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Authentically Social by Corey Perlman - EO Puerto Rico
Corey Perlman discusses strategies for effective social media engagement, emphasizing the importance of authenticity, diverse content, and community involvement. He recommends practices such as using a content calendar, interacting with followers, leveraging AI for idea generation, and prioritizing LinkedIn for professional networking. The focus is on creating value for the audience and adapting content to enhance engagement and results.
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Authentically Social by Corey Perlman - EO Puerto Rico
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- 2. Before we begin… •QuestionI ’ m always asked… •I want your feedback.
- 3. Audit Your Pro fi les •Openyour IG and LI •Give yourself a grade •Muy bien? No bueno!
- 4. •Multiple chapters •A varietyof content •A cast of characters Become Authentically Social
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- 10. Where are weseeing results?
- 14. •Uses stock photos •Isa one-trick pony •All about us •Zero engagement
- 15. •4-6 different categoriesof content •Authentic pictures & videos •Serves others - seeks to add value •Met with likes, comments & shares
- 16. Best Practice: Have aContent Calendar
- 19. Best Practice: Instead ofcreating content, capture it!
- 20. Best Practice: Let yourcustomers do the talking.
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- 26. Pinned posts Keywords inbio Best Practice:
- 27. Learn to Love Linkedin! BestPractice:
- 28. Professional summary is nota resume Best Practice:
- 30. •10-15 Decision Makersper Month. •2-3 Posts per Week •Indirect reminders on how prospects can work with you.
- 31. Get Beyong the‘Like’ •Like +1 •Share +7 •Comment +12 •Dwell Time (See More) +4
- 33. •15 min aday, 2x per week •The best kind of reminder •Algorithm boost LinkedIn’s Currency
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- 36. What challenges areyour customers facing that you can help solve?
- 37. Best Practice: Take usbehind the scenes!
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- 43. Additional Heroes •Your community •Yourpartners •Your team •Your pets!
- 49. •Idea creation •1st draft •Emailmarketing •Blog posts •Social media posts Social Media Uses for AI
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- 53. •It ’ s a roughdraft - always edit and personalize •Ask AI to interview you first •Practice your prompts •Ask for revisions (more conversational tone) AI Best Practices
- 54. • One BestPractice? • Who has the first question? In Summary (Take Action!)
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- 57. Thank You! corey@impactsocialmedia.com LI: CoreyPerlman IG:@CoreyPerlmanSpeaks