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Digital Workplace Case Studies (Intranet)
The document outlines case studies on digital workplaces, highlighting ConocoPhillips' use of SharePoint 2013 for their intranet, 'The Mark,' which won awards for its features like Q&A and knowledge sharing. The necessity of effective change management to win employee acceptance of the new intranet is emphasized. Additionally, it discusses the importance of a strategic plan for creating a digital workplace that meets organizational goals and employee needs.
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Digital Workplace Case Studies (Intranet)
- 1. 1 Digital Workplace CaseStudies Toby Ward & Michael Rudnick
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- 3. 3 About Prescient Digital •Worlds’ leading intranet consulting firm • Strategy, design, implementation, support • Meeting our clients needs for 15 years • Clients across industries, global geographies, functional areas
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- 7. 7 Def i ni tion noun A statementof the exact meaning of a word, especially in a dictionary
- 8. 8 Not… Consultant speak Paradigm shift… Holisticapproach... Disruptive value-added differentiating element…
- 9. 9 Digital Workplace noun The sumtotal of your digital tools used to get work done.
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- 11. 11 Intranet noun A private network,similar to the Internet and using the same protocols and technology, that is contained within an enterprise. It may consistof many inter-linked local area networks (LANs), desktop computers, ERP, websites and portals, and email system
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- 16. 16 ConocoPhillips • Employees: 25,000+ •Intranet: The Mark • Technology: SharePoint 2013 • Most Popular: Our Business, Search, Personal Profiles • Award: 2015 Best Intranet, Nielsen Norman Group
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- 19. 19 Change management –It takes time… • “Some believed the old site was far better and begged for its return. It took many more months, design tweaks, new features and consistentcontentdelivery to win them over. Today, the complaints have stopped and The Mark is serving its intended role at the center of the ConocoPhillips’ digital workplace.” – Ray Scippa, Director, Employee Communications
- 20. 20 Killer app: Q&A •Employees ask questions in eStream • Questions are automatically routed to the most likely expert • Moderators also assist and mark answered questions • ConocoPhillips’ executives lead by example • Incentives for collaborating linking participation with bonuses • Annual awards program for outstanding collaborator
- 21. 21 Killer app: Q&A •If a question is asked enough times, the topic will eventually become an article on the company’s wiki • Employees are asked to fill out “success story” forms to demonstrate how shared knowledge pays off – 10,000+
- 22. 22 One Digital Workplace •“I think employees around the world do expect and get a consistent experiencethroughout The Mark. There are regional differences driven by the contentauthors but in general the experience is very similar wherever you are.” – Ray Scippa, Director, Employee Communications
- 23. 23 Case Study: PrescientDigital
- 24. 24 Prescient Digital • Employees:10+ • Intranet: (no name) • Technology: Office 365 • Most Popular: Client Resources, Research, Discussions
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- 35. 35 Planning Provides TheFoundation • Strategic plan • Governance & policies • Functional plan • Business case & ROI • Information architecture • Wireframes • Design • Content management • Change management
- 36. 37 Goals & Objectives •Goals – Qualitative – Something worked toward, or striven for – Something toward which effort is directed • Objectives – Quantitative – End result of an endeavor/effort – SMART • Specific, Measurable,Attainable,Realistic,Time Defined
- 37. 38 Final Thoughts • TheDigital Workplace needs a plan • Understand and documentemployee needs • Understand and documentsenior management needs • The Digital Workplace includes mobile, and CRM, and ERP… • No design by committee
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