SlideShare a Scribd company logo
Building your Employer
Brand with Social Media
© Luan Wise 2024
@luanwise
Employer Brand ‘...a set of
attributes and qualities, often
intangible, that makes an
organisation distinctive,
promises a particular kind of
employment experience, and
appeals to those people who
will thrive and perform best in
its culture’.
The Chartered Institute of Personnel and
Development (CIPD)
75% of job seekers state they
evaluate a company before applying
for a job.
86% of employees state they would
not apply for jobs with, nor continue
to work for, a company that has a bad
reputation.
Source: Haiilo
33% of candidates with a negative
experience planned to share it via
social media
With a positive candidate experience,
62% reported a better relationship
with a company or brand, 78% said
they would refer someone in the
future and 62% stated that they
would apply again.
Source: Talent Board
“The importance of the candidate
experience during the recruitment
process is critical in the
organisation’s quest to win the
war on talent. As such, the
recruitment process has a two-
fold objective: hire quality
candidates and ensure a positive
candidate experience.”
S Miles, R McCamey ”The
candidate experience: is it
damaging your employer brand?”
“Our alumni understand our
business, our clients, and
company values. Each year,
around 15% of our external hires
are from our alumni community.”
Trent Henry
EY Global Vice Chair of Talent
https://www.ey.com/en_gl/alumni
https://www.linkedin.com/showcase/ey-alumni/
• LinkedIn Personal Profiles
• LinkedIn Company Pages
• LinkedIn Career Pages
© Luan Wise 2024
LinkedIn – Career Pages: Life
Example Life Pages:
PWC: https://www.linkedin.com/company/pwc/life/business-services/
Microsoft: https://www.linkedin.com/company/microsoft/life/
Salesforce: https://www.linkedin.com/company/salesforce/life/
Innocent Drinks: https://www.linkedin.com/company/innocent-drinks/life/
Asda: https://www.linkedin.com/company/everythingatasda/life/
• Go behind-the-scenes
• Celebrate employee achievements
• Promote your CSR activity
Share content that supports
your employer brand
Building Your Employer Brand with Social Media
© Luan Wise 2024
@luanwise
Thank you for listening

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Building Your Employer Brand with Social Media

  • 1. Building your Employer Brand with Social Media © Luan Wise 2024 @luanwise
  • 2. Employer Brand ‘...a set of attributes and qualities, often intangible, that makes an organisation distinctive, promises a particular kind of employment experience, and appeals to those people who will thrive and perform best in its culture’. The Chartered Institute of Personnel and Development (CIPD)
  • 3. 75% of job seekers state they evaluate a company before applying for a job. 86% of employees state they would not apply for jobs with, nor continue to work for, a company that has a bad reputation. Source: Haiilo
  • 4. 33% of candidates with a negative experience planned to share it via social media With a positive candidate experience, 62% reported a better relationship with a company or brand, 78% said they would refer someone in the future and 62% stated that they would apply again. Source: Talent Board
  • 5. “The importance of the candidate experience during the recruitment process is critical in the organisation’s quest to win the war on talent. As such, the recruitment process has a two- fold objective: hire quality candidates and ensure a positive candidate experience.” S Miles, R McCamey ”The candidate experience: is it damaging your employer brand?”
  • 6. “Our alumni understand our business, our clients, and company values. Each year, around 15% of our external hires are from our alumni community.” Trent Henry EY Global Vice Chair of Talent https://www.ey.com/en_gl/alumni https://www.linkedin.com/showcase/ey-alumni/
  • 7. • LinkedIn Personal Profiles • LinkedIn Company Pages • LinkedIn Career Pages
  • 8. © Luan Wise 2024 LinkedIn – Career Pages: Life Example Life Pages: PWC: https://www.linkedin.com/company/pwc/life/business-services/ Microsoft: https://www.linkedin.com/company/microsoft/life/ Salesforce: https://www.linkedin.com/company/salesforce/life/ Innocent Drinks: https://www.linkedin.com/company/innocent-drinks/life/ Asda: https://www.linkedin.com/company/everythingatasda/life/
  • 9. • Go behind-the-scenes • Celebrate employee achievements • Promote your CSR activity Share content that supports your employer brand
  • 11. © Luan Wise 2024 @luanwise Thank you for listening