1) The document discusses new approaches to market research, drug development, and understanding drug interactions. It notes that insights from data can provide courage to make changes.
2) It describes using crowdsourcing methods like online games to help analyze complex protein folding, as well as analyzing physician notes and adverse drug reports to better understand drug interactions.
3) The document advocates adapting traditional hypothesis-driven research methods to incorporate more data exploration, listening to customers, and gaining insights from large user networks to inform decisions.
Delta Inflation and Other Problems With Trials - Scott AbereggSMACC Conference
There is (No) Evidence for That: Epistemic Problems in Critical Care Medicine
The Evidence Based Medicine movement emphasizes the use of data from high quality randomized controlled trials (RCTs) to guide decision making in clinical practice, when available. This has led to a general misunderstanding that available evidence is true and reliable and that absence of evidence is tantamount to evidence of absence. The following presentation explores these issues from an epistemological standpoint. It is shown that the clinical trial is fundamentally a diagnostic test of a hypothesis. Some hypotheses are never tested formally using a RCT because the empirical experience provides strong evidence of efficacy, making a trial unethical.
When hypotheses are tested because the empirical evidence is weaker and equipoise exists, the results of RCTs may represent true positive and true negative results, as well as false positive and negative results. False positive trials may result from bias, fraud, use of a lax standard for alpha and ignorance of the fact that p-values overstate evidence against the null hypothesis unless a Bayesian approach to evidence is taken.
False negative trials can result inadequate statistical power, and from subversion of double significance hypothesis testing resulting from Delta Inflation. Understanding these epistemic problems can help clinicians to better analyze and utilize existing evidence and guide investigators towards more robust trial designs.
Leverage near real-time data with risk-based, adaptive site monitoring to identify issues and trigger targeted actions that proactively mitigate threats to a clinical trial's success.
What Happens After Your Device is Approved? Collecting Data in the Real WorldMedpace
In this workshop, Medpace will discuss key considerations for generating real-world evidence and how to apply critical insights in order to drive late-stage clinical research. To listen to this presentation, visit https://vimeo.com/168768256
Delta Inflation and Other Problems With Trials - Scott AbereggSMACC Conference
There is (No) Evidence for That: Epistemic Problems in Critical Care Medicine
The Evidence Based Medicine movement emphasizes the use of data from high quality randomized controlled trials (RCTs) to guide decision making in clinical practice, when available. This has led to a general misunderstanding that available evidence is true and reliable and that absence of evidence is tantamount to evidence of absence. The following presentation explores these issues from an epistemological standpoint. It is shown that the clinical trial is fundamentally a diagnostic test of a hypothesis. Some hypotheses are never tested formally using a RCT because the empirical experience provides strong evidence of efficacy, making a trial unethical.
When hypotheses are tested because the empirical evidence is weaker and equipoise exists, the results of RCTs may represent true positive and true negative results, as well as false positive and negative results. False positive trials may result from bias, fraud, use of a lax standard for alpha and ignorance of the fact that p-values overstate evidence against the null hypothesis unless a Bayesian approach to evidence is taken.
False negative trials can result inadequate statistical power, and from subversion of double significance hypothesis testing resulting from Delta Inflation. Understanding these epistemic problems can help clinicians to better analyze and utilize existing evidence and guide investigators towards more robust trial designs.
Leverage near real-time data with risk-based, adaptive site monitoring to identify issues and trigger targeted actions that proactively mitigate threats to a clinical trial's success.
What Happens After Your Device is Approved? Collecting Data in the Real WorldMedpace
In this workshop, Medpace will discuss key considerations for generating real-world evidence and how to apply critical insights in order to drive late-stage clinical research. To listen to this presentation, visit https://vimeo.com/168768256
Health IT Summit Boston 2014 – Case Study “Beyond MU Stage 2: Maximizing the value of your HER” with Larry Garber, Medical Director of Informatics, Reliant Medical Group
Software Advice IndustryView: Patient Preferences About EHRsSoftware Advice
Many physicians worry that using computers in the exam room could damage the patient experience. We surveyed 4,500 patients to find out what they think. Spoiler alert: EHRs in the exam room are the least of patients' concerns.
Session: Personalized Health and Peak Performance
Speaker: James Mault (CQeuntia)
Telehealth Secrets Conference 2018 by VSee
More info here: vsee.com/conference
This presentation described features of a custom OR information system used to ensure timely administration of the correct antibiotics prior to surgery. The custom software (John Galt Systems) has since been replaced by an off-the-shelf product (Epic).
Ophthalmic Innovation 2016 - "A View From The NEI"Healthegy
Ophthalmic Innovation 2016 - "A View From The NEI"
Presenter:
Mala Dutta, PhD, Lead, Office of Translational Research, National Eye Institute
Powered by:
Healthegy
For more ophthalmology innovation
Visit us at www.ois.net
The Future of Research: Always on, Observing, Inspiring, and Co-creating by T...InsightInnovation
There is a new reality for marketing and market research, and the main force provoking the changes are the consumers themselves. With consumers going digital, multi-tasking and having the world at their fingertips everywhere and anywhere, brands need to learn to engage with new consumers and take the opportunity to interact with them, gathering real-time insights, opinions and feedback.
In this new environment, we believe the most natural way for the MR industry to evolve is to let consumers co-create and share their experiences with us in innovative ways that go beyond traditional surveys.
This paper will share with the audience our vision on how market research will evolve to be always on, participating, inspiring and co-creating, as well as our experience in the last two years building a multidimensional research platform that combines social, gamification, online communities, mobile and DIY tools. The interaction with thousands of consumers in Latin America has enabled us to:
Collect and analyze consumer generated media (CGM) to understand consumer behavior and their relationship with product and brands
Use social networking platforms and web 2.0 tools to provide consumers with the opportunity to actively connect with one another while also creating a channel that brands can utilize to engage with consumers in a two-way relationship to share about their experiences, preferences, needs and therefore generate rich actionable insights.
This paper will include analysis of different activities performed in the development of the multidimensional research platform, its communities, games, applications, tools, knowledge base creation, as well as the results obtained.
An interactive presentation, with multimedia content and special effects will be used to promote an enjoyable experience for the target audience.
It’s Not Mobile Research, It’s Research In a Mobile World by Bob Yazbeck of G...InsightInnovation
The ubiquity of mobile in our world is undeniable. Yet, why are we holding onto our desktop mentality when research “wants to be freed.” Using a methodological lens, see how factors such as cost, logistics and history are playing into our apprehension about mobile—but, is it legitimate or mere skepticism?
Review the top ten areas of convergence between mobile and market research
Learn how an iterative approach is critical to moving from inertia to impact
See examples of mobile research in motion
Health IT Summit Boston 2014 – Case Study “Beyond MU Stage 2: Maximizing the value of your HER” with Larry Garber, Medical Director of Informatics, Reliant Medical Group
Software Advice IndustryView: Patient Preferences About EHRsSoftware Advice
Many physicians worry that using computers in the exam room could damage the patient experience. We surveyed 4,500 patients to find out what they think. Spoiler alert: EHRs in the exam room are the least of patients' concerns.
Session: Personalized Health and Peak Performance
Speaker: James Mault (CQeuntia)
Telehealth Secrets Conference 2018 by VSee
More info here: vsee.com/conference
This presentation described features of a custom OR information system used to ensure timely administration of the correct antibiotics prior to surgery. The custom software (John Galt Systems) has since been replaced by an off-the-shelf product (Epic).
Ophthalmic Innovation 2016 - "A View From The NEI"Healthegy
Ophthalmic Innovation 2016 - "A View From The NEI"
Presenter:
Mala Dutta, PhD, Lead, Office of Translational Research, National Eye Institute
Powered by:
Healthegy
For more ophthalmology innovation
Visit us at www.ois.net
The Future of Research: Always on, Observing, Inspiring, and Co-creating by T...InsightInnovation
There is a new reality for marketing and market research, and the main force provoking the changes are the consumers themselves. With consumers going digital, multi-tasking and having the world at their fingertips everywhere and anywhere, brands need to learn to engage with new consumers and take the opportunity to interact with them, gathering real-time insights, opinions and feedback.
In this new environment, we believe the most natural way for the MR industry to evolve is to let consumers co-create and share their experiences with us in innovative ways that go beyond traditional surveys.
This paper will share with the audience our vision on how market research will evolve to be always on, participating, inspiring and co-creating, as well as our experience in the last two years building a multidimensional research platform that combines social, gamification, online communities, mobile and DIY tools. The interaction with thousands of consumers in Latin America has enabled us to:
Collect and analyze consumer generated media (CGM) to understand consumer behavior and their relationship with product and brands
Use social networking platforms and web 2.0 tools to provide consumers with the opportunity to actively connect with one another while also creating a channel that brands can utilize to engage with consumers in a two-way relationship to share about their experiences, preferences, needs and therefore generate rich actionable insights.
This paper will include analysis of different activities performed in the development of the multidimensional research platform, its communities, games, applications, tools, knowledge base creation, as well as the results obtained.
An interactive presentation, with multimedia content and special effects will be used to promote an enjoyable experience for the target audience.
It’s Not Mobile Research, It’s Research In a Mobile World by Bob Yazbeck of G...InsightInnovation
The ubiquity of mobile in our world is undeniable. Yet, why are we holding onto our desktop mentality when research “wants to be freed.” Using a methodological lens, see how factors such as cost, logistics and history are playing into our apprehension about mobile—but, is it legitimate or mere skepticism?
Review the top ten areas of convergence between mobile and market research
Learn how an iterative approach is critical to moving from inertia to impact
See examples of mobile research in motion
One of the most hyped topics in the worlds of marketing, technology, and consumer insights is Big Data. Join our panel of experts for a discussion that's going to clear the hype away. Gain a real perspective on the subject and a better understanding of what Big Data can deliver today.
Michael Wolfe, Bottom Line Analytics
David Johnson, Decooda
Greg Pharo, AT&T
David Weinberger, Customer Centric Strategy
Our distinguished panelists offer clear views on:
The business drivers and ROI of Big Data investment
Actual use cases, success stories, and who’s doing it today
The role of analytics in turning big data into insights
[Webinar] The Internet of Things and the Coming Data DelugeInsightInnovation
"The Internet of Things" was one of the hottest topics in 2014, and is set to grow even faster this year, as we move to a world where the internet isn't just about connecting computers, but is now connecting all of the everyday devices that we use.
The world has changed, but marketing is still applying the principles I learned in business school. This needs to change and this presentation is an "open source" call to help achieve this change.
I have given it on April 23, 2009 in Helsinki at the F Word event. It is an unfinished piece of work in which we don't have all the answers either. So I invite you to join us at www.futurelab.net to help make it better.
Loyalty 3.0: How to Revolutionize Customer Engagement with Big Data and Gamif...InsightInnovation
Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners.
As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data – we are all “walking data generators.” Loyalty 3.0 reveals how to combine this “big data” with the latest understanding of human motivation to power gamification – the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. With this potent combination, businesses now have a powerful engine for creating true loyalty among their customers and for generating a sustainable competitive advantage in their markets.
Consumer trends and the way they affect retailAlain Thys
This Slideshare focuses on some of the key consumer trends in the market and the way customer-centric retailers can adapt to them. It is a compilation of presentations Alain Thys gave to groups of retailers in Vilnius (Nov 2013) and Tallinn (March 2014).
Brian O’Connor is Mintel Ireland’s Senior Consumer Analyst and Research Production Manager. Holding a BSc Hons degree in Marketing with a Diploma in Industrial Studies, Brian has worked for Mintel Ireland since 2007 and has strong experience in all major consumer markets.
Mintel is the world’s leading market intelligence agency, with offices in London, Chicago, Shanghai, Belfast, Kuala Lumpur, Mumbai, Munich, New York, São Paulo, Singapore, Sydney, Tokyo and Toronto.
Brian is tasked with overseeing the publication of Mintel Ireland’s report range, while also an active report writer. During his time at Mintel
Ireland, Brian has worked on a wide variety of reports across Leisure & Tourism, FMCG, Retail, Finance and Industrial sectors. However, Brian’s primary areas of expertise are in the Irish hospitality industry and tourism markets.
Brian’s presentation during Enterprise Week will be of enormous benefit to any business in Donegal interested in the area of market research.
Market Research - Course Slides
CONTENTS
1. Introduction
-Marketing Research
-Types of Market Research
-Research Methods
2.Qualitative Research Methods
- Focus Groups
- Depth Interview
- Projective Techniques
- Comparison of Qualitative Techniques
3. Observation Methods
4. Survey: Measurement and Scaling
- Intorduction
- Comparative Scales
- Non-comparative Scales
- Multi-item Scales
- Reliability and Validity
5.Questionnaire
- Asking Questions
- Overcoming Inability to Answer
- Overcoming Unwillingness to Answer
- Increasing Willingness of Respondents
- Determining the Order of Questions
- What’s Next?
6.Sampling
- Non-probability Sampling
- Probability Sampling
- Choosing Non-Probability vs. Probability Sampling
- Sample Size
7. Data Analysis: A Concise Overview of Statistical Techniques
- Descriptive Statistics: Some Popular Displays of Data
- Organizing Qualitative Data
- Organizing Quantitative Data
- Summarizing Data Numerically
- Cross-Tabulations
- Inferential Statistics: Can the results be generalized to population?
- Hypothesis Testing
- Strength of a Relationship in Cross-Tabulation
- Describing the Relationship Between Two (Ratio Scaled) Variables
8. Advanced Techniques of Market Analysis: A Brief Overview of Some Useful Concepts
- Conjoint Analysis
- Market Simulations
- Market Segmentation
- Perceptual Positioning Maps
9. Reporting Results
Most organizations are wondering how to utilize data science to improve decision making and business intelligence. What holds up this process is lack of data for analytics teams. To some extent this dilemma has been resolved by the Open Data initiative publishing large datasets in the cloud and making it freely available.
This session covers on how to access, re-organize and load useful data from the Linked Open Data Cloud in your environment to enable Big Data analytics.
Biopharmaceutics Classification System (BCS) & Waiver of BioequivalenceAjaz Hussain
Graduate Lecture at the University of Maryland (August 2012). Learning Objective: Identify and explain how future regulatory applications of BCS may be realized in the context of ‘Quality by Design’.
Updated July 2013.
I wish to thank all the viewers of my Slideshare presentation of the development and application of the US FDA’s BCS Guidance 2000. Over 11K views have been recorded making this the 2nd highest viewed presentation. FDA is expected to issue a revised BCS draft guidance in the next few weeks. Expected changes include the following:
1. Addition of ‘very rapid’ dissolution criteria (>85% in 15 minutes)
2. Change permeability boundary from 90% to 85%
3. Change the pH solubility range from 1 – 7.5 to 1 – 6.8
4. Possibility of changing paddle speed from 50 to 75 rpm.
5. Additional topics / clarification on FDCs (Fixed Dose Combinations), ODTs (Orally Disintegrating Tablets), MR (Modified Release) products.
6. Update the list of model drugs.
7. Strengthen GI stability requirement.
In April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
A Review of the Cady White Paper, the Biophotonic Scanner, Supplementation an...Louis Cady, MD
In his return to the Orange County, CA area, Dr. Cady quickly reviews the key points of his previous presentation and integrates new science and citations about wellness and the key concepts of nutritional supplementation with balanced products. He then turns his attention to new developments in genomic science, reviews key scientific milestones, and describes how the NuSkin/Pharmanex line of AgeLOC products have profound implications for the improvement of energy, sexual functioning, mental focus, and weight loss through the optimization of the function of the human body.
The Future Digital Health Consumer Here Today –Toward Personalized Preventive...Larry Smarr
11.02.04
Invited Talk
Johnson and Johnson Pharmaceutical Research & Development Center
Title: The Future Digital Health Consumer Here Today –Toward Personalized Preventive Medicine
La Jolla, CA
Similar to Market Research for the Future by Gregg Archibald of Gen2 Advisors - Presented at Insight Innovation eXchange LATAM 2013 (20)
[Webinar] Applications of Psycho-physiological Measures in Holistic Consumer ...InsightInnovation
HCD Research, a leader in integrating psycho-physiological measures and traditional research techniques, will show how applied consumer neuroscience can help marketers and product developers make decisions with actionable recommendations in all stages of innovation: exploration, evaluation and validation. HCD will share technology-agnostic approaches that allows for flexibility in keeping up with the latest tools and scientific research and, most importantly, focus on client needs and goals.
[Webinar] Google Consumer Surveys 2.0: Deeper Data through Innovation, Not Lo...InsightInnovation
Google Consumer Surveys has proven that a short survey can be quite powerful, but it is nonetheless true that some projects require deeper data. Driven first and foremost by technology, GCS is answering the call with innovation vs. survey length -- developing unique solutions to bring deeper, more meaningful data to our customers.
5 Common Concept Development Pitfalls... And How to Avoid ThemInsightInnovation
We all know the fundamentals, but sometimes we're all moving so fast we can forget. Well we're here to help! We got all our research experts in a room and asked what are the 5 most common pitfalls they see when working with our customers every day in the concept development process.
Philip Kotler Presentation - NYAMA Marketing Hall of Fame InsightInnovation
Dr. Kotler gave an expansive talk that traced the origins of modern marketing and implications for the future in his presentation at the 2014 Marketing Hall of Fame Induction Ceremony, May 28th, NYC.
Joseph Tripodi Presentation - NYAMA Marketing Hall of FameInsightInnovation
Joseph Tripodi shared his vision for global "networked" brands in his presentation at the 2014 Marketing Hall of Fame Induction Ceremony, May 28th, NYC.
[Webinar] What Top Software Firms Have to Teach Market ResearchersInsightInnovation
Agile software development has revolutionized the software industry, and shapes the programs, websites and apps that you love. Discover how agile software development has inspired the principles of agile market research.
[Webinar] Applying Neuroscience to Communications ResearchInsightInnovation
Neuromarketing is an exciting field that is redefining what we think we know about our customers, their decision-making, and the processes that govern how they think and act.
EXPERT PANEL: BIG DATA OR BIG BROTHER? ETHICS & REGULATIONS IN A DATA-RICH WORLDInsightInnovation
Big Data may be an overused buzz term, but it’s also a reality. Everyone is racing to harness the power of aggregated and synthesized data to deliver value. We’re all familiar with the debates around privacy and best practices in general, but what about highly regulated industries like healthcare, financial services, and commerce?
Join our panel of key stakeholders from the client side, technology providers, and analytics gurus as they explore the do’s, don’ts, and future possibilities of Big Data in action.
Technology Frontiers: Text, Sentiment, and Sense by Seth Grimes of Alta Plana...InsightInnovation
A basic definition: Text analytics transforms text-sourced information into data to help you generate insights that fuel better-informed business decision-making. Methods are applied to online and social information, as well as enterprise feedback, to complement and extend traditional and emerging research methods. Text analytics is the leading opinion mining technique, evolving to link emotion and intent signals to behaviors, profiles, and transactions. If text analytics isn’t part of your data toolkit, it should be; if you’re already exploiting text analytics, you’ll want to stay on top of developments. Seth Grimes, in this What’s Next talk, will tell you how.
Workshop: Using Games to Explore Human Behavior by Mark Earls of I'll Have Wh...InsightInnovation
The rich flowering of contemporary behavioral and cognitive science is revealing that many of marketing’s and market research’s basic assumptions about how people do what they do (and how we might shape it) are… wrong.
This workshop encourages delegates to explore their implicit assumptions about human behaviour but in a fresh and participative way (rather than as a seminar): using the power of play and group games to experience and explore what can otherwise be rather dry and theoretical concepts.
And in order to make the output practical, Mark will encourage participants to reflect and revise any working ideas they have about human behavior and to develop a toolkit of practices and ideas to populate this new map.
This workshop is energetic, fun and participative!
Insight Innovation Challenge: Single-Source & Holistic Views Of Consumers by ...InsightInnovation
Whit.li believes that a key power of Social Media is just recently being unlocked – the power to determine the core personality traits of your consumers. In this presentation, we’ll show you how to go much deeper than demographics when examining your social audience, and how to use that power to accelerate the research process.
About Whit.li
Social data contains a goldmine of useful market insights that can provide a holistic view of the consumer. Whit.li’s ‘Brands App’ gathers massive ‘focus group” data specific to a Brand’s social following, making it simple and easy for Marketers to:
A. Segment an audience based on combinations of their real interests, lifestyle data and unique character traits, and
B. View actionable segmentation results instantly.
With Whit.li, a brand can target and engage with their audience based on who they really are.
How can I activate consumer relationships if I can’t see all of the touchpoints of brand exposure in a single place?” Fiona will speak about how tracking consumers’ experiences in real-time is now a viable technique that gives clients powerful, actionable insights for omni-channel media measurement, a longstanding challenge for researchers and clients. Advances in technology, and the willingness to challenge receive wisdom, mean researchers can now track emotional responses and evaluate touchpoints in real-world context. This is one where consumers experience multiple touchpoints, for multiple brands, both above and below the line, and where brand perceptions are built on these complex interactions. As a result brands can now evaluate previously hard-to-reach campaigns and questions, like experiential touchpoints, word-of-mouth, product launches, and path-to-purchase in store. Tracking experiences rather than spend has helped brands optimize their spend and strategy, and addresses both marketing and strategic questions.
About MESH Planning
MESH is the experience agency. We specialise in understanding people’s experiences – with brands, within categories, and across their behaviours. We believe that if you understand the experiences people have, you know why they behave as they do.
MESH provides clients with smarter and faster data into how consumers are responding to their brands, and therefore, how marketing spend and activity can be better deployed. We start by understanding the impact experiences have on people and how these drive behaviour and purchase. MESH uses a blend of approaches, including Real-time Experience Tracking (RET) and Customer Network Exploration.
6. DRUG INTERACTION EFFECTS
• Physician/Patient Visit
• Physician Notes Drugs and
Symptoms
• Recorded in FDA “Adverse Effects
Reporting System”
• Frequency and/or Severity results in
publication as a side effect.
Thank everyone for the being here.Thank you for allowing me to speak Gen2 is an advisory and consulting firm focused on helping insights drive marketing outcomes.And in this way, I think HSR is well positioned.GUADALUPE – READ THE HSR WEBSITE TO ME.
This quote comes from Rob Atencio at PfizerNovember TMREThis quote applies in two directionsWhat we need to do for our clientsAlso what we need to do for ourselves
And the way that this has been executed in the past is that we have generally tested two or three hypotheses. With some good experimental design techniques, we can test 10 or 15 hypotheses.With some of the advances in choice models, we can even test 40 or more hypotheses.I want to set the stage, because we will come back to this in a few minutes.
Proteins are made up of amino acids holding hands. There are approximately 2 million proteins in the human body. These are made of a combination of 20 different amino acids.The smallest protein has 75 atoms and 200 degrees of freedom. Titan is the largest protein with about 30,000 amino acids.Problem – how do they fold? What can be done to interrupt “bad” folding? To address this, they have brought thousand of people in to work on the problem.
They created a game and competition to learn the best way to fold proteins. In this manner, they are able to test thousands of hypotheses a month about how to best fold proteins.Journal NatureProceeding of the national academy of scienceNature Structural and Molecular Biology.Gaming has allowed the testing of thousands upon thousands of hypotheses.
Using data drawn from queries entered into Google, Microsoft and Yahoo search engines, scientists at Microsoft, Stanford and Columbia University have for the first time been able to detect evidence of unreported prescription drug side effects before they were found by the Food and Drug Administration’s warning system. Using automated software tools to examine queries by six million Internet users taken from Web search logs in 2010, the researchers looked for searches relating to an antidepressant, paroxetine, and a cholesterol lowering drug, pravastatin. They were able to find evidence that the combination of the two drugs caused high blood sugar. The study, which was reported in the Journal of the American Medical Informatics Association on Wednesday, is based on data-mining techniques similar to those employed by services like Google Flu Trends, which has been used to give early warning of the prevalence of the sickness to the public. Developed and tested hypothesis almost simultaneously.
Gregg – Talk about how each of these are changing
How do we see this change playing out in the marketplace?
How do we see this change playing out in the marketplace?