B&B Ireland has been promoting bed and breakfasts for 45 years, featuring 800 B&Bs on their website and marketing to over 100 travel operators globally. The document emphasizes the importance of being visible on search engines and collaborating with other websites to drive traffic. It also highlights the need for effective planning, booking simplicity, and encouraging user engagement through sharing experiences and reviews.

1. Karen O’Connor – Digital Marketing Manager

2. B&B Ireland have been promoting B&Bs domestically and internationally for the
last 45 years. We have 800 premier B&Bs on our website www.bandbireland.com.
We also promote and sell the B&B product to over 100Travel andTour Operators
worldwide.

3. www.bandbireland.com

6. Dreaming – People love to dream about their next holiday

7. Dreaming – People love to dream about their next holiday

8. Planning: Individuals check a number of sites before the make their final decision
Ensure you are visible on the search engines, organic, paid, maps

9. Planning: Individuals check a number of sites before they make their final decision
Partner with a number of other websites in order to drive traffic to yours.

10. Planning: Individuals check a number of sites before they make their final decision
Blog about it: when users are doing their research they will be looking for
information that will inspire them.

11. Booking: keep it simple, target and re-target

12. Experiencing and sharing…
Encourage those to share while they experience and review when they are done.

13. Monitor and track all your campaigns

14. Thank you.