Personal Information
Organization / Workplace
Stuttgart Area, Germany, Baden-Württemberg Germany
Occupation
I enable future business by training and supporting you and your team develop innovations from a customer point of view
Website
www.better-reality.com
About
I love to serve my technology and industry clients by turning their customers into raving fans, give meaning to their work and contribute to outstanding growth.How?Customers turn into raving fans when you understand what delivers value to their daily life and you give it to them. I help you find out and bring it to action.Watch your customers turn into fans and your employees into people with a purpose. A receipt for healthy, substantial growth. I'll work and celebrate with you!
Tags
social media
social media marketing
digital marketing
marketing
dialog marketing
technologiemarketing
content marketing
case study
social crm
technology marketing
innovation
vertrieb
innovationsmarketing
marketing communication
new media
dell
dialogmarketing
b2b
social marketing
change
ambidexterity
ambidextrie
market research
customer
customer experience
selling
marketingkommunikation
unternehmenskommunikation
kundenkommunikation
kundengespraech
kommunikation
startup
verkaufen
sales
b-school
trend
technical documentation
technische dokumentation
user experience
kundenzufriedenheit
kundenerwartung
socia
changes in marketing
b2b marketing
markteinführungsstrategie
lebensfreude
happiness
nlp
gesundheit
lean market analysis
lean start-up
market analysis
technology marketing; high tech marketing;
produktlebenszyklus
product life cycle
technologievermarktung
innovation marketing; technology marketing; produk
social media cases
festool
krone
engagement marketing
lecture
esb
technology marketing; high tech marketing; start u
kooperatives marketing
measuring
social media monitoring
smm
sm basics
person2person marketing
360 grad marketing
intergrietes marketing
web 20
See more
Presentations
(43)
See all
Likes
(102)
See all
Cultural Change with Spiral Dynamics to transform from "doing agile" to "being agile"
Dajo Breddels
•
9 years ago
User Persona vs Buyer Persona: Key Differences
Yuri Vedenin
•
5 years ago
Designing Calm Technology
Amber Case
•
4 years ago
Never Miss An Opportunity: How ISO 56000 Enables an Innovative Organization
Shelley Reece
•
2 years ago
The Language of Coaching - A Story About Learning
Nick Winkelman, PhD
•
3 years ago
Storytelling Canvas - Kreativmethode für Geschichten
Katrin Kuch Kommunikation
•
2 years ago
Never Split the Difference Cheat-Sheet
Yan-David Erlich
•
5 years ago
5 trends for auto industry in 2020
HyunBoKim1
•
3 years ago
History of Human Connectivity 2018 Edition
Emergent Code
•
5 years ago
Teal organizations
Maria Sturm
•
7 years ago
10 Disruptive Business Models
Ouke Arts
•
9 years ago
1 simple way to better presentations: don't outline, PUMA!
Dan Roam
•
8 years ago
Strategic marketing For Tesla Motors - UC Berkeley Extension
Lisandra Maioli - User Experience
•
9 years ago
10 Steps to Product/Market Fit
Ash Maurya
•
11 years ago
What Is A Lean Startup?
Ash Maurya
•
12 years ago
Blue Ocean Strategy Summary
jessestarmer
•
15 years ago
Learning How to Thrive: A Masterclass in Work-Life Balance, with Arianna Huffington
Big Think
•
7 years ago
Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)
SKOLKOVO
•
11 years ago
The Startup Owner's Manual
Pablo Rodriguez Bertorello
•
10 years ago
The Startup Owner's Manual - Founder's Workbook
Zoomstra.com
•
10 years ago
The startup owners manual SXSW The Movie 2
Steve Blank
•
10 years ago
Lean Market Research for Lean Startup machine Workshop
Rebecca Herson
•
10 years ago
[Infographic] The 2014 State of Digital Transformation
Brian Solis
•
8 years ago
Social SEO mit der Facebook Backdoor @ AllFacebook Marketing Conference
AllFacebook.de
•
8 years ago
Facebook und B2B - Traumhochzeit oder Mission Impossible? (@AllFacebook Marketing Conference)
AllFacebook.de
•
10 years ago
Kundendialog 2.0 – was wirklich dahinter steckt (@AllFacebook Marketing Konferenz)
AllFacebook.de
•
10 years ago
How to Generate an Actionable Roadmap
RoadMap Marketing
•
9 years ago
10 Lessons of Innovation - Idris Mootee Keynote
Idris Mootee
•
15 years ago
Transform Your Marketing
HubSpot
•
11 years ago
Good PowerPoint Design - for business presenters
Alexander Osterwalder
•
14 years ago
Open Innovation Overview
Guy Laliberté
•
10 years ago
The New Smart Customers - How They Really Buy
SapientNitro
•
12 years ago
The new smart customers - How they really buy and how we can address this
Carmen Fehrenbach
•
12 years ago
Social & Collaborative Learning in the Workplace
Jane Hart
•
10 years ago
Learning in the Social Workplace
Jane Hart
•
10 years ago
Frank Piller: Open Innovation & Customer Co-Creation
Frank Piller
•
12 years ago
Organisational change theory 2011 generic
PennyWalker
•
11 years ago
Shane & Schein: Learning and Change
Shane Carmichael
•
13 years ago
20 Shortcuts On Organizational Change Management
Luc Galoppin
•
12 years ago
How to really make something
Made by Many
•
12 years ago
Wake Up Brain!
Ethos3
•
11 years ago
You Suck At PowerPoint! by @jessedee
Jesse Desjardins - @jessedee
•
12 years ago
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by Empowered Presentations
Empowered Presentations
•
12 years ago
Don Peppers Dancing Shoes for Honeybees
smics2011
•
11 years ago
China - Will It Redefine Our Digital Landscape? (SXSW Presentation)
Freddie Laker
•
10 years ago
The Top 10 Ttrends in Social Media - How to Adapt and Use them to your Advantage for your Business
Jeff Bullas
•
10 years ago
DESIGNING FOR THE SEGMENT OF ONE
frog
•
15 years ago
Design In The Age Of Convergence
frog
•
14 years ago
Visual and Creative Thinking:What We Learned From Peter Pan and Willy Wonka
Kelsey Ruger
•
15 years ago
Social Brand Value
Volker Bilgram
•
12 years ago
Tutorial 10 - Electronic Commerce
dpd
•
14 years ago
Business to Business Electronic Commerce
Nurhazman Abdul Aziz
•
16 years ago
Social media around the world 2011
Steven Van Belleghem
•
11 years ago
Making your Corporate Website Relevant
Jeremiah Owyang
•
12 years ago
The Practitioner's Guide to Creating Content Like a Publisher
JESS3
•
10 years ago
Erfolgreiches New Business für Werbeagenturen
BusinessVillage GmbH
•
12 years ago
7 Keys to Nailing Your Value Proposition — Boston Product Camp
Toral D. Cowieson
•
12 years ago
Burn Your Business Plan
Alexander Osterwalder
•
11 years ago
Visualizing Business Models and Value Propositions In Private Banking And Wealth Management
Alexander Osterwalder
•
15 years ago
How To Develop Value Propositions, for CIOs
Walter Adamson
•
15 years ago
Marketing Planning Tutorial
DWS Associates
•
13 years ago
The Strategic Marketing Process - How to Structure Your Marketing Activities to Achieve Better Results
Moderandi Inc.
•
14 years ago
How business process mapping saved an IT project.
Garrett Hunter
•
15 years ago
The B2B Content Marketing Workbook
Velocity Partners
•
12 years ago
Content Gone Wild!
Rachel Lovinger
•
13 years ago
Content Strategy: The Future of Marketing
Kristina Halvorson
•
13 years ago
Understanding Content: The Stuff We Design For
Karen McGrane
•
12 years ago
Grande Guide to B2B Content Marketing
Oracle Marketing Cloud
•
11 years ago
10 Ways to "Solve" Facebook for B2B
Oracle Marketing Cloud
•
11 years ago
Das Ende der klassischen "B2B-Kommunikation" im Zeitalter von Social Media - Social Media Summit 2011, Björn Eichstädt, Storymaker
Bjoern Eichstaedt
•
11 years ago
Social Media Strategie - Vortrag für die Deutsche Presseakademie, Björn Eichstädt, Storymaker
Bjoern Eichstaedt
•
11 years ago
Top 100 Tools for Learning 2011
Jane Hart
•
11 years ago
Charlene Li
Bdefigueiredo
•
11 years ago
Social media-tools-vortrag-karin janner-start10
Karin Janner
•
12 years ago
Creative Thinking: Your Edge
Joanna Maxwell
•
13 years ago
F-Commerce and the SoLoMo Consumer
Paul Marsden
•
11 years ago
A Marketer's Guide to Social CRM
StrongView
•
12 years ago
SCRM Part 1 Slides: A Discussion on the 5Ms and Marketing Use Cases
Jeremiah Owyang
•
12 years ago
Social CRM - Functional Architecture and Interactions Flow
Fabio Cipriani
•
13 years ago
Social CRM - Concept, Benefits and Approach to adopt
Fabio Cipriani
•
14 years ago
Social CRM: The New Rules of Relationship Management
Jeremiah Owyang
•
12 years ago
Creating Start-Up Success
Alexander Osterwalder
•
12 years ago
What Is A Business Model
Alexander Osterwalder
•
12 years ago
'Business Model Canvas' zur Beschreibung von Geschäftsmodellen
Thorsten Faltings
•
12 years ago
SEM SEO Vortrag an der BAW München
KOHLFÜRST Online Marketing Beratung
•
12 years ago
Social Media Relations - English, Bjoern Eichstaedt Storymaker
Storymaker GmbH
•
12 years ago
Der Urknall und das Jetzt - Story und Social Web
Storymaker GmbH
•
11 years ago
Future of Marketing MBA Lecture - Part One
Idris Mootee
•
15 years ago
What I've Learned Along The Way...
3Sixty Global Marketing
•
12 years ago
Social Media for Business
Presentation Advisors
•
12 years ago
The Brand Gap
coolstuff
•
15 years ago
Anything But Typical: Learning to Love JavaScript Prototypes
Razorfish
•
12 years ago
Current State-of-the-Art Benefits and Challenges of RFID Deployment in Global Supply Chains
guest0b41c805
•
13 years ago
Lean Supply Chain Systems Engineering
Prasanna Chilukamarri
•
14 years ago
Next Generation Social Marketing
Nedra Kline Weinreich
•
15 years ago
The Science of Social Media Marketing
HubSpot
•
13 years ago
Put your social media strategy where the sun don't shine.
Christian Verschaeren
•
13 years ago
How to Kill Creativity in 10 easy steps!
Nino Lo Cascio
•
13 years ago
TIME for change (SIME08)
Kris Hoet
•
14 years ago
Effizient und nachhaltig twittern - Vortrag auf der stART.09
comisch - Agentur für Marktgespräche
•
13 years ago
Enterprise Work 2.0: So arbeiten Profis im Netz - und ich?
University St. Gallen
•
13 years ago
Presentations
(43)
See all
Likes
(102)
See all
Cultural Change with Spiral Dynamics to transform from "doing agile" to "being agile"
Dajo Breddels
•
9 years ago
User Persona vs Buyer Persona: Key Differences
Yuri Vedenin
•
5 years ago
Designing Calm Technology
Amber Case
•
4 years ago
Never Miss An Opportunity: How ISO 56000 Enables an Innovative Organization
Shelley Reece
•
2 years ago
The Language of Coaching - A Story About Learning
Nick Winkelman, PhD
•
3 years ago
Storytelling Canvas - Kreativmethode für Geschichten
Katrin Kuch Kommunikation
•
2 years ago
Never Split the Difference Cheat-Sheet
Yan-David Erlich
•
5 years ago
5 trends for auto industry in 2020
HyunBoKim1
•
3 years ago
History of Human Connectivity 2018 Edition
Emergent Code
•
5 years ago
Teal organizations
Maria Sturm
•
7 years ago
10 Disruptive Business Models
Ouke Arts
•
9 years ago
1 simple way to better presentations: don't outline, PUMA!
Dan Roam
•
8 years ago
Strategic marketing For Tesla Motors - UC Berkeley Extension
Lisandra Maioli - User Experience
•
9 years ago
10 Steps to Product/Market Fit
Ash Maurya
•
11 years ago
What Is A Lean Startup?
Ash Maurya
•
12 years ago
Blue Ocean Strategy Summary
jessestarmer
•
15 years ago
Learning How to Thrive: A Masterclass in Work-Life Balance, with Arianna Huffington
Big Think
•
7 years ago
Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)
SKOLKOVO
•
11 years ago
The Startup Owner's Manual
Pablo Rodriguez Bertorello
•
10 years ago
The Startup Owner's Manual - Founder's Workbook
Zoomstra.com
•
10 years ago
The startup owners manual SXSW The Movie 2
Steve Blank
•
10 years ago
Lean Market Research for Lean Startup machine Workshop
Rebecca Herson
•
10 years ago
[Infographic] The 2014 State of Digital Transformation
Brian Solis
•
8 years ago
Social SEO mit der Facebook Backdoor @ AllFacebook Marketing Conference
AllFacebook.de
•
8 years ago
Facebook und B2B - Traumhochzeit oder Mission Impossible? (@AllFacebook Marketing Conference)
AllFacebook.de
•
10 years ago
Kundendialog 2.0 – was wirklich dahinter steckt (@AllFacebook Marketing Konferenz)
AllFacebook.de
•
10 years ago
How to Generate an Actionable Roadmap
RoadMap Marketing
•
9 years ago
10 Lessons of Innovation - Idris Mootee Keynote
Idris Mootee
•
15 years ago
Transform Your Marketing
HubSpot
•
11 years ago
Good PowerPoint Design - for business presenters
Alexander Osterwalder
•
14 years ago
Open Innovation Overview
Guy Laliberté
•
10 years ago
The New Smart Customers - How They Really Buy
SapientNitro
•
12 years ago
The new smart customers - How they really buy and how we can address this
Carmen Fehrenbach
•
12 years ago
Social & Collaborative Learning in the Workplace
Jane Hart
•
10 years ago
Learning in the Social Workplace
Jane Hart
•
10 years ago
Frank Piller: Open Innovation & Customer Co-Creation
Frank Piller
•
12 years ago
Organisational change theory 2011 generic
PennyWalker
•
11 years ago
Shane & Schein: Learning and Change
Shane Carmichael
•
13 years ago
20 Shortcuts On Organizational Change Management
Luc Galoppin
•
12 years ago
How to really make something
Made by Many
•
12 years ago
Wake Up Brain!
Ethos3
•
11 years ago
You Suck At PowerPoint! by @jessedee
Jesse Desjardins - @jessedee
•
12 years ago
SMOKE - The Convenient Truth [1st place Worlds Best Presentation Contest] by Empowered Presentations
Empowered Presentations
•
12 years ago
Don Peppers Dancing Shoes for Honeybees
smics2011
•
11 years ago
China - Will It Redefine Our Digital Landscape? (SXSW Presentation)
Freddie Laker
•
10 years ago
The Top 10 Ttrends in Social Media - How to Adapt and Use them to your Advantage for your Business
Jeff Bullas
•
10 years ago
DESIGNING FOR THE SEGMENT OF ONE
frog
•
15 years ago
Design In The Age Of Convergence
frog
•
14 years ago
Visual and Creative Thinking:What We Learned From Peter Pan and Willy Wonka
Kelsey Ruger
•
15 years ago
Social Brand Value
Volker Bilgram
•
12 years ago
Tutorial 10 - Electronic Commerce
dpd
•
14 years ago
Business to Business Electronic Commerce
Nurhazman Abdul Aziz
•
16 years ago
Social media around the world 2011
Steven Van Belleghem
•
11 years ago
Making your Corporate Website Relevant
Jeremiah Owyang
•
12 years ago
The Practitioner's Guide to Creating Content Like a Publisher
JESS3
•
10 years ago
Erfolgreiches New Business für Werbeagenturen
BusinessVillage GmbH
•
12 years ago
7 Keys to Nailing Your Value Proposition — Boston Product Camp
Toral D. Cowieson
•
12 years ago
Burn Your Business Plan
Alexander Osterwalder
•
11 years ago
Visualizing Business Models and Value Propositions In Private Banking And Wealth Management
Alexander Osterwalder
•
15 years ago
How To Develop Value Propositions, for CIOs
Walter Adamson
•
15 years ago
Marketing Planning Tutorial
DWS Associates
•
13 years ago
The Strategic Marketing Process - How to Structure Your Marketing Activities to Achieve Better Results
Moderandi Inc.
•
14 years ago
How business process mapping saved an IT project.
Garrett Hunter
•
15 years ago
The B2B Content Marketing Workbook
Velocity Partners
•
12 years ago
Content Gone Wild!
Rachel Lovinger
•
13 years ago
Content Strategy: The Future of Marketing
Kristina Halvorson
•
13 years ago
Understanding Content: The Stuff We Design For
Karen McGrane
•
12 years ago
Grande Guide to B2B Content Marketing
Oracle Marketing Cloud
•
11 years ago
10 Ways to "Solve" Facebook for B2B
Oracle Marketing Cloud
•
11 years ago
Das Ende der klassischen "B2B-Kommunikation" im Zeitalter von Social Media - Social Media Summit 2011, Björn Eichstädt, Storymaker
Bjoern Eichstaedt
•
11 years ago
Social Media Strategie - Vortrag für die Deutsche Presseakademie, Björn Eichstädt, Storymaker
Bjoern Eichstaedt
•
11 years ago
Top 100 Tools for Learning 2011
Jane Hart
•
11 years ago
Charlene Li
Bdefigueiredo
•
11 years ago
Social media-tools-vortrag-karin janner-start10
Karin Janner
•
12 years ago
Creative Thinking: Your Edge
Joanna Maxwell
•
13 years ago
F-Commerce and the SoLoMo Consumer
Paul Marsden
•
11 years ago
A Marketer's Guide to Social CRM
StrongView
•
12 years ago
SCRM Part 1 Slides: A Discussion on the 5Ms and Marketing Use Cases
Jeremiah Owyang
•
12 years ago
Social CRM - Functional Architecture and Interactions Flow
Fabio Cipriani
•
13 years ago
Social CRM - Concept, Benefits and Approach to adopt
Fabio Cipriani
•
14 years ago
Social CRM: The New Rules of Relationship Management
Jeremiah Owyang
•
12 years ago
Creating Start-Up Success
Alexander Osterwalder
•
12 years ago
What Is A Business Model
Alexander Osterwalder
•
12 years ago
'Business Model Canvas' zur Beschreibung von Geschäftsmodellen
Thorsten Faltings
•
12 years ago
SEM SEO Vortrag an der BAW München
KOHLFÜRST Online Marketing Beratung
•
12 years ago
Social Media Relations - English, Bjoern Eichstaedt Storymaker
Storymaker GmbH
•
12 years ago
Der Urknall und das Jetzt - Story und Social Web
Storymaker GmbH
•
11 years ago
Future of Marketing MBA Lecture - Part One
Idris Mootee
•
15 years ago
What I've Learned Along The Way...
3Sixty Global Marketing
•
12 years ago
Social Media for Business
Presentation Advisors
•
12 years ago
The Brand Gap
coolstuff
•
15 years ago
Anything But Typical: Learning to Love JavaScript Prototypes
Razorfish
•
12 years ago
Current State-of-the-Art Benefits and Challenges of RFID Deployment in Global Supply Chains
guest0b41c805
•
13 years ago
Lean Supply Chain Systems Engineering
Prasanna Chilukamarri
•
14 years ago
Next Generation Social Marketing
Nedra Kline Weinreich
•
15 years ago
The Science of Social Media Marketing
HubSpot
•
13 years ago
Put your social media strategy where the sun don't shine.
Christian Verschaeren
•
13 years ago
How to Kill Creativity in 10 easy steps!
Nino Lo Cascio
•
13 years ago
TIME for change (SIME08)
Kris Hoet
•
14 years ago
Effizient und nachhaltig twittern - Vortrag auf der stART.09
comisch - Agentur für Marktgespräche
•
13 years ago
Enterprise Work 2.0: So arbeiten Profis im Netz - und ich?
University St. Gallen
•
13 years ago
Personal Information
Organization / Workplace
Stuttgart Area, Germany, Baden-Württemberg Germany
Occupation
I enable future business by training and supporting you and your team develop innovations from a customer point of view
Website
www.better-reality.com
About
I love to serve my technology and industry clients by turning their customers into raving fans, give meaning to their work and contribute to outstanding growth.How?Customers turn into raving fans when you understand what delivers value to their daily life and you give it to them. I help you find out and bring it to action.Watch your customers turn into fans and your employees into people with a purpose. A receipt for healthy, substantial growth. I'll work and celebrate with you!
Tags
social media
social media marketing
digital marketing
marketing
dialog marketing
technologiemarketing
content marketing
case study
social crm
technology marketing
innovation
vertrieb
innovationsmarketing
marketing communication
new media
dell
dialogmarketing
b2b
social marketing
change
ambidexterity
ambidextrie
market research
customer
customer experience
selling
marketingkommunikation
unternehmenskommunikation
kundenkommunikation
kundengespraech
kommunikation
startup
verkaufen
sales
b-school
trend
technical documentation
technische dokumentation
user experience
kundenzufriedenheit
kundenerwartung
socia
changes in marketing
b2b marketing
markteinführungsstrategie
lebensfreude
happiness
nlp
gesundheit
lean market analysis
lean start-up
market analysis
technology marketing; high tech marketing;
produktlebenszyklus
product life cycle
technologievermarktung
innovation marketing; technology marketing; produk
social media cases
festool
krone
engagement marketing
lecture
esb
technology marketing; high tech marketing; start u
kooperatives marketing
measuring
social media monitoring
smm
sm basics
person2person marketing
360 grad marketing
intergrietes marketing
web 20
See more