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Corey Perlman
@CoreyPerlmanSpeaks
Before we begin…
•Question I
’
m always
asked…
•I want your feedback.
Audit Your Pro
fi
les
•Open your IG and LI
•Give yourself a grade
•Muy bien? No bueno!
•Multiple chapters
•A variety of content
•A cast of characters
Become Authentically Social
Are you adding
value?
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Where are we seeing results?
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
•Uses stock photos
•Is a one-trick pony
•All about us
•Zero engagement
•4-6 different categories of
content
•Authentic pictures & videos
•Serves others - seeks to add
value
•Met with likes, comments &
shares
Best Practice:
Have a Content
Calendar
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Best Practice:
Instead of creating
content, capture it!
Best Practice:
Let your customers
do the talking.
Best Practice:
Pictures in motion
Best Practice:
Always use
captions
Best Practice:
Reel Covers
Authentically Social by Corey Perlman - EO Puerto Rico
Best Practice:
•Pinned content
•Stories/Highlights
•Grid = Website
Pinned posts
Keywords in bio
Best Practice:
Learn to Love
Linkedin!
Best Practice:
Professional summary
is not a resume
Best Practice:
Authentically Social by Corey Perlman - EO Puerto Rico
•10-15 Decision Makers per
Month.
•2-3 Posts per Week
•Indirect reminders on how
prospects can work with you.
Get Beyong the ‘Like’
•Like +1
•Share +7
•Comment +12
•Dwell Time (See More) +4
Authentically Social by Corey Perlman - EO Puerto Rico
•15 min a day, 2x per week
•The best kind of reminder
•Algorithm boost
LinkedIn’s Currency
Best Practice:
Be Yourself…
At Work.
Authentically Social by Corey Perlman - EO Puerto Rico
What challenges are your customers
facing that you can help solve?
Best Practice:
Take us behind
the scenes!
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Best Practice:
Highlight your culture
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Additional Heroes
•Your community
•Your partners
•Your team
•Your pets!
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
•Idea creation
•1st draft
•Email marketing
•Blog posts
•Social media posts
Social Media Uses for AI
FloorCon.com
BrasMedicalSpa
.com
Gersh Academy
•It
’
s a rough draft - always edit
and personalize
•Ask AI to interview you first
•Practice your prompts
•Ask for revisions (more
conversational tone)
AI Best Practices
• One Best Practice?
• Who has the first question?
In Summary (Take Action!)
Thank You!
Authentically Social by Corey Perlman - EO Puerto Rico
Thank You!
corey@impactsocialmedia.com
LI: CoreyPerlman
IG: @CoreyPerlmanSpeaks

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Authentically Social by Corey Perlman - EO Puerto Rico