This presentation will provide an introduction to desk research, with a particular focus on conducting market research. You will learn the best sources to use in your desk research, what desk research can be used for, and the best practices and limitations of conducting desk research.
SIS is a leading Global Market Research and Strategy Consulting firm. We provide B2B Market Research and Consulting solutions around-the-world. We provide Competitive Analysis, Voice of the Customer (VOC) research, Data Collection, Market Sizing, Data Science, Market Opportunity Assessments, Go To Market Strategy and Market Entry Strategy Consulting.
How to Conduct Secondary Market ResearchKaitlin Zhang
Secondary market research, also known as desk research, is the process of finding market research that’s already compiled for you by others.
Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry. Whether you are a budding entrepreneur or just want to learn more about an industry, secondary research is extremely useful.
In this interactive workshop, you’ll learn how to conduct secondary market research with the help of LSBU’s library network. The first half of the workshop will be presented by branding and marketing expert Kaitlin Zhang. We'll explore what secondary market research is and why it's important. The second half of the workshop will be led by the staff at LSBU's Perry Library to demonstrate how to utilise the library’s database and other freely and widely available sources. In a fun and engaging atmosphere, you will get the chance to improve and practice your market research skills through a mini research project.
Attendees are highly encouraged to bring along a research topic or area of interest and a laptop to fully participate in the workshop.
About our speaker:
Kaitlin Zhang is the CEO of Oval Branding, a cross-border branding agency between the UK, USA and China, specialising in tech, financial services, government based in London, UK.
www.ovalbranding.com
Competitive Intelligence and Market Research in IT: How to Apply it in IT Com...CleverToday
This presentation was given by Corelia Kostovic, Digital Strategist & Market Analyst, during the first edition Women Techmakers in Montreal in March 12st.
One of the reasons why SaaS startups fail to convince investors is because they underestimate the competition. Prior to and throughout the investment process, investors are constantly challenging entrepreneurs so they can master their market, from building their customer base to outmaneuvering their competitors, to ensure the success of their product. In the mean time, startups enter the market and disrupt traditional stakeholders.
Established IT companies are fundamentally challenged as well, and should be keenly aware of these startups' activities to evaluate if they are a serious threat, or an M&A opportunity. Therefore, innovation is the greatest pressure faced in IT, because it defines our competitive advantage in terms of product strategy and customer satisfaction.
Competitive Intelligence (CI) and Market Research (MR) are key methods to:
- understand your customers' expectations: key buying criteria, buyer persona,…;
- anticipate your competition: "killer features", buyer preferences, developer interviewing,…;
- keeping an eye innovation: patents, trends,…
The goals of this conference are to:
- Introduce different methods in CI and MR;
- Give you the keys to apply it clearly in your company;
- Share external case studies (including Amadeus IT Group, and Montreal-based companies);
- Share our internal case study at CleverToday.
Competitive Intelligence for Market Researchers: an Exercise-Driven, Interact...Arik Johnson
Introduction to Competitive Intelligence Principles Workshop, Designed for a Market Research Audience and Delivered at the 2006 Institute for International Research (IIR) Market Research Event in Los Angeles, California October 22
This presentation will provide an introduction to desk research, with a particular focus on conducting market research. You will learn the best sources to use in your desk research, what desk research can be used for, and the best practices and limitations of conducting desk research.
SIS is a leading Global Market Research and Strategy Consulting firm. We provide B2B Market Research and Consulting solutions around-the-world. We provide Competitive Analysis, Voice of the Customer (VOC) research, Data Collection, Market Sizing, Data Science, Market Opportunity Assessments, Go To Market Strategy and Market Entry Strategy Consulting.
How to Conduct Secondary Market ResearchKaitlin Zhang
Secondary market research, also known as desk research, is the process of finding market research that’s already compiled for you by others.
Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry. Whether you are a budding entrepreneur or just want to learn more about an industry, secondary research is extremely useful.
In this interactive workshop, you’ll learn how to conduct secondary market research with the help of LSBU’s library network. The first half of the workshop will be presented by branding and marketing expert Kaitlin Zhang. We'll explore what secondary market research is and why it's important. The second half of the workshop will be led by the staff at LSBU's Perry Library to demonstrate how to utilise the library’s database and other freely and widely available sources. In a fun and engaging atmosphere, you will get the chance to improve and practice your market research skills through a mini research project.
Attendees are highly encouraged to bring along a research topic or area of interest and a laptop to fully participate in the workshop.
About our speaker:
Kaitlin Zhang is the CEO of Oval Branding, a cross-border branding agency between the UK, USA and China, specialising in tech, financial services, government based in London, UK.
www.ovalbranding.com
Competitive Intelligence and Market Research in IT: How to Apply it in IT Com...CleverToday
This presentation was given by Corelia Kostovic, Digital Strategist & Market Analyst, during the first edition Women Techmakers in Montreal in March 12st.
One of the reasons why SaaS startups fail to convince investors is because they underestimate the competition. Prior to and throughout the investment process, investors are constantly challenging entrepreneurs so they can master their market, from building their customer base to outmaneuvering their competitors, to ensure the success of their product. In the mean time, startups enter the market and disrupt traditional stakeholders.
Established IT companies are fundamentally challenged as well, and should be keenly aware of these startups' activities to evaluate if they are a serious threat, or an M&A opportunity. Therefore, innovation is the greatest pressure faced in IT, because it defines our competitive advantage in terms of product strategy and customer satisfaction.
Competitive Intelligence (CI) and Market Research (MR) are key methods to:
- understand your customers' expectations: key buying criteria, buyer persona,…;
- anticipate your competition: "killer features", buyer preferences, developer interviewing,…;
- keeping an eye innovation: patents, trends,…
The goals of this conference are to:
- Introduce different methods in CI and MR;
- Give you the keys to apply it clearly in your company;
- Share external case studies (including Amadeus IT Group, and Montreal-based companies);
- Share our internal case study at CleverToday.
Competitive Intelligence for Market Researchers: an Exercise-Driven, Interact...Arik Johnson
Introduction to Competitive Intelligence Principles Workshop, Designed for a Market Research Audience and Delivered at the 2006 Institute for International Research (IIR) Market Research Event in Los Angeles, California October 22
Annie-Joan Olesen: Early warning és jövőbeni szcenáriók – Jövőkutató Informác...Ágnes W. Kovács
A Magyar Információbrókerek Egyesületének 15. konferenciája: Jövendőmondás – predikció a múlt és a jelen adatai alapján + Információs tanácsadás – workshop
2015. szeptember 23.
Annie-Joan Olesen: Early warning és jövőbeni szcenáriók – Jövőkutató Információs tanácsadói projektek
Early Warning módszertan: mely piacok fejlődnek kedvezőbben? Példák a korai előrejelzés / lehetőségek korai azonosítása rendszer felépítésére. Jövőbeni szcenáriók a várható üzleti környezet minél jobb megismerésére.
I made this slideshow-video presentation for your reference.
You can watch this in my youtube channel. Just click the link https://www.youtube.com/watch?v=8_BDrJsu5A8&feature=share then subscribe to my channel for updates.
India Business Insight - comprehensive insight on 90,000 Indian companies and...Kunal B.
India Business Insight - comprehensive insight on 90,000 Indian companies and 45 distinct industries. You can even search about various key developments within an industry or company or selected companies, such as Management Moves, Product Launches, Mergers, Acquisitions, Company Profiles, Market Share, Forecast, Financial Performance etc. for the past 20 years.
Market Respect institute , Market Research Discipline,
Current trends in Market Research Institute, offline and online Tools,current Search at International Market Research level, Opportunity and risk in Market scenario, Research Outlook in Future,
Competition is getting more intense. Globalisation has finally arrived in every country of the world. It is crucial to know your own strengths
and weaknesses as well as these of your „enemies.“
Companies that want to be “ahead of the competition“ must have a
well-performing radar system in order to analyse their competitors and market developments, and to be able to identify relevant opportunities or threats on time .
Competitive Intelligence is the art of always staying one step ahead of
the competition.
Annie-Joan Olesen: Early warning és jövőbeni szcenáriók – Jövőkutató Informác...Ágnes W. Kovács
A Magyar Információbrókerek Egyesületének 15. konferenciája: Jövendőmondás – predikció a múlt és a jelen adatai alapján + Információs tanácsadás – workshop
2015. szeptember 23.
Annie-Joan Olesen: Early warning és jövőbeni szcenáriók – Jövőkutató Információs tanácsadói projektek
Early Warning módszertan: mely piacok fejlődnek kedvezőbben? Példák a korai előrejelzés / lehetőségek korai azonosítása rendszer felépítésére. Jövőbeni szcenáriók a várható üzleti környezet minél jobb megismerésére.
I made this slideshow-video presentation for your reference.
You can watch this in my youtube channel. Just click the link https://www.youtube.com/watch?v=8_BDrJsu5A8&feature=share then subscribe to my channel for updates.
India Business Insight - comprehensive insight on 90,000 Indian companies and...Kunal B.
India Business Insight - comprehensive insight on 90,000 Indian companies and 45 distinct industries. You can even search about various key developments within an industry or company or selected companies, such as Management Moves, Product Launches, Mergers, Acquisitions, Company Profiles, Market Share, Forecast, Financial Performance etc. for the past 20 years.
Market Respect institute , Market Research Discipline,
Current trends in Market Research Institute, offline and online Tools,current Search at International Market Research level, Opportunity and risk in Market scenario, Research Outlook in Future,
Competition is getting more intense. Globalisation has finally arrived in every country of the world. It is crucial to know your own strengths
and weaknesses as well as these of your „enemies.“
Companies that want to be “ahead of the competition“ must have a
well-performing radar system in order to analyse their competitors and market developments, and to be able to identify relevant opportunities or threats on time .
Competitive Intelligence is the art of always staying one step ahead of
the competition.
Adapting your Website for International Trade, 10 June 2014CambsChamber
Presentation about adapting your company website for overseas customers and international trade. Delivered by UK Trade and and Investment at the Cambridgeshire Chambers of Commerce Social Media event on 10 June 2014.
How to Influence Politicians and Win Elections for LibrariesPatrick "PC" Sweeney
Presentation given at the Nevada Library Association Conference October, 2015 about how to engage the public and organize the community and politicians to ensure political success of libraries through ballot measures and influence over politicians.
For speaking engagements please contact PC Sweeney at https://pcsweeney.com/speaking-at-your-event/
Rethinking The Conventions Of Market Research_Orc Consumer Deck presented to ...jonesbs1357
As the methods to access consumer trends and behavioral data continue to expand at a blinding pace, marketers are faced with new challenges to innovate product offerings, find whitespaces, and capitalize on opportunities with ever increasing speed. "Rethinking The Conventions Of Market Research" Brian Jones presented to the American Marketing Association on 6-9-2010.
Slides from the Marketing workshop at An Grianan Hotel presentedby Suzanne Hill on Behalf of Donegal County Enterprise Board during Enterprising Donegal Business Week 2011
Business & IP Centre - Introduction to Business Information Jan 2022SeemaRampersad1
In this free workshop we introduce the British Library's Business & IP Centre, and provide a practical introduction to essential sources of business information, events and activities. We explain how they can be used to meet the needs of your business, and help you achieve success.
About the BIPC:
Our Centre offers access to a comprehensive collection of business and intellectual property information sources, as well as practical workshops, one-to-one advice sessions and inspiring talks which can help you make informed decisions about the development of your business ideas.
We have over £5m worth of online market reports from top publishers Mintel, Frost & Sullivan, Euromonitor amongst others, company data for over 144 million UK and global companies, over 60 million patents and more. With a Reader Pass you can access all of these resources for free in the centre and get your business ahead of the competition.
By taking part in this webinar you have been automatically enrolled on Innovating for Growth Start-ups. An ERDF funded British Library programme to help get your business off the ground. I4G Start-ups consists of 12 hours of support spread over 6 webinars that you can choose from: Introduction to IP, Patents and Patents Searching, Copyright for Business, Why I need a Trade Mark and how to search for one, Market Research and Value Proposition Design, Get Started I and Get Started II.
Once you have completed all of these webinars and filled out the feedback form, we will send you a certificate of completion.
Presented by Seema Rampersad
She is currently Senior Researcher and Service Manager at the Business & IP Centre. Seema has worked with a diverse range of businesses from all sectors, especially helping those who are at a start-up and growth levels.
About Canvassco
We are B2B market research and business development service providers in Thailand. We help companies to understand market potential, assess value propositions and accelerate sales activities
The document is a brief explanation about our company and our consulting services.
For more information please visit out webpage www.canvassco.com or feel free to contact us at contact@canvassco.com
Ahwatukee CoC Market Research for Entrepreneurs Presentation 11_19_14Mark Goldstein
Mark Goldstein of International Research Center presented an updated version of his Market Research for Entrepreneurs presentation to the Ahwatukee Chamber of Commerce on Wednesday, November 19, 2014 in Phoenix, AZ. It focused on easy, low-cost ways to evaluate your target market, identify emerging trends, and anticipate competition and covered market research vs. business intelligence, identifying your value chain and influencers, Internet searching tips & tricks, the deep web and dark web, industrial-strength databases, data analysis & actionable intelligence, dashboards for real-time monitoring, the advent & implications of big data, the developing Internet of Things, social media strategies & metrics, and venture capital/crowdfunding sources.
This is an introduction to competitive intelligence, which includes definition, 5 flavors of competitive intelligence, some analytic tools like SWOT, STEEP, BCG, The Radar Screen, and Win Loss Analysis. Also includes some competitive intelligence books for those beginning in the field.
Subscribe to our newsletter and get our list of over 200 competitive intelligence and marketing books with links to Amazon: http://bit.ly/NHOCqM
Including our latest book, "Win/Loss Analysis: How to Capture and Keep the Business You Want." http://amzn.to/297Mrxl
Similar to Practical market research - desk research - Neil Infield (20)
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
20. What about the wider context? World Annual Photovoltaic Production 1993-2009 UK Gross Domestic Product
21. Carrying out your own research: some tips Do not jump to conclusions based on single pieces of information Be prepared to challenge your assumptions Always try and view things from a customer perspective Look to the future; consider ‘what if’ scenarios Information is not where the true value lies; it is the conclusions you draw from the information
24. Published market research – why? Convenient ‘ Off the shelf’ solution Good source of information on other sources Expensive A single report may not provide all the answers
26. Trade and business journals + directories – why? Current industry news Product news Company news Identifying key issues Contacts Variable quality Hard data can be limited Commentaries Competitors Suppliers Surveys
10.00-10.30 General Introduction 10.30-11.30 Desk Research 11.30-12.45 Field Research and Case Study 12.45-1.30 Lunch – room cover 1.30-2.30 Field Research – room cover 2.30-3.00 Round Table discussion
What we are looking at first of all is desk research. I will look at some principles to apply when carrying out desk research Cover the main types of information source. Give some examples of how these can be used to look a specific business sectors. An informal session.
What we are looking at first of all is desk research. I will look at some principles to apply when carrying out desk research Cover the main types of information source. Give some examples of how these can be used to look a specific business sectors. An informal session.
Adam Pritchard pomegranate juice. Use of designs for business ideas.
So haw do you start researching the market for your business idea? It is always difficult knowing where and how to start. It is always advisable to plan you research and the easiest way is to base this research around finding answers to questions. Here are some generic examples
First questions about your customers What groups would buy my product or service? Are there any defined groups of customers you are aiming at If I have an idea of my target customer (or customers) what characteristics will they have.
This could include things like demographic characteristics, work they do, where they live etc. If you have identified different groups or profiles, what are they most likely to find attractive in whet you offer. These things may not be the same for all those groups, for example some may be more price sensitive , in other cases ethical considerations may be important How well placed are you to deliver to these groups. Some of the types of information we can find through published sources to find this information
This could include things like demographic characteristics, work they do, where they live etc. If you have identified different groups or profiles, what are they most likely to find attractive in whet you offer. These things may not be the same for all those groups, for example some may be more price sensitive , in other cases ethical considerations may be important How well placed are you to deliver to these groups. Some of the types of information we can find through published sources to find this information
Now focus on the product itself. Through considering customers you may already be some way to answering these questions. These questions involve looking at what other products are out there and getting an understanding of the potential of the product. Maybe small adjustments might make it more attractive and possibly quite different. Why will your customers buy? Do you have a USP? Are there other markets you could tap into? These involve looking at trends in technology and whether your product can evolve with those changes. Lastly there is something which we will only touch on briefly today and that is that of intellectual property. Patents, trade marks & designs. These can offer the potential to protect your idea from competition but also may prevent you from commercialising your idea
I’ve found three very different market drivers for the simplest of products, water – Bling – Purity - Ethical Bling h2o – a US product selling for around $50 a bottle - justifies its price tag by putting some Swarovski crystals on the bottle and making Paris Hilton Its Patron Saint! Purity – Tasmanian Rain Water - uniquely pure water is captured as rainwater on the pristine island of Tasmania Ethical – Number one according to Ethical Consumer magazine - Belu donates 100% of net profits to Wateraid, which distributes it to clean water projects across Africa and Asia.
Linked to this is the question of competition and this may not always come from the obvious places. Example… It may seem obvious, but if you know who the companies are who are operating in the industry, it is worth seeing how they are performing , particularly financially.
Location is key for a bricks and mortar business. Google map of the Kings Cross area showing cafes and sandwich bars.
These are often overlooked by entrepreneurs. Have you got the qualifications you need for this sector? Have you got the right contacts, do you know where or how to find them? Maybe harder to research but are you the right sort of person. To use a crude example, if you are offering a technology-based service you will need to be strong on customer service, having the technological expertise may not be enough. Cobra reports are great here.
Are you Anita or Gordon Roddick?
These are often overlooked by entrepreneurs. Have you got the qualifications you need for this sector? Have you got the right contacts, do you know where or how to find them? Maybe harder to research but are you the right sort of person. To use a crude example, if you are offering a technology-based service you will need to be strong on customer service, having the technological expertise may not be enough. Cobra reports are great here.
Are you Anita or Gordon Roddick?
The wider context. Particularly important during a recession (or boom come to that). I doubt that there is as much angst over carbon footprints in the bars in Canary Wharf now as there was 18 months ago.
The wider context. Particularly important during a recession (or boom come to that). I doubt that there is as much angst over carbon footprints in the bars in Canary Wharf now as there was 18 months ago.
The wider context. Particularly important during a recession (or boom come to that). I doubt that there is as much angst over carbon footprints in the bars in Canary Wharf now as there was 18 months ago.
Many people come into the Business & IP Centre and head straight for published market research when researching a business idea. My main message is that you have to look a lot more widely and use a much wider range of sources to piece together your understanding of the market you are planning to enter. To summarize here are some tips. I would like to emphasize that the important thing is what you conclude from the information that is the most important thing.
Explain need to start broad and narrow – vice versa
Here are the main categories Covered in more detail in the Knowing Your Market workshop. I will run through these individually. The important thing is to use a combination of these and not to jump to many conclusions from only a limited number of sources
Often a starting place
Search our business catalogue for printed reports. Review Online Databases sheet for content and use.
You need to become an industry insider. Be able to separate trends from temporary market phenomenon. Can be a good source of market research e.g. annual surveys. Contacts Case studies Mood of an industry Products Technical developments Competitors Suppliers Surveys
Databases only available in BL Precise searching, vocabulary BSC: 11,000 worldwide Factiva: 10,000 + news services Busin: 1,000 ABI Inform: 2,700 mgmt
Databases only available in BL Precise searching, vocabulary BSC: 11,000 worldwide Factiva: 10,000 + news services Busin: 1,000 ABI Inform: 2,700 mgmt
More up to date than anything else. Good at predicting new markets and trends – journalists seeking out the latest gadgets and services.
BL newspaper collections for browsing only. Local public libraries for browsing only. Searchable via Factiva and Newsbank.
BL newspaper collections for browsing only. Local public libraries for browsing only. Searchable via Factiva and Newsbank.
Some sites here: RBA portal Portal: Market Research.com over 600 publishers Example of Yak milk
Statistics portals Ways of navigating official and unofficial statistics
COBRA: reference source and checklist with great links Note use of term cybercafes, may be worth looking under this Emarketer Internet café: Adult Internet Users by location 2006 Note the WIFI is on the increase, that could be the competion. Think of mobile web access Advanced search: Internet latop UK Mobile phone 3G Think St Pancras: Laptop internet France EBSCO: internet cafes cybercafes SU
Key message again. Don’t rely on one source, use a combination of several.