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Quick Snapshot
Week 35 – 42’2013
MCCS
PLEASE NOTE : From week 41’2013onwards we are accounting for 5 new hindi news
channels in the HSM space and 3 new Bangla News channels in the WB space. This is
done to track the growing competition in the respective markets. As a result,
through research, the channels identified in the Hindi News space to contribute 97%
market share including the previously calibrated Hindi News channels, are
1.India News
2.News Nation
3.P7 News
4.News Express
5.News Live 24X7
Similarly for Bangla, 2 channels have been identified in the WB market to contribute
98% market share adding up to the previously calibrated Bangla News channels
1.CTVN AKD Plus
2.High News
ABP NEWS
Week: 35 - 42 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM
Among National genres Hindi News at # 3
% Genre Share
36

Source : TAM Period : Wk 42’2013

1

1

1

1

0

0

LIFETSYLE

ENG MOV

RELIGIOUS

BUS NEWS

ENG ENT

3
MUSIC

4

KIDS

6

SPORTS

8

HINDI NEWS

HINDI MOVIES

REG

10

INFO

16

GEC

45
40
35
30
25
20
15
10
5
0
VS. last year increase in terms of shares
% Genre Share
7.0
6.0

6.3
5.3

5.0
4.0
3.0
2.0
1.0
0.0
Hindi News
Wk 35-42'12

Source : TAM Period : Wk 35-42’13Year : 2012 & 2013

Wk 35-42'13
ABP News maintaining its position
% Mkt Share
18%

17%

16%

14%

14%

12%

12%

9%

10%

8%

8%

7%

6%
4%

2%
0%
Aaj Tak

India TV

ABP News
Wk35-42'13

Source : TAM Period : Wk 35-42’13’13

India News

Z News

News 24
ABP News neck to neck with Aaj Tak

CS 4+
55

50

48

50

41

40

40
32

31

30
20

Reach in Mn.

Reach in Mn.

60

CS 15+
42

40

39
33

31

30

26

27

IBN 7

NDTV
India

20

10

10

0

0
Aaj Tak

ABP India TV Z News
News

Source : TAM Period : Wk 34-41’13

IBN 7

NDTV
India

Aaj Tak

ABP
News

India TV Z News
ABP News among top 2 in most
of the markets
Market Share %

Source : TAMPeriod : Wk 36-42’2013
Programme Genre GRPs

Share % within each sub-genre
Genre
News
Bulletin
Reviews/Re
ports
Cricket
Match
Religious/D
evotional
Action/Thrill
er

Aaj Tak

ABP News

India TV

News

Z News

28%

20%

19%

15%

19%

30%

15%

48%

5%

1%

52%

11%

28%

9%

0%

25%

2%

66%

0%

7%

35%

24%

0%

31%

10%

Aaj Tak scored high on news bulletins ,Action/Thrillers & Cricket Matches
India TV performing on Reviews/ Reports & Religious & devotional programmes

Source : TAM Period : Wk 42’2013 Analysis : Sub Genre GRPs
Network Performance
MCCS maintaining its # 1 position
Wk 35-42'13
25%

23%

23%

20%

18%
15%

15%

13%

10%

7%

5%

0%
MCCS

TV Tday

Zee Net
Wk 35-42'13

Source : TAM Period : Wk 35-42’2013

India TV

Net. 18

Ndtv Net
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Media scenario 25 10 13 abp news

  • 1. Quick Snapshot Week 35 – 42’2013 MCCS
  • 2. PLEASE NOTE : From week 41’2013onwards we are accounting for 5 new hindi news channels in the HSM space and 3 new Bangla News channels in the WB space. This is done to track the growing competition in the respective markets. As a result, through research, the channels identified in the Hindi News space to contribute 97% market share including the previously calibrated Hindi News channels, are 1.India News 2.News Nation 3.P7 News 4.News Express 5.News Live 24X7 Similarly for Bangla, 2 channels have been identified in the WB market to contribute 98% market share adding up to the previously calibrated Bangla News channels 1.CTVN AKD Plus 2.High News
  • 3. ABP NEWS Week: 35 - 42 ‘2013 TG – MF,15+ SEC:ABC Market - HSM
  • 4. Among National genres Hindi News at # 3 % Genre Share 36 Source : TAM Period : Wk 42’2013 1 1 1 1 0 0 LIFETSYLE ENG MOV RELIGIOUS BUS NEWS ENG ENT 3 MUSIC 4 KIDS 6 SPORTS 8 HINDI NEWS HINDI MOVIES REG 10 INFO 16 GEC 45 40 35 30 25 20 15 10 5 0
  • 5. VS. last year increase in terms of shares % Genre Share 7.0 6.0 6.3 5.3 5.0 4.0 3.0 2.0 1.0 0.0 Hindi News Wk 35-42'12 Source : TAM Period : Wk 35-42’13Year : 2012 & 2013 Wk 35-42'13
  • 6. ABP News maintaining its position % Mkt Share 18% 17% 16% 14% 14% 12% 12% 9% 10% 8% 8% 7% 6% 4% 2% 0% Aaj Tak India TV ABP News Wk35-42'13 Source : TAM Period : Wk 35-42’13’13 India News Z News News 24
  • 7. ABP News neck to neck with Aaj Tak CS 4+ 55 50 48 50 41 40 40 32 31 30 20 Reach in Mn. Reach in Mn. 60 CS 15+ 42 40 39 33 31 30 26 27 IBN 7 NDTV India 20 10 10 0 0 Aaj Tak ABP India TV Z News News Source : TAM Period : Wk 34-41’13 IBN 7 NDTV India Aaj Tak ABP News India TV Z News
  • 8. ABP News among top 2 in most of the markets Market Share % Source : TAMPeriod : Wk 36-42’2013
  • 9. Programme Genre GRPs Share % within each sub-genre Genre News Bulletin Reviews/Re ports Cricket Match Religious/D evotional Action/Thrill er Aaj Tak ABP News India TV News Z News 28% 20% 19% 15% 19% 30% 15% 48% 5% 1% 52% 11% 28% 9% 0% 25% 2% 66% 0% 7% 35% 24% 0% 31% 10% Aaj Tak scored high on news bulletins ,Action/Thrillers & Cricket Matches India TV performing on Reviews/ Reports & Religious & devotional programmes Source : TAM Period : Wk 42’2013 Analysis : Sub Genre GRPs
  • 11. MCCS maintaining its # 1 position Wk 35-42'13 25% 23% 23% 20% 18% 15% 15% 13% 10% 7% 5% 0% MCCS TV Tday Zee Net Wk 35-42'13 Source : TAM Period : Wk 35-42’2013 India TV Net. 18 Ndtv Net