understanding of task and conventions. Writing sometimes
hard to read.
3. Some nice detail on audience but takes a stereotypical view of audience
with reference to fans of band. Good detail on other interests with
reference to research but could do with adding sources. Add added
research and sources
4. Good clear post on lyrics, showing initial ideas, lots of detail and close links
to artist
5. Some evidence of ideas drafting, but no reflection on comments – add
added reflection (same post)
6. Very effective storyboarding reflecting genre showing video - shows action,
good variety of shots that follow genre video conventions.
7. Shot list added with detail on type and description
8. Floor plans are easy to understand and show plan. Distinct presentation.
9. Lots of images added with some good description on how they could be
used
10.Good detail added on what actors need to wear in relation to genre
11.Detail added as to choice of prop
12.Good detail on actor choices and suitability to video
13.Missing added
14.Very good detail on all parts of production
Overall this is a very good body of work, well done. Some good use of
technologies throughout. At this stage you are just missing equipment also
need to add more detail to where requested.
You could add additional content such as a risk assessment.
Good clear blog.
Mark out of 20: 17/20
Teacher name: M Drummond Date: Jan 2017
Student action plan for improvement
Student has amended/added:
 Genre post amended showing better links to culture and themes. Needs
sources to be added
 Sources added to audience research
 Good reflection on peer feedback with clear detail on what has inspired
student from feedback
 Good detail on equipment to be used and why
Final mark out of 20: 18 Date: Feb 2017

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Holley matthew a2 cw pre production tasks improvements

  • 1. A2 Pre-production Tasks Feedback Student Name: HOLLEY Matthew Task 1 – Pre-production: Research & Planning Evidence on blog 1. Similar Products – music video analysis y 2. Genre Analysis (including genre & digipak research) y 3. Target Audience y 4. Annotated lyrics y 5. Drafts y 6. Storyboards y 7. Shotlist y 8. Layouts – floor plan y 9. Locations y 10.Costumes y 11.Props y 12.Actors y 13.Equipment added 14.Production schedule y Teachers comments 1. Alanis Morissette/ Bon Iver/ Mumford and Sons – very good, detailed analysis of video with imagery and technical elements discussed linking to Goodwin and narrative theory. Some good reflective comments on how analysis will benefit own product. 2. Some nice detail on folk music using Prezi, showing concise research. Early influence added with good detail and examples. Some nice links to culture, with good use of images. Could have included key instruments and themes. Added instruments and key themes Post has been added on album cover and advert for same genre, which again shows understanding of task and conventions. Writing sometimes hard to read. 3. Some nice detail on audience but takes a stereotypical view of audience with reference to fans of band. Good detail on other interests with reference to research but could do with adding sources. Add added research and sources 4. Good clear post on lyrics, showing initial ideas, lots of detail and close links to artist 5. Some evidence of ideas drafting, but no reflection on comments – add added reflection (same post) 6. Very effective storyboarding reflecting genre showing video - shows action, good variety of shots that follow genre video conventions. 7. Shot list added with detail on type and description 8. Floor plans are easy to understand and show plan. Distinct presentation. 9. Lots of images added with some good description on how they could be used 10.Good detail added on what actors need to wear in relation to genre 11.Detail added as to choice of prop 12.Good detail on actor choices and suitability to video
  • 2. 13.Missing added 14.Very good detail on all parts of production Overall this is a very good body of work, well done. Some good use of technologies throughout. At this stage you are just missing equipment also need to add more detail to where requested. You could add additional content such as a risk assessment. Good clear blog. Mark out of 20: 17/20 Teacher name: M Drummond Date: Jan 2017 Student action plan for improvement Student has amended/added:  Genre post amended showing better links to culture and themes. Needs sources to be added  Sources added to audience research  Good reflection on peer feedback with clear detail on what has inspired student from feedback  Good detail on equipment to be used and why Final mark out of 20: 18 Date: Feb 2017