The document discusses best practices for enhancing online engagement and presence, particularly on platforms like LinkedIn. It emphasizes the importance of authentic content, consistent posting, and responding to feedback. Additionally, it suggests strategies for addressing negative reviews and involves utilizing a content calendar to solve customer challenges.

2. Before we begin…
•Question I
’
m always
asked…
•I want your feedback.

3. My Audit Results
•Unmanaged profiles
•Inconsistent
•Only Facebook
•Stock images

4. Why is this a problem?
•It
’
s often our first impression
•Don
’
t forget you
’
re easily
forgettable
•It
’
s how we refer you
•It
’
s how talent decides to work
with you

5. •Multiple chapters
•A variety of content
•A cast of characters
The Answer:

6. Are you
adding value?

10. Where are we seeing results?

14. Treat your grid
like your
homepage
Best Practice:

15. Learn to Love
LinkedIn!
Best Practice:

16. Pay attention to
your directories
Best Practice:

19. •10-15 Decision Makers per
Month.
•2-3 Posts per Week
•Indirect reminders on how
prospects can work with you.

20. Get Beyong the ‘Like’
•Like +1
•Share +7
•Comment +12
•Dwell Time (See More) +4

22. •15 min a day, 2x per week
•The best kind of reminder
•Algorithm boost
LinkedIn’s Currency

23. Best Practice:
Be Yourself…
At Work.

25. •Uses stock photos
•Is a one-trick pony
•All about us
•Zero engagement

26. •4-6 different categories of
content
•Authentic pictures & videos
•Serves others - seeks to add
value
•Met with likes, comments &
shares

27. Best Practice:
Have a Content
Calendar

29. What challenges are your customers
facing that you can help solve?

34. Additional Heroes
•Your community
•Your partners
•Your team
•Your pets!

41. Best Practice:
Take us behind
the scenes

42. Best Practice:
Always use
captions

45. They
’
re super
creative

46. They
’
re hard to
satisfy

47. Don
’
t get me
started on book
reviews.

48. How to respond to a
negative review
•Be diplomatic
•Try and fix the issue
•Take it offline

49. •Make them feel heard
•Try and solve the problem
•Ask them to edit their review

50. • One Best Practice?
• Who has the first question?
In Summary (Take Action!)

51. Thank You!

53. Thank You!
corey@impactsocialmedia.com
LI: CoreyPerlman
IG: @CoreyPerlmanSpeaks