Lucy completed extensive research and planning for her music video project, including analyzing similar music videos, genres, target audiences, lyrics, storyboards, shotlists, locations, costumes, props, actors, and equipment. Her teacher provided feedback that her work was generally proficient or excellent, with careful planning, but could be improved with additional audience research, location details, and poster analysis. Lucy addressed the feedback by adding more details to her genres prezi, locations blog, and risk assessments. Her teacher awarded her a final mark of 13 out of 20, noting her work was well-labeled but missing floor plans and some requested improvements.

1. A2 Pre-production Tasks Feedback
Student Name: FROUD Lucy
Blog Address: http://lucyfrouda2media.blogspot.co.uk/
Task 1 – Pre-production: Research & Planning Evidence on
blog
1. Similar Products – music video analysis
Lucy has completed extensive research of existing music
video and applied key media theory within her analysis.
Agreed – excellent application of Goodwin’s theory to several
videos.
Yes
2. Genre Analysis (including genre & digipak research)
Lucy has completed a good level of research into existing
products and digi packs and presents a carefully planned and
designed digi pack of her own. Excellent ICT skills are
demonstrated here. Analysis of genre conventions could be
more detailed to improve in this area. Genre prezi has been
improved with more detail. Excellent analysis of several CD
covers. This area would have benefited from some poster
analysis from the same genre. Poster analysis now added.
Yes
3. Target Audience
Lucy discusses her target audience in a proficient manner.
Further research could have been completed in this area such
as audience questionnaire, focus group and further research
of fans of the genre. Agreed, good use of avatars to show the
typical audience members. Good use of ideas questionnaire
to gauge interest from peers, more could have been done
with the results from those you spoke to who liked dance
music.
Yes
4. Annotated lyrics
Lucy has annotated her lyrics and demonstrates good
planning in relation to her understanding of the lyrics. Agreed.
Yes
6. Storyboards
Lucy has produced well designed storyboards that show a
clear variation of shot types and demonstrate her plans for the
cinematography of her music video. Agreed, well thought
through storyboards.
Yes
7. Shotlist
A proficient shot list is presented. Agreed.
Yes
8. Layouts – floor plan
Lucy has not presented floor plans. No floor plan uploaded,
please do so asap. Highlighted piste map of the area has
been added. However no detail added such as where camera
some

2. and actors will be placed. More detail needed other than
locations.
9. Locations
Location blogs demonstrate proficient plans in place for
locations however risk assessments have not been
completed. Agreed, good images to show locations, you could
have written a provisional risk assessment of the known
dangers. A brief written risk assessment now added.
Yes
10. Costumes
Proficient level of discussion. Agreed, good detail on
costumes, excellent analysis of colours included.
Yes
11. Props
Props are discussed in a proficient manner with images.
Agreed.
Yes
12. Actors
Lucy discusses her choice of actors in a proficient manner.
Agreed, great inclusion of actor permission slip.
Yes
13. Equipment
Equipment plans are detailed successfully. Agreed, great use
of images to show this area.
Yes
14. Production schedule
Lucy has produced a detailed production schedule
demonstrate careful and considerate planning. A very detailed
production schedule, good addition of images.
Yes
Teachers comments
Lucy’s pre production work demonstrates consistent careful planning. Most of
Lucy’s documentation is proficient or excellent and work is mostly detailed.
Further audience research could have been completed and further detail on
locations could be included. Props, equipment and costumes are presented well
but could have included more detail.
Level 3
15 marks
Lucy your work is labelled well but you are missing the ‘labels’ gadget which
allows your work to be found quicker, please add this. Overall this is a very
proficient body of work, with some tasks completed in excellent detail. This could
be 15/20, high level 3, however you are however missing your floor plans and
poster analysis. Please upload these for marking.
Labels now added and most main work now improved, see above.
Mark out of 20: 15 / 20 12/20 14/20
Teacher name: Liza-Marie Henshaw Date: 12/12/15 10/03/16 08/04/16

3. Angela Jones AJO
Student action plan for improvement
Final mark out of 20:13/20 Date: 08/04/16