The Futures Company presented a workshop which allowed businesses to take a closer look at their customer and the global consumer trends ensuring their business is fit for future opportunities. Use of this work should be referenced to The Futures Company
Rebalance: How Content Marketing Is Changing the Digital Advertising Ecosyste...Rebecca Lieb
Altimeter Group analyst Rebecca Lieb (author of Content Marketing) for a discussion of her forthcoming research report. Rebecca interviewed over 50 leading marketers from brands ranging from GE, Ford and Adobe to Coca-Cola, Pepsi and American Express, to learn how they're meeting the demands of content marketing: budgeting, staffing, and resourcing, as well as working with outside agencies and providers. Hear how some of the top marketers in the world are becoming publishers: embracing long term storytelling and editorial in addition to episodic, campaign based communications.
2011 was the year of the mobile consumer. Smartphone and tablet penetration grew at a rapid pace and has fundamentally changed the way people live their daily lives and seek information. One of the largest areas of disruptions is in retail; shoppers are packing smartphones and tablets with retailer apps and using them to hunt for bargains, product information, and to find almost everything on their shopping list. The 2011 holiday shopping season witnessed the most aggressive use of mobile technologies by consumers and retailers to date. The problem was that not all retailers had a strategy in place to take advantage of this foreseeable trend.
A Chance for Change: The Tipping Point for Sustainable BusinessMSL
In 'A Chance for Change: The Tipping Point for Sustainable Business', we feature the voices of inspiring millennials, sustainability leaders and industry experts, and highlight the diverse initiatives already in play.
We hope this report reassures you that change is coming, and inspires you to be a part of the journey. If you are looking for a partner in developing your sustainability story, start a conversation with us today.
We hope you enjoy reading this report and invite you to share your feedback and tips with us @PeoplesLab or reach out to us on Twitter @msl_group.
Rebalance: How Content Marketing Is Changing the Digital Advertising Ecosyste...Rebecca Lieb
Altimeter Group analyst Rebecca Lieb (author of Content Marketing) for a discussion of her forthcoming research report. Rebecca interviewed over 50 leading marketers from brands ranging from GE, Ford and Adobe to Coca-Cola, Pepsi and American Express, to learn how they're meeting the demands of content marketing: budgeting, staffing, and resourcing, as well as working with outside agencies and providers. Hear how some of the top marketers in the world are becoming publishers: embracing long term storytelling and editorial in addition to episodic, campaign based communications.
2011 was the year of the mobile consumer. Smartphone and tablet penetration grew at a rapid pace and has fundamentally changed the way people live their daily lives and seek information. One of the largest areas of disruptions is in retail; shoppers are packing smartphones and tablets with retailer apps and using them to hunt for bargains, product information, and to find almost everything on their shopping list. The 2011 holiday shopping season witnessed the most aggressive use of mobile technologies by consumers and retailers to date. The problem was that not all retailers had a strategy in place to take advantage of this foreseeable trend.
A Chance for Change: The Tipping Point for Sustainable BusinessMSL
In 'A Chance for Change: The Tipping Point for Sustainable Business', we feature the voices of inspiring millennials, sustainability leaders and industry experts, and highlight the diverse initiatives already in play.
We hope this report reassures you that change is coming, and inspires you to be a part of the journey. If you are looking for a partner in developing your sustainability story, start a conversation with us today.
We hope you enjoy reading this report and invite you to share your feedback and tips with us @PeoplesLab or reach out to us on Twitter @msl_group.
Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.
Using mobile sites, apps, and emerging technologies to build loyalty.
1. Survey of mobile users
2: Key insights and findings
3: Conclusion
4: Best practices
Mobile Essentials: HCMC - Paid, Owned, Earned of Mobile MarketingDacey Calisura
Understand the Paid, owned and earned opportunities in mobile marketing. Presented at the Mobile Essentials event in HCMC, Vietnam on 27th October, 2015.
Copyright 2015.
wwww.vietnamdigitalacademy.com
info@vietnamdigitalacademy.com
www.vietnamworks.com
A TNS perspective on how Social, Local, Mobile are working together to enable Commerce. Presentation used during Social Media Week 2012 Hong Kong panel discussion.
Case Analysis of Product Red A (Individual)
This assignment builds on the discussion of the case:
Harvard Business School. 2009. (Product) Red (A). HBS Case No. 9-509-013. Boston, MA: Harvard Business School Publishing.
This paper outlined the issues raised by using consumer power to promote socially and environmentally responsible business practice. What were the program’s goals? How was this program intended to achieve those goals? What does your knowledge of the ethical consumer movement suggest about the strengths and weaknesses of the Product Red strategy? What could be done to improve the strategy?
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
Vivaldi explores the rising influence of platforms and the four perspectives on platforms that have led to its definition today.
Enquire about Vivaldi's leading platform strategy expertise and offerings by visiting vivaldigroup.com or emailing to hello@vivaldigroup.com to connect with one of our experts.
Redefining health in an age of uncertainty roseConsumerMed
Learn 5 key trends in consumer health. Get a view into the hearts and minds of today’s consumers, including the boomers. Based on the latest research. Presented at ConsumerMed.org 2013 Summit by Pete Rose, Executive Vice President at The Futures Company.
SB'12 - Kevin Williams - Pure Branding, Nic Covey - Nielson, Lloyd Burdett - ...Sustainable Brands
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
Companies are making the best of social technologies. In issue 09, we examine what value social technologies add to the identity of brands and the growing enthusiasm for measuring their social value.
Using mobile sites, apps, and emerging technologies to build loyalty.
1. Survey of mobile users
2: Key insights and findings
3: Conclusion
4: Best practices
Mobile Essentials: HCMC - Paid, Owned, Earned of Mobile MarketingDacey Calisura
Understand the Paid, owned and earned opportunities in mobile marketing. Presented at the Mobile Essentials event in HCMC, Vietnam on 27th October, 2015.
Copyright 2015.
wwww.vietnamdigitalacademy.com
info@vietnamdigitalacademy.com
www.vietnamworks.com
A TNS perspective on how Social, Local, Mobile are working together to enable Commerce. Presentation used during Social Media Week 2012 Hong Kong panel discussion.
Case Analysis of Product Red A (Individual)
This assignment builds on the discussion of the case:
Harvard Business School. 2009. (Product) Red (A). HBS Case No. 9-509-013. Boston, MA: Harvard Business School Publishing.
This paper outlined the issues raised by using consumer power to promote socially and environmentally responsible business practice. What were the program’s goals? How was this program intended to achieve those goals? What does your knowledge of the ethical consumer movement suggest about the strengths and weaknesses of the Product Red strategy? What could be done to improve the strategy?
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
Vivaldi explores the rising influence of platforms and the four perspectives on platforms that have led to its definition today.
Enquire about Vivaldi's leading platform strategy expertise and offerings by visiting vivaldigroup.com or emailing to hello@vivaldigroup.com to connect with one of our experts.
Redefining health in an age of uncertainty roseConsumerMed
Learn 5 key trends in consumer health. Get a view into the hearts and minds of today’s consumers, including the boomers. Based on the latest research. Presented at ConsumerMed.org 2013 Summit by Pete Rose, Executive Vice President at The Futures Company.
SB'12 - Kevin Williams - Pure Branding, Nic Covey - Nielson, Lloyd Burdett - ...Sustainable Brands
A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.
The Perfect (Experiential) Storm: Why "experience" is the new blackJeff Yang
Jeff Yang, SVP of The Futures Company and columnist for the Wall Street Journal Online, on why "experience" has moved to the center of the consumer universe. Follow him on Twitter at @originalspin.
Link to video of the live presentation: http://www.youtube.com/watch?v=ajEJBbK3Ah4
Hotel 2030 Emerging Trends Initial Perspectives - May 2013Hotel 2030
As organisations seek to grow and compete in an ever more global marketplace, many across the hospitality sector have different views on the future. Depending on where in the world they are based, whether they already own, franchise or manage hotels, provide support to the industry or are seeking to disrupt it, different organizations see multiple challenges and opportunities in the years to come.
Within and outside the sector, there have already been a number of excellent studies undertaken that look over the horizon at emerging changes that could impact the future design of hotels, business models and guest experiences. These studies include work by BCG, Deloitte, McKinsey, Cornell, Nottingham University, Arup, The Futures Company, Amadeus, The Futures Laboratory, iconoculture, PSFK, z-punkt and futureagenda
Given that everyone gains from being better informed on the future; that many are looking at similar issues; that it is what you do with your perspectives and not the individual opinions that are confidential; and that no central resource yet exists for the hotel sector to access credible insights, we have created the hotel2030 platform.
Starting with the initial perspectives contained in this emerging trends deck that brings together multiple insights from the existing research studies, the aim is that interested organizations around the world will use this material to challenge assumptions, identify gaps, add their own views and collectively co-create a richer, deeper dialogue of possible futures in the hospitality sector.
Following in the footsteps and spirit of the first futureagenda programme that shared multiple views from 2500 organizations on the world in 2020, the ambition is that over the next twelve months or so, hotel2030 will be a source of inspiration for innovation, a reference point for those developing growth opportunities and a mirror into which strategy and business development teams can test their assumptions.
Understanding consumer lifestyles and food purchasing behaviors as they relate to health and wellness. DuPont Nutrition & Health helps food manufacturers unlock
novel opportunities by determining the motivations, needs,
concerns, and behaviors of consumer groups in today’s
evolving food and beverage market.
The Futures Company: Are you ready for Centennials?Kate Turkcan
Millennials are just three short years away from turning 40, and it’s time to shift your focus to the next generation of consumers currently shaping the future of the marketplace. The oldest Centennial is 19 years old today, and they quickly moving into young adulthood.
Centennials will require you to explore different mindsets, products and even business models in order to meet their expectations. They are embracing independence at an earlier age than previous generations, showcase a “hacker” mentality, and have vastly different views of brands and consumption than their Millennial predecessors.
It won’t be enough to engage the generation as they age into your target market; the changes they are driving will be dramatic and require long-term planning that starts today.
Burson-Marsteller China and Kantar Health jointly released a piece of research on healthcare and wellness trends in China. The survey was organized through an online questionnaire involving 1,000 consumers across tier 1 and 2 cities in China. Over 50% of the respondents, aged 26 and older, were college graduates, and over 70% were professionals and mid-to-high level executives.
Future of hospitality the emerging view 09 10 15Hotel 2030
Form the second Future Agenda programme, this is an emerging view of the key shifts taking place in and around hospitality. Supported by IHG, the future of travel events engaged experts in New York, Mendoza, Dubai, Singapore and Shanghai. Other topics covering everything from transport and cities to data and loyalty were undertaken in 42 other locations. Insights from all these have been brought together into this summary
In 2014, Women's Marketing predicted that health and wellness would become the next trillion dollar industry. Today, health and wellness has impacted every segment of consumer life, becoming a $3.4 trillion dollar industry...and it's growing. Learn how healthy lifestyles are driving innovation across the beauty, fashion, food, travel, spa, and technology sectors, discover the motivation behind the the wellness consumer mindset, and learn how to market to Millennial to Baby Boomers.
This presentation outlines the current state of the consumer health industry as of 2014, including market analysis, company profiles, new product launches, consumers trends, and other analyst insight.
Hotel 2030 Emerging Trends - Initial Perspectives May 2013Tim Jones
Hotel 2030 is a cross-sector platform that aims to act as a catalyst for open discussion on the possible changes facing the hospitality industry and the associated innovation opportunities for hotels over the next 15 to 20 years. Starting with initial perspectives drawn from a number of studies already undertaken by varied companies and academics, as with the futureagenda programme, the intent is that interested organizations around the world will use this material to challenge assumptions, identify gaps, add their own views and collectively co-create a richer, deeper dialogue of possible futures in the hospitality sector.
Why Images Are Worth More Words Than Ever #OgilvyCannes / #CannesLions Ogilvy
As the 60th International Festival of Creativity kicks off, Jeff Yang, Senior Vice President of Trends & Futures and Head of Multicultural Insights for The Futures Company, takes a look at why the dominance of text in mass communications may be coming to an end. Images are on the rise, and with them come visual narratives—stories like this one.
Who is the Wellness Consumer? Why Health and Wellness is Influencing Consumer...Women's Marketing, Inc.
Through research conducted with Rodale Publishing, Women's Marketing looks at the wellness lifestyle trend that's impacting every aspect of life for women. This includes fashion, beauty, food and beverage, personal care, nutritional supplements and so much more. Marketing to women has never been healthier!
Insights2020: Driving Customer-Centric Business Growth Kantar
Based on more than 325 in-depth interviews with senior marketing and insights leaders and 10,000+ interviews with practitioners across 60 markets, the Insights2020 initiative examines the drivers of customer-centricity and how being a customer-focused company impacts business performance.
With a robust and global sample, we are able to quantify the financial opportunity for any business and guide organizations on their journeys to customer-centricity. The connection is clear and it is time to elevate insights and analytics to the boardroom.
Accenture identifies what motivates consumers & how these motivations lead to changing consumer expectations, preferences & shopping habits. Read more.
TOP 10 GLOBAL CONSUMER TRENDS 2021GINA WESTBROOK ATakishaPeck109
TOP 10
GLOBAL
CONSUMER
TRENDS
2021
GINA WESTBROOK
ALISON ANGUS
Not to be distributed without permission.
The data included in this document is accurate according to
Passport, Euromonitor International’s market research database,
at time of publication: January 2021
IntroductIon 1
THE BIG PICTURE
Every year, Euromonitor International identifies emerging
and fast-moving trends that are expected to gain traction in
the year ahead. These trends provide insight into changing
consumer values, exploring how consumer behaviour is
shifting and causing disruption for businesses globally.
Each of the 10 trends in this report follows the same format:
• Overview and defining characteristics
• Consumer behaviour and motivation
• Business environment and impact
• Outlook and strategic recommendations
2
The world changed for good, and bad, in 2020. The Coronavirus
(COVID-19) pandemic affected us all, and we acclimatised.
Emerging habits accelerated, and how we now behave,
spend and consume will never be the same. In 2021, we are
adjusting our actions, which can differ amongst consumers and
sometimes conflict.
We want to make the world better — either for our own sake or
for humanity. We want new ways to make life both convenient
and safe, inside and outside. Where we have the ability, we are
balancing our time creatively. Amidst the anxiety and turmoil, we
seek holistic, resilient solutions, more thoughtful consumption
and, in some cases, ways to fight back.
Resilience and adaptability are the driving forces behind the
top global consumer trends in 2021. The pandemic created,
influenced or accelerated each of these 10 trends, forever
altering consumer behaviour. Despite the hardships faced in
2020, consumers have not given up. They continue to find their
voice and push forward to advocate for a better tomorrow.
WHAT
ARE WE
IN 2021?
BuIld Back Better 3
BUILD BACK
BETTER
a Second cHance to create a
Better Future
Consumers demand that companies care beyond revenue, and they
no longer perceive businesses as profit-driven entities. Protecting the
health and interest of society and the planet is the new expectation,
following COVID-19, in order to Build Back Better.
Companies should help reshape the world in a more sustainable way,
leading a shift from a volume- to a value-driven economy and turning
the tide on social inequity and environmental damage.
BuIld Back Better 4
THE GREAT BEHAVIOURAL RESET
Using less plastic was the top priority for consumers
pre-COVID-19, followed by concerns over climate change.
During the pandemic, public attention shifted from
slower-moving environmental threats towards urgent social
priorities. Consumers expected brands to protect the health
and wellbeing of their workforce while also helping local
communities.
The health crisis profoundly impacted people’s needs and
shopping habits. Higher empathy for brands with a strong
sense of social re ...
Impact of social media on consumer spending.pdfAniket Kangane
My college project on the impact of social media on consumer spending is a fascinating topic that can shed light on the growing influence of social media platforms on modern commerce. Social media platforms such as Facebook, Instagram and YouTube have transformed the way consumers shop, interact with brands, and make purchasing decisions.
This is considered to be the 4th part of a summarized presentation for the Deloitte report regarding 2021 Global Marketing Trends. Wish you enjoy it. Don't forget to like, share, and comment
2013 CONE COMMUNICATIONSECHO GLOBAL CSR STUDY 1GLOBAL C.docxeugeniadean34240
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 1
GLOBAL CSR STUDY
2013 CONE COMMUNICATIONS/ECHO
2 2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 1
In this new era of CSR, the need for companies
to articulate progress beyond CSR purpose
has never been greater.
Introduction 2
Expectations 6
Issues 10
Approach 14
CSR as a Differentiator 18
Consumer Responsibility 22
Impact 26
Communications 30
Global Consumer
Responsibility Segmentation 56
Conclusion 62
Acknowledgements 64
About Cone Communications
and Echo 66
UNITED STATES 36 U.K. 42
FRANCE 46
RUSSIA 48
INDIA 52
CHINA 50
CANADA 38
BRAZIL 40
JApAN 54
Country Snapshots 36-55
ContEntS
GERMANY 44
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 3
Corporate social responsibility is no longer
an option — it is emphatically and indisputably
a must-do.
2
t
he 2013 Cone Communications/Echo Global CSR Study and conversations
with global experts make one thing abundantly clear: the question is
not whether companies will engage in corporate social responsibility,
but how they will create real and meaningful impact. Corporate social
responsibility is no longer an option — it is emphatically and indisputably a must-do.
Today’s consumers are savvier, more sophisticated and more connected than ever before.
Cognizant of their own capacity to influence social and environmental issues, they are
looking more closely at the collective impact of corporations and individuals. In this new
era of CSR, the need for companies to articulate progress beyond CSR purpose has
never been greater. And although nuances certainly exist from market to market, the
findings and insights from this report carry universal implications for companies:
E Define the New Business Case.
The CSR ROI has always been hotly debated, but this research definitively asserts CSR
as an essential reputation strategy. Companies that fail to recognize CSR’s power beyond
the shopping aisle are taking a myopic view. It is a formidable influencer of trust, affinity
and loyalty. Companies must participate in CSR with authenticity and transparency, or risk
doing more harm than good to their reputation.
E Lead with Innovative Approaches.
Global experts agree that leading companies are doing more than analyzing the way
their businesses operate — they are exploring new models that value long-term societal
needs. From collaborating with competitors to address broader industry issues, to
advocating for comprehensive public policy changes, businesses are beginning to
recognize that their own viability depends on social and environmental sustainability.
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 5
E Embrace Social Media.
Social media is transforming the CSR landscape, especially in countries such
as China, India and Brazil, where more than eight-in-10 consumers are using
social channels to engage with companies around social and environmental
iss.
Sustainability as a differentiating factor for brands and companiesInterbrand London
In November 2015, Interbrand, the world's leading brand consultancy, participated in the World Textile Summit. Paula Oliveira from Interbrand London explored how companies can differentiate themselves from their competitors through their commitment to sustainability and build a unique identity that will attract customers.
An introduction to Useful Brands from a Byte Breakfast event, presented by 383 co-founder John Newbold.
http://383project.com/blog/useful-brands-byte-breakfast/
The squared circle x Edenred - Design StrategyJacopo Farina
This is the final report where is reported the whole process under which we went through to reach the final output: an innovation of meaning, the reason why behind the ticket of the company.
What Is the Future of Data Sharing? - Consumer Mindsets and the Power of BrandsDavid Rogers
READ an OVERVIEW: https://www.linkedin.com/pulse/new-research-what-future-data-sharing-david-rogers
This research study was produced by Columbia Business School’s Center on Global Brand Leadership, in conjunction with the Aimia Institute.
As data becomes an increasingly important asset for any business, access to accurate data from customers—about their interests, behaviors, and identity—is vital to successful, durable relationships. Our research explores how businesses can make data sharing a “win-win” for both companies and the customers they serve.
Co-authors David Rogers and Matthew Quint surveyed attitudes towards sharing data with business in six different industries, talking with 8,000 consumers from the US, UK, Canada, France, and India.
Our surprising findings show that even consumers who are actively protective of their data are often happy to share it for relevant offers and value. The study revealed four distinct “mindsets” that consumers have towards sharing data. And we uncovered clear opportunities for business to use data to add more value to their relationships with consumers.
Similar to The Futures Company Enterprise Week 2014 (20)
Presentation by Marcella Rudden - Head of Enterprise LEO Cavan at Are you Brexit Ready Event.
Covers key supports and services available to help SMEs get Brexit ready
Snap out of Using Stock Photography is a workshop hosted by photographer Paul McGuckin who specialises
in architecture, promotional and branding work, as well as offering visual communication consultancy.
Paul holds a Master of Fine Arts in Photography and with more and more emphasis being placed on visual
storytelling as part of marketing and social media, his workshop during Enterprise Week is perfectly suited for
anyone seeking to gain an edge in marketing their business!
Images communicate your brand, so the better the image, the better the communication!
Participants should bring a small camera or a camera phone to this workshop.
From En Pointe to On Screen (Video) – is a workshop by DNK Media to demonstrate to
participants how they can produce professional video on a mobile phone. DNK media productions are a video production business based in the Colab at the LYIT, Letterkenny. The 2-hour session will
demonstrate how simple yet professional looking video can be produced using a mobile phone. Using the dance session at Zona Dance as the topic, DNK will show participants how to - frame a shot, edit footage together, reduce/eliminate external noise, add music, add voiceover and add text.
This session would appeal to those involved in marketing and any business who wants to increase their
profile on social media by engaging their customers regularly with quality video content.
accountantonline.ie Ireland’s first online
accounting website service, was founded by
Sligo-born Larissa Feeney four years ago,
because she saw a gap in the Irish market.
Larissa holds a first class honours degree from the University of Ulster and qualified as a
Chartered Accountant in June 2005. She spent three years working in industry before opening Larissa Feeney & Co in 2010.
From there, she began working with online
accounting software technology which led on to the establishment of accountantonline.ie.
She won the Best Innovation Award in the
Letterkenny Business Awards in November 2014 and in 2016 accountanonline.ie was
shortlisted for 2 Irish Accountancy Awards: Small Practice of the Year and Best Use of Technology in Accountancy & Finance.
Brian O’Connor is Mintel Ireland’s Senior Consumer Analyst and Research Production Manager. Holding a BSc Hons degree in Marketing with a Diploma in Industrial Studies, Brian has worked for Mintel Ireland since 2007 and has strong experience in all major consumer markets.
Mintel is the world’s leading market intelligence agency, with offices in London, Chicago, Shanghai, Belfast, Kuala Lumpur, Mumbai, Munich, New York, São Paulo, Singapore, Sydney, Tokyo and Toronto.
Brian is tasked with overseeing the publication of Mintel Ireland’s report range, while also an active report writer. During his time at Mintel
Ireland, Brian has worked on a wide variety of reports across Leisure & Tourism, FMCG, Retail, Finance and Industrial sectors. However, Brian’s primary areas of expertise are in the Irish hospitality industry and tourism markets.
Brian’s presentation during Enterprise Week will be of enormous benefit to any business in Donegal interested in the area of market research.
B&B Ireland Digital Marketing Manager, Karen is a graduate of Griffith College Dublin with a degree in Hospitality Management and an MSC in International Marketing and Brand Management from Lund
University Sweden.
She has been working in the hospitality marketing sector for the past six years and has a strong background in digital marketing. Karen has been working in B&B Ireland for almost three years as their Digital Marketing Manager.
Her responsibilities include managing various marketing campaigns, planning and controlling all digital
marketing activity and monitoring and reporting on website conversions. She is passionate about all things digital and is dedicated to promoting B&B Ireland online.
Deirdre McPartlin is a Senior Advisor in Enterprise Ireland’s Brexit Unit. Prior to that she worked for three years in Enterprise Ireland Engineering Department. Deirdre has over 15 years experience helping Irish companies understand, access and penetrate the German, Austrian and Swiss markets.
Anthony Boyle, originally from Burtonport is a Chartered Tax Advisor. He is co-owner of Tax Assist Accountants and The Glackin Business Institute Ltd which provide Tax, Accounting, Banking and Financial advice to SMEs in the Northwest.
His business focuses on helping clients
manage their business and personal finances efficiently, minimise taxes, avail of available incentives, remain compliant and become
financially secure. Prior to starting his own business in 2015, Anthony worked in various senior roles with the Financial Engineering Network, Bank of Ireland Private Banking and Ulster Bank. He has a degree in Bank & Finance from the University of Ulster and is a Qualified Financial advisor.
Pat Connors is Sales & Processing Director with Marine Harvest Ireland, a part of the Global Marine Harvest Group and the largest producer of farmed Atlantic salmon in the World.
He has been a part of the development of this indigenous marine based business for the past 30 years, and is committed to the promotion of Irish Seafood both at home and on the International market. Pat is a member of the Consumer Foods Board of Bord Bia, a Private Industry representative on the Export Council, and has served as Chairperson of his local Primary school over a number of years.
He holds Dual citizenship with the USA and will give a practical insight into how this Donegal-based company does business in the US.
Jon is the Executive Director of the Boston Irish Business Association (BIBA), a non-profit business organisation dedicated to promoting the business interests of its members and member organisations located in Massachusetts and abroad. He is also the founder of the Mahoney Group, a unique Venture Catalyst firm specialising in initiating the executive selling process, creating and executing high level new business campaigns that open doors to new corporate business through appointments with decision-making senior executives.
Creative Industries speaker David Parrish works internationally as a keynote speaker,
trainer and consultant specialising in the
creative, digital and cultural sectors where he inspires and empowers creative entrepreneurs.
David, who is author of the acclaimed books – “T-shirts and Suits – A Guide to the Business of Creativity” and “Chase One Rabbit – Strategic Marketing for Business Success,” has set up and managed enterprises in the creative industries throughout his career as an entrepreneur.
After learning about business primarily from practical experience, he later went to
business school, graduating with a Masters
Degree in Business Administration (MBA),
‘with distinction’, from Bradford University
Management Centre.
As a trainer he designs and delivers interactive workshops on marketing, strategic planning,
finance, business growth, leadership and
management, pricing, change management and intellectual property.
Throughout his career he has been involved with a number of major international creative and cultural projects and during David’s visit to Donegal he will also engage with cultural and creative stakeholders and hold a number of one to one sessions with creative businesses in the county.
In demand all over the world as a trainer and keynote speaker, David’s address in the
Regional Cultural Centre is one that really should not be missed.
His address will be of huge interest to any
business looking for solutions towards
focusing on how they should be managing their time and their processes to make more money!
This workshop will be delivered by Mr. Jon Mahoney founder of the Mahoney
Group and Executive Director of the Boston Irish Business Association. The event is for companies that may be either ready or seriously looking at entry to the US market. It will focus primarily on things not to do, things you should do,
expensive lessons, useful contacts/websites and other key topics that you
should be aware of when exporting to the US with specific reference to
Massachusetts /Boston area as an example.
Jon is the Executive Director of the Boston Irish Business Association (BIBA), a non-profit business organisation dedicated to promoting the business interests of its members and member organisations located in Massachusetts and abroad.
He is also the founder of the Mahoney Group, a unique Venture Catalyst firm specialising in initiating the executive selling process, creating and executing high level new business campaigns that open doors to new corporate business through appointments with decision-making senior executives.
This workshop will be delivered by Mr. Jon Mahoney founder of the Mahoney
Group and Executive Director of the Boston Irish Business Association. The event is for companies that may be either ready or seriously looking at entry to the US market. It will focus primarily on things not to do, things you should do,
expensive lessons, useful contacts/websites and other key topics that you
should be aware of when exporting to the US with specific reference to
Massachusetts /Boston area as an example.
Jon is the Executive Director of the Boston Irish Business Association (BIBA), a non-profit business organisation dedicated to promoting the business interests of its members and member organisations located in Massachusetts and abroad.
He is also the founder of the Mahoney Group, a unique Venture Catalyst firm specialising in initiating the executive selling process, creating and executing high level new business campaigns that open doors to new corporate business through appointments with decision-making senior executives.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
18. +57
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From $7 trillion to $20 trillion? The new middle class
Source:1.OECD(2010)TheEmergingMiddleClassinDevelopingCountries.2.McKinsey(2012)Winningthe$30trillion
decathlon:Goingforgoldinemergingmarkets
28. • But its arrival is slow and erratic
• It needs reasonable 4G takeup to create markets
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• Locational services appear to represent a
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35. The Futures Company: Global MONITOR survey 2012
28%
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feel „a LOT‟ of
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Budget-conscious behaviors have become embedded in consumers’ lives, no longer generating the same levels of anxiety as in the early years of the recession. However, it also means that consumers are putting more effort into getting the best deal, making use of the growing array of tools at their disposal. This is changing their attitude of value, and drives more creative definitions of ownership.Consumers in stagnant developed markets have come to the realization that leaner times are here to stay. They have gone beyond temporary belt-tightening measures as their objective shifts from surviving to thriving on more limited budgets. As a result, they will be looking for creative solutions to find good deals and access special treats for less. In these markets, consumers will increasingly be more alert to price than brand names.In emerging markets, many consumers still have a stronger appetite for brands and many are looking to expand their consumption. However, as economies slow down, digital technologies proliferate, and more brands enter their markets, emerging market consumers are in a better position to demand more for their money. This places consumers from many emerging markets among the most enthusiastic deal-seekers.81% of consumers consider it a sign of success or accomplishment to get the best deals on the products and services they buy. Only 51% believe the same about owning luxury products.
In this context, the way consumers think of “ownership” and “value” is changing.Consumers are questioning whether it is necessary to own, or fully own, something in order to derive the desired benefits from it, and this is shaping their value calculation, as well as their shopping choices.Consumers also are leveraging the value in what they already own, as well as their time, data and social connections, to access things that are beyond their purchasing power. In some cases, they turn to peer-to-peer or direct channels, cutting out companies and retailers all together.Consumers also are realizing that paying less doesn't have to mean getting less: Finding smart ways of getting premium features, but still paying a low price, is becoming an important point of pride among consumers everywhere.
La Samplería is a Mexican web-based service that allows consumers to sample new releases before they commit to actually owning them. After trying out the samples, consumers can buy the products from the website. In exchange for their reviews, they get credits they can use for their next purchase.Last winter, Lole , a Montreal-based women’s active wear company ran a promotion where Lole coat owners could bring in their gently used coats, which were then inspected and sold online. All proceeds went to a local food bank and, the used-coat owner got a $50credit for a new coat. Also lots of barter sites globally Onlinetroc France or Wonderlend in SKoreaAlittlemarket is a French website that makes unique handmade items, artisanal fine food products, jewelry and fine art available directly from creators. Sellers have virtual storefronts where they can sell their products. By sourcing directly from the creators and cutting out middlemen sellers can set more affordable prices for consumers. –An example of many online services that allow people respite from the overall constraint on spending
Globally, high levels of distrust in companies is making the promise that a brand is genuine even more important. However, different people define “genuine” differently.Only 34% globally say that With minor exceptions, the honesty and integrity of businesses in their dealings with the public is at a very high levelIn developed markets, where skepticism around the integrity of big companies is high, people tend to seek reassurance in companies with a more human face, which are able to demonstrate a genuine passion for what they do. In European markets in particular this is important In these markets around 80% of people say that If the opportunity arises, most businesses will take advantage of the public, if they feel they are not likely to be found outIn emerging markets, where skepticism around big companies is still lower, the most “genuine” products might be those that come from the biggest, most international companies, whose scale and clout are thought to allow them access to better ingredients and processes. For example, in Indonesia and Thailand, belief in the integrity of companies (68% and 79% respectively) is far ahead of skepticism in the claims companies make (45% and 61%).
The question is not whether consumers will seek out more genuine offers. The challenge is to execute it in ways that resonate with local consumer contexts.Brands have many tools at their disposal to offer a sense of reassurance. This includes the human force and passion behind the brand, as well as the authentic stories brands can craft from location and provenance. In emerging markets in particular, big brands from big companies still have the advantage when it comes to the perceptions of authenticity that lead to consumer preference. The trick in these markets is how to leverage size and scale to support a story of authenticity and genuineness, without running the risk of becoming distant, impersonal and, ultimately, irrelevant.
In the context of rising consumer distrust about the origins of agricultural produce, Danone’s communications in France increasingly emphasize the independent farmers and the cows behind its milk. Its recent campaigns highlight the win-win relationship with farmers, who also are motivated to produce genuine and trustworthy products.The Russian company IDS Borjomi Russia created a website for the famous natural Georgian mineral water Borjomi. This water is sourced from deep underground. In order to show this to consumers, they launched the world’s deepest website, 8 kilometers underground, where the water originatesEbay Style is seen to offer consumers a reliable and transparent service, and protection from counterfeit goods.Chinese consumers can now purchase Ebay items from the U.S. while a local partner handles shipping and logistics. As an extremely large international platform, Ebay is considered more trustworthy than domestic platforms, and consumers can rest assured that they will get what they ordered.
The rise of the experience economy and people expecting more from retailers and brands as they try to make choices from an abundance of optionI am always looking for new experiences and sensations that will liven up my everyday activities. This rose from 49% to 56% between 2011-2013The need to escape everyday uncertainties remains an important trend in developed markets, ranging from seeking small pleasures to pursuing more meaningful experiences. Despite—or maybe even because of—financial difficulties for consumers in Italy and Spain, novelty in products and services has become more important. So despite the financial difficulties people there is rising appetite for novelty.For many emerging market consumers, higher disposable incomes and more choice in products and services mean that an array of new experiences are within reach. This means that in many emerging markets, consumers display a stronger appetite for novelty and demand richer experiences from products, beyond simple functionality. Agreement with “When I buy any product, its style and design is as important as its performance” has risen in most emerging markets.62% globally say: Somewhat/very likely to do in the next 12 months: Put money toward a once-in-a-lifetime experience or purchase
Consumers will be looking for a wide range of experiences from products, services and brandsIn the past few years, as many people have had to learn to live with less money and far greater uncertainty, the focus seems to have been on small experiences that punctuate everyday life, and provide boosts to body and spirit. With the global economy continuing to be soft, consumers will continue to seek out simple pleasures and moments of play to break their stressful routines.However, people also are seeking fulfillment on a larger scale. More than in recent years, there seems to be growing interest in once-in-a-lifetime experiences that change one’s perspective on life—either fleetingly or permanently
U.K. department store Selfridges introduced a new store-wide concept called No Noise. It is an initiative that goes beyond retail, but invites customers to celebrate the power of quiet, see the beauty in function, and find calm among the crowds.ThelingeriestoreWomen’sSecretorganized a series of “PajamaParties,” withactivitieslikebed-jumping and pillow-throwing, in themiddle of a Barcelona shopping mall. Womenwereinvitedtolet off steam and gocrazy, jumping aroundon a giantbed. Theireffortwasrewardedwith a series of giftvouchershidden in thefloatingballonsabovethem. Heineken recently launched a campaign daring travelers to play what they called “Departure Roulette.” It challenged travelers to drop their existing travel plans for a random, unknown destination revealed with the push of a button. One man dropped his 6-week trip to Vienna for a serendipitous voyage to Cyprus.Diageo’s Johnnie Walker campaign in China, "Yulu" or "Words of a Journey", uses a documentary approach to tell the stories of 12 Chinese pioneers, chosen from the fields of business, the arts and social activism. They all reflect upon their life journeys against the backdrop of modern China. These stories are meant to inspire Chinese consumers to reflect back on their own personal journeys.
In a few short years, social networks have gone from fringe to fun to fundamental. In both developed and emerging markets, online networking platforms like Facebook, Twitter and Weibo, as well as smartphones, have quickly reached critical mass. As this happens, consumers’ social, shopping and consumption habits have all changed in seemingly irreversible ways. With the new ubiquity of networked living has come what seems to be a new shift in the way people are engaging with their social networks: from mindless to mindful. 76% say I am concerned about data protection and privacy on the InternetThe extent to which consumers take a more guarded vs. a more open approach to networks reflects the state of Internet infrastructure, as much as cultural norms around privacy.Developed markets with high levels of Internet penetration tend to be more concerned with online privacy. This partly reflects the fact that in highly networked societies, the complexities of digital privacy are more top-of-mind. It also can signal more guarded cultural perceptions of where the margins of public and private lie, in some cases driven by historical experience (e.g. Germany). Social networks are already embedded in most developed markets and as such, provoke less enthusiasm. This means that brands have to work hard to deliver benefits while respecting privacy.Consumers in emerging markets tend to express more enthusiasm about social network use. The top 5 markets where people say that the Internet helps them connect with like-minded individuals all are emerging (80% Indonesia, 76% Russia, 75% India, 71% Thailand, 67% Colombia, vs. 57 % Global average). In some societies, the Internet allows more free expression than social norms or politics otherwise permit. However, large social networks also are a source of influence. Building networks of social influence as an aspiration resonates more in emerging markets.
Going forward, it will be increasingly important for companies to find new, mutually beneficial ways to engage with the mindfully networked consumer, both on and around the networks they can’t live without.On the one hand, recent events have made people all over the world aware of just how compromised their privacy, and the security of their personal data is. This will increasingly make the effort to respect and safeguard people’s privacy a differentiator in how consumers perceive a brand or service.On the other hand, more and more people also are realizing that there is financial value in their social networks and their personal data—value that they’re currently not personally maximizing. Giving people the opportunity to benefit from being networked, whether to enhance their shopping or their social activities, is a growing opportunity.
What I’m Wearing Today is a U.K.-based fashion blog where people can upload pictures of themselves, and collect likes and advice from peers. The website also features a “Lust List” where users can extend their wardrobes by ordering from a curated selection of clothes on the site.Lenddois an online financial services company operating in Colombia and the Philippines. Lenddo’s goal is to expand loan access to the emerging middle classes in these countries. The idea is to leverage online social connections to prove creditworthiness. This is especially important for people who are new to personal finance, and do not have credit history. It is essentially credit based on community trust that can be tracked online.Cluefulis an app developed in Romania, which identifies and rates applications that abuse your personal data. This helps consumers who do not have time to investigate the security of all their apps to reduce privacy risks. Apple pulled the app from its store, probably fearing that it would discourage downloads, but Clueful is back now as a web app.
Changing household structures, the increased affordability of travel, advances in medicine, the Internet—these are just some of the forces that have freed consumers from living lives dictated by their demographics. The line between masculine and feminine is blurred, it's okay to not act your age, and you haven't really lived life until you've lived it—or at least seen it—from the point-of-view of someone from another culture.As expanding and evolving identities become the norm, however, consumers are realizing that they still need and want a secure "base" from which to explore all the identities that they can play with. Consequently, they're seeking to reconnect with the identities they were born with.This has risen from 52% to 56% between 2012-13 Extremely/very important in your personal life today: Preserving your family’s cultural traditionsAnchoring one’s identity in one’s cultural roots is increasing in importance everywhere, but for different reasons.The co-existence of diverse identities is well established in many developed markets. However, in a recessionary environment, people’s sense of freedom to shape their identities has declined. In developed markets, the rise of consumer interest in anchoring their identity in “traditional” values also is likely driven by the more inward-looking attitude the economic crisis has created.Although identities are undeniably shaped by global influences, the importance of preserving traditions is high in many emerging markets. While in some cases, this could be driven by the fear of global influences eroding local cultures (71% of Indonesian, 69% of Thai and 67% of Indian consumers agree with this), in others, it signals the growing confidence many feel as a result of their county’s rising economic, political and cultural influence.
The co-existence of contradictory trends in Dynamic Identities makes it a truly dynamic energy, where local nuance and the relative importance of diverse social and cultural trends will play an especially important role.Many consumers will continue to experience and experiment with identities beyond their own backgrounds. However, this can co-exist with the growing importance of finding anchor points in tradition and heritage.For some, this complexity will drive an interest in fusing elements of other identities with those that are most valued from their own backgrounds.
Jameson Irish Whiskey has opened “Jameson Place” in Madrid—a space dedicated to people who want to learn about whiskey, or organize whiskey tasting sessions with friends. Neil, a real Irish whiskey expert, is the host of “Jameson Place.Beer and Cider producer James Squire has recently produced an outdoor ad campaign that plays on a large component of Australia’s national identity—its convict colony past. The images of men in this ad campaign are visually reminiscent and evocative of early images of Australian bush rangers, and use that as an anchor point for Australian masculinity with a tongue-in-cheek touch.Estée Lauder launched Osiao, a beauty line tailor-made for Asian consumers. By integrating traditional Chinese medicine ingredients like ginseng, Osiao appeals to Chinese consumers’ local pride and traditional health beliefs, while leveraging consumers’ trust in Western brands and luxury brands.
Today, more consumers globally (93%) consider “being physically fit and in good health” a sign of success in life, vs. “having a lot of money” (81%). However, globally, only 44% are satisfied with their physical health, down from 50% in 2010. This reveals a growing gap between how healthy people want to feel, and how they actually feel in their everyday lives. Despite differences in context and level of development, consumers everywhere are worried about access to adequate healthcare that could help them close the health gap.In developed markets, where austerity continues to be a priority, consumers worry about having enough to take care of their health, amidst a large number of other worries and concerns. As a result, they will be looking for simple solutions that help them feel healthy, while leaving them enough money, time and energy to also face the other challenges and uncertainties they’re confronting everyday.In many emerging markets, lifestyle diseases have seen rapid growth in recent years, and many consumers now realize that they need to take action. These lifestyle diseases, combined with ageing populations, are straining already stretched public health care systems to the breaking point, placing health top-of-mind both for individuals and society as a whole, in markets as diverse as Brazil, Indonesia and South Africa.There is growing recognition that consumers need more help to close the widening health gapThe many products and activities that have arisen in recent years, that have promised consumers better health and wellness (yoga, functional foods, fortified foods, nutraceuticals, etc.), seem to be under-delivering. Consequently, consumers seem to be questioning their value, and returning to a more reactive (vs. proactive) approach to health care. There is an emerging opportunity to help consumers close this health gap by offering them a more measured approach to health and wellbeing. This can involve a more step-by-step approach, the setting of shorter and more tangible goals, or more micro-personalized solutions.
Fitbit is a self-monitoring device that measures various metrics of activity and fitness (activity, calories, sleeping patterns, nutrition). It allows users to set their own goals and gives them ongoing support and information about what they need to do to achieve their fitness goals. Instead of overloading people with monitored information, the device’s communications focus on milestones and taking people on a step by step journey to fitness(Dietmfb.com assigns each customer a dietician, who designs a healthy meal plan that fits the user’s needs and lifestyle. Dietmfb.com then makes the meals and delivers them daily to the customer’s home, ensuring easy, hassle-free health improvement. )Nicorette QuickMist in Canadaclaims to control cravings within 60 seconds, allowing the user to quit smoking without the problems of sudden, long-lasting cravings. Nicorette has created a specific timeline for customers as they gradually reduce their use of QuickMist, from every ½ hour in the first 6 weeks, to 2 to 4 sprays a day after 12 weeks, offering a clear and measured approach to stopping smoking. Thrive Vitamins in the U.K.creates personal 28-day vitamin plans and sends daily pouches to customers. These personal plans are based on information completed in an individual survey, giving each consumer the vitamin combination that best suits his/her health and lifestyle needs.