This document outlines the new product development process. It defines new product development and identifies six categories of new products based on newness. The new product development process involves idea generation, screening, concept development and testing, marketing strategy, business analysis, product development, test marketing, and commercialization. Each stage is described in one to two sentences. The goal is to develop successful new products by systematically evaluating ideas and obtaining customer feedback before full commercialization.
PPT includes stages in new product development, risk associated with product development and types of product development. It also includes product life cycle and factors to be kept in mind while developing a new product. Appropriate examples are also provided.
New Products
New Product Categories
New Product Development Process
Product Development Strategies: POSITIONING STRATEGIES,POSITIONING TECHNIQUES,PRODUCT DIFFERENTIATION STRATEGIES.
Growth Strategy refers to a strategic plan formulated and implemented for expanding firm’s business. This can be done in various ways described in the presenation
PPT includes stages in new product development, risk associated with product development and types of product development. It also includes product life cycle and factors to be kept in mind while developing a new product. Appropriate examples are also provided.
New Products
New Product Categories
New Product Development Process
Product Development Strategies: POSITIONING STRATEGIES,POSITIONING TECHNIQUES,PRODUCT DIFFERENTIATION STRATEGIES.
Growth Strategy refers to a strategic plan formulated and implemented for expanding firm’s business. This can be done in various ways described in the presenation
Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
this is ppt presentation on product management . it covers features of product ,product levels ,product classification ,product mix and product life cycle stratagies
Meaning and nature of buyer behavior, differences between consumer buying and organizational buying in terms of characteristics and process, Strategic use of consumer behavior knowledge in marketing and public policy decisions. Modern Consumerism and the global consumer movement
Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
this is ppt presentation on product management . it covers features of product ,product levels ,product classification ,product mix and product life cycle stratagies
Meaning and nature of buyer behavior, differences between consumer buying and organizational buying in terms of characteristics and process, Strategic use of consumer behavior knowledge in marketing and public policy decisions. Modern Consumerism and the global consumer movement
Product
service
difference between product and services.
Product classification.
Product life-cycle strategies
New-product Development process.
Product-line decision and strategies.
how to firm become successful?
meaning of product, process of development new product in market.
test marketing meaning, test marketing of consumer and industrial goods, process of test marketing
USDA Loans in California: A Comprehensive Overview.pptxmarketing367770
USDA Loans in California: A Comprehensive Overview
If you're dreaming of owning a home in California's rural or suburban areas, a USDA loan might be the perfect solution. The U.S. Department of Agriculture (USDA) offers these loans to help low-to-moderate-income individuals and families achieve homeownership.
Key Features of USDA Loans:
Zero Down Payment: USDA loans require no down payment, making homeownership more accessible.
Competitive Interest Rates: These loans often come with lower interest rates compared to conventional loans.
Flexible Credit Requirements: USDA loans have more lenient credit score requirements, helping those with less-than-perfect credit.
Guaranteed Loan Program: The USDA guarantees a portion of the loan, reducing risk for lenders and expanding borrowing options.
Eligibility Criteria:
Location: The property must be located in a USDA-designated rural or suburban area. Many areas in California qualify.
Income Limits: Applicants must meet income guidelines, which vary by region and household size.
Primary Residence: The home must be used as the borrower's primary residence.
Application Process:
Find a USDA-Approved Lender: Not all lenders offer USDA loans, so it's essential to choose one approved by the USDA.
Pre-Qualification: Determine your eligibility and the amount you can borrow.
Property Search: Look for properties in eligible rural or suburban areas.
Loan Application: Submit your application, including financial and personal information.
Processing and Approval: The lender and USDA will review your application. If approved, you can proceed to closing.
USDA loans are an excellent option for those looking to buy a home in California's rural and suburban areas. With no down payment and flexible requirements, these loans make homeownership more attainable for many families. Explore your eligibility today and take the first step toward owning your dream home.
What website can I sell pi coins securely.DOT TECH
Currently there are no website or exchange that allow buying or selling of pi coins..
But you can still easily sell pi coins, by reselling it to exchanges/crypto whales interested in holding thousands of pi coins before the mainnet launch.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and resell to these crypto whales and holders of pi..
This is because pi network is not doing any pre-sale. The only way exchanges can get pi is by buying from miners and pi merchants stands in between the miners and the exchanges.
How can I sell my pi coins?
Selling pi coins is really easy, but first you need to migrate to mainnet wallet before you can do that. I will leave the telegram contact of my personal pi merchant to trade with.
Tele-gram.
@Pi_vendor_247
how can i use my minded pi coins I need some funds.DOT TECH
If you are interested in selling your pi coins, i have a verified pi merchant, who buys pi coins and resell them to exchanges looking forward to hold till mainnet launch.
Because the core team has announced that pi network will not be doing any pre-sale. The only way exchanges like huobi, bitmart and hotbit can get pi is by buying from miners.
Now a merchant stands in between these exchanges and the miners. As a link to make transactions smooth. Because right now in the enclosed mainnet you can't sell pi coins your self. You need the help of a merchant,
i will leave the telegram contact of my personal pi merchant below. 👇 I and my friends has traded more than 3000pi coins with him successfully.
@Pi_vendor_247
If you are looking for a pi coin investor. Then look no further because I have the right one he is a pi vendor (he buy and resell to whales in China). I met him on a crypto conference and ever since I and my friends have sold more than 10k pi coins to him And he bought all and still want more. I will drop his telegram handle below just send him a message.
@Pi_vendor_247
Poonawalla Fincorp and IndusInd Bank Introduce New Co-Branded Credit Cardnickysharmasucks
The unveiling of the IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card marks a notable milestone in the Indian financial landscape, showcasing a successful partnership between two leading institutions, Poonawalla Fincorp and IndusInd Bank. This co-branded credit card not only offers users a plethora of benefits but also reflects a commitment to innovation and adaptation. With a focus on providing value-driven and customer-centric solutions, this launch represents more than just a new product—it signifies a step towards redefining the banking experience for millions. Promising convenience, rewards, and a touch of luxury in everyday financial transactions, this collaboration aims to cater to the evolving needs of customers and set new standards in the industry.
what is the best method to sell pi coins in 2024DOT TECH
The best way to sell your pi coins safely is trading with an exchange..but since pi is not launched in any exchange, and second option is through a VERIFIED pi merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and pioneers and resell them to Investors looking forward to hold massive amounts before mainnet launch in 2026.
I will leave the telegram contact of my personal pi merchant to trade pi coins with.
@Pi_vendor_247
Currently pi network is not tradable on binance or any other exchange because we are still in the enclosed mainnet.
Right now the only way to sell pi coins is by trading with a verified merchant.
What is a pi merchant?
A pi merchant is someone verified by pi network team and allowed to barter pi coins for goods and services.
Since pi network is not doing any pre-sale The only way exchanges like binance/huobi or crypto whales can get pi is by buying from miners. And a merchant stands in between the exchanges and the miners.
I will leave the telegram contact of my personal pi merchant. I and my friends has traded more than 6000pi coins successfully
Tele-gram
@Pi_vendor_247
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Even tho Pi network is not listed on any exchange yet.
Buying/Selling or investing in pi network coins is highly possible through the help of vendors. You can buy from vendors[ buy directly from the pi network miners and resell it]. I will leave the telegram contact of my personal vendor.
@Pi_vendor_247
how to sell pi coins effectively (from 50 - 100k pi)DOT TECH
Anywhere in the world, including Africa, America, and Europe, you can sell Pi Network Coins online and receive cash through online payment options.
Pi has not yet been launched on any exchange because we are currently using the confined Mainnet. The planned launch date for Pi is June 28, 2026.
Reselling to investors who want to hold until the mainnet launch in 2026 is currently the sole way to sell.
Consequently, right now. All you need to do is select the right pi network provider.
Who is a pi merchant?
An individual who buys coins from miners on the pi network and resells them to investors hoping to hang onto them until the mainnet is launched is known as a pi merchant.
debuts.
I'll provide you the Telegram username
@Pi_vendor_247
Turin Startup Ecosystem 2024 - Ricerca sulle Startup e il Sistema dell'Innov...Quotidiano Piemontese
Turin Startup Ecosystem 2024
Una ricerca de il Club degli Investitori, in collaborazione con ToTeM Torino Tech Map e con il supporto della ESCP Business School e di Growth Capital
2. New Product Development
• Definition
"A new product’s likelihood of success can
be determined before its development by
answering three questions: (1) Do people need
the product? (2) Is it different and better than
competitors’ offerings? (3) Would people be
willing to pay the proposed price? (Kotler,
2003)"
3. New product development refers to “unique products,
product improvement, product modification, and new
brand developed from the firm’s own research and
development.”
4. The consulting firm Booz, Allen & Hamilton has
identified six categories of new products in terms of
their newness to the company and the marketplace.
New-to-the-world:
Product is new to the firm and the market.
New product lines:
Firm that allow a new products to enter in to an existing market for
the first time.
The product is new to the firm but not to the market.
5. Additions to existing product lines:
New products of the firm is addition to an established products
lines.
For example; Colour, size, packing, flavors, etc.
Improvements and revisions of existing products:
A firm which introduce a new products that give improved
performance or greater perceived value and replace existing
product
6. Repositionings:
A firm introduce their existing products into new markets or
market segments
It is to be a new product that there must be some changes in the
existing product to the new segments.
Cost reductions:
A firm reduce the cost with similar features.
7. New Product Development Process
Idea Generation
Business
Analysis
Idea Screening Test Marketing
Marketing
Strategy
Product
Development
Commercialization
Concept
Development
and Testing
8. Idea Generation
Systematic search for new products ideas
It comes from any form and everywhere.
External sources
Internal sources
Research and
Development
Employees
Customers Competitors
Distributers Suppliers
9. Idea screening
Filtering the new ideas.
Select the good ideas and drop poor ideas.
Ideas are screened based on
Firm objectives
Firm policies
Technical feasibility
Financial feasibility
Market condition
10. Concept Development and Testing
Concept development
It is an alternative product concepts.
It is a blueprint version of the idea.
The following criteria should be consider
Target consumer
Primary benefit of the product
utility of the product
Affordable price
Compact
11. Concept testing
Test the new product concept with target customers.
The test may be either symbolically or physically.
Physical presentation will increase the reliability than
others.
Find out the customer value of each concept.
Finally select the best one.
12. Marketing strategy
It is a initial marketing strategy.
Introducing this new product to the market.
It consists
Description of the target market
Product positioning
Market share
Competition
Distribution channels
Marketing mix
Budget
Profit Goals
13. Business analysis
Evaluate the business attractiveness of the proposed new
product.
Check out the financial as well as marketing point of
view, whether it is beneficial or not.
Should estimate
Cost
Selling price
Sales volume
Profitability
Break even point
14. find out whether these factors satisfy the company’s
objectives.
If no, eliminate the product concept
If yes, moved to the product development stage.
15. Product development
R&D will develop prototypes
Tests will be conducted under laboratory for whether the
product performs safely and effectively.
Conduct test with few focus group customers.
Make adjustments based on customers opinion.
16. Test marketing
Now the product is ready for preliminary market testing.
It involves placing the product for sale in selected areas.
Observing the actual performance of the product and
whether it relevant to proposed marketing plan.
Approaches
Standard test markets
Controlled test markets
Simulated test markets
17. Standard test markets
A small representative markets where the firm conducts a full marketing
campaign.
Controlled test markets
Conduct the test in a few stores for a fee
Simulated test markets
Create a shopping environment and note the buying behavior
of the consumers.
18. Commercialization
The final stage in the new product development process
is commercialization.
Introducing a new product into the market.
Huge amounts may be incurred on advertising, sales
promotion and other marketing efforts in the first year.
19. Some factors should be considered
Where to launch
When to launch
How to launch
To whom
The most important focus of new product
commercialization is on creating superior customer
value.
20. Conclusion
• Actually very few products get the chance to
become a success.
• The risks and costs are too high to allow every
product to pass every stage of the new product
development process.