This is part 1 of a 4-part workshop series that focuses on providing practical guidance to first-time entrepreneurs. In this first part the emphasis is on spotting the opportunity and then assessing/validating whether the opportunity has potential to progress with. The final section looks at idea generation with practical start-up examples from around the world.
This module examines the concept of making profit from imagination, meaning making money from your creative enterprise. It discusses things like turnover, cash flow, grants and generating additional income. It also provides some excellent, trustworthy case studies that support the module and make it an excellent piece of information.
Introduction to Technology Entrepreneurship (2015 version)iain.verigin
This presentation was developed for UBC Engineering Physics project lab students.
I first ask the question. "What is Entrepreneurship?"
I follow-up with my favorite definition of a business.
Then I address the questions:
* What is the journey like?
* What is the process?
* How do I learn about customers?
* How do I keep score?
I focus on 5 Points — Purpose, You, Process, Customers, and Scorecard.
Purpose » Drucker’s Purpose of Business,
You » Martin’s Knowledge Funnel + Soft-Skills,
Process » Blank’s Customer Development,
Customers » Moore’s Crossing the Chasm + Product/Service Journey Sketch,
Scorecard » Osterwalder’s Business Model Canvas.
The aim of this module is to emphasise the importance of marketing in relation to your business idea. In regards to marketing this course looks at; what is marketing, the four P's of marketing and also it explores the idea of marketing through social media and how to ensure you are maximising its effectiveness.
This module underlines the importance of the legal structure when setting up your own business. It looks at the different types of enterprises you can set up and the business structure which they require, legal and regulatory issues, key resources and further sources of support.
This module examines the concept of making profit from imagination, meaning making money from your creative enterprise. It discusses things like turnover, cash flow, grants and generating additional income. It also provides some excellent, trustworthy case studies that support the module and make it an excellent piece of information.
Introduction to Technology Entrepreneurship (2015 version)iain.verigin
This presentation was developed for UBC Engineering Physics project lab students.
I first ask the question. "What is Entrepreneurship?"
I follow-up with my favorite definition of a business.
Then I address the questions:
* What is the journey like?
* What is the process?
* How do I learn about customers?
* How do I keep score?
I focus on 5 Points — Purpose, You, Process, Customers, and Scorecard.
Purpose » Drucker’s Purpose of Business,
You » Martin’s Knowledge Funnel + Soft-Skills,
Process » Blank’s Customer Development,
Customers » Moore’s Crossing the Chasm + Product/Service Journey Sketch,
Scorecard » Osterwalder’s Business Model Canvas.
The aim of this module is to emphasise the importance of marketing in relation to your business idea. In regards to marketing this course looks at; what is marketing, the four P's of marketing and also it explores the idea of marketing through social media and how to ensure you are maximising its effectiveness.
This module underlines the importance of the legal structure when setting up your own business. It looks at the different types of enterprises you can set up and the business structure which they require, legal and regulatory issues, key resources and further sources of support.
This is the presentation I used to start the 2011 activities of the CIET commission
(Innovation & New Tech) at the Engineers Association of Rome.
I explored the roots of innovation explaining its purpose in any organization.
The definition of business model is essential to pursue innovation and to do that it is important to understand what exactly is and which is the underlying philosophy.
The real aim of design in any successful product or service is highlighted and explained as well.
Module 5 discusses the concept of research and its importance. it looks at in detail the the benefits of conducting market research, researching customers, market segmentation , researching competitors and how to carry out research.
This module examines the idea development process of starting up your own business. It also explores the concept of finding the right business idea for you, the mysterious art of idea generation and idea generation techniques.
Bootstrap Business Seminar 4: Building a Business ModelCityStarters
Presentation by Ben Mumby-Croft for City University London's Bootstrap Business Seminar programme. This presentation focuses on the Business Model Canvas and how to plan your business model.
In this presentation I share what I learned the first 3 years starting my business. About entrepreneurship, saas, startup, products, software, bootstrapping and so on.
Lecture at Hanoi Innovation Week:
Innovation and Entrepreneur are important and nested
How to develop entrepreneurial spirit ?
How to make innovation happens ?
How to start a business?
Where to go for support?
Introduction to Entrepreneurship , Entrepreneurship in Action, KTHSerdar Temiz
Introduction to the Course, and What is Entrepreneurship, Why Entrepreneurship is Important, Why this course is important, Expectations, KTH Royal Institute of Technology www.serdartemiz.com
Workshop innovits i tutor imprenditori ottobre 2014 stefano mizioStefano Mizio
Contenuti del workshop Innovits dedicato agli startupper e agli itutor della 5 call4ideas.
Lean startup , customer development, business model canvas, value proposition canvas, value curve.
Practical entrepreneurship training part 4 Financing the businesskieranm01
This is part 4 of a 4-part workshop series that focuses on providing practical guidance to first-time entrepreneurs. In this final part the emphasis is on handling the financial side of a start-up focusing on both raising investment and working effectively with a bank partner.
Practical entrepreneurship training part 3 Building team and product/servicekieranm01
This is part 3 of a 4-part workshop series that focuses on providing practical guidance to first-time entrepreneurs. In this third part the emphasis is on the people side of a start-up, founder composition, dynamics of a start-up team, success failure factors, role of leader, role of mentor etc. There is also a smaller section looking at how you approach building your product or service.
This is the presentation I used to start the 2011 activities of the CIET commission
(Innovation & New Tech) at the Engineers Association of Rome.
I explored the roots of innovation explaining its purpose in any organization.
The definition of business model is essential to pursue innovation and to do that it is important to understand what exactly is and which is the underlying philosophy.
The real aim of design in any successful product or service is highlighted and explained as well.
Module 5 discusses the concept of research and its importance. it looks at in detail the the benefits of conducting market research, researching customers, market segmentation , researching competitors and how to carry out research.
This module examines the idea development process of starting up your own business. It also explores the concept of finding the right business idea for you, the mysterious art of idea generation and idea generation techniques.
Bootstrap Business Seminar 4: Building a Business ModelCityStarters
Presentation by Ben Mumby-Croft for City University London's Bootstrap Business Seminar programme. This presentation focuses on the Business Model Canvas and how to plan your business model.
In this presentation I share what I learned the first 3 years starting my business. About entrepreneurship, saas, startup, products, software, bootstrapping and so on.
Lecture at Hanoi Innovation Week:
Innovation and Entrepreneur are important and nested
How to develop entrepreneurial spirit ?
How to make innovation happens ?
How to start a business?
Where to go for support?
Introduction to Entrepreneurship , Entrepreneurship in Action, KTHSerdar Temiz
Introduction to the Course, and What is Entrepreneurship, Why Entrepreneurship is Important, Why this course is important, Expectations, KTH Royal Institute of Technology www.serdartemiz.com
Workshop innovits i tutor imprenditori ottobre 2014 stefano mizioStefano Mizio
Contenuti del workshop Innovits dedicato agli startupper e agli itutor della 5 call4ideas.
Lean startup , customer development, business model canvas, value proposition canvas, value curve.
Practical entrepreneurship training part 4 Financing the businesskieranm01
This is part 4 of a 4-part workshop series that focuses on providing practical guidance to first-time entrepreneurs. In this final part the emphasis is on handling the financial side of a start-up focusing on both raising investment and working effectively with a bank partner.
Practical entrepreneurship training part 3 Building team and product/servicekieranm01
This is part 3 of a 4-part workshop series that focuses on providing practical guidance to first-time entrepreneurs. In this third part the emphasis is on the people side of a start-up, founder composition, dynamics of a start-up team, success failure factors, role of leader, role of mentor etc. There is also a smaller section looking at how you approach building your product or service.
Practical entrepreneurship training part 2 Sales & marketingkieranm01
This is part 2 of a 4-part workshop series that focuses on providing practical guidance to first-time entrepreneurs. In this second part the emphasis is on how to sell, how to structure your value proposition and how to engage customers.
În cadrul conferinței Femei de Carieră, Dana, realistic managing partner la pastel, și-a descris experiența în antreprenoriat, cu bune și cu rele, și a vorbit despre valorile care au ghidat-o de-a lungul timpului pe ea şi pe Ioana, visonary managing partner&head of strategy la pastel, de la înfiinţarea agenției încoace.
Prezentarea a vut loc în cadrul conferinței Femei de Carieră pe data de 12 mai 2015.
This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Digital Marketing experts will share the 10 most important strategies for using Social Media for business and personal brand development.
Business plan - Entrepreneurship Project - Shivam JaiswalShivam Jaiswal
Entrepreneurship Project - Business Plan Sample - Beverage Shop (Name - Day's Beverages)
Include:
Executive Summary
Competitors
Our Unique Selling Proposition (USP)
Functional Structure
Our Physical Resources
Our Production Process
Our Human Resource
Marketing Strategies
Packaging
Distribution Process
Our Financial Projections and Budget
Start-up Cost
Selling Price of Products
Guys Its for you !! Download !!
For more information Contact -
facebook.com/imShivax
instagram.com/imshivax
linkedin.com/in/imshivax
Project Report And Market Survey of Baskin Robbins- Cbse class 12 Entrepreneu...Dan John
I assure you that this project of mine will fetch you a very good score. Attach the pictures provided towards the end of this project on the backside of the page which is adjacent to the relevant page. I have given certain instructions in the project, starting with the word 'Attn'; follow those and remove them before the submission.
Good Luck!!
Entrepreneurship and project managementchumantrakali
role of govt in entrepreneurship,role of financial institutions in entrepreneurship,entrepreneurial development programmes,entrepreneural development institutions across india, some other institu\tions
The 1st ECR Ireland Digital Forum took place in the Old Jameson Distillery, Dublin on 26 Aug 2014.
The objective of the Digital Forum is ...
- Discover what digital initiatives work well
- Develop better digital practices
- Understand future digital trends
- Network
The 1st Forum featured 6 Irish Digital Service Providers who presented the following agenda;
-Who we are & what we do
-What works?
-What's next?
Enrique Godreau, Managing Partner of 9Mile Labs, shared some thoughtful, data-driven ideas around market sizing and competitive analysis for startups.
If you are looking to understand more about Total Addressable Market, Serviceable Addressable Market, Target Market, etc., check out these slides.
Enrique shared this presentation at the NEXT Program in Seattle (swnext.co)
Brian O’Connor is Mintel Ireland’s Senior Consumer Analyst and Research Production Manager. Holding a BSc Hons degree in Marketing with a Diploma in Industrial Studies, Brian has worked for Mintel Ireland since 2007 and has strong experience in all major consumer markets.
Mintel is the world’s leading market intelligence agency, with offices in London, Chicago, Shanghai, Belfast, Kuala Lumpur, Mumbai, Munich, New York, São Paulo, Singapore, Sydney, Tokyo and Toronto.
Brian is tasked with overseeing the publication of Mintel Ireland’s report range, while also an active report writer. During his time at Mintel
Ireland, Brian has worked on a wide variety of reports across Leisure & Tourism, FMCG, Retail, Finance and Industrial sectors. However, Brian’s primary areas of expertise are in the Irish hospitality industry and tourism markets.
Brian’s presentation during Enterprise Week will be of enormous benefit to any business in Donegal interested in the area of market research.
Presentation to an MBA class on innovation at UC Berkeley's Haas School of Business. Discusses some of the challenges with innovation facing many companies today, and methods and approaches for dealing with them, making innovation more consistently effective.
Innovation Management - A capsuled presentation on Innovation for studentsSuren Mathur
A crisp presentation on Innovation, its definitions, meaning and how to ' manage innovation' as a Manager / Executive within a business organization / company
8 Interactive Trends Changing the Business LandscapeTim Sandlund
The world is changing quickly. This presentation looks at 8 interactive trends that are changing the business landscape. Technology is changing the way consumers interact with brands and how brands interact with consumers. Buying habits and consumer expectations are rapidly evolving. This is and will continue to have major implications for marketing. Is your business ready to adapt and take full advantage of how these trends are changing the way we do business?
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people's retail experiences.
Presented at Service Design Drinks Helsinki, 14.2.2015.
A quick review of the impact and opportunities of Social media on eCommerce - what biggies do (Zappos) and what we can learn from Small and Medium Businesses
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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https://seribangash.com/article-of-association-is-legal-doc-of-company/
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Unveiling the Secrets How Does Generative AI Work.pdf
Practical entrepreneurship training part 1 Spotting the Opportunity
1. Spotting the opportunity
& Idea generation
Practical Entrepreneurship Training – Part 1
Kieran Moynihan
( kieran.moynihan@cit.ie )
Entrepreneur-in-residence,
Cork Institute of Technology,
Cork, Ireland
October, 2012
2. Spotting the opportunity – the key foundation
Building
team,
products
&
services
IP
Spo$ng
the
opportunity
Financing
your
business
Sales
&
marke<ng
3. Where do entrepreneurs find their
opportunities ?
The word ‘entrepreneur’ is derived from the French verb
enterprendre. It means “ to undertake.”
Entrepreneur is one who always searches for change,
respond to it and exploits it as an opportunity . Innovation
is the specific tool of entrepreneurs, the means by which
they exploit change as an opportunity for a different
business or services ( Peter Drucker )
4. In reality …. entrepreneurs
• Identify a problem & a solution
• Improve on existing products/services in
an area
• Replicate business idea from other
geography or sector
– Franchise model is a specific case of this
• Create something brand new
5. Case study 1 – Comfort Keepers
Identified the problem of increasing number of senior citizens wanting to stay in
their homes and provide a flexible high-value service
6. Case study 2 – AdaptiveMobile
Identified a growing problem of security and viruses on mobile phones
7. Case study 3 – Apple
Apple didn’t invent anything radically new – they just blew away the existing
competitors by brilliantly designed products which were easy and fun to use
Their biggest innovation was iTunes and The App store approach
8. Case study 4 – Radisens
( CIT Rubicon company )
Radisens are revolutionising the testing for infectious diseases from
days/weeks in labs to getting results in minutes
9. Case study 5 – Dee’s Wholefoods
Dee’s are an Irish based manufacturer of Organic
burgers which are Gluten Free, Wheat Free, Soy
Free, Meat Free, Dairy Free and Egg Free.
Founded by Irish Entrepreneur, Deirdre Collins,
Dee’s Wholefoods was the first company in Ireland
to create an innovative range of fresh, organic
wholefood burgers.
While working in a legal office, she noticed that
colleagues were bringing in pitta bread for lunch
and a couple of weeks later she made veggie
burgers for friends at a barbecue and they were all
eaten, while meat was left over.
She brought one in and had it in pitta bread in work
and all her colleagues wanted to try it.
In March 2008, Collins gave up her job and
concentrated full time on the business, selling her
product at farmers markets all around Cork. She
officially launched in July 2009.
10. Case study 6 – Foffit ( CIT Rubicon Company )
Foffit, is a daily-deals website offering its members attractive deals
Foffit was founded by 2 Cork entrepreneurs, Bryan Jackson and David Buckley
11. Case study 7 – Mind Candy
Moshi Monsters is an online world of adoptable pet monsters aimed at boys and girls aged 6–12,
with 65 million registered users in 150 territories worldwide
Company is now worth several hundred million euros
Founder : Michael Acton Smith
12. Case study 8 – Wavebreak Media
( CIT Rubicon company )
Wavebreak saw a future need of TV companies needing access to
High-definition (HD) clips of places and everyday life
13. Approaches for spotting opportunity initially
• Most entrepreneurs spot opportunities in
either their career area or an area they are
passionate about
– Sometimes it just comes to them, they have a
problem or hear about other people’s
problems or they simply stumble on it !
– Often they look for problems to solve through
talking to businesses and consumers
– In a small number of cases, they create
something brand new
14. Opportunity due to Societal changes
• Family and work patterns.
• The aging of the population.
• New models in the workplace
– Outsourcing, flexible contract models
• The globalization of industry.
• The increasing focus on health care and fitness.
• The proliferation of computers and the Internet
– Social networking, cloud computing
• The increase in the number of mobile users.
• New forms of entertainment.
15. Check this out…
Springwise.com: 8000 people spotting new business ideas
globally – chasing ”the next big thing”
Trendwatching.com:
8000 users
spotting trends globally.
Techreveiw.com:
MIT Technology review.
16. Validating the opportunity (1)
• Ask the potential customers !!
– For a business customer, does this help you
“make money or save money” ?
– For a consumer, is this of real value to you ?
17. Validating the opportunity (2)
• Checking the market
– Is this out there today ?
– Are other start-ups working on this ?
– Are large/mature companies talking about or
planning to move into this area ?
You would be amazed how quickly a web search will tell you this
18. Validating the opportunity (2 ….)
• Don’t be worried if other companies are
either in this market or planning to enter
– This is positive as it validates market
– Most markets can handle several local and
global players
– You then need to assess how your value
proposition will differentiate with other players
19. Validating the opportunity (3)
• Ask experienced veterans in this
area
– It is invaluable to get an independent view
on an opportunity from an expert in an area
– Through contacts/family/friends, find an
experienced veteran to get their brutally
honest assessment
– You do have to be careful about balancing
disclosing a strong business idea but most
folks respect confidentiality & would be
anxious to help a new start-up
20. Validating the opportunity (4)
• Asking for feedback & support from
enterprise support agencies
– Enterprise Boards
– Business Support networks
– Enterprise Ireland
– Banks
• You would be surprised how clear the
feedback can be when you’re asking
would you support this with funds !
21. Assessing is there a viable business model (1)
• Can you build/source and supply the
product or service at a price customers will
buy at and which you can make a
sustainable profit ?
• Preliminary assessment of “how big is the
market”
– Local
– National
– International
22. Assessing is there a viable business model (2)
• How much will it cost to
– Build/provide the product/service ?
– What is the cost of sales ?
– What’s the pricing model to ensure attractive
to customer and I can make a profit ! ?
• How much investment would you need to
bring the product to market ?
23. Think big !
• Don’t be constrained by
– Could I pull something like this
off ?
– It would need a lot of money to
build this business
– No one has ever thought of this
so it can’t be that good !
– How would I find a team to build
this business ?
24. Face up to the truth early !
• While entrepreneurs are by nature optimistic, you are
better facing up to the brutal reality early if you see
enough evidence that the business idea isn’t viable
• Sometimes, you can re-cast the original idea but often
you just have to face the truth that it’s not viable
• Far better to focus energy on other opportunities
rather than waste your own and other people’s time
and money
25. You have found a genuine opportunity !
• How will we build
– Team
– Product/Service
– Intellectual Property
• How will we sell this ?
• How will we finance this business ?
26. Idea Generation - Potential idea areas,
trends and recent start-up examples
• Health
• Gaming
• Telecoms &
mobile
• Retail
• Fashion & Beauty
• Apps
• Food
• Home/Personal/
local
27. Health – key trends
• Use of smartphones & tablet computers to
replace paper
• Explosion in number of senior citizens
– Use of technology to help them live at home
• Telemedicine
– Connecting up a patients home to the hospital
using broadband to monitor serious conditions
• Huge number of apps
– Track your fitness workouts
– Remind you about diabetes medication for
example
28. Health (1) – ( sunburn detection )
• A new paper wristband from Scotland’s University of Strathclyde
responds to UV light levels, turning from yellow to pink when the
levels have reached their safe limit and thereby alerting the wearer
to the danger of sunburn.
29. Health (2) – ( tablet reminders )
Over half of people on prescription tablets forget to take
their medicine – Glowcaps help the patient to take the
tablets at the right time with special reminder lights
as well as smartphone reminders
- It also organises automatic refills with your chemist !
30. Gaming – key trends
• Mobile games !
• Games on social networking sites
– Eg Bubble Safari, Farmville
• Augmented reality games
– e.g. Shadow Cities on iPhone
• Continued growth in multi-player online
games
• Huge growth in kids online worlds
– Club Penguin, Moshi Monsters, …..
31. Gaming (1) – Sheep Up!
• Sheep Up! is a new iPhone game from a start-up called Badseed,
where you have to help a sheep get through a 3-D maze avoiding all
sorts of characters to get through loads of levels !
32. Gaming (2) Gamesflicker.com
• Gamesflicker.com was founded by Paul McCarthy, a 19 year old
student in Limerick and was launched in June 2012
• It allows you to to discover over 3000 high rated and popular games
from all other popular online games site in one space.
33. Telecoms & mobile – key trends
• WiFi everywhere !
• Paying for small items with your phone
– Eg Google wallet using Near Field
Communications (NFC)
• Internet of things – everything will be
connected
• A lot more spam and security problems on
your mobile
34. Telecoms & Mobile (1) Anti-sleep
device for drivers
• A new app from Denmark that significantly reduces the chance of a
driver falling asleep at the wheel
35. Telecoms & Mobile (2) – mTrac Mobile
Health system using text messages
• Uganda had huge problems managing supply of critical medicine
• The use of a new mobile system based on text messages has
transformed healthcare amongst millions of Ugandan citizens and
saved 1000s of lives
36. Retail – key trends
• Online, online & more online J
• Pop-up shops
• Interaction with smartphones
– Special dynamic offers
– Intelligent retailing using smartphones such as
location-based advertising
• Advanced loyalty schemes
37. Retail (1) – Online clothes shopping
• 40% of all clothes bought online are the wrong size !
• A new Berlin start-up has discovered a way to measure your correct
fittings using a webcam and software
• They are now getting online clothing shops to integrate with their
system
38. Retail (2) – Kids skincare range
• New startup in the UK
• Spotted an opening for kids-focused skincare range
40. Fashion & Beauty (1) - Crowdsourcing
• San Francisco start-up allows public to select from new designs
from young and independent designers
• Each month winning design gets made and sold on website
41. Fashion & Beauty (2) – Organic beauty
products
• Most successful Irish Dragons Den winner
• Noelle O’Connor spotted a huge opportunity for healthy tanning
products – now selling to dozens of countries worldwide
42. Apps – key trends
• Location-based services
• Social networking
• Mobile search
• Mobile commerce
• There is an app for almost everything !
• A lot of toolkits enable apps to be built
quickly, easily and cheaply
43. Apps (1) – Social networking
• Free app that allows you stream video to your facebook friends !
44. Apps (2) – Cooking App
• When people download your app around the world, €2.38 adds up !
45. Food – key trends
• World is struggling to feed 7 billion
people !
• Huge focus on healthier food
– Healthier ingredients
– Tracking from source to where you buy it
• Huge growth in functional foods
– E.g. probiotic yoghurts, margarine that
reduces cholesterol etc.
46. Food (1) – High-quality food
• Cully & Sully - Outstanding example of local Cork food business
which has been hugely successful
• Started off with pies and soups
47. Food (2) – Smart food sales
• A new French start-up has come up with the idea of enabling food
businesses offer special discounts vi your phone when food is
getting closer to its expiry date
48. Home/Personal/local – key trends
• Personal security ( safety, financial,
children )
• Making it easier for people over 40 to use
the web and technology
• Helping people organise their money,
manage & reduce bills etc.
• Enabling local communities to help each
other
49. Home/Personal/Local (1) – Smart deliveries
• This is a great example of a simple solution to a common problem !
• Helps local businesses fight back against the big guys !
50. Home/personal/local (2) – Organising
• A Cork start-up that has grown very successfully in Ireland and is
expanding to the UK
Ciara Crossan
( CEO, Founder )
51. There are opportunities all around you for new ideas for a business !!!!!
Look for problems in everyday life and believe you can figure out a solution
to a problem and bring value to a customer