Paul Laughlin
25 SlideShares 2 Clipboards 11 Followers 6 Followings
Personal Information
Organization / Workplace
Newport, United Kingdom United Kingdom
Occupation
Helping you Maximise the Value of your Customer Insight
Website
laughlinconsultancy.com
About
I help companies make money from customer insight. That means helping them maximise the value they can drive from using data, analysis & research to intelligently interact with customers. It also means enabling them to sustain their own value generation, through coaching customer insight leaders. Customer Insight has the potential to grow the bottom line, increase sales, improve retention and sustain better customer satisfaction or advocacy. I’ve led teams that added over £10m to the bottom line each year by removing common barriers to realising that value. Every business is different, so the help that’s needed can vary to suit that company. Examples are: * “Health Checks” on a compa...
Contact Details
Tags
analytics customer insight softer skills marketing data data science big data training analyst impact leadership research behavioural economics skills operational research leadership development gdpr data scientist consultancy coaching commerciality database marketing insurance transformation digital strategy digital audit events people skills business intelligence data viz training course success market analysis development data leader webinar curves data sources national profiles forecast trends tracking cases coronavirus covid-19 introduction engagement education wales conference masterclass skype zoom video conferencing visual trust identity privacy uk consumers technology cim #dts16 #datatalentscotland #datascience #workshop regulation conduct risk researcher recruiting retaining measurement finance marketing effectiveness psychology customer experience analysis consumer insight marketing strategy
See more
Presentations (24)
See all
Gain Deeper Insights: Using analytics and research to generate insights
8 years ago • 1032 Views
When customers don't act rationally v1.2
8 years ago • 1152 Views
Marketing Effectiveness Measurement replaces Budget Envy
8 years ago • 1264 Views
Introduction to Laughlin Consultancy
8 years ago • 367 Views
Behavioural economics for The Financial Services Forum members conference 2015
8 years ago • 1188 Views
Msms2015 adopting holistic customer insight public
7 years ago • 708 Views
Measuring your Marketing Effectiveness for Budget setting public
7 years ago • 1035 Views
Presentation at Big Data & Analytics for Insurance 2016
7 years ago • 2061 Views
Customer Insight & Conduct Risk
7 years ago • 2364 Views
Softer Skills workshop for #DTS16 event in Edinburgh
7 years ago • 1267 Views
The Softer Skills that analysts need to help Creatives
6 years ago • 390 Views
How life-event data can improve & protect your marketing in a post-GDPR world
5 years ago • 276 Views
GDPR and Identity Management
5 years ago • 431 Views
Everyday Data Science
3 years ago • 1119 Views
The Softer Skills Analysts need to make an impact
3 years ago • 290 Views
Covid-19 dashboard 25 March 2020
3 years ago • 168 Views
The People Skills analysts need to succeed in their careers
3 years ago • 537 Views
Do data leaders face unique challenges as leaders?
2 years ago • 162 Views
Why Data Scientists are not the answer to your Customer Insight gaps
2 years ago • 154 Views
Presentation to Analytics Network of the OR Society Nov 2020
2 years ago • 145 Views
The Softer Skills that analysts need (beyond Data Visualisation)
2 years ago • 193 Views
The Softer Skills analysts need to succeed in their careers
2 years ago • 382 Views
Data Leadership talk for CIIA March 2022.pdf
1 year ago • 67 Views
Big Data and Analytics in your Organisation talk.pdf
7 months ago • 30 Views
Documents (1)
Less jargon, fewer bonuses, more loyalty
8 years ago • 1117 Views
Likes (22)
See all
Graph Recommendations
Harry Powell • 6 years ago
DataEd Slides: Data Management Best Practices
DATAVERSITY • 2 years ago
RWDG Slides: Data and Metadata Will Not Govern Themselves
DATAVERSITY • 2 years ago
Slides: Moving from a Relational Model to NoSQL
DATAVERSITY • 2 years ago
Lausanne 2019 #4
Arthur Charpentier • 3 years ago
Econometrics for marketing
Robert Shaw • 10 years ago
Better Presentations
Jon Schwabish • 10 years ago
Best Practices Of OKR Goals
Atiim, Inc. • 7 years ago
Bridging the Gap Between Data Science & Engineer: Building High-Performance Teams
ryanorban • 7 years ago
24 Books You've Never Heard Of - But Will Change Your Life
Ryan Holiday • 9 years ago
How to Hook Customers with Habit-forming Products
Wrike • 7 years ago
10x Content: What it is and Why it Matters
Adam Monago • 7 years ago
Big ideas 2016
LinkedIn Editors' Picks • 7 years ago
20 Blog Title Cliches That Work!
Paul Brown • 7 years ago
How Starbucks Became the Apple of Coffee
Graham Brown • 8 years ago
Digital Marketing Measurement Framework - Martin Walsh
Martin Walsh • 12 years ago
Beyond the Customer Satisfaction Survey - 35 ideas for customer insight
Paul Hopkins • 10 years ago
Every Business Has A Story
Abhishek Shah • 8 years ago
15 Startups to Watch in 2015 -2016 by Brian Solis
Brian Solis • 8 years ago
That's the Wrong Question: An Introduction to Social Media Analytics
Amy Vernon • 8 years ago
10 Data Breach Statistics That Should Have Your Attention
Rippleshot • 8 years ago
50 Customer Service Professionals to Follow on Twitter in 2015
WittyParrot • 8 years ago
Presentations (24)
See all
Gain Deeper Insights: Using analytics and research to generate insights
8 years ago • 1032 Views
When customers don't act rationally v1.2
8 years ago • 1152 Views
Marketing Effectiveness Measurement replaces Budget Envy
8 years ago • 1264 Views
Introduction to Laughlin Consultancy
8 years ago • 367 Views
Behavioural economics for The Financial Services Forum members conference 2015
8 years ago • 1188 Views
Msms2015 adopting holistic customer insight public
7 years ago • 708 Views
Measuring your Marketing Effectiveness for Budget setting public
7 years ago • 1035 Views
Presentation at Big Data & Analytics for Insurance 2016
7 years ago • 2061 Views
Customer Insight & Conduct Risk
7 years ago • 2364 Views
Softer Skills workshop for #DTS16 event in Edinburgh
7 years ago • 1267 Views
The Softer Skills that analysts need to help Creatives
6 years ago • 390 Views
How life-event data can improve & protect your marketing in a post-GDPR world
5 years ago • 276 Views
GDPR and Identity Management
5 years ago • 431 Views
Everyday Data Science
3 years ago • 1119 Views
The Softer Skills Analysts need to make an impact
3 years ago • 290 Views
Covid-19 dashboard 25 March 2020
3 years ago • 168 Views
The People Skills analysts need to succeed in their careers
3 years ago • 537 Views
Do data leaders face unique challenges as leaders?
2 years ago • 162 Views
Why Data Scientists are not the answer to your Customer Insight gaps
2 years ago • 154 Views
Presentation to Analytics Network of the OR Society Nov 2020
2 years ago • 145 Views
The Softer Skills that analysts need (beyond Data Visualisation)
2 years ago • 193 Views
The Softer Skills analysts need to succeed in their careers
2 years ago • 382 Views
Data Leadership talk for CIIA March 2022.pdf
1 year ago • 67 Views
Big Data and Analytics in your Organisation talk.pdf
7 months ago • 30 Views
Documents (1)
Less jargon, fewer bonuses, more loyalty
8 years ago • 1117 Views
Likes (22)
See all
Graph Recommendations
Harry Powell • 6 years ago
DataEd Slides: Data Management Best Practices
DATAVERSITY • 2 years ago
RWDG Slides: Data and Metadata Will Not Govern Themselves
DATAVERSITY • 2 years ago
Slides: Moving from a Relational Model to NoSQL
DATAVERSITY • 2 years ago
Lausanne 2019 #4
Arthur Charpentier • 3 years ago
Econometrics for marketing
Robert Shaw • 10 years ago
Better Presentations
Jon Schwabish • 10 years ago
Best Practices Of OKR Goals
Atiim, Inc. • 7 years ago
Bridging the Gap Between Data Science & Engineer: Building High-Performance Teams
ryanorban • 7 years ago
24 Books You've Never Heard Of - But Will Change Your Life
Ryan Holiday • 9 years ago
How to Hook Customers with Habit-forming Products
Wrike • 7 years ago
10x Content: What it is and Why it Matters
Adam Monago • 7 years ago
Big ideas 2016
LinkedIn Editors' Picks • 7 years ago
20 Blog Title Cliches That Work!
Paul Brown • 7 years ago
How Starbucks Became the Apple of Coffee
Graham Brown • 8 years ago
Digital Marketing Measurement Framework - Martin Walsh
Martin Walsh • 12 years ago
Beyond the Customer Satisfaction Survey - 35 ideas for customer insight
Paul Hopkins • 10 years ago
Every Business Has A Story
Abhishek Shah • 8 years ago
15 Startups to Watch in 2015 -2016 by Brian Solis
Brian Solis • 8 years ago
That's the Wrong Question: An Introduction to Social Media Analytics
Amy Vernon • 8 years ago
10 Data Breach Statistics That Should Have Your Attention
Rippleshot • 8 years ago
50 Customer Service Professionals to Follow on Twitter in 2015
WittyParrot • 8 years ago
Personal Information
Organization / Workplace
Newport, United Kingdom United Kingdom
Occupation
Helping you Maximise the Value of your Customer Insight
Website
laughlinconsultancy.com
About
I help companies make money from customer insight. That means helping them maximise the value they can drive from using data, analysis & research to intelligently interact with customers. It also means enabling them to sustain their own value generation, through coaching customer insight leaders. Customer Insight has the potential to grow the bottom line, increase sales, improve retention and sustain better customer satisfaction or advocacy. I’ve led teams that added over £10m to the bottom line each year by removing common barriers to realising that value. Every business is different, so the help that’s needed can vary to suit that company. Examples are: * “Health Checks” on a compa...
Tags
analytics customer insight softer skills marketing data data science big data training analyst impact leadership research behavioural economics skills operational research leadership development gdpr data scientist consultancy coaching commerciality database marketing insurance transformation digital strategy digital audit events people skills business intelligence data viz training course success market analysis development data leader webinar curves data sources national profiles forecast trends tracking cases coronavirus covid-19 introduction engagement education wales conference masterclass skype zoom video conferencing visual trust identity privacy uk consumers technology cim #dts16 #datatalentscotland #datascience #workshop regulation conduct risk researcher recruiting retaining measurement finance marketing effectiveness psychology customer experience analysis consumer insight marketing strategy
See more