B&B Ireland Digital Marketing Manager, Karen is a graduate of Griffith College Dublin with a degree in Hospitality Management and an MSC in International Marketing and Brand Management from Lund University Sweden. She has been working in the hospitality marketing sector for the past six years and has a strong background in digital marketing. Karen has been working in B&B Ireland for almost three years as their Digital Marketing Manager. Her responsibilities include managing various marketing campaigns, planning and controlling all digital marketing activity and monitoring and reporting on website conversions. She is passionate about all things digital and is dedicated to promoting B&B Ireland online.

1. Karen O’Connor – Digital Marketing Manager

2. B&B Ireland have been promoting B&Bs domestically and internationally for the
last 45 years. We have 800 premier B&Bs on our website www.bandbireland.com.
We also promote and sell the B&B product to over 100Travel andTour Operators
worldwide.

3. www.bandbireland.com

6. Dreaming – People love to dream about their next holiday

7. Dreaming – People love to dream about their next holiday

8. Planning: Individuals check a number of sites before the make their final decision
Ensure you are visible on the search engines, organic, paid, maps

9. Planning: Individuals check a number of sites before they make their final decision
Partner with a number of other websites in order to drive traffic to yours.

10. Planning: Individuals check a number of sites before they make their final decision
Blog about it: when users are doing their research they will be looking for
information that will inspire them.

11. Booking: keep it simple, target and re-target

12. Experiencing and sharing…
Encourage those to share while they experience and review when they are done.

13. Monitor and track all your campaigns

14. Thank you.