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Quick Snapshot
Week 34 – 41’2013
MCCS
PLEASE NOTE : From this week onwards we are accounting for 5 new hindi news
channels in the HSM space and 3 new Bangla News channels in the WB space. This is
done to track the growing competition in the respective markets. As a result,
through research, the channels identified in the Hindi News space to contribute 97%
market share including the previously calibrated Hindi News channels, are
1.India News
2.News Nation
3.P7 News
4.News Express
5.News Live 24X7
Similarly for Bangla, 2 channels have been identified in the WB market to contribute
98% market share adding up to the previously calibrated Bangla News channels
1.CTVN AKD Plus
2.High News
ABP ANANDA
Period – Wk 34 - 41’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal
Bangla News genre maintaining its # 2
position
% Genre Sh
50
40

40

30
20

2

1

Bangla Mov.

Bangla
Music

9

10

Source : TAM Period : Wk 41’2013

Bangla
News

Bangla GEC

0
VS last year Bengali news neck to neck

% Genre Share
9.0
8.0

7.7
6.9

7.0
6.0

5.0
4.0
3.0
2.0
1.0
0.0
Wk 34-41'12

Source : TAM Period : Wk 34-41year : 2012 & 2013

Wk 34-41'13
ABP Ananda leader in the market
% Mkt. Share
33%

22%

21%

13%
10%

2%
ABP Ananda

24 GHANTA

Kolkata TV

RPLUS

News Time Bangla

2%

HIGH NEWS

CTVN AKD PLUS

Wk 34-41'13

Among top 20 programmes list of the week, 19 programmes belong to
ABP Ananda
Source : TAM Period : Wk 34-41’2013
ABP Ananda leading in both TG’s
TG: 4+ CS

TG: 15+ CS

Reach in Mn
8
7
6
5
4
3
2
1
0

7

Reach in Mn

6
5

4
2

ABP
24
Kolkata News RPLUS
Ananda GHANTA TV
Time
Bangla

Source : TAM Period : Wk 34-41’2013

2

CTVN
AKD
Plus

2

High
News

7
6
5
4
3
2
1
0

6

6
4

4
2

ABP
24
Kolkata News
Ananda GHANTA TV
Time
Bangla

2

CTVN
AKD
Plus

RPLUS

1

High
News
ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel
Kol
24 GHANTA
17%
ABP Ananda
29%
Kolkata TV
23%
News Time Bangla
8%
RPLUS
17%
CTVN AKD Plus
4%
High News
2%

Source : TAM Period : Wk 33-40’2013

WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
28%
23%
20% 20% 19%
37%
27%
30% 30% 30%
7%
25%
20% 20% 21%
13%
15%
9%
9% 11%
1%
3%
13% 13% 12%
9%
7%
5%
5%
5%
5%
1%
2%
2%
2%
ABP Ananda performing on News
Bulletins ,Sports/Magazines &
Reviews/Reports
Share % within each sub-genre

Prog Genre
News
Bulletin
Sports
Magazines
Cartoons/A
nimation
Comedies
Religious/D
evotional
Reviews/Re
ports

ABP
24 GHANTA Ananda

High News

NT Bangla

RPLUS

18%

63%

5%

8%

6%

40%

56%

1%

0%

3%

5%
0%

6%
15%

1%
0%

49%
85%

40%
0%

50%

5%

0%

23%

21%

16%

58%

0%

0%

26%

24 Ghanta scored on Religious/Devotional
News Time Bangla on Cartoons/animations
Source : TAM Period : Wk 40’2013 Analysis : Sub Genre GRPs
Thank You

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Media scenario 21.10.13 abp ananda

  • 1. Quick Snapshot Week 34 – 41’2013 MCCS
  • 2. PLEASE NOTE : From this week onwards we are accounting for 5 new hindi news channels in the HSM space and 3 new Bangla News channels in the WB space. This is done to track the growing competition in the respective markets. As a result, through research, the channels identified in the Hindi News space to contribute 97% market share including the previously calibrated Hindi News channels, are 1.India News 2.News Nation 3.P7 News 4.News Express 5.News Live 24X7 Similarly for Bangla, 2 channels have been identified in the WB market to contribute 98% market share adding up to the previously calibrated Bangla News channels 1.CTVN AKD Plus 2.High News
  • 3. ABP ANANDA Period – Wk 34 - 41’2013 TG – MF 15+ SEC:ABC CS Market – West Bengal
  • 4. Bangla News genre maintaining its # 2 position % Genre Sh 50 40 40 30 20 2 1 Bangla Mov. Bangla Music 9 10 Source : TAM Period : Wk 41’2013 Bangla News Bangla GEC 0
  • 5. VS last year Bengali news neck to neck % Genre Share 9.0 8.0 7.7 6.9 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 Wk 34-41'12 Source : TAM Period : Wk 34-41year : 2012 & 2013 Wk 34-41'13
  • 6. ABP Ananda leader in the market % Mkt. Share 33% 22% 21% 13% 10% 2% ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla 2% HIGH NEWS CTVN AKD PLUS Wk 34-41'13 Among top 20 programmes list of the week, 19 programmes belong to ABP Ananda Source : TAM Period : Wk 34-41’2013
  • 7. ABP Ananda leading in both TG’s TG: 4+ CS TG: 15+ CS Reach in Mn 8 7 6 5 4 3 2 1 0 7 Reach in Mn 6 5 4 2 ABP 24 Kolkata News RPLUS Ananda GHANTA TV Time Bangla Source : TAM Period : Wk 34-41’2013 2 CTVN AKD Plus 2 High News 7 6 5 4 3 2 1 0 6 6 4 4 2 ABP 24 Kolkata News Ananda GHANTA TV Time Bangla 2 CTVN AKD Plus RPLUS 1 High News
  • 8. ABP Ananda leading in almost all TAM reported markets % Market Share Channel Kol 24 GHANTA 17% ABP Ananda 29% Kolkata TV 23% News Time Bangla 8% RPLUS 17% CTVN AKD Plus 4% High News 2% Source : TAM Period : Wk 33-40’2013 WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI 28% 23% 20% 20% 19% 37% 27% 30% 30% 30% 7% 25% 20% 20% 21% 13% 15% 9% 9% 11% 1% 3% 13% 13% 12% 9% 7% 5% 5% 5% 5% 1% 2% 2% 2%
  • 9. ABP Ananda performing on News Bulletins ,Sports/Magazines & Reviews/Reports Share % within each sub-genre Prog Genre News Bulletin Sports Magazines Cartoons/A nimation Comedies Religious/D evotional Reviews/Re ports ABP 24 GHANTA Ananda High News NT Bangla RPLUS 18% 63% 5% 8% 6% 40% 56% 1% 0% 3% 5% 0% 6% 15% 1% 0% 49% 85% 40% 0% 50% 5% 0% 23% 21% 16% 58% 0% 0% 26% 24 Ghanta scored on Religious/Devotional News Time Bangla on Cartoons/animations Source : TAM Period : Wk 40’2013 Analysis : Sub Genre GRPs