Snap out of using stock photography
•
0 likes•149 views
Snap out of Using Stock Photography is a workshop hosted by photographer Paul McGuckin who specialises in architecture, promotional and branding work, as well as offering visual communication consultancy. Paul holds a Master of Fine Arts in Photography and with more and more emphasis being placed on visual storytelling as part of marketing and social media, his workshop during Enterprise Week is perfectly suited for anyone seeking to gain an edge in marketing their business! Images communicate your brand, so the better the image, the better the communication! Participants should bring a small camera or a camera phone to this workshop.
Recommended
More Related Content
Similar to Snap out of using stock photography
Similar to Snap out of using stock photography (20)
More from Donegal Local Enterprise Office
More from Donegal Local Enterprise Office (20)
Recently uploaded
Recently uploaded (20)
Snap out of using stock photography
- 1. PA U L M C G U C K I N P H O T O G R A P H Y SNAP OUT OF USING STOCK PHOTOGRAPHY
- 2. • P E R S O N A L I T E M • T H I S I S Y O U R P R O D U C T • M A K E A P R O D U C T P H O T O • W H AT T O S AY, H O W T O C R E AT E E M O T I O N I N T H E B U Y E R ? • P R A C T I C A L • U N I Q U E • D E S I G N • C O O L • L U X U RY • O N LY 2 S H O T S ! ! L E T ’ S S H O O T ! !
- 3. TELL YOUR OWN STORY
- 4. BUT STOCK PHOTOGRAPHY IS CHEAP! • I dont know if you’re real • If your competition puts their hand in the fire… • Everything starts to look the same • Inauthentic - NY Skyline? Sunkissed California? • Illegal use is super costly
- 5. TELL YOUR OWN STORY • Your unique vision • You, your people (people buy from people) • Authentic/trustworthy • Show your passion
- 6. PHOTO STRATEGY How best to tell your story • DIY photos • Pro photos • Customer photos
- 7. P O R T S A L O N L U X U RY C A M P I N G
- 8. P O R T S A L O N L U X U RY C A M P I N G Professional shots Own Camera shots • Photography nightclass • DSLR camera • Weather, scenery, environmental, garden, facilities, details Customer shots • showing the experience, kids on the beach, couples with anniversary, adventure Desintation workshop Customer Photo Competition
- 9. P O R T S A L O N L U X U RY C A M P I N G Result: lots of bookings, referrals, people putting it onto their future destination list
- 10. TAKING YOUR OWN PHOTOS Light is everything Focus, focus
- 11. TRY IT!
- 12. • Composition - rule of thirds • Get closer - use the frame • Angles - try something different • Colour - vibrancy, filters, • Emotion - how does it make you feel • Target - is this for you, or your customers? • Editing - learn to crop, filters, app vs software
- 13. Relaxed, confident, connected to the students. He cares.
- 14. Too moody for me!
- 15. Context
- 16. L E T ’ S S H O O T ! ! • In pairs • Art Director & Photographer • Style choices: • Moody, smiley, warm, active, context • Format choices: • Landscape, portrait, full lenght, half length, sitting, standing, jumping • O N LY 2 S H O T S E A C H ! ! • C O M M I T T O P U T T I N G 1 O N L I N E T O N I G H T
- 17. But i take a terrible photo I hate photos Embrace it, face up to it, makes for a better image
- 18. WORKING WITH A PHOTOGRAPHER • Objective - what & who are the shots for? • Subject/people • Channels • website, social, print, ads • Format • landscape, portrait, panoramic, text overlay • Mood Board • Location • Lighting • Props, styling • Preparation, space, people • Quality first, 1 great image better than 20 poor shots
- 20. Objective: showcase 3 strands to the business (artist designs here) Subject: the product Channel: website Format: panoramic to fit web design and space to allow text overlay Location: work premises, lots of product, props, space to shoot Styling: uncluttered, emphasis on product design and colour
- 22. TIME FOR A GROUP SHOT
- 23. Group Shot • Several small groups, you decide on the style • Then we’ll photograph each of them separately and together • Workshop context, props?