Intranet Case: Bayer CS - Digital Workplace ready to go

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Should your company go for a Digital Workplace? When a new trend appears, everybody wants to take part of it. Digital Workplace, Social Intranet or Intranet 2.0 are today’s new Intranet ideals. Having the investment agreement, the right technology and the good implementation methodology won’t be enough if your company is not ready to cross the course. Find out why the company communication culture is crucial for the success of your digital workplace. The presentation will revolve around these key parts: - The Digital Workplace dream of Bayer Cropscience - Why the identity and the communication behavior are essential - The actors of the change - The Digital Workplace challenges

Business Technology

INTRANÄTVERK 2014
DIGITAL WORKPLACE :
READY TO GO ?
A BAYER CS STORY
ABOUT COMMUNICATION CULTURE
Cristina FILIPE ARAUJO @filipecristinaMAY 22, 2014

DW more than a technology
2
“The Digital Workplace is much
more than technology, it lives at
the intersection of PEOPLE,
organization and tools.”
www.digital-workplace-trends.com

Communication tools
3
EMPLOYEE
NEEDS
2
3
1
EDUCATE (KM)
Wiki
E-Learning
COLLABORATE
Sharepoint sites
@Connections & Lync
CRM
INFORM
Intranet
Newsletter

“How do we want to work ?”
4
“this is a COM or an IT thing”
“I can’t share it here, I don’t have the right to”
“The information is duplicated !”

The Digital Workplace dream
5
STRATEGIC FOR
BUSINESS
2
3
1
EDUCATE (KM)
Wiki
E-Learning
COLLABORATE
Sharepoint sites
@Connections & Lync
CRM
INFORM
Intranet
Newsletter

The communication culture
Managed
Intranet
approach
2.0
approach
Data pushed to end-user
Data pulled by end-user
6
INFORMATION CREATION

Barriers to the DW
7
Despite a positive attitude towards technology:
¨  Communication behaviour (one-way)
¨  Information control culture
¨  No clear leadership
¨  Not seen as a strategic element to support
business

The actors of the change
DW &
Business
Managers
COM
HR
IT
8

The DW challenges
¨  People issues not technology
¨  The DW breaks silos and forces us to think
holistically
9

Key take aways
¨  Digital Workplace is mainly a cultural change not
only a technology or information architecture
change
¨  Build your own model of Digital Workplace
¨  Focus on business value rather than technology
implementation
10

THANK YOU FOR YOUR
ATTENTION !
Cristina FILIPE ARAUJO @filipecristinaMAY 22, 2014

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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers. Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.

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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.

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Intranet Case: Bayer CS - Digital Workplace ready to go

1. INTRANÄTVERK 2014 DIGITAL WORKPLACE : READY TO GO ? A BAYER CS STORY ABOUT COMMUNICATION CULTURE Cristina FILIPE ARAUJO @filipecristinaMAY 22, 2014

2. DW more than a technology 2 “The Digital Workplace is much more than technology, it lives at the intersection of PEOPLE, organization and tools.” www.digital-workplace-trends.com

3. Communication tools 3 EMPLOYEE NEEDS 2 3 1 EDUCATE (KM) Wiki E-Learning COLLABORATE Sharepoint sites @Connections & Lync CRM INFORM Intranet Newsletter

4. “How do we want to work ?” 4 “this is a COM or an IT thing” “I can’t share it here, I don’t have the right to” “The information is duplicated !”

5. The Digital Workplace dream 5 STRATEGIC FOR BUSINESS 2 3 1 EDUCATE (KM) Wiki E-Learning COLLABORATE Sharepoint sites @Connections & Lync CRM INFORM Intranet Newsletter

6. The communication culture Managed Intranet approach 2.0 approach Data pushed to end-user Data pulled by end-user 6 INFORMATION CREATION

7. Barriers to the DW 7 Despite a positive attitude towards technology: ¨  Communication behaviour (one-way) ¨  Information control culture ¨  No clear leadership ¨  Not seen as a strategic element to support business

8. The actors of the change DW & Business Managers COM HR IT 8

9. The DW challenges ¨  People issues not technology ¨  The DW breaks silos and forces us to think holistically 9

10. Key take aways ¨  Digital Workplace is mainly a cultural change not only a technology or information architecture change ¨  Build your own model of Digital Workplace ¨  Focus on business value rather than technology implementation 10

11. THANK YOU FOR YOUR ATTENTION ! Cristina FILIPE ARAUJO @filipecristinaMAY 22, 2014

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