This document provides a summary of a Mintel report on the US cruise industry. Mintel is an internationally recognized market research firm that produces over 600 reports per year on various industries. This particular report examines the US cruise industry and analyzes topics such as whether demand will keep up with increasing ship capacity, the impact of recent safety issues, and strategies cruise lines are using to boost profits while keeping fares low. The document provides an excerpt of the report's table of contents to give an overview of the marketing strategies and campaigns used by major cruise lines like Carnival and Royal Caribbean.