The student submitted a pre-production blog for a music video project that was assessed by the teacher. The blog included research on similar music videos, analysis of the genre and target audience, annotated lyrics, storyboards, shotlists, location plans, costumes, props, actor information, equipment choices, and a production schedule. The teacher provided feedback that the blog showed good understanding, research, and information, but lacked technical terminology and some links. Minor additional work was requested. Upon resubmission, the teacher noted the work was now complete to a high standard with improved analysis and terminology, earning a final mark of 16 out of 20.

1. A2 Pre-production Tasks Feedback
Student Name: DENNING Becky
Task 1 – Pre-production: Research & Planning Evidence on
blog
1. Similar Products – music video analysis
Analysis of song (Prayer in C using Goodwin - key features
identified with good attempt to analyse. Good detail on visual
repetition and links to audience expectations of artist. Some
use of terminology (technical elements) though lacks good
technical terminology – camera shot types, mise-en-scene.
Some screenshots included as evidence.
Post added of analysis of Calvin Harris – use of Goodwin
throughout analysis with some good detail on how video has
used conventions. Some thought into how feeling of song is
linked to visuals – sunshine and good vibes.
Yes
2. Genre Analysis (including genre & digipak research)
Informed guide to genre with some key influences and
themes. Great early history detail, but while other key dates
identified they are not always given the detail they deserve.
Good detail on key 80s British influence, with next generation
of artists identified. Key themes and conventions recognised.
Links to audio/visual would have been good.
Digipak annotation shows very good awareness of
conventions with good analysis. Links to genre and advert
made with links to of colour/test/image as use of promotion.
Good practice video of Katy on a Mission – could have used
faster cuts to beat. Good practice digipak with clear
understanding of conventions.
Yes
3. Target Audience
Good but brief post on audience for genre in general with
some good evidence of research. Some detail on TA for own
product with similar tastes and culture identified taken from
audience research.
Yes
4. Annotated lyrics
Some good detail on ideas and thoughts for music video,
including some comment on editing and timing.
Yes
6. Storyboards
Storyboard has nice detail (drawings) with colour added to
good effect. Camera shots identified with good variety and
good technical detail.
Yes

2. 7. Shotlist
List includes good detail including –
type/location/description. Shots do not always match the
storyboard.
Yes
8. Layouts – floor plan
Plans included of two ‘sets’ with detail on intention but no
camera and actor set-ups included.
Yes
9. Locations
Images included with some detail on how they will be used.
Yes
10. Costumes
Some nice detail on how costume/makeup will be used in
video with detail on link to character and genre convention.
Example images included.
Yes
11. Props
No props included in video? Are you sure?
Extra info added to post, props will not feature too heavily in
film as locations play a key element, boats mentioned as a
prop.
Yes
12. Actors
Some brief detail on choice of actors
(appearance/looks/availability) with images.
Yes
13. Equipment
Post now added with some detail on choices and how they
will be used in production
Yes
14. Production schedule
Fantastic detail on all parts of production – with lots of good
detail on activity for each day.
Yes
Teachers comments

3. Blog is presented efficiently and is easy to navigate. Posts show good
understanding of task with good research and information. Work lacks good use
of terminology or links to technical elements.
Evidence of post contacting artist for permission to use song.
Complete all missing work/ improve work.
Ensure all links are embedded.
Work now complete to a high standard with good analytical research
included, better use of terminology.
Level 3
14 marks
Mark out of 20: 14
Teacher name: M Drummond Date: January 2016
Student action plan for improvement
Final mark out of 20: 16 Date: March 2016