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Distribution & Logistics (Channel Management)

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Prashant Mehta
Prashant Mehta

The document discusses distribution channels and logistics management in three parts. It begins by defining distribution channels, describing their characteristics and functions. It then classifies different types of channels and channel systems. Finally, it discusses channel design decisions, management, physical distribution, and provides an overview of the pharmaceutical industry distribution channel.

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DISTRIBUTION CHANNEL AND LOGISTICS MANAGEMENT Presented by: Dr. Prashant Mehta Assistant Professor National Law University, Jodhpur
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution Channel ,[object Object],[object Object],[object Object],[object Object]
Characteristics of Channel of Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Functions of Channel of Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classification/Types of Channel of Distribution Direct Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classification/Types of Channel of Distribution Indirect Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel Management Decisions ,[object Object],[object Object],[object Object]
Physical Distribution and Logistics Management ,[object Object],[object Object],[object Object]
Major Logistics Functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution Channel in Pharmaceutical Industry ,[object Object],[object Object],[object Object],[object Object]

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Distribution & Logistics (Channel Management)

  • 1. DISTRIBUTION CHANNEL AND LOGISTICS MANAGEMENT Presented by: Dr. Prashant Mehta Assistant Professor National Law University, Jodhpur
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Editor's Notes

  1. Channels of Distribution ย  Channel of distribution have a broad impact on the Marketing program of any firm, because it is one of the most important component of Marketing-Mix. The other components of marketing mix are Product, Price and Promotion. ย  The main objective of distribution strategy is getting the right goods to the right place at the right time at the least possible cost. In other words we can also define distribution channel as a way of moving goods from the point of production to the point of consumption. ย  It can also be defined as an organized network of agencies and institutions, which in combination perform all the activities required to link producers with end users and users with the producers to accomplish the Marketing task.