Brian O’Connor is Mintel Ireland’s Senior Consumer Analyst and Research Production Manager. Holding a BSc Hons degree in Marketing with a Diploma in Industrial Studies, Brian has worked for Mintel Ireland since 2007 and has strong experience in all major consumer markets.
Mintel is the world’s leading market intelligence agency, with offices in London, Chicago, Shanghai, Belfast, Kuala Lumpur, Mumbai, Munich, New York, São Paulo, Singapore, Sydney, Tokyo and Toronto.
Brian is tasked with overseeing the publication of Mintel Ireland’s report range, while also an active report writer. During his time at Mintel
Ireland, Brian has worked on a wide variety of reports across Leisure & Tourism, FMCG, Retail, Finance and Industrial sectors. However, Brian’s primary areas of expertise are in the Irish hospitality industry and tourism markets.
Brian’s presentation during Enterprise Week will be of enormous benefit to any business in Donegal interested in the area of market research.
Banking Industry: Structure and Competition
Chapter 13 of Mishkin's The Economics of Money, Banking, and Financial Markets
Outline:
- Historical Development of the Banking System (American Banking System)
- Financial Innovation and the Growth of the Shadow Banking System
- Structure off the US Commercial Banking Industry
- Bank Consolidation and Nationwide Banking
- Separation of the Banking and other Financial Service Industries (Glass-Steagall Act)
- Thrift Industry: Regulation and Structure
- International Banking
Banking Industry: Structure and Competition
Chapter 13 of Mishkin's The Economics of Money, Banking, and Financial Markets
Outline:
- Historical Development of the Banking System (American Banking System)
- Financial Innovation and the Growth of the Shadow Banking System
- Structure off the US Commercial Banking Industry
- Bank Consolidation and Nationwide Banking
- Separation of the Banking and other Financial Service Industries (Glass-Steagall Act)
- Thrift Industry: Regulation and Structure
- International Banking
Presenting this set of slides with name - Financial Market Instruments Powerpoint Presentation Slides. This deck consists of total of thirtyseven slides. It has PPT slides highlighting important topics of Financial Market Instruments Powerpoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.
Questionnaire Design - Meaning, Types, Layout and Process of Designing Questi...Sundar B N
This ppt covers Questionnaire Design - Meaning, Types, Layout and Process of Designing Questionnaire which includes Questionnaire Definition
OBJECTIVES OF QUESTIONNAIRE
Questionnaire design process
Guidelines for Question Wording
Increasing the willingness of respondents
Overcoming unwillingness to answer
Layout of the Questionnaire
Insightful marketing decisions comes from Collecting Information & Forecasting Demand - Chapter 3 of Marketing Management by Philip Kotler and Kevin Lane Keller
Distribution Channels and Marketing Intermediary in E marketing Nischal16
This Presentation is about a brief introduction of Distribution Channels and Marketing Intermediary in E marketing. Also Focuses on Logistics and Supply chain management and Distribution Strategy used by Amazon India and all other valuables information. Hope you all like the content, presentation. Thank You!☺️☺️☺️
What is Financial Market :
Mechanism that allows people to buy and sell financial securities (such as stocks and bonds) and items of value at low transaction cost.
Markets work by placing many interested buyers and sellers in one “place”, thus making easier for them to find each other.
Fundamentally, this comprehensive article examines the significant factors that should be taken into account before making industrial pricing strategies and policies, such as pricing objectives, demand analysis, cost analysis and competitive analysis in depth. As well as pricing strategies in competitive bidding, pricing strategies for new products and Pricing throughout the product life cycle are expected to be discussed. Furthermore, industrial pricing policies, such as list price, trade discounts, quantity discounts, cash discounts and geographical pricing will be elaborated under this article.
Chuck Liu Design Research Lead KISSmetrics @chuckjliu cliu@kissmetrics.com
Market research helps you make decisions.
3 Essential Mantras of Market Research 1
Goal: Make better decisions, faster.
Get things done in days, not weeks or months.
Market research priorities are different depending on what stage your business is at
There are many FREE resources out there.
Google Trends: Measure market potential and interest AVINASH KAUSHIK HTTP://KISS.LY/LEANAC
Talking to experts: Get the detailed scoop of workflows and processes
1. Hypothesis- driven Have an idea to prove or disprove
2. Short and targeted 5 days, 2 weeks max
3 Ways for Early Stage Businesses to do Lean Market Research 2
1. Survey + Social Distribution Cheap (or free), but requires more work on your part
1. Make a screener or survey 2. Tweet/share it out 3. Analyze
Try the good ole’ “asking for a friend” (except it’s you really asking)
Whether you’re actually asking for a friend or not, this actually works be er, especially if you tag a potential competitor
1. Ask a question on Quora 2. Revitalize an old relevant thread with a new comment 3. Ask people to answer an existing question
2. AdWords Easy setup, variable expenses
You Pay for Clicks, Which Is Pre y Realistic
AdWords Keyword Planner does the work for you in volume and interest
1. Practice your pitch 2. Limited character count = concise messaging 3. Bad ideas = no problem
3. Amazon Mechanical Turk Disclaimer: I haven’t tried yet, but I want to
Mechanical Turk Plan: Simple • Design a test • Distribute a test • Analyze the data
3 Strategies for Existing Businesses/ Enterprises to Getting Faster Research Done 3
1. In-App Surveys Contextual, relevant, and dismissible
Existing workflow and pain points • Nudge your customers with in-app surveys • Open-ended
In-App Survey Pros and Cons Pros • Low cost • Low effort • Can be turned on/off as you please to measure activities over time • Quick responses based on targeting technique Cons • Limits demographic to your existing users • Can potentially annoy your users
2. Experience Sampling Uncover user needs and behaviors
Pros • Highlights behaviors, moods, stress levels • Gives context to these behaviors depending on how it was administered (same time every day, multiple times a day, etc.) • Measures differences over time Cons • Risk of participants dropping off or stopping participation • Incentive needed to lure in • Not good for checking if someone is doing a task repetitively Experience Sampling Pros and Cons
3. Persona Advisory Board
Quick Review: Personas (thanks to Buffer for these images!
Pros • Highly contextual information about day in the life, workflow, and process • Visibility into which tools are used for tasks • Deeper relationship and trust built with customer Cons • High amount of effort on your part • Recruiting can be hit or miss depending on your relationship with customers / th
Market Research - Course Slides
CONTENTS
1. Introduction
-Marketing Research
-Types of Market Research
-Research Methods
2.Qualitative Research Methods
- Focus Groups
- Depth Interview
- Projective Techniques
- Comparison of Qualitative Techniques
3. Observation Methods
4. Survey: Measurement and Scaling
- Intorduction
- Comparative Scales
- Non-comparative Scales
- Multi-item Scales
- Reliability and Validity
5.Questionnaire
- Asking Questions
- Overcoming Inability to Answer
- Overcoming Unwillingness to Answer
- Increasing Willingness of Respondents
- Determining the Order of Questions
- What’s Next?
6.Sampling
- Non-probability Sampling
- Probability Sampling
- Choosing Non-Probability vs. Probability Sampling
- Sample Size
7. Data Analysis: A Concise Overview of Statistical Techniques
- Descriptive Statistics: Some Popular Displays of Data
- Organizing Qualitative Data
- Organizing Quantitative Data
- Summarizing Data Numerically
- Cross-Tabulations
- Inferential Statistics: Can the results be generalized to population?
- Hypothesis Testing
- Strength of a Relationship in Cross-Tabulation
- Describing the Relationship Between Two (Ratio Scaled) Variables
8. Advanced Techniques of Market Analysis: A Brief Overview of Some Useful Concepts
- Conjoint Analysis
- Market Simulations
- Market Segmentation
- Perceptual Positioning Maps
9. Reporting Results
Presenting this set of slides with name - Financial Market Instruments Powerpoint Presentation Slides. This deck consists of total of thirtyseven slides. It has PPT slides highlighting important topics of Financial Market Instruments Powerpoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.
Questionnaire Design - Meaning, Types, Layout and Process of Designing Questi...Sundar B N
This ppt covers Questionnaire Design - Meaning, Types, Layout and Process of Designing Questionnaire which includes Questionnaire Definition
OBJECTIVES OF QUESTIONNAIRE
Questionnaire design process
Guidelines for Question Wording
Increasing the willingness of respondents
Overcoming unwillingness to answer
Layout of the Questionnaire
Insightful marketing decisions comes from Collecting Information & Forecasting Demand - Chapter 3 of Marketing Management by Philip Kotler and Kevin Lane Keller
Distribution Channels and Marketing Intermediary in E marketing Nischal16
This Presentation is about a brief introduction of Distribution Channels and Marketing Intermediary in E marketing. Also Focuses on Logistics and Supply chain management and Distribution Strategy used by Amazon India and all other valuables information. Hope you all like the content, presentation. Thank You!☺️☺️☺️
What is Financial Market :
Mechanism that allows people to buy and sell financial securities (such as stocks and bonds) and items of value at low transaction cost.
Markets work by placing many interested buyers and sellers in one “place”, thus making easier for them to find each other.
Fundamentally, this comprehensive article examines the significant factors that should be taken into account before making industrial pricing strategies and policies, such as pricing objectives, demand analysis, cost analysis and competitive analysis in depth. As well as pricing strategies in competitive bidding, pricing strategies for new products and Pricing throughout the product life cycle are expected to be discussed. Furthermore, industrial pricing policies, such as list price, trade discounts, quantity discounts, cash discounts and geographical pricing will be elaborated under this article.
Chuck Liu Design Research Lead KISSmetrics @chuckjliu cliu@kissmetrics.com
Market research helps you make decisions.
3 Essential Mantras of Market Research 1
Goal: Make better decisions, faster.
Get things done in days, not weeks or months.
Market research priorities are different depending on what stage your business is at
There are many FREE resources out there.
Google Trends: Measure market potential and interest AVINASH KAUSHIK HTTP://KISS.LY/LEANAC
Talking to experts: Get the detailed scoop of workflows and processes
1. Hypothesis- driven Have an idea to prove or disprove
2. Short and targeted 5 days, 2 weeks max
3 Ways for Early Stage Businesses to do Lean Market Research 2
1. Survey + Social Distribution Cheap (or free), but requires more work on your part
1. Make a screener or survey 2. Tweet/share it out 3. Analyze
Try the good ole’ “asking for a friend” (except it’s you really asking)
Whether you’re actually asking for a friend or not, this actually works be er, especially if you tag a potential competitor
1. Ask a question on Quora 2. Revitalize an old relevant thread with a new comment 3. Ask people to answer an existing question
2. AdWords Easy setup, variable expenses
You Pay for Clicks, Which Is Pre y Realistic
AdWords Keyword Planner does the work for you in volume and interest
1. Practice your pitch 2. Limited character count = concise messaging 3. Bad ideas = no problem
3. Amazon Mechanical Turk Disclaimer: I haven’t tried yet, but I want to
Mechanical Turk Plan: Simple • Design a test • Distribute a test • Analyze the data
3 Strategies for Existing Businesses/ Enterprises to Getting Faster Research Done 3
1. In-App Surveys Contextual, relevant, and dismissible
Existing workflow and pain points • Nudge your customers with in-app surveys • Open-ended
In-App Survey Pros and Cons Pros • Low cost • Low effort • Can be turned on/off as you please to measure activities over time • Quick responses based on targeting technique Cons • Limits demographic to your existing users • Can potentially annoy your users
2. Experience Sampling Uncover user needs and behaviors
Pros • Highlights behaviors, moods, stress levels • Gives context to these behaviors depending on how it was administered (same time every day, multiple times a day, etc.) • Measures differences over time Cons • Risk of participants dropping off or stopping participation • Incentive needed to lure in • Not good for checking if someone is doing a task repetitively Experience Sampling Pros and Cons
3. Persona Advisory Board
Quick Review: Personas (thanks to Buffer for these images!
Pros • Highly contextual information about day in the life, workflow, and process • Visibility into which tools are used for tasks • Deeper relationship and trust built with customer Cons • High amount of effort on your part • Recruiting can be hit or miss depending on your relationship with customers / th
Market Research - Course Slides
CONTENTS
1. Introduction
-Marketing Research
-Types of Market Research
-Research Methods
2.Qualitative Research Methods
- Focus Groups
- Depth Interview
- Projective Techniques
- Comparison of Qualitative Techniques
3. Observation Methods
4. Survey: Measurement and Scaling
- Intorduction
- Comparative Scales
- Non-comparative Scales
- Multi-item Scales
- Reliability and Validity
5.Questionnaire
- Asking Questions
- Overcoming Inability to Answer
- Overcoming Unwillingness to Answer
- Increasing Willingness of Respondents
- Determining the Order of Questions
- What’s Next?
6.Sampling
- Non-probability Sampling
- Probability Sampling
- Choosing Non-Probability vs. Probability Sampling
- Sample Size
7. Data Analysis: A Concise Overview of Statistical Techniques
- Descriptive Statistics: Some Popular Displays of Data
- Organizing Qualitative Data
- Organizing Quantitative Data
- Summarizing Data Numerically
- Cross-Tabulations
- Inferential Statistics: Can the results be generalized to population?
- Hypothesis Testing
- Strength of a Relationship in Cross-Tabulation
- Describing the Relationship Between Two (Ratio Scaled) Variables
8. Advanced Techniques of Market Analysis: A Brief Overview of Some Useful Concepts
- Conjoint Analysis
- Market Simulations
- Market Segmentation
- Perceptual Positioning Maps
9. Reporting Results
State of the Industry: Creating a 360 View: Leveraging the Right Data for Tod...Digiday
Marketers today are striving to combine all forms of consumer information, from basic demographics to purchase behavior and even social and mobile activity, into a single, unified view of their customers. A comprehensive understanding of your customer across channels is the key to developing analytics that can better tailor approaches toward, and thus predict the behavior of, consumers, both online and offline. The quest to identify a single view is nowhere near complete, and while various tactics are adopted to suit the needs of marketers, there is a growing industry debate regarding the ethicality of these practices, especially when the methods of gathering consumer information are either unorthodox or involuntary.
Neustar conducted a study by surveying hundreds of marketers to hear about current practices marketers are implementing in attempt to gain a single view of their customer and how they are currently leveraging this data to efficiently reach their audiences across device and channel. In this session, Paul McConville, Vice President at Neustar will will discuss the effectiveness of optimizing your marketing efforts, the importance of data quality, identity linkages, data access and how the wider legal and moral narrative is shaping norms and realities.
Generation We Study, Slingshot 2011 InternsSlingshot LLC
This study includes observational research, one-on-one interviews, and analysis of secondary studies and databases such as iconoculture, MRI and Mintel. Gen We is the generation born between the early to mid-90s and 2010, and they’ll be entering the work force in the next few years.
Creative Industries speaker David Parrish works internationally as a keynote speaker,
trainer and consultant specialising in the
creative, digital and cultural sectors where he inspires and empowers creative entrepreneurs.
David, who is author of the acclaimed books – “T-shirts and Suits – A Guide to the Business of Creativity” and “Chase One Rabbit – Strategic Marketing for Business Success,” has set up and managed enterprises in the creative industries throughout his career as an entrepreneur.
After learning about business primarily from practical experience, he later went to
business school, graduating with a Masters
Degree in Business Administration (MBA),
‘with distinction’, from Bradford University
Management Centre.
As a trainer he designs and delivers interactive workshops on marketing, strategic planning,
finance, business growth, leadership and
management, pricing, change management and intellectual property.
Throughout his career he has been involved with a number of major international creative and cultural projects and during David’s visit to Donegal he will also engage with cultural and creative stakeholders and hold a number of one to one sessions with creative businesses in the county.
In demand all over the world as a trainer and keynote speaker, David’s address in the
Regional Cultural Centre is one that really should not be missed.
His address will be of huge interest to any
business looking for solutions towards
focusing on how they should be managing their time and their processes to make more money!
Pat Connors is Sales & Processing Director with Marine Harvest Ireland, a part of the Global Marine Harvest Group and the largest producer of farmed Atlantic salmon in the World.
He has been a part of the development of this indigenous marine based business for the past 30 years, and is committed to the promotion of Irish Seafood both at home and on the International market. Pat is a member of the Consumer Foods Board of Bord Bia, a Private Industry representative on the Export Council, and has served as Chairperson of his local Primary school over a number of years.
He holds Dual citizenship with the USA and will give a practical insight into how this Donegal-based company does business in the US.
Jon is the Executive Director of the Boston Irish Business Association (BIBA), a non-profit business organisation dedicated to promoting the business interests of its members and member organisations located in Massachusetts and abroad. He is also the founder of the Mahoney Group, a unique Venture Catalyst firm specialising in initiating the executive selling process, creating and executing high level new business campaigns that open doors to new corporate business through appointments with decision-making senior executives.
This workshop will be delivered by Mr. Jon Mahoney founder of the Mahoney
Group and Executive Director of the Boston Irish Business Association. The event is for companies that may be either ready or seriously looking at entry to the US market. It will focus primarily on things not to do, things you should do,
expensive lessons, useful contacts/websites and other key topics that you
should be aware of when exporting to the US with specific reference to
Massachusetts /Boston area as an example.
Jon is the Executive Director of the Boston Irish Business Association (BIBA), a non-profit business organisation dedicated to promoting the business interests of its members and member organisations located in Massachusetts and abroad.
He is also the founder of the Mahoney Group, a unique Venture Catalyst firm specialising in initiating the executive selling process, creating and executing high level new business campaigns that open doors to new corporate business through appointments with decision-making senior executives.
Anthony Boyle, originally from Burtonport is a Chartered Tax Advisor. He is co-owner of Tax Assist Accountants and The Glackin Business Institute Ltd which provide Tax, Accounting, Banking and Financial advice to SMEs in the Northwest.
His business focuses on helping clients
manage their business and personal finances efficiently, minimise taxes, avail of available incentives, remain compliant and become
financially secure. Prior to starting his own business in 2015, Anthony worked in various senior roles with the Financial Engineering Network, Bank of Ireland Private Banking and Ulster Bank. He has a degree in Bank & Finance from the University of Ulster and is a Qualified Financial advisor.
Intesa Sanpaolo - Live Long and Prosper: How internal communication can help ...OpenKnowledge srl
Internal communication has evolved from a top-down aseptic mean into a bottom up tool to share knowledge, skill inventory and idea management. The ISP’s experience with successful and less unsuccessful cases stands as a true example and stimulus for those who are willing to embrace this change.
This workshop will be delivered by Mr. Jon Mahoney founder of the Mahoney
Group and Executive Director of the Boston Irish Business Association. The event is for companies that may be either ready or seriously looking at entry to the US market. It will focus primarily on things not to do, things you should do,
expensive lessons, useful contacts/websites and other key topics that you
should be aware of when exporting to the US with specific reference to
Massachusetts /Boston area as an example.
Jon is the Executive Director of the Boston Irish Business Association (BIBA), a non-profit business organisation dedicated to promoting the business interests of its members and member organisations located in Massachusetts and abroad.
He is also the founder of the Mahoney Group, a unique Venture Catalyst firm specialising in initiating the executive selling process, creating and executing high level new business campaigns that open doors to new corporate business through appointments with decision-making senior executives.
VI Regional EACD Lisbon Debate held 16th november 2010 over the theme "Reputation Management: from Internal Communication to Change Management", sponsored by Galp Energia. Attended by 47 top communication professionals. Presentation by Rita Macedo, Internal Communications at Galp Energia.
It’s Not Mobile Research, It’s Research In a Mobile World by Bob Yazbeck of G...InsightInnovation
The ubiquity of mobile in our world is undeniable. Yet, why are we holding onto our desktop mentality when research “wants to be freed.” Using a methodological lens, see how factors such as cost, logistics and history are playing into our apprehension about mobile—but, is it legitimate or mere skepticism?
Review the top ten areas of convergence between mobile and market research
Learn how an iterative approach is critical to moving from inertia to impact
See examples of mobile research in motion
One of the most hyped topics in the worlds of marketing, technology, and consumer insights is Big Data. Join our panel of experts for a discussion that's going to clear the hype away. Gain a real perspective on the subject and a better understanding of what Big Data can deliver today.
Michael Wolfe, Bottom Line Analytics
David Johnson, Decooda
Greg Pharo, AT&T
David Weinberger, Customer Centric Strategy
Our distinguished panelists offer clear views on:
The business drivers and ROI of Big Data investment
Actual use cases, success stories, and who’s doing it today
The role of analytics in turning big data into insights
Webinar: Bridging the gap - Presentation slidesILC- UK
This webinar explored how businesses and charities across the country are responding to the coronavirus crisis to help the most vulnerable in society continue to access the goods and services they need.
Practical entrepreneurship training part 1 Spotting the Opportunitykieranm01
This is part 1 of a 4-part workshop series that focuses on providing practical guidance to first-time entrepreneurs. In this first part the emphasis is on spotting the opportunity and then assessing/validating whether the opportunity has potential to progress with. The final section looks at idea generation with practical start-up examples from around the world.
5 ways innovative brands leverage social data insights (1)Cision
The social intelligence space is evolving rapidly. Will you stay ahead of your competitors and industry trends? Learn the intelligent approach communicators take to harness the power of social data to inform business strategy. Members of the Visible Technologies team show how to beat competitors with the latest social intelligence trends, reduce research spend, and move beyond standard social metrics.
Mid-Term Exam Marketing 435535Summer Term 2017 Exam Instructi.docxARIV4
Mid-Term Exam Marketing 435/535
Summer Term 2017
Exam Instructions: This exam is designed to measure your understanding of concepts that were discussed in class lecture, course readings, and using Wikipedia and the embedded web links. You are free to consult these materials and your colleagues when preparing your answers to questions below, but please the words you choose for your answers should be your own. Each question is equally weighted and I expect about 1/2 to a page in length, per answer (average 2/3 page), for a total of about 5-6 pages in length. Answer any 5 questions. Please put your name on exam and file name. Exam is due on D2L.
Answer any 5 of the 6 following questions:
1. If you had unilateral power, what is the one food-related regulation that you would impose - or abolish? Why would you take this action? What would be the impact on both consumers and business? And…if you happen to be a citizen/resident of a country other than the US, please feel free to put your answer in the context of that nation’s regulatory framework.
2. Do you think that the US government should allow the Amazon acquisition of Whole Foods to go through? Why or why not? And please explain what you think the impact of this deal, assuming it is completed, will be on both consumers and business.
3. Tell us three things that you did not know about retail and CPG marketing that you did not know before you took this class, but have learned from our assortment of guest speakers.
4. What has changed about the consumer’s decision journey as described in the readings from the way consumers used to shop and what are some marketing implications for reimagining the American supermarket for the future? (Refer to the readings/speakers in your answers)
5. In the class lecture it was stated that market penetration is a key to success for CPG products.
What are the two requirements described in the lecture to achieve high market penetration rates and how is the “Law of double jeopardy” related? (Use your notes and if you want Wikipedia).
6. What are the top business career opportunities according to US News and World Report for 2015 in Marketing? Of the skills reported as most important for interviewers for marketing hires which are your top 3 strengths? Which are the 3 you need to work on the most? Why is it important to develop a marketing plan for yourself for life after school?
• Guest Speaker Jason Strobbe- Going to Market in Wine
What “was” in the News 2016 this week
Mintel’s top 12 key trends for 2016
* Alternatives Everywhere: Novel protein sources and potential replacements means that what was formerly ‘alternative’ could take over the mainstream.
* Artificial: Public Enemy No. 1: Companies are removing artificial ingredients to meet consumer demand for natural food .
* Eco is the New Reality: Sustainability continues to evolve and has become a necessary part of new product development.
* From the Inside-Out: A market has been cr ...
ANALYSIS MIDDLE EAST was founded in 2000 and initially provided Field and Tap research service for the global marketing research organization over the world. Beginning in 2006, the company expanded its operations in Middle east and started to provide full report analysis to the clients worldwide. Analysis me continuously provide the global clients with their needs from middle east markets , covering all the quantitative , qualitative , media , opinion poll , ad hoc studies and desk research.
The global gynecologists market was valued at $1263.4 billion in 2017. North America was the largest geographic region accounting for $603.9 billion or 47.8% of the global market. The USA was the largest country accounting for $506.6 billion or 40% of the global gynecologists market.
Presentation to an MBA class on innovation at UC Berkeley's Haas School of Business. Discusses some of the challenges with innovation facing many companies today, and methods and approaches for dealing with them, making innovation more consistently effective.
Rethinking The Conventions Of Market Research_Orc Consumer Deck presented to ...jonesbs1357
As the methods to access consumer trends and behavioral data continue to expand at a blinding pace, marketers are faced with new challenges to innovate product offerings, find whitespaces, and capitalize on opportunities with ever increasing speed. "Rethinking The Conventions Of Market Research" Brian Jones presented to the American Marketing Association on 6-9-2010.
Brand Box 3 - Know Your Consumers - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 3 - Know your consumers 2. Actions from insights 3. Know your consumers 4. Apple - Think different 5. Insights 6. Insight vs. Information 7. Insight gleaned 8. Why are insights important 9. The Pareto principle 10. Finding the outstanding results 11. The Standford prison system experiment 12. The Standford prison system experiment cont... 13. RTA "Pinky" Campaign 14. RTA "Pinky" Campaign cont... 15. Consumer Segmentation: Useful tools 16. Maslow's heirarchy of needs 17. 7 Levels of organisational consciousness 18. Cone of learning 19. Why target a consumer segment 20. Targeting and spillage 21. Key benefits of market segmentation 22. Market segmentation 23. Loyalty segmentation 24. Loyalty and relationship index 25. Generations through the ages 26. Baby boomers 27. Generation X 28. Generation Y 29. Generation Net 30. Generation C 31. Consumer 2.0 32. Customisation 33. The long tail 34. Segmentation methods 35. Who are we creating value for? 36. Segmentation: How is it done? 37. Segment examples 38. Adoption of innovation model 39. Common segmentation methodologies & models 40. Mosaic segmentation 41. geoTribes 42. Nielsen: Panorama 43. Roy Morgan segments: ASTEROID 44. Customer conversion 45. Marketing funnel 46. Purchase path 47. Conversion strategy 48. Case study: Joe Girard 49. Joe Girard cont... 50. Research: Angles and Issues 51. Bill Bernbach 52. Henry Ford 53. trendwatching.com 54. Roles of research 55. Research and ethnography 56. Different segmentation for different purposes 57. Decision making 58. Research strategies 59. Research can confuse you! 60. Case study: Coca-Cola 61. The tipping point 62. The tipping point cont... 63. The tipping point cont... 64. Pricing 65. Pricing strategies 66. Progression of commoditisation 67. Elements of pricing 68. Pricing elements 69. Pricing elements cont... 70. The strategy and tactics of pricing 71. Reference price 72. Reference price cont.. 73. Adapting to a changing environment 74. Price metrics 75. Marketing success through differentiation 76. Pricing mechanisms 77. Insight and segmentation tools 78. The "Big Questions" for stimulation 79. 24 Secondary questions 80. The top 4 81. Interrogate your consumer 82. Customer profile page 83. Benefits vs. problems 84. Benefits vs. problems cont... 85. Picture profiles 86. Pen portraits of target markets 87. Mind snapshot 88. Insight windows 89. Insight links 90. Customer journey audit 91. Experience engineering 92. Value your existing customers
Strategy and Digital Tools for Customer Acqusition and Growth / Growth Hackin...Sercan Alıcı
Growth hacking session for several startup founders in BIC101 Acceleration Program.
I told 3 hours growth strategy including specific solutions for each startup in Q&A session.
Following the economic downturn shoppers continue to try and find ways to save money where they can. This is re-fuelling the popularity of vouchers and coupons that now come in many forms. This report provides an understanding of what digital coupons and vouchers are, how they can be distributed and how shoppers use them. We identify how often shoppers redeem coupons and vouchers, whether they actively look for them and what kind of coupons or vouchers shoppers look for online.
This Lecture is about:
Changes in Market Research
What is Market Research good for?
What should you Research?
Market Segmentation and Target Markets
Find your most important Questions
Where to get Answers
What do you want to learn?
Who do you want to learn from?
How will you get to them?
How can you ensure to be effective?
How do you make sense of what you learn
It's Content:
Changes in Market Research
What is Market Research good for?
What should you Research?
Market Segmentation and Target Markets
Find your most important Questions
Where to get Answers
Presentation by Marcella Rudden - Head of Enterprise LEO Cavan at Are you Brexit Ready Event.
Covers key supports and services available to help SMEs get Brexit ready
Snap out of Using Stock Photography is a workshop hosted by photographer Paul McGuckin who specialises
in architecture, promotional and branding work, as well as offering visual communication consultancy.
Paul holds a Master of Fine Arts in Photography and with more and more emphasis being placed on visual
storytelling as part of marketing and social media, his workshop during Enterprise Week is perfectly suited for
anyone seeking to gain an edge in marketing their business!
Images communicate your brand, so the better the image, the better the communication!
Participants should bring a small camera or a camera phone to this workshop.
From En Pointe to On Screen (Video) – is a workshop by DNK Media to demonstrate to
participants how they can produce professional video on a mobile phone. DNK media productions are a video production business based in the Colab at the LYIT, Letterkenny. The 2-hour session will
demonstrate how simple yet professional looking video can be produced using a mobile phone. Using the dance session at Zona Dance as the topic, DNK will show participants how to - frame a shot, edit footage together, reduce/eliminate external noise, add music, add voiceover and add text.
This session would appeal to those involved in marketing and any business who wants to increase their
profile on social media by engaging their customers regularly with quality video content.
accountantonline.ie Ireland’s first online
accounting website service, was founded by
Sligo-born Larissa Feeney four years ago,
because she saw a gap in the Irish market.
Larissa holds a first class honours degree from the University of Ulster and qualified as a
Chartered Accountant in June 2005. She spent three years working in industry before opening Larissa Feeney & Co in 2010.
From there, she began working with online
accounting software technology which led on to the establishment of accountantonline.ie.
She won the Best Innovation Award in the
Letterkenny Business Awards in November 2014 and in 2016 accountanonline.ie was
shortlisted for 2 Irish Accountancy Awards: Small Practice of the Year and Best Use of Technology in Accountancy & Finance.
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University Sweden.
She has been working in the hospitality marketing sector for the past six years and has a strong background in digital marketing. Karen has been working in B&B Ireland for almost three years as their Digital Marketing Manager.
Her responsibilities include managing various marketing campaigns, planning and controlling all digital
marketing activity and monitoring and reporting on website conversions. She is passionate about all things digital and is dedicated to promoting B&B Ireland online.
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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2. 2
Overview of Mintel Ireland
Why do market research?
Secondary and Primary research
Things to avoid when designing questionnaires
Sampling and respondent breakdown
How Mintel do it
Some recent Mintel findings
Summary
4. 4
Where does Mintel fit in?
• Issue: Difficult to resource
local sectoral market
research reports for Ireland
Resource Issue
• Solution: Our Mintel research
reports will provide you with
Irish (ROI & NI) market size,
forecasts, innovations and
trends data.
Mintel Research
Reports • Benefit: Ready made material
to help support the public
with projects, research
papers, business plans or
preparing for interviews –
Ensures the public are up to
speed with latest market
trends.
Provide reliable,
unbiased overview
of the market place
Helping you save time researching – provides quick overview of a market!!
11. 11
Why conduct market research?
“There is nothing so terrible as activity without insight.”
- Johann Wolfgang von Goethe
“People who ignore research are as dangerous as
generals who ignore decodes of enemy signals”
- David Ogilvy
“When the customer comes first, the
customer will last.”
- Robert Half
13. 13
Understanding customers is paramount!
Who are your customers? What age are they? Gender?
Affluence? Martial status? Who do we target our product at?
What do they want? What need/ desire will your product/ service
fulfil? Why do they need it? How can we adopt our approach
to best fit what they need?
Where do our customers live? Where is the best place to position
ourselves for them to buy? When will the buy? How can we
position ourselves to be in the ideal place/ time to target
them?
Why would customers choose us over our rivals? What features
or qualities would make us more desirable? Why do we stand
out? What can we do to make ourselves the first choice to
customers?
15. 15
Secondary Research is the first port of call
The first thing you should do
is check to see if someone
has collected the information
you need before hand.
Time & Cost effective.
Extensive data already exists.
Basis of future primary research.
17. 17
Some drawbacks of secondary research
While secondary research is
a fine foundation for
discovering what direction to
take your business in, there
are drawbacks
Time lag of data.
How specific the data is to your
needs.
Accuracy of data/ potential for
bias.
Data definitions.
18. 18
Primary research has many advantages
After consulting as much
secondary are as possible it
is then time to consider
primary research
Specific to your needs.
Greater control over the
direction of the research.
Can be as wide ranging as you
need it to be.
Your competitors do not have
access to the information.
19. 19
… but also has pitfalls
While primary research
offers greater control and
level of specification it does
present some issues to
SMEs
Cost.
Time cost.
Issues with bias.
Inexperience in collecting data.
23. 23
Mintel conduct all consumer research for
Ireland online
As of January 2012 all commissioned
consumer research for Mintel Ireland
reports have been conducted online.
Toluna in partnership with other providers
provide Mintel with qualitative bulletin
board software.
This allows the creation of Internet-
based, ‘virtual’ venues where participants
recruited from Mintel’s online surveys
gather and engage in interactive, text-
based discussions lead by Mintel.
25. 25
Bias is something researchers must ALWAYS be mindful of
A person or a company can have bias that can influence
the outcomes of research – many times without even
knowing it.
Confirmation - researcher forms a hypothesis or
belief and uses respondents’ information to confirm
that belief, filtering out data that might not support
their view.
Cultural bias - judging another culture solely by
the values and standards of one's own culture.
26. 26
Bias is something researchers must ALWAYS be mindful of
A person or a company can have bias that can influence
the outcomes of research – many times without even
knowing it.
Question-order - One question can influence
answers to subsequent questions.
Leading questions and wording – Wording
questions in a way to evoke a certain response –
either positively or negatively
27. 27
Even we sometimes can fall victim to bias….
In a 2011 survey we asked
consumers a question using
the phrase ‘junk mail’.
‘Junk mail’ is a loaded
phrase with negative
connotations.
‘Direct mail’ is a more neutral
term that does not evoke the
same negativity. This is the
term used in all subsequent
surveys.
29. 29
Question wording to avoid misinterpretation or bias
“On a scale of 1-10 just how bad do you think the
Brexit will be for the Irish economy?”
Assumes the respondent feels negatively about the Brexit. Assumes
the respondent understands what the Brexit is.
“On a scale of 1-10 (1 being very negative, 10
being very positive) how do you feel the UK
leaving the European Union will effect the Irish
economy?”
30. 30
Be weary of time scales
“Have you ever had a barbeque?”
Respondents could answer ‘yes’ even if they have only ever being to
one BBQ and that was 10 years ago. You would want the opinions of
someone who had recent experience.
Also are we seeking people who have hosted or attended a BBQ? Or
Both?
“Have you hosted a barbeque in the last 12
months?”
31. 31
Also in some circumstances be weary of the time of year
you are doing your research
“Which of the following types of wine have you
bought in the last 3 months? Please select all
that apply”
-Still red wine
-Still white wine
-Sparkling wine (eg cava, prosecco, etc)
Sales of sparkling wine in the UK increased 500% the Friday
before Christmas in 2016, and increased again before Valentines
days 2017.
Results may vary depending on the survey being conducted in
February 2017 and May 2017.
32. 32
Do not make assumptions about ownership or usage.
Always give respondents a ‘none’ or ‘don’t know’ option
“Which of the following types of mortgage do you
currently have on your house?”
Assumes the respondent has a mortgage, and they may not.
Assumes they have a house rather than a flat or other type of living
accommodation
Ideally a question like this would follow an initial question establishing
ownership of a mortgage first.
“Q1. Do you or your partner currently have a
mortgage on any property?
Q2. You have indicated you currently have a
mortgage. Please select which type.”
33. 33
Avoid industry terms or complex acronyms.
“Have you bought any ready meals in the last
month with the following types of packaging?
-Rigid box
-Skinpack
-Blister Card”
The average joe may not understand industry terms. Use simple
terms in questions and provide examples when possible (eg familiar
brand names, etc). Sometimes it may actually be best (when
possible) to present respondents with pictures of products.
36. 36
Choosing sample and size of sample
When surveying consumers with a quantitative study, there needs to
be a reasonable sample size.
It is impossible to interview everyone in a country/ region, so
researchers will select a representative sample of the population.
Unless specifically required most surveys will use a random sample.
For example, if you are seeking only to survey parents, consumers
without children will be exempt.
The smaller the sample size the less representative it becomes.
Mintel samples 2,000 for All-Ireland in its surveys.
37. 37
Quotas can be used to insure fairness and representation
Age & Gender % Social Grade %
All Adults 100.0 AB 0.22
All Men 50.9 C1 0.29
All Women 49.1 C2 0.19
16-19 Men 3.9 DE 0.24
16-19 Women 3.7 F 0.06
20-24 Men 4.1
20-24 Women 3.9
25-34 Men 10.8 Region %
25-34 Women 11.7
City of Dublin 28
35-44 Men 11.9 Munster 26
35-44 Women 12.3
Leinster
(e xcluding city of
Dublin) 24
45-54 Men 8.8 Connacht 16
45-54 Women 8.9 Ulster (excluding
Northern Ireland
counties) 6
55-64 Men 5.5
55-64 Women 5.6
65+ Men 4.1
65+ Women 4.8
38. 38
What demographic data do you want to collect?
Gender LocationAge
Work status Marital status
Social class Household
income
No. of children Internet usage
Device
ownership
39. 39
Cross-tabs
Collecting demographic data allows for meaningful interpretation of
survey data.
Bought for drinking at home
(including at someone
else's)
Bought in pubs/bars/
restaurants etc
Have not bought
% % %
All 38 17 57
Gender:
Men 43 18 53
Women 34 17 61
Age group:
18-24 35 19 57
25-34 35 20 59
35-44 30 16 65
45-54 46 16 53
55+ 41 15 56
Base: 650 NI internet users aged 18+
Source: Toluna/Mintel
41. 41
Structure of a Mintel Ireland Report
Report Structure
Overview
Executive Summary
Issues and Insights
The Market – What you need to know
Market Drivers
Market Size and Forecast
Companies and Innovations – What you need to know
Company Analysis
Innovations
The Consumer – What you need to know
The Consumer – Usage
The Consumer – Behaviour
The Consumer – Attitudes
Appendix
42. 42
Putting Together a Brief
Need to outline what shall be covered in a report.
Sales Manager / writer contact clients and ask for input on key reports
themes, suggestions for questions to be asked on surveys.
Consult with wider Irish production team and UK counterparts for ideas to
examine in reports.
Listing sources that will be used for completion of market size estimates,
consumer data used.
A key focus at this stage is defining what exactly shall be measured in the
report and how this shall be done.
43. mintel.com43
First things first: Deciding on the report schedule for the year ahead.
Client Input is Key
Consulting clients:
“A TV habits reports would be quite useful.
What types of programmes are consumers
watching?”
-Agency Client
“We want to know more about consumer
usage of offline and online payment
methods.”
-Financial Client
“We need something that looks at snacking
habits. What types of food consumers
snack on and how often.”
-Food Client
Consulting market specialists and trade
sources for ideas on growth/ important
areas.
Some reports are annual, repeated each
year.
Some requests aren’t feasible.
Alignment with other Mintel markets.
44. 44
Example of Key Themes
Who are the key retailers operating in the NI and RoI
clothing market? – What retailers are excelling in the market?
Which types of outlets do consumers prefer to shop with?
How is online shopping faring in IoI? – Is there much of a
market for clothes shopping online? Are consumers still wary of
shopping online? Is the online market taking off? Is the process
of returning clothes bought online deterring consumers from
shopping online?
What behaviour do consumers exhibit when returning
clothing? – What are the key motivations for returning
clothing? How can online retailers reach out to consumers
more?
What is the consumer satisfaction with clothes
purchased? Are consumers returning the clothes they have
bought? What are the key reasons that consumers are
returning their clothes for?
What impacts how consumers dress? – Are consumers
influenced to dress a certain way? Are magazines or in-store
models impacting style? Do consumers look to friends or family
for fashion advice?
The
questions
that need
answered
Setting about
answering
them
Determining
how they will
be answered
45. mintel.com45
Irish Survey Quotas
RoI NI
Total 1,350 650
Gender:
Male 594 286
Female 756 364
Age group:
18 - 24 176 85
25 - 34 243 117
35 - 44 311 150
45 - 54 284 137
55 - 64 230 111
65+ 108 52
RoI NI
Total 1,350 650
Location:
Urban 891 429
Rural 459 221
Work status:
Employee full
time
513 325
Employee part
time
257 111
Self-employed 189 59
In full time
education
176 46
Retired 216 111
Statistical confidence levels of + or – 2% or 3%
can be applied to the data
46. 46
DAILY USAGE OF THE INTERNET, RoI, 2012-16
Internet usage grows year-on-year
2012 2015 2016 % Point
change
Base: internet
users aged 16+
1,313 1,350 1,350
% % %
Up to one hour 8 5 5 -3
1-3 hours 49 43 38 -11
4-6 hours 28 32 35 7
7+ hours 13 19 21 8
I use the
internet, but not
every day
1 1 1 -
Source: Toluna/Mintel
48. 48
CONSUMERS WHO OWN, OR HAVE ACCESS TO TECHNOLOGY SERVICES, RoI, SEPTEMBER 2015-
AUGUST 2016
Smartphone ownership continues to grow
Base: 1,350 RoI internet users aged 16+
Source: Toluna/Mintel
92 90 90
87 88 88
61 61 59
43
39 40
29 27 25
0 0 0
0
20
40
60
80
100
Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16
%
PC/laptop Smartphone Tablet
Games console Basic mobile phone None of these*
49. 49
Average monthly data usage, RoI and UK (including NI), 2013-15
Data usage increases by leaps and bounds
Source: Ofcom/ComgregMintel
50. mintel.com50
Mintel has an internal team of desk researchers who monitor:
government statistics,
consumer and trade association statistics,
manufacturer sponsored reports,
annual company reports and accounts,
press articles,
and online databases.
These are extracted from 100’s of publications and websites, from both RoI and NI, and
overseas.
Extensive library of Mintel’s reports produced since 1972 and added to each year by the
500+ reports which are produced annually.
Mintel ’s Market Size and Economic Database – a database containing all areas of
consumer spend and retail sales as well as macroeconomic and demographic factors
which impinge on consumer spending patterns, going back some 20 years.
Government sources are also vital to providing statistics and data to help in the
production of reports, such as the CSO or Bord Bia.
Desk Research – Key to Understanding Markets and
Consumers
51. mintel.com51
Check, Check Again … and Keep on Checking
Before Mintel publish anything it must be thoroughly checked in five steps:
Formatting
First edit
QC
Proof
Sign off
Key to eliminating any mistakes, tightening up grammar and spelling and insuring that
data is presented in the best possible way; being unbiased, accurate and as up-to-date
as possible.
Once a report is published, it is available via our website to all clients.
A healthy sense of scepticism is important for
market research!
53. 53
Work and life pressures continue
to squeeze the amount of time
each day consumers can relax
and eat.
Fast food needs
to be faster
54. 54
More than ever, time-pressure is effecting how we eat and drink globally
of US consumers say
they don’t often have
the time to prepare/eat
healthy meals
of UK adults sometimes
struggle to find time to
eat as healthily as they
would like to
Base: 1,148 UK internet users aged 16+ who are employed / 24,219 US adults aged 18+/ 1,350 RoI internet users aged 16+
Source: The Working Life - UK - December 2015 / American Lifestyles 2014: Looking Forward - US - April 2014/ Healthy Eating – Ireland, December 2016
of RoI adults claim their
busy lifestyle makes it
hard to eat healthily.
55. 55
66 69 74 76 82 85 89 94 94 96
105 106 109 114 117
130 135
Eating(Minutesperday)
There is a 1 hour and 9 minutes difference between daily mealtimes between
Mexico and France
A cultural difference in what eating and drinking represents: refuelling and
individualistic versus enjoyment and socialising
There is a big difference in average eating time around the world
Source: Secretariat estimates based on national and multinational time-use surveys (2006 where available) / OECD
Eating time on an average day in minutes (2006)
56. 56
of UK consumers say they would cook
more if it were less time-consuming
Time pressure frustrates scratch cooking intentions
Base: 1,340 UK internet users aged 16+ who have/share responsibility for cooking in the home / 1,165 US internet users 18+ who are trying to lose/maintain weight
Source: Consumer Attitudes Towards Cooking in the Home - UK - February 2014 / Dieting Trends - US, November 2014/ SuperValu Home Truths Report II - 2015
of US consumers agree that planning and
making healthy meals is too time consuming
of RoI consumers under-34 claim they
don’t cook from scratch out of laziness.
57. 57
The interactivity of media such as
social media and virtual reality
offers consumers and brands new
ways to connect.
…CONNECT
58. 58
Statistics
CLICK AND CONNECT
58
Introduction: Social networking is becoming a bigger part of consumers’ online experiences
81%
of British consumers
have used a social
network in the last
three months
Social and Media
Networks - UK, May
2016
83%
of RoI consumers log on
to Facebook regularly
Social Networking -
Ireland, May 2016
60. 60
VR offers new ways to explore the world
Source: Technology in Irish Tourism – Ireland, July 2016
16%
Of Irish consumers would be keen to a virtual
reality experience in a travel agent’s shop.
61. 61
Samsung has released a series of interactive virtual
reality bedtime stories for kids and parents who are
apart.
12 May 2016 - UK
Virtual Reality Stories
“
”
of UK consumers are interested
in using wearable technology for
virtual cultural experiences,
such as a virtual museum
Wearable Technology - UK,
December 2015
50%
62. 62
Aided in part by the rise in
popularity of geo-location
technology, we expect brands to
increasingly help consumers
decide what to buy, watch, do or
eat, based upon pending
timeframes from the next 30
minutes to the next 48 hours.
Right here, right
now
63. 63
Openness to sharing location
29%
Of UK Millennials would be happy to share
their real time location with brands they like in
exchange in order to receive nearby offers.
SOURCE: MINTEL DIGITAL ADVERTISING UK MARCH 2016
64. 64
SOURCE: MINTEL VISITOR ATTRACTIONS UK DECEMBER 2015,
TECHNOLOGY AND IRISH TOURISM – IRELAND, JULY 2015
Off-peak offers
42%
Of UK of consumers would be interested in visiting
an historical or cultural attraction off-peak (e.g.
weekdays, early mornings) if they got a discount.
16%Of RoI consumers not that deal sites such as
Groupon are their first port of call when booking a
holiday or short trip.
65. 65
SOURCE: MINTEL THE RESTAURANT DECISION-MAKING
PROCESS US JULY 2015, FOODSERVICE – IRELAND,
MAY 2014
Off-peak offers
39%
Of US diners would be interested in
trying a new restaurant if it lowered its
prices during off-peak hours (eg 2-4pm).
32%Of RoI consumers select a foodservice
outlet for meals because of a price
promotion, money-off voucher or
discount.
66. 66
Thanks to the simplicity and
convenience they offer, people
are set to embrace new payment
methods such as contactless
cards, smartphones and
wearables in record numbers.
Seamless
Spending
67. 67
Autumn 2016: Apple Pay’s one-click payment services made available on any device using
the Safari browser.
67
Financial connectivity grows
68. 68
68
Financial connectivity grows
Autumn 2016: Vodafone
Pay now allows users to
make contactless payments
from their Paypal account
even when the phone is
switched off or out of battery
70. 70
SOURCE: VISA EUROPE, PAYMENT METHODS: ONLINE VS. OFFLINE - IRELAND - JULY 2016
Digital payments growth
3 billion
Contactless payments were recorded by Visa between
1 May 2015 and 30 April 2016.
42% of RoI
consumers
note they are
using
contactless
payments
more in 2016
compared to
2015
71. 71
SOURCE: VISA EUROPE
In 2015 Visa Europe claimed that
2 million contactless transactions
are carried out in Ireland each
month.
One contactless transaction
every second.
Contactless crazy
72. 72
SOURCE: MINTEL CONSUMER PAYMENT PREFERENCES UK OCTOBER 2015, PAYMENT
METHODS: ONLINE VS. OFFLINE - IRELAND - JULY 2016
Appetite for digital payments
39%
Of UK consumers believe
that a cashless society is
inevitable in the future.
72
51%
Of RoI consumers believe
that a cashless society is
inevitable in the future.
Thomas Cook uses VR to let customers experience a 360-degree tour of its Sentido resorts in 2014, Fáilte Ireland launched its VR, 360-degree tour of The Wild Atlantic Way and travel company Contiki offer entirely virtual travel itineraries.
Visitor Attractions - UK, December 201542% of consumers would be interested in visiting an historical or cultural attraction off-peak (e.g. weekdays, early mornings) if they got a discount.
39%of diners would be interested in trying a new restaurant if it lowered its prices during off-peak hours (eg 2-4pm)The Restaurant Decision-making Process - US, July 2015
Visitor Attractions - UK, December 201542% of consumers would be interested in visiting an historical or cultural attraction off-peak (e.g. weekdays, early mornings) if they got a discount.
39%of diners would be interested in trying a new restaurant if it lowered its prices during off-peak hours (eg 2-4pm)The Restaurant Decision-making Process - US, July 2015
Unlike Android Pay, Vodafone Pay can be used to make payments even when the phone is switched off or out of battery. This is because the system uses NFC technology embedded in the Vodafone SIM card, rather than the handset.
Overweight affects 30-70% and obesity affects 10-30% of adults.
Source: EU