The document contains reviews from multiple people ranging in age from 17 to 40 of a music video they watched. The reviews praise aspects like the narrative fitting the song lyrics, well-edited shots that match the pace of the music, good use of lighting and costumes, and speeding up clips to keep up with the tempo. However, some note that some shots could be quicker or more in focus. The ending is also said to be abrupt by one reviewer.

1. • “Really liked the video! Thought that the plot goes really well with the song and it shows that you’ve put
loads of effort into the story. Really nice shots and well edited! Loved it.” – Tom age 18.
• “Shots are varied, clear and well used. Mise-en-Scene is well used, especially costumes. Some scenes could
have benefited with more energy, e.g. with the drop of the song.” – Max age 18.
• “Clear narrative that fits the lyrics of the song
Some nice shots filmed, with some good framing – some shots could be in more focus
Edit – starts well, pace matches the music, but then you need to have quicker cuts to match the up tempo
rhythm
There are drops in beat that need to match the cut
Good use of mise-en-scene
I think it ends too abruptly – what happens??? Does she go back or does she dump him?” – Miguel age 40.
• “Great storytelling
Good use of close-ups like when Anna was applying make-up and when the drink was being poured
Loved the ‘sped up’ effect – it really worked when keeping a fast pace to the story and song
Good pan up as the 3 started drinking – nice ending” – Tom age 17.
Figure 1
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2. • “I especially like the two shots of the feet walking up and down the stairs in normal
clothes and then the dresses. The lyrics match the narrative well which adds much more
meaning to the story.” – Becky age 18.
• “Really good music video, I liked the narrative. Good variety of camera angles ” Jasmine
age 17.
• “Everything fitted well to the music, the pace of the editing was correct for the
song/genre.” Beth age 19.
• “Loved the increased speed of the clips to assist the tempo of the song as normal speed
clips would have made the video long and difficult to watch. However, some of the shots
still ‘dragged’ a bit and could have been cut short or combined with other
random/conceptual clips.” – Aaron age 18.

3. Figure 2
1. How old are you? (Please Highlight)
16-21 22-30 31-40 40+
2. What genre of music do you think this is?
__________________________________________________________________________________
3. How did you feel whilst watching the music video?
__________________________________________________________________________________
4. Do you think that the visuals linked with the mood of the music video?
__________________________________________________________________________________
5. What do you think was the best part of the music video?
__________________________________________________________________________________
6. What could be improved?
__________________________________________________________________________________
7. Who do you think would be the target audience for the music video? (Age, Gender etc.)
__________________________________________________________________________________

4. 2 2 2 2
16-21 22-30 31-40 40+
Q1: How old are you?
Figure 3

5. 62%
38%
Q2: What genre of music do you think this is?
House Music Dance Music
Figure 4

6. 56%
22%
22%
Q3: How did you feel whilst watching the
music video?
Happy
Excited
Intrigued
Figure 5

7. Q4: Do you think the visuals linked with the mood
of the music?
Yes No
Figure 7

8. Figure 7
Question 5: What do you think was the best part of the music video?
“The speeding up of the clips really went well with the music”
“The mise-en-scene was very well organised – really helped us to understand her mood/intentions”
“The narrative went really well with the song”
“The story line was very good and left it on a good cliff hanger”
“The narrative”
“The shots of the fire etc. were very exciting”
“The opening of the music video as it left us on edge from the start”
“The bit where she is with her friends as she is happier”

9. Figure 8
Question 6: What could have been improved?
“Towards the end the speed of the clips kind of slows down, it loses the excitement slightly”
“Some shots were slightly shaky”
“Some drops in the beats weren’t matched with the shot changes”
“Some shots were slightly out of focus”
“Some of the shots were a bit slow towards the end although this picked up again”
“The shots of the phones were a bit long – didn’t fit with the rest of the music video”
“It maybe could have benefited from faster shot changes as the music is quite fast”
“Some shots were a bit dark”

10. Figure 9
Question 7: Who do you think would be the target audience for the
music video? (Age, Gender etc.)
“16-21 year old females”
“16+, female”
“16-30 years old, female and maybe males too”
“16-20 year olds, female”
“15-25, mostly female”
“15-30 females”
“15-20 female”
“16-25 females mostly”

11. Figure 10
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