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Authentically Social Presented by Corey Perlman
Before we begin…
•Question I
’
m always
asked…
•I want your feedback.
My Audit Results
•Unmanaged profiles
•Inconsistent
•Only Facebook
•Stock images
Why is this a problem?
•It
’
s often our first impression
•Don
’
t forget you
’
re easily
forgettable
•It
’
s how we refer you
•It
’
s how talent decides to work
with you
•Multiple chapters
•A variety of content
•A cast of characters
The Answer:
Are you
adding value?
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Where are we seeing results?
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Treat your grid
like your
homepage
Best Practice:
Learn to Love
LinkedIn!
Best Practice:
Pay attention to
your directories
Best Practice:
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
•10-15 Decision Makers per
Month.
•2-3 Posts per Week
•Indirect reminders on how
prospects can work with you.
Get Beyong the ‘Like’
•Like +1
•Share +7
•Comment +12
•Dwell Time (See More) +4
Authentically Social Presented by Corey Perlman
•15 min a day, 2x per week
•The best kind of reminder
•Algorithm boost
LinkedIn’s Currency
Best Practice:
Be Yourself…
At Work.
Authentically Social Presented by Corey Perlman
•Uses stock photos
•Is a one-trick pony
•All about us
•Zero engagement
•4-6 different categories of
content
•Authentic pictures & videos
•Serves others - seeks to add
value
•Met with likes, comments &
shares
Best Practice:
Have a Content
Calendar
Authentically Social Presented by Corey Perlman
What challenges are your customers
facing that you can help solve?
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Additional Heroes
•Your community
•Your partners
•Your team
•Your pets!
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Best Practice:
Take us behind
the scenes
Best Practice:
Always use
captions
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
They
’
re super
creative
They
’
re hard to
satisfy
Don
’
t get me
started on book
reviews.
How to respond to a
negative review
•Be diplomatic
•Try and fix the issue
•Take it offline
•Make them feel heard
•Try and solve the problem
•Ask them to edit their review
• One Best Practice?
• Who has the first question?
In Summary (Take Action!)
Thank You!
Authentically Social Presented by Corey Perlman
Thank You!
corey@impactsocialmedia.com
LI: CoreyPerlman
IG: @CoreyPerlmanSpeaks

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Authentically Social Presented by Corey Perlman