Lauren Jones received feedback on her pre-production tasks for a music video project. The teacher praised Lauren's extensive research, clear analysis, and excellent planning demonstrated in her blog posts. Areas identified for improvement included adding more screenshots and detail to the music video analysis, and analyzing a poster in addition to album covers for the genre research. Lauren addressed these areas by providing additional analysis, screenshots and examining two full digipaks and posters. The teacher determined Lauren's overall work was outstanding and achieved an excellent level, earning a final mark of 19/20.

1. A2 Pre-production Tasks Feedback
Student Name: JONES Lauren
Blog Address: http://laurenjonesa2mediastudies.blogspot.co.uk/
Task 1 – Pre-production: Research & Planning Evidence on
blog
1. Similar Products – music video analysis
Lauren has completed extensive research of existing music
video and applied key media theory within her analysis.
Lauren’s work is detailed and presented in a clear and
excellent manner. Proficient analysis of the Galantis video,
more detail could be added, such as screen shots to
reference the points you are making. Further analysis needed
for an excellent response. Further analysis and screen shots
have now been added.
Yes
2. Genre Analysis (including genre & digipak research)
Lauren has completed an excellent level of research.
Lauren’s practice digi pack and analysis of similar products is
excellent. Lauren demonstrates attention to detail with her
study in this area. Excellent prezi that researches the genre
well. Great annotations of two similar album covers, however
no artist posters have been used as a comparison to the
album covers. This area would benefit from analysis of a full
digipak (CD cover and poster). Two digipaks (Lorde and Rita
Ora) have now been added, good analysis. Although still
would have benefited from looking at a advert/poster to
compare.
Yes
3. Target Audience
Lauren has completed extensive research in this area and
displays further work and consideration for her target
audience. Lauren has considered the possible response and
reaction of her own specific audience - demonstrating
excellent work in this area. Some good research in this area.
Good use of a visual representation to show a typical
audience member, ICT could have been used to boost this.
Excellent application of Uses & Gratification theory.
Yes
4. Annotated lyrics
Lauren has completed very detailed annotations. Excellent
work. Thoughts are clearly presented. Agreed, clear evidence
of ideas drafting through lyrics and refined ideas.
Yes
6. Storyboards
Storyboards are presented simply but clearly convey the
vision for the music video. Agreed, good clear storyboards.
Yes

2. 7. Shotlist
An excellent shot list has been designed - shot timings are
included which further demonstrates Laurens excellent
planning. Agreed a very comprehensive shot list, well done
Yes
8. Layouts – floor plan
Lauren has discussed at length her shot ideas and mise en
scene considerations of layout and using her locations.
Agreed, excellent detail on the planned locations
Yes
9. Locations
Excellent planning demonstrated towards Laurens locations.
Agreed, excellent photos and explanation of each location.
Great addition of a risk assessment for said locations.
Yes
10. Costumes
Excellent discussion. Agreed excellent discussion on make-
up, costumes especially the research on mask meanings.
Yes
11. Props
Excellent discussion. Agreed, choices explained well.
Yes
12. Actors
Excellent discussion. Agreed, choices explained well.
Yes
13. Equipment
Excellent discussion. Agreed, good visual representations
added.
Yes
14. Production schedule
Lauren has produced an excellent schedule with fully detailed
plans illustrated. Agreed.
Yes
Teachers comments
Lauren has produced outstanding work in the pre production phase of her music
video. Lauren has blogged frequently and constantly showing excellent time
mangement. Lauren has research areas of genre and audience with an excellent
level of detail. Lauren has presented her work in an excellent manner. Lauren
has also detailed her on going thought processes in the development of her
music video. Overall excellent work has been produced throughout.
Level 4
20 marks
Overall excellent work has been achieved in this body of work, well done. Marks
could be improved by further analysis into existing products (more detail added
to music video analysis and poster analysis needs to be added).
More analysis has been added to the suggested areas above.
Mark out of 20: 20 / 20 18/20 19/20

3. Teacher name: Liza-Marie Henshaw
Angela Jones AJO
Date: 12/12/15 15/03/16 03/04/16
Student action plan for improvement
Final mark out of 20:19/20 Date: 03/04/16